Books in Indian advertisements

Breaking-the-Bow-finalTwo advertisements that have been shown on television recently have shown the women models reading two splendid books.

https://www.youtube.com/watch?v=6YBUMkQDadg

This is an advertisement for a property portal, 99acres.com and it shows the model reading Breaking the Bow. It is a fabulous anthology of short stories edited by Anil Menon and Vandana Singh. This is speculative fiction inspired by the Ramayana, published by Zubaan. ( http://zubaanbooks.com/shop/breaking-the-bow-speculative-fiction-inspired-by-the-ramayana/ )

The TITAN Raga watch ad has been garnering a number of rave reviews for its representation of a modernAleksander Hemon Indian woman. But I like it too for the impeccable good taste the woman shows in the book she is reading — Aleksander Hemon’s The Book of My Lives, published by Picador. It is a collection of essays he has previously published and updated. These are accounts of his life in Bosnia, before and during the war, leaving for USA for a scholarship and unable to return, his new life in Chicago and the heart wrenching essay about his nine-month-old falling ill.

The first time I saw these advertisements I was delighted. For once the women models were shown reading…and reading books– two books that I liked very much!

1 Jan 2014

1 Comment

Suneetha Balakrishnan

about 7 years ago

How did I miss this post? Speaking at a tangent, I also enjoyed the attitude of the women in the Havell's ads for kitchen appliances. No books but plenty of respect. This one especially : Isthri... Sthree :) https://www.youtube.com/watch?v=TN_mGzEP6RM

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