An update on my column on cellphones and publishing industry, 23 May 2013

An update on my column on cellphones and publishing industry, 23 May 2013

Earlier in month, I had filed my monthly column “PubSpeak” on the rising significance of mobile phones, particularly for the world of publishing. (http://www.jayabhattacharjirose.com/jaya/2013/05/07/on-cellphones-and-publishing-for-the-future-hear-this-story/) Subsequently a few stories emerged that are worth mentioning here:

a) The strong rumour that prevailed a few days ago — Microsoft’s bid to buy Nook for 1b$ to enter the tablet business. It may have been for now squashed as a rumour, but the fact that it even took off in the first place cannot be ignored. It is the new area to contemplate growth for the company. http://www.forbes.com/sites/jeremygreenfield/2013/05/09/commentary-microsoft-to-buy-nook-what-it-could-mean/?et_mid=617062&rid=155561251 and http://www.digitalbookworld.com/2013/report-microsoft-to-make-bid-for-nook/?et_mid=617062&rid=155561251
b) Spreading literature via cellphone in Africa. http://www.csmonitor.com/World/Africa/2013/0509/A-novel-idea-for-spreading-literature-in-Africa-The-cellphone?nav=87-frontpage-entryNineItem&et_mid=617062&rid=155561251
c) Wiley has stopped publishing business books in Canada, according to Ellen Roseman. http://www.thestar.com/business/2013/05/22/wiley_stops_publishing_canadian_business_books_roseman.html Canada’s book publishing market is shrinking. It’s facing competition from online retailers and electronic books that you can read on phones, tablets and dedicated e-readers.

And today, 23 May 2013, the Economic Times has a couple of articles pertinent to India.
a) Tablets will continue to attract higher import duty (12%) while mobiles will have the concessional rate of 6%. ( http://economictimes.indiatimes.com/news/economy/policy/higher-import-duties-on-tablets-to-continue-finance-ministry/articleshow/20216216.cms )
b) An article that says “3G Widens Footprint”

Half of Indian smartphone users have migrated to 3G and their data uptake is steadily rising, says a Nokia Siemens Networks study. Here’s more on 3G usage:

How mobile 3G data use is rising
Average monthly data consumed by a 3G user is 434 MB ( Dec 2012) and 397 MB (June 2012)
Average monthly data consumed by a 2G user is 115 MB ( Dec 2012) and 95 MB (June 2012)

Rs 10 increase in data Arpu (average revenue per user) in Dec 2012 ( up from Rs 45 in June 2012)
25 Petabytes is India’s total data consumption as of Dec 2012. Of this, one-third is consumed over 3G networks. ( 1petabyte equals 1024 tetrabytes)

142% growth in active 3G connections in 2012 over 2011
42% Of total 3G data traffic is consumed by Category A circle users – higher than 35% in metros
92% rise recorded in total data traffic between Dec 2011 and Dec 2012
196% rise recorded by 3G data traffic between Dec 2011 and Dec 2012, bolstered by tariff cut in mid-2012. 2G data traffic increased by 66%

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