My review of Daman Singh’s novel Kitty’s War has been published in The Hindu Literary Supplement. It is online on 4 August 2018 and is in print on 5 August 2018. Here is the original link and the review is c&p below.
Katherine Riddle alias Kitty lives in a sleepy railway junction town in eastern India called Pipli. Her widower father, Terence Riddle, is a British railway man. Kitty, who works as a school teacher, returns home ostensibly for the summer break but more to decide her future as she nurses a broken heart for her high-school sweetheart, Jonathan, an Anglo-Indian.
They were engaged to be married except that as assistant mechanical engineer Jonathan is extremely busy. His billets-doux speak less of his love for Kitty than of the battles taking place abroad. Once home, Kitty either mopes around with her nameless tribal Ayah and the cook Latif or seeks the company of her old friends, Dan, Pat and Jimmy.
Kitty’s Waris set in the 1940s against the backdrop of the Civil Disobedience movement in India, the Blitz in London, the Pearl Harbour attack, the siege of Leningrad, and the Japanese invasion of Rangoon and subsequent pouring in of refugees into Calcutta.
The events of the novel are seemingly untouched by World War II except for passing references to bogies being acquired or trenches being dug.
While the war is upturning hierarchies outside Pipli, in this town, the class lines between the British, Anglo-Indian and Indian communities are clearly drawn. Yet these people who have nothing in common with each other socially are united in their anxiety for relatives stuck in conflict zones.
For instance, the father of assistant station master Chuckerbatty, Dan’s uncle, and the Ayah’s son are all working in Rangoon. Kitty is affected by the war because of Jonathan in particular, but also because it metaphorically throws all her future plans into disarray. But Kitty knows her mind and makes her choices.
Kitty’s War is an atmospheric novel — the historical details are seamlessly woven into the plot. There are levels of oppression — of native Indians by the British, of the powerless by the moneyed class, of women by men.
It is where choice becomes paramount — not only for Kitty but also for Indians and the British, who must make vital decisions in these last years of the Empire.
Sujatha Gidla’s memoir Ants Among Elephants and Baburao Bagul’s When I Hid My Caste are some of the recent publications of Dalit literature published. Interestingly the writers come from different parts of India and different religions but because they share the same “caste” of being a Dalit, their experiences of life and anguish at the shocking social injustice they have witnessed is similar.
Sujatha Gidla’s memoir was launched in USA in 2017 to great critical acclaim for being an unusual piece of writing documenting the horrors of Indian society even in contemporary India. Although Sujatha Gidla has been living in New York for many years and yet the searing pain at the injustices faced at being an “untouchable” or a Dalit in India are unforgettable. Her memoir about her family who despite being Christians faced social ostracism. Once she left for America she was eager to know more about her origins and began to record the testimonies of her family particularly her uncle Satyam. There is an extremely powerful moment in the book when she quotes her uncle, Satyam, remembering an incident soon after Indian Independence was achieved. ‘A short, chubby dark boy …had a strange question for Satyam, one that Satyam had no answer to: “Do you think this independence is for people like you and me?” It is a question that remains to be answered many decades after Independence was achieved. ( Read an extract published in the Literary Hub)
When I Hid My Caste by Baburao Bagul (translated by Jerry Pinto) is a collection of short stories that were previously published in the Marathi literary magazine Navyug. The editor of Navyug Shirish Pai “confesses in her introduction to the Marathi edition of the book that she used to experience joy mixed with fear in anticipation of a Bagul story. The joy came from knowing it would be a good piece of fiction; the fear came from not knowing what the content would be.” This collection of very powerful and unnerving short stories are disturbing to read in English that one cannot help but wonder how powerful must they be in Marathi where possibly even the dialects used are evident. Four stories stand out — “Prisoner of Darkness”, “Streetwalker”, “Revolt” and “When I Hid My Caste” —- that hopefully will be anthologised in other volumes focused on Indian literature.
Sujatha Gidla’s memoir attracted worldwide acclaim quickly becoming of those “must read” books featuring on many reading lists. Undoubtedly it raises some very sharp issues that continue to plague Indian society where casteism unfortunately still prevails yet Ant Among Elephants is not half as gracefully written as some other notable Dalit memoirs. For instance Y. B. Satyanarayana’s My Father Baliah, Bama’s Karukku or even Daya Pawar’s Baluta. But of the books discussed so far the recently released When I Hid My Caste stands out for the grittiness of storytelling evident even in the English translation where interestingly the sub-castes of Dalits are mentioned. There are graphic details of the violence and the horror that the Dalits continue to experience. It is hard to distinguish reality from fiction for many of the stories included in the volume seem to resonate the news published regularly in the media about regular atrocities against Dalits.
These are books that are valuable additions to the landscape of Dalit literature that is fortunately becoming richer and richer with every passing year as newer translations or original writings in English are being made available for a larger audience.
Last week I announced that I am going to post every Monday a list of all the book parcels I have received in the past few days. Embedded in the book covers and post will also be links to buy the books on Amazon India. This post will be in addition to my regular blog posts and newsletter.
In today’s Book Post 2 I have included some titles that I received in the past few weeks and are worth mentioning and not necessarily confined to parcels received last week.
According to the biography posted online renowned Peruvian journalist Gabriela Wiener(Lima, 1975) is author of the collections of crônicas Sexografías,Nueve Lunas, and Mozart, la iguana con priapismo y otras historias. Her work also includes the poetry collection Ejercicios para el endurecimiento del espíritu. Her latest book is Llamada perdida (2014). She writes regularly for the newspapers El Pais(Spain) and La República (Perú). She also writes for several magazines of America and Europe, such as Etiqueta Negra (Perú), Anfibia (Argentina), Il corriere della Sera (Italy), S. XXI (France), and Virginia Quarterly Review (United States). In Madrid, she worked as editor of the Spanish edition of Marie Claire. She left the magazine in 2014 to work on her first novel.
Restless Books will be publishing Sexographies in May 2018. It has been translated from the Spanish by Jennifer Adcock and Lucy Greaves. This is a form of reportage that is like none other. A collection of brutal essays written in the first person that are impossible to classify in any genre. The writing breaks all known norms. It is perhaps preferable to say that the focus of every essay determines the style of writing whether it is “infiltrating the most dangerous Peruvian prison, participating in sexual exchanges in swingers clubs, traveling the dark paths of the Bois de Boulogne in Paris in the company of transvestites and prostitutes, undergoing a complicated process of egg donation in Spain, and participating in a ritual of ayahuasca ingestion in the Amazon jungle“. A truer book blurb was never written when Sexographies is described as “an eye-opening, kamikaze journey across the contours of the human body and mind”.
Included in Sexographies is Gabriela Wiener’s profile of Isabel Allende. It is a brilliantly illuminating conversation-cum-profile of an older woman writer. Isabel Allende is almost venerated by the younger one, Gabriela Wiener, and yet they are able to understand each other as individuals, women, and writers. They meet on International Women’s Day. Gabriela Wiener notes that “Bolano called her an escribidora — a prolific and bad writer. Making fun of Isabel Allende isn’t a sign of intelligence, it’s part of Latin American literary folklore.” She goes on to observe that “The novelist, after all, is a traditional woman who was brought up to be a good girl, and who worked to free herself through literature.” Meanwhile Isabel Allende acknowledges that she has a fair amount of criticism hurled at her but she takes it in her stride as she takes her success. She realises she is often under the critical scanner for the simple fact “I sell books.” Isabel Allende’s life’s philosophy is to strike a balance between frivolity and depth; she says “Since then I haven’t stopped being feminine, sexy, and a feminist. It can be done.”
Here is an excerpt from the essay “Isabel Allende Will Keep Writing from the Hereafter”published with the permission of Restless Books. ( Publication date: May 15, 2018. Contact Nathan Rostron, Editor and Marketing Director: email@example.com )
Allende is an easy target for the canonizers of novels. It’s possible that not many of her critics are willing to admit that the virulence of their attacks are based on prejudice: she’s an upper- class woman who used to write a feminist column for a fashion magazine in the 1970s. At the age of forty, without any academic training, she started publishing novels, made autobiographical fiction her signature, and her books started flying off supermarket shelves. In a world where the stupidest things tend to be the most popular, sales of fifty million copies can only arouse suspicion.
But put yourself in her shoes: try having the surname Allende in Chile, going into exile, getting divorced, bringing up children, dedicating yourself to journalism, and writing novels. She was part of a generation of Latin American women who juggled all these things at once, and yet managed to triumph under the long shadow of the Boom—a movement that didn’t really contain a single woman writer, only incredibly loving wives who kept everything nice and comfortable so that their husbands could finish their books and win that Nobel Prize.
Try writing from the bottom tip of the American continent about emotions and sex instead of tunnels and labyrinths. Now try to sustain a literary career over three decades with unwavering success. Try, moreover, to produce as many well-written novels as she has. Because Isabel Allende’s books are well-written: there is a voice and an imagination. Isabel Allende builds her stories around simplicity. She occasionally succumbs to cheapness, lace, and frills, but her expression is founded on the richness of family stories, everyday comedy and drama, and the intimate knowledge of a feminine universe, as in The House of the Spirits. In Eva Luna or The Infinite Plan, being colloquial and inventive makes her prose even more personal and confessional. Her books reveal history through memory and reclaim sex so that it belongs to the home and not to poets of the body. In Paula, perhaps the best of her books, she describes a man’s suffering in the presence of his comatose daughter’s body. In it, the consciousness of being human reaches levels that Allende’s language cannot match.
We know the outcome of Allende’s adventure: few have built such a solid relationship with their readers, a relationship based on something mysterious and addictive that they find in her pages and which defies any logic outside itself. Isabel Allende isn’t Virginia Woolf, she’s not Clarice Lispector, and she’s not Alice Munro; but neither is she a bestseller à la Dan Brown with his simple-minded esoteric vision of the crime novel. And yet he isn’t criticized half as often as she is.
What’s the sell-by date of a popular writer after the publication of their last hit? At this women-only conference I’ve heard names I hadn’t heard for years: Laura Esquivel and Ángeles Mastretta, for example. And the first thing I thought was “they’re still alive?” Yesterday I saw Mastretta, the author of commercial bombshells such as Tear This Heart Out and Lovesick, gliding down the corridors of the Palacio de Bellas Artes with her dramatic cheekbones, her carefully coiffed hair, and her fragile movements, and it was like stepping back into the eighties. On Wikipedia, I discover that she’s carried on publishing books. In the last two decades of the twentieth century, the books of these three women were labeled “women’s literature,” a kind of derivation of “true literature” with sugary, sentimental additives of which Allende is the highest-profile proponent. Following its initial golden years, “women’s literature” seems to have fallen out of favor, and Allende alone has remained a bestseller. After the success of Like Water for Chocolate, Esquivel took refuge in a mansion in the outskirts of Mexico City, tried out being a member of parliament, and now facilitates workshops and publishes books in the style of 12 Steps to Happiness. Years after that enormous cocoa feast, Allende wrote her own book about sex and cocaine: Aphrodite, a book where cooking recipes lead to love (also known as the kind of book that immediately banishes you from the annals of literature with a capital L).
Gabriela Wiener Sexographies ( translated by Lucy Greaves and Jennifer Adcock) Restless Books, Brooklyn, 2018. Pb. pp.
Katherine Rundell’s The Exploreris about four children who crashed in the Amazon jungle. They do their best to figure out the jungle and how to survive till they come across a cranky explorer. He is as surprised as they are about each other’s existence in the jungle. Nevertheless he takes charge and rather gruffly guides them on what to eat and what not to eat in the jungle. It is he who ultimately helps the children leave the jungle and return home for which they are eternally grateful.
The Explorer as with the novels Katherine Rundell writes is inspired by a historical fact. It becomes the basis of her fiction for young adults. For this particular novel it was the British geographer and explorer Peter Fawcett who was an artillery officer “with an astonishingly tough constitution and enough moustache for three men.”
He spent much of his life in search of what he called the City of Z, a city he imagined as richly sophisticated and peppered with gold.
In 1925, shortly after crossing the Upper Xingu, a south-eastern tributary river of the Amazon, he and his two companions disappeared. He was never heard from again.
Katherine Rundell has an eye for incredible detail in the storytelling making the action and landscape come alive on every page while at the same time the scrumptious illustrations are a bonus. In The Explorer it is the tiny details of jungle life, the behaviour of sloths, what kind of beans are appropriate to eat or not, descriptions of the river bank and the foliage — all ring true and understandably so, given the amount of research Katherine Rundell puts in for every book.
There was so much to look at; so much that was strange; so much that was new and vast and so very palpably alive.
The trees dipped down their branches, laden with leaves broad enough to sew into trousers. He passed a tree with a vast termite nest, as big as a bathtub, growing around it. He gave it a wide berth.
The greenness, which had seemed such a forbidding wall of colour, was not, up close, green at all, Fred thought. It was a thousand different colours; lime and emerald and moss and jade and a deep dark almost black green that made him think of sunken ships.
Fred breathed in the smell. He’d been wrong to think it was thick, he thought; it was detailed. It was a tapestry of air.
The story itself about the children coming together on this adventure is so beautifully done wherein the individual personalities remain distinct but ever so slightly as the story progresses they also bond as a team. It is a triumph in storytelling for young adults — they who are at the cusp of adulthood but not too far from childhood and love imaginative storytelling. Hence it is absolutely wonderful that The Explorer won the Costa Book Awards 2017.
Katherine Rundell The Explorer ( Illustrated by Hannah Horn) Bloomsbury, London, 2017. Pb. pp.
Manoranjan Byapari’s Interrogating My Chandal Life: An Autobiography of a Dalit is about the author documenting his life from life in East Pakistan to moving to India. When he arrived in India with his family he lived in Shiromanipur refugee camp. They try and make a life for themselves in Bengal but they lived in abject poverty and unable to feed themselves regularly. They were also at a social disadvantage for being Dalits. To escape these straitened circumstances Manoranjan Byapari ran away from home as a teenager in search of work. He got caught in the 1970s Naxalite movement in Calcutta. He was imprisoned. It was while in prison as a twenty four year old that he learned to how to read and write.
So from 1977 till 1981, my time was spent reading Katha literatures, folk literatures, translated literatures, travelogues, religious books. Some praised my dedication to books, some taunted me. I ‘bypassed’ all. None of their words many impact on me.
Once released he still had to earn his bread and butter, so began pulling a rickshaw. He would inevitably carry a book to read while waiting for passengers. One day he was parked outside the college where Mahashweta Devi taught. She emerged and sought a rickshaw and it happened to be Manoranjan Byapari. He had to quickly put aside the book he was reading — Agnigarba ( The Fire Womb).
A collection of short stories where every character was a known and familiar face to me. Every story had at its centre a protagonist who was a labouring man, who was a representative of the protest of that class, who was unwilling to accept defeat and who fought till death, then rose again to continue the fight. I had a particular affection for this author. Having been once accidentally drawn into the Naxalite movement, I had spent much time with them and heard the story of the martyred Brati, a character in her novel Hajar Chaurasir Ma ( The Mother of 1084). This book had endeared the writer to the Naxalites, who spoke of her as a maternal figure to them. Engrossed in reading, I suddenly awoke to the fact that my turn at the rickshaw line had come. The familiar figure of a teacher whom we all knew by sight stepped out of the college and approached us.
As luck would have it, the passenger was none other than Mahashweta Devi. Manoranjan Byapari still had not a clue but it was during the course of the journey that he asked her the meaning of a word he had read in the book — jijibisha ( the will to live) and struck up a conversation. Mahashweta Devi was impressed at how he had taught himself to read while incarcerated in Presidency Jail under the tutelage of mastermashai. She asked him to contribute to her journal “where working people like you write”. Just as she was leaving she gave him her address, to the shocked amazement of Manoranjan Byapari. He could not believe it that his passenger was the famous writer Mahashweta Devi.
The rest they say is history. Mahashweta Devi gave him his writing break. Since then he has published many novels, short stories, essays, and his autobiography, of two volumes, the first volume which has been translated and published by Sage-Samya. He has won the Anaya Samman given by the television channel 24 Ghanta, 2013, and the Suprabha Majumdar Smarak Puraskar of the Bangla Akademi of West Bengali in 2014.
In January 2018 he was invited to attend the World Book Fair (WBF) held in New Delhi and the Jaipur Literature Festival. At the WBF he was in conversation with Sanjeev Chandan*, journalist, author and social activist, and Anita Bharti**, teacher, writer and Dalit rights activist.
At the Jaipur Literature Festival 2018, Manoranjan Byapari was on a panel “Dr. Ambedkar and his Legacy” along with Chintan Chandrachud, Christophe Jaffrelot, and Sukhadeo Thorat. They were in conversation with Pragya Tiwari.
According to the translator, Sipra Mukherjee,
Byapari’s prose is urban and modern. Translating the language used by Byapari, therefore, did nto pose the many problems that are often faced when translating Dalit literature, where the language embodies its marginalization palpably in the earthiness of its dialect which cannot be kept in translation, which tends to be standard English. His prose is often driven more by action than by emotions. . . .
The English translation is shorter than 25,000-30,000 words than the original Bengali version but this has been done with the concurrence of the writer.
Now Manoranjan Byapari is so well-known as a writer that he shares an anecdote that happened in Hyderabad.
Once on an invitation I journeyed to the University of Hyderabad. I boarded an autorickshaw from the station, bound for the University Guest House. The driver of the auto was educated and well-informed. Upon hearing that I was from Calcutta, he wanted to know if I had heard of this writer from my city who drives a rickshaw, has never been to school, but who writes books.
Interrogating my Chandal Life will undoubtedly be a significant book in the landscape of Dalit literature. This despite the storytelling being written with a flourish that can prove to be fairly distracting with its verbosity. It is much like the writer himself who when speaking on a public forum is full of wisdom and fascinating insights but ever the performer— perhaps some of it has seeped into the written word too. Nevertheless read this seminal book for the history of Bengal and the plight of dalits it charts through Manoranjan Byapari’s testimony.
Update ( 3 Sept 2018): Manoranjan Byapari has signed a multi-book deal with Westland, an Amazon company. The figures have not been revealed but one of the translators working on the project is eminent Bengali translator Arunava Sinha. ( “Former rickshaw-puller inks big book deal“, TOI, 2 Sept 2018)
Manoranjan Byapari Interrogating my Chandal Life: An Autobiography of a Dalit ( Translated by Sipra Mukherjee) SAGE Samya, New Delhi, 2018. Pb. pp. Rs 550
*Sanjeev Chandan is Editor of the leading feminist magazine Streekaal and founder of Marginalised Publications, an independent publisher that publishes Dalit-Bahujan literature and academic works on cultural and political issues. Formerly, Mr. Chandan was Hindi Editor at Forward Press, a bilingual magazine that looks at issues and interests from a Dalit-Bahujan perspective. His collection of stories, 546veen Seat ke Stree, was published recently.
**Anita Bharti is an author, a teacher and a well-known critic of Dalit literature. One of her important contributions is the book Samkaleen Nariwaad aur Dalit Stree ka Pratirodh, which received the ‘Savitribai Phule Vaichariki Samman’ award from Streekaal magazine in 2016. Another important work is the collection of poetry that she has edited – Yathastithi se Takraate Hue Dalit Stree Jeewan se Judi Kavitaayein. Ms. Bharti has been honoured with several awards, which include the Indira Gandhi Shikshak Samman and Delhi Rajya Shikshak Samman.
Ever since the World Book Fair moved to January instead of the second week of February there has been a tremendous growth in the number of visitors. Year-on-year there are long queues of people waiting patiently to enter the enter the fair grounds at Pragati Maidan. This year the fair was held in only a small area of the exhibition grounds as much of Pragati Maidan has been demolished. It will be a few years before the new buildings are built. Meanwhile the publishers were placed in some halls and tents. The visitors to the fair walked alongside workers in hard hats and enormous Caterpillar diggers shovelling earth to create mountains taller than the exhibition halls. There were potholes in the roads and a general mess everywhere. Yet it did not seem to dampen anyone’s enthusiasm to buy books. As in previous years there were buyers trailing suitcases on wheels to pack in the books they would buy. In fact a senior publisher I met during the fair said that the shift to January has been a boon for them as their sales grow better and better with every year.
The World Book Fair is organised by the National Book Trust. It began in the early 1970s when it was a bi-annual affair before being made an annual feature. It began with the intention of making books accessible and popularising reading. Over the years it has slowly acquired some characteristics of a trade fair with its specific B2B meetings, a Rights Table, panel discussions, an increasing number of international visitors etc. This year the guest of honour was the European Union. The business collaborations that happen unexpectedly at the fair are incredible. Such as this of third-generation publisher Raphael Israel. An Indian Jew who met his Palestinian clients at the fair couple of years. It is now one of the happiest business relationships!
Yet at the heart of it the book fair remains a B2C fair with visitors coming from around the country to buy books. In India there are bookshops but not enough to cater to the vast multi-lingual population. The presence of online retailers over the past few years has helped foster the reading habit among many especially in tier-2 and tier-3 towns. This was a sentiment expressed by many publishers participating in the fair. This time there were definitely larger number of customers many of whom were browsing through the shelves to discover more for themselves. While browsing online is convenient and helpful, algorithm driven searches do not necessarily help in discovering a variety of books for the readers. This is where the display cases at fairs and bookshops help tremendously.
There were visitors of all ages and even people using walking sticks or in wheel chairs braving the potholes and dust swirling around. It did help greatly that the winter break of schools had been extended due to the excessive chill. So families came to spend their day at the book fair, browsing, buying and having a picnic. Surprisingly the crowds came even during the designated business hours so that by the afternoon it was impossible to walk through the crush of people. Over the weekends the crowds were incredible. Publishers of children’s and young adult literature were delighted with the response. Sales were unprecedented for many whereas others managed to break even. Comments such as this were often overheard: Child telling parent “Don’t say you will buy the book online. Buy it now!” Sales of the trade and academic publishers were brisk as well but some reported poorer sales than last year citing the poor location as the major reason for lack of visitors. The Hindi publishers were satisfied with the response with some saying that the usual growth of sales of 15-20% which is commensurate with the growth of their publishing y-o-y was evident. Interestingly enough this year there was a significant presence of self-publishers. Sadly though this year there was a very low turnout of Indian regional language publishers. Curiously enough the stalls of the few who participated such as the Bengali, Marathi and Urdu publishers, their signboards were written in Hindi!
This was the first time that audio books made their presence felt. For example, the Swedish firm Storytel is partnering with publishers in Hindi, English and Marathi. An audio tower had been placed in the stall of Hindi publishers, Rajkamal Prakashan, where 60 audio books could be sampled. Apart from this there was evidence of newcomers who had put up stalls showcasing their storytelling websites/apps/storycards that had a digital audio version too. These were individual efforts. It was also rumoured that other bigger players could be expected to make an entrance into the Indian publishing ecosystem. Perhaps they will announce their presence at the next world book fair, January 2019?
Undoubtedly the local book market is growing as there are still many first generation buyers of books in India. Despite the vast variety of books on display it was the backlist of most publishers which was moving rapidly. Pan Macmillan India for instance had a corner dedicated to their Macmillan Classics that were very popular. Interestingly the branded authors such as Enid Blyton, Bear Grylls and J. K. Rowling had entire shelves dedicated to their works. At a time when most authors are jostling for space to be seen and heard, these generous displays by publishers for a single author were a testimony to the significance and influence they wield with readers. Obviously the long tail of backlists are good business. Repro is collaborating with Ingram to offer Print On Demand ( POD) services. These work well for those with significant backlists that need to be kept alive for customers but to avoid excessive warehousing costs and tying up cash in stock, it is best to offer POD services to customers. The demand for a backlist title of a specific publishing house is fulfilled by vendors who use the marketplaces offered by online retailers. The cost of the title purchased is higher than if it had been part of a print run but this arrangement works favourably for everyone concerned.
While browsing through the bookshelves it was not uncommon to notice readers either standing absorbed in reading or sitting peacefully crosslegged on the floor reading through the books they had shortlisted. What was remarkable was how serenely they sat despite the crowds milling around them. If there were displays on tables as at the DK India stall and the regional language stalls, people were standing and reading calmly.
Happily a large number of younger customers thronged the fair and buying. Even though some publishers said that few people haggled for discounts the crowds at the secondhand and remaindered stalls had to be seen. There was such a melee. Books were being sold for as little as 3 for Rs 100! While publishers were not amused at the presence of these remaindered stalls doing brisk business, customers were delighted that for a small amount of money they could buy a pile of books.
All said and done it was a satisfying book fair. Hats off to the National Book Trust team for running it so smoothly and efficiently every year!
In the past few months new imprints have been announced by publishing houses in India.
The first was Niyogi Books launching their three imprints — Thornbird for translation ( H S Shivprakash), Olive Turtle for Original Fiction ( Keki Daruwalla) and Paper Missile for Non fiction ( Udaya Narayan Singh).
The second was the translation programme announced by Ratna Sagar led by Dinesh Sinha. They have launched with three titles and have a few more planned in 2018.
The third is the children’s imprint launched by Readomania.
This afternoon Westland ( an Amazon company) announced the launch of a new literary imprint called “Context”. It will include serious, thoughtful, politically engaged fiction and non-fiction, mostly in hardback, by writers from the Indian subcontinent.
And if the rumours are true then there are some more to be announced later this year.
Imagine: a retailer that refuses to pay sales tax, treats its employees poorly, destroys hundred of thousands of jobs, and yet is celebrated as a paragon of business innovation.
A computer company that withholds information about a domestic act of terrorism from federal investigators, with the support of a fan following that views the firm similar to a religion.
A social media firm that analyzes thosands of images of your children, activates your phone as a listening device, and sells this information to Fortune 500 companies.
An ad platform that commands in some markets, a 90 percent share of the most lucrative sector in media, yet avoids anticompetitive regularion through aggressive litigation and lobbyists.
This narrative is also heard around the world, but in hushed tones. We know these companies aren’t benevolent beings, yet we invite them into the most intimate areas of our living. We willingly divulge personal updates, knowing they’ll be used for profit.
Scott Galloway’s debut The Four: The Hidden DNA of Amazon, Apple, Facebook and Googleis a brisk analysis of these four technology driven companies. This is the man who week before the deal actually happened predicted that Amazon would buy Whole Foods. He argues in his book that these companies will be the first to break ( if they have not already done so) the trillion dollar barrier. The secret of their success is dependant not necessarily on their providing services such as being an effective online search engine (every one in six questions asked of Google has never been posed before), a massive marketplace ( Amazon’s online retail store purports to be the biggest shopping complex making it convenient for shoppers to buy from the comfort of their homes), connecting people across the world by preying on their psychological need to be loved and cared for as exemplified by the “like” button on Facebook or that the of the iconic design of Apple products creating a desire amongst people “permitting” the firm to price its commodities exorbitantly, earning irrational profits and yet, always have ready customers. According to the author, Apple controls 14.5 % of the smartphone market but captures 79% of global smartphone profits. In his TED Talk he says “the combined market capitalization of Amazon, Apple, Facebook and Google is now equivalent to the GDP of India. ”
The Four is narrated at a brisk pace, almost as if Galloway is lecturing to his students in the classroom. It is a sharp understanding of these four modern day business empires which together are worth $2.3 trillion. He focusses on the speed at which technological advancements permit people to buy, mine the Internet for information or even be connected to people across the globe in miliseconds whether using social media platforms or their smartphones. He recognises how these companies synonymous with the information age are focussed on delivering a product or a service for the prime objective of earning a profit — a fact often concealed niftily from the end consumer, i.e. you and I, but making these four no different to any other manufacturing firm. Oddly enough these companies such as Google “ages in reverse,becoming more valuable with use” which harnesses the power of 2 billion people every 24 hours. Facebook connects 1.2 b of the 7.5 people in the world. Apple’s cash on hand is nearly the GDP of Denmark. Amazon is growing at the rate of 20% plus each year. He acknowledges in the book that these companies have benefitted in a manner of speaking by governments which grant them special treatment regarding antitrust regulation, taxes, even labour laws. The financial worth of these companies is heavily dependant upon the sensitive personal and credit information shared willingly by millions and millions of humans around the globe.
The Four is very readable in its arguments except that by focussing primarily on the branding and market identity of these companies. Galloway prefers to focus on the consumerism of these services without ever really discussing the impact it has on humans, particularly in terms of the debt incurred by consuming these services offered. This is where Yanis Varoufakis preferance for calling this consumerism as a “a commodification of everything” and how the rise of profit as a major incentive for people to do things come hand in hand with a new role for debt. According to Varoufakis this commodification is the “unstoppable vicotry of exchange value over experiential value” — a characterstic trait of the market society which most modern economies have transformed into. Individuals now have to rely upon multinational companies that have technological capability to fulfil their every need. The companies in order to guarantee their profits, use patents to assert legal onwership of their produce. Usually this shift in produce and consumption patterns is done with the help of the state. “To put it simply, private wealth was built and then maintained on the back of state-sponsored violence.” This lucid historical analysis of modern economy or global capitalism is available in the former Greek Finance Minister’s brilliant Talking to My Daughter About the Economy. Or watch this fantastic lecture on the concept of money he gave at the Google HQ on 29 April 2016 called “And the Weak Suffer What They Must?”
These two illuminating books are significant publications of 2017 and very worth reading!
Scott Galloway is the founder of L2 Inc, teaches brand strategy and digital marketing and the NYU Stern School of Business. He was named “one of the world’s 50 best business school professors” by Poets & Quants in 2012. He is also the founder of Red Envelope and Prophet Brand Strategy. He was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the boards of directors of Urban Outfitters, Eddie Bauer, The New York Times Company and UC Berkeley’s Haas School of Business.
Yanis Varoufakis is a former finance minister of Greece and a cofounder of an international grassroots movement, DiEM25, that is campaigning for the revival of democracy in Europe. He is the author of the international bestseller Adults in the Room, And the Weak Suffer What They Must?, and The Global Minotaur. After teaching for many years in the United States, Great Britain, and Australia, he is currently a professor of economics at the University of Athens.