An update on my column on cellphones and publishing industry, 23 May 2013

An update on my column on cellphones and publishing industry, 23 May 2013

Earlier in month, I had filed my monthly column “PubSpeak” on the rising significance of mobile phones, particularly for the world of publishing. ( Subsequently a few stories emerged that are worth mentioning here:

a) The strong rumour that prevailed a few days ago — Microsoft’s bid to buy Nook for 1b$ to enter the tablet business. It may have been for now squashed as a rumour, but the fact that it even took off in the first place cannot be ignored. It is the new area to contemplate growth for the company. and
b) Spreading literature via cellphone in Africa.
c) Wiley has stopped publishing business books in Canada, according to Ellen Roseman. Canada’s book publishing market is shrinking. It’s facing competition from online retailers and electronic books that you can read on phones, tablets and dedicated e-readers.

And today, 23 May 2013, the Economic Times has a couple of articles pertinent to India.
a) Tablets will continue to attract higher import duty (12%) while mobiles will have the concessional rate of 6%. ( )
b) An article that says “3G Widens Footprint”

Half of Indian smartphone users have migrated to 3G and their data uptake is steadily rising, says a Nokia Siemens Networks study. Here’s more on 3G usage:

How mobile 3G data use is rising
Average monthly data consumed by a 3G user is 434 MB ( Dec 2012) and 397 MB (June 2012)
Average monthly data consumed by a 2G user is 115 MB ( Dec 2012) and 95 MB (June 2012)

Rs 10 increase in data Arpu (average revenue per user) in Dec 2012 ( up from Rs 45 in June 2012)
25 Petabytes is India’s total data consumption as of Dec 2012. Of this, one-third is consumed over 3G networks. ( 1petabyte equals 1024 tetrabytes)

142% growth in active 3G connections in 2012 over 2011
42% Of total 3G data traffic is consumed by Category A circle users – higher than 35% in metros
92% rise recorded in total data traffic between Dec 2011 and Dec 2012
196% rise recorded by 3G data traffic between Dec 2011 and Dec 2012, bolstered by tariff cut in mid-2012. 2G data traffic increased by 66%

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