Hachette Posts

Jaya’s Newsletter 4 (19 November 2016)

Hello!

with-carolyn-reidy-and-rahul-srivastava-14-nov-2016-ss-india

(L-R) Carolyn Reidy, Simon & Schuster Inc., Jaya Bhattacharji Rose and Rahul Srivastava, MD, S&S India

The business of publishing continues to be fascinating. Simon & Schuster India celebrated its 5th year and announced its inaugural list at a wonderful reception attended by prominent publishing professionals. Authors on the list include Natasha Badhwar, Jairam Ramesh, Keki Daruwalla, Samanth Subramanian , Prayaag Akbar , Jagdeep Chokhar, Priyanka Dubey, Paddy Rangappa et al. Fascinatingly local authors signed by the Indian office will be offered a global platform. Meanwhile in USA, AmazonCrossing, Amazon’s publishing imprint which focuses on translations, continues to surpass all other publishers in the number of titles it’s doing per year. Their target is to publish between 60-100 titles / year. This emphasis on making world literature visible especially through translations is bound to have a significant impact on global publishing.

Award-winning publisher Seagull Books’s Correspondence  by Paul Celan and Ingeborg Bachmann and translated by correspondenceWieland Hoban has been turned into a critically acclaimed film. Paul Celan (1920-70) is one of the best-known German poets of the Holocaust; many of his poems, admired for their spare, precise diction, deal directly with its stark themes. Austrian writer Ingeborg Bachmann (1926-73) is recognized as one of post-World War II German literature’s most important novelists, poets, and playwrights.

The 2016 National Book Award winners were announced with Colson Whitehead winning the fiction category for The Underground Railroad.

jeffrey-archerThe dates for the Jeffrey Archer book tour to launch the final volume of Clifton Chronicles have been announced:

21 Nov – 7pm at Amphitheater, Cyberhub, Gurugram

22 Nov – 7 pm at Amphitheater, VR Bengaluru, Bengaluru

23 Nov – 7pm at Crossword bookstore, Phoenix Market City, Pune

24 Nov – 6pm at Crossword Bookstore, Kemps Corner, Mumbai

Entry is free. It is on first come first serve basis.

Jaya Recommends

New arrivals

Michel Bussi, “After the Crash”

Michel BussiInteresting little book. It is a translation. A thriller. Detailed as you would expect mystery stories to be. Bulk of the action takes place in 48 hours, although the air crash and mixed-up identities around which the story revolves took place eighteen years earlier. It employs the literary technique of interspersing journal entries with the plot moving in real time as well. So it is not always the flashback technique in a straightforward narrative but text that appears at the right moment — just when the character reading the journal and  reader of After the Crash begin to have questions, they are neatly supplied by the journal. Many readers and critics of After the Crash are putting Michel Bussi in the same league as Steig Larsson and Joel Dicker. The comparison is inevitable since all three authors have written gripping thrillers, each unique in its treatment of plot, style and storytelling and curiously enough, the books are translations that seem to have transcended all cultural barriers and caught the imagination of readers worldwide. Michel Bussi too is a man worth reading. 

Michel Bussi After the Crash ( Translated from the French by Sam Taylor) Weidenfeld & Nicolson, Hachette, Great Britain, 2015. Pb. pp.390 Rs 399

1 September 2015

Literati – Of books and launches ( 5 April 2015)

Jaya Bhattacharji Rose(My monthly column, Literati, in the Hindu Literary Review was published online ( 4 April 2015) and will be in print ( 5 April 2015). Here is the url http://www.thehindu.com/books/books-columns/literati-of-books-and-launches/article7067754.ece. I am also c&p the text below. )

Last week I attended a book launch at the Rashtrapati Bhawan. A small distinguished

(L-R) Mrs Sumitra Mahajan, Speaker, Lok Sabha, Indian Parliament, HE Pranab Mukherjee, President of India and Mrs Meira Kumar, former Speaker of Lok Sabha

(L-R) Mrs Sumitra Mahajan, Speaker, Lok Sabha, Indian Parliament, HE Pranab Mukherjee, President of India and Mrs Meira Kumar, former Speaker of Lok Sabha

audience gathered in the Yellow Drawing Room to witness the President of India, Pranab Mukherjee, launch former and first woman Lok Sabha Speaker, Meira Kumar’s Indian Parliamentary Democracy: Speaker’s Perspective in the presence of the current Speaker, Sumitra Mahajan, and senior-most Parliamentarian, L. K. Advani. This volume — published by the Lok Sabha Secretariat, New Delhi — contains selected speeches delivered by Kumar at various multilateral conferences and during bilateral visits to several nations in India and abroad during her tenure. It was a book launch that ran with precision, partially due to protocol but also in a large measure due to professionalism of the politicians. These people have known each other for decades, yet made the effort to spend some time reading the book, offering their personal perspective on the importance of speeches to negotiate issues of government policy and to strengthen Indian diplomacy. Listening to the frank conversation made a ‘dry’ book about the efficacy of parliamentary diplomacy as an evolving medium of communication among nations seem worth reading. It was an effective launch as it interested the audience in the book and was not just another occasion for a photo-opportunity.

***

Book promotions are a two-pronged affair. One is a planned strategy to promote a book: an author tour, book launches (preferably with a celebrity launching it), circulating review copies, book trailers on YouTube, interviews and interactions on all media platforms, the author participating in literary festivals, writing articles discussing and describing the writing process threadbare … all in a very short span of time. With the explosion of social media platforms, the variety of ways in which books and authors can be promoted is staggering — podcasts of interviews and literary salons, online book clubs, using photograph-based websites such as Pinterest, Flickr, Instagram to showcase book covers and promote reading experiences.

Tie-ups

According to Publishers Weekly, “HarperCollins is working with Twitter Commerce, the social media platform’s effort to offer ‘native commerce’, or offering firms the ability to send out tweets with buy buttons embedded in them.” The new promotion allowed fans to purchase a hardcover edition of theInsurgent movie tie-in edition at a 35 per cent discount, direct from HarperCollins Publishers US, without leaving the social media site with a buy in-tweet available only on March 23, 2015. Both HarperCollins and Twitter sent out a series of promotional tweets directed at fans talking about the Veronica Roth book series and movie adaptation.

This is similar to a recent partnership between the Hachette Book Group and Gumroad, an e-commerce venture that enables creators to sell content via social media, to promote and sell Hachette titles via Twitter. In August 2014, Amazon ‘buy it now’ buttons were embedded in Washington Post articles about Charlie and the Chocolate Factory, assuming impulse buying will propel sales, but these were quickly pulled down after a massive outcry on Twitter (http://mashable.com/2014/08/18/washington-post-amazon-buy-button/). Amazon and Washington Post are both owned by Jeff Bezos. All these publicity efforts by the publishers, authors and vendors are to boost sales.

The Buried GiantA second and crucial component of book promotional activity is the preview critic and book reviewer. A good review is fair and unbiased. For instance, Neil Gaiman’s review in The New York Times of Kazuo Ishiguro’s new and oddly fascinating novel, The Buried Giant, says it is “a novel that’s easy to admire, to respect and to enjoy, but difficult to love.” It is a balanced, constructive and informed critique by the superstar of contemporary mythographers of another exceptional storyteller.

With the democratisation of social media platforms too, bloggers (word and video) and online reviewers have made their mark. Many are professional and their opinion is valued tremendously. But there is a tiny core in the online community offering “book reviewing plans” to promote a book, by publishing reviews on specific websites, blogs and online vendors — for a price. Unfortunately these reviews gush hyperboles. The mistake often made is that a paid promotion needs to be positive. This does not sell a book; only honest and constructive engagement with the book does.

4 April 2015

“Price Fighters” ( The Hindu, 31 Aug 2014)

“Price Fighters” ( The Hindu, 31 Aug 2014)

( The Hindu asked me to write a short piece about the ongoing price war between Amazon and Hachette. It was published on 31 August 2014. Here is the link: http://www.thehindu.com/todays-paper/tp-features/tp-sundaymagazine/price-fighters/article6365601.ece . I am c&p a longer version of the article published. ) 

Cartoon accompanying the Hindu article On August 10, 2014, Authors United wrote an open letter decrying Amazon CEO Jeff Bezos’ pressure tactics on Hachette to lower ebook prices. The letter — written by thriller writer, Douglas Preston and placed as a two-page ad, costing $ 104,000, and signed by well-known names such as James Patterson, Stephen King, David Baldacci, Kamila Shamsie, Philip Pullman, Donna Tartt, Ann Patchett, Malcolm Gladwell, Paul Auster and Barbara Kingsolver —states, “As writers — most of us not published by Hachette — we feel strongly that no bookseller should block the sale of books or otherwise prevent or discourage customers from ordering or receiving the books they want. It is not right for Amazon to single out a group of authors, who are not involved in the dispute, for selective retaliation.” The writers printed Bezos’ e-mail id and asked authors to write to him directly.

This letter came after months of a public spat between publisher Hachette and online retailer Amazon. No one is privy to the details but it is widely speculated that the fight is about the pricing of books, especially e-books. Authors began to feel the effect of these business negotiations once Amazon stopped processing sales of their books or became extremely slow in fulfilling orders. It even removed an option to pre-order  The Silkworm , by J.K. Rowling writing as Robert Galbraith, prompting the author to respond on Twitter where she encouraged her three million followers to order  The Silkworm from high street stores and independent booksellers. Ironical given that Amazon’s motto is customer satisfaction.

 Amazon defended its actions through a letter released on its website, Readers United (http://www.readersunited.com/), and circulated it to self-published authors using their Kindle Direct Publishing (KDP) platform. In it, the company said that for a “healthy reading culture, we have to work hard to be sure books actually are competitive against these other media types, and a big part of that is working hard to make books less expensive.” Amazon is asking for all e-books to be priced at $9.99 or less. Misquoting George Orwell’s ironic comment on the popularity of new format of paperbacks in the 1930s, Amazon wrote that even Orwell had suggested collusion among publishers. It released the e-mail id of Hachette CEO, Michael Pietsch, asking readers to write to him directly to make books affordable since it is good for book culture.

 Pietsch replied to all those who wrote to him stating clearly, “Hachette sets prices for our books entirely on our own, not in collusion with anyone… More than 80 per cent of the e-books we publish are priced at $9.99 or lower. Those few priced higher — most at $11.99 and $12.99 — are less than half the price of their print versions. Those higher priced e-books will have lower prices soon, when the paperback version is published. … Unlike retailers, publishers invest heavily in individual books, often for years, before we see any revenue. We invest in advances against royalties, editing, design, production, marketing, warehousing, shipping, piracy protection, and more. We recoup these costs from sales of all the versions of the book that we publish — hardcover, paperback, large print, audio, and e-book. While e-books do not have the $2-$3 costs of manufacturing, warehousing, and shipping that print books have, their selling price carries a share of all our investments in the book.”

Amazon’s shareholders are getting tetchy with the massive losses the company has posted once again. For the current quarter, Amazon forecast that the losses would only grow. It expects a healthy rise in revenue but an operating loss of as much as $810 million, compared with a loss of $25 million in the third quarter of 2013. Losses increased as the firm spent heavily in a bid to expand its business with its first smartphone, the Fire Phone. Bob Kohn has pointed out the monopsony power of Amazon, which has a current market share of 65% of all online book units, digital and print, is not just theoretical; it’s real and formidable. When a company has dominant market power and sells goods for below marginal cost, it is engaging in predatory pricing, a violation of federal antitrust laws.”  There have been articles in USA for the government to enforce the Robinson-Patman Act of 1936, the law prohibits a retailer from wielding its mere size to bully suppliers for discounts. But as Colbert’s experiment of promoting debut author Edan Lepucki’s novel California showed that if readers want, they can procure a book from anywhere. His discussion about it, stemming from his anger for Amazon’s monopolistic practices, propelled California to becoming an NYT bestseller.

In India, commercially-successful author Ashwin Sanghi, drawing parallels between the music industry of 2002 and publishing of today, says, “Books are at an inflection point in 2014; a bit like music was in 2002. Music producers were accustomed to selling CDs whereas Apple wanted to sell singles at 99 cents. The face-off between Amazon and publishers/authors is similar. Publishers wish to charge prices that the industry is accustomed to while Amazon wishes to charge prices that customers will like, thus inducing more customers to buy on Amazon. I think the time has come for Jeff Bezos to sit across the table with publishers. There is no alternative.”

Another author, Rahul Saini writes “I have never supported the idea of monopoly and that is what Amazon is clearly trying to do here. Looking at the argument Amazon is making, it does make sense — buyers are always driven by low prices and heavy discounts (the Indian book market is a perfect example) but I firmly believe that the retailer does not own any right to dictate the pricing of a book. It has to be a mutual consent between the author and the publisher.”

 Popular author Ravinder Singh has his own take. “A publisher has the right to decide the cost of its books (in any format).  If the retailer really wants to bring down the price of the book, he can discount on his margins and should be free to do so. To decide the price tag of a book is a publisher’s (and not retailer’s) prerogative. Having said that, knowingly delaying shipment of titles of a particular publisher (and their authors’) just because it is not accepting the demand, leaves a bad taste in everyone’s mouth — readers, authors and publishers. Amazon may be right about the price-demand elasticity of the e-book and in saying that it can certainly bring more readership and thereby more money (offsetting the drop in price). But Hachette has all the right to decline it, even if it means letting go off money. As far as authors are concerned, they would not like to see one particular entity in the entire chain (that has accumulated huge powers), be it a publisher or a retailer, to decide their fate. They want to reach out to as many readers as possible, on time and make the royalties that they deserve.”

 Writing in the Guardian, Kamila Shamsie says, “All writers should be deeply concerned by the strong-arm tactics Amazon is using in its contractual dispute with Hachette — similar to tactics used in 2008 with Bloomsbury titles.  Writers want their books to reach readers; and we want to be able to earn a living from our work. It’s a great irony that the world’s largest bookseller is prepared to trample over both those wants in order to gain a business advantage even while claiming to stand up for readers and writers.

Others disagree. Major names in self-publishing including Barry Eisler and Hugh Howey petitioned Hachette asking the publisher to “work on a resolution that keeps e-book prices reasonable and pays authors a fair wage”. This has gathered over 7,600 signatures.

 Publishing is not like selling biscuits or furniture. It isn’t a question of taste and preference but an exercise in social philosophy. Amazon is primarily a tech-company whose dominance in the book industry is unprecedented. There may be some similarities with what happened in the music industry 10 years ago but publishing thrives on editorial tastes, which requires human intervention, not a series of algorithms promoting and recommending books. The book industry relies upon editors who know the business of “discovering” authors and converting them into household names. This public outrage against the ongoing battle between Amazon and Hachette proves that books are important to the cultural dimension of society.

1 September 2014 

Literati – “A look at the world of books, publishing and writers” ( 2 June 2014)

Literati – “A look at the world of books, publishing and writers” ( 2 June 2014)

Jaya Bhattacharji Rose My monthly column, Literati, in the Hindu Literary Review was published online ( 31 May 2014) and in print ( 1 June 2014). Here is the url http://www.thehindu.com/books/literary-review/literati/article6069748.ece?textsize=small&test=2 . I am also c&p the text below. 

In translation

I am reading a terrific cluster of books — Rakhshanda Jalil’s A Literary History of the Progressive Writer’s Movement in Urdu (OUP); A Rebel and her Cause: The life of Dr Rashid Jahan, (Women Unlimited); and two simultaneous publications of the English translation of Angaarey — nine stories and a play put together in Urdu by Sajjad Zahir in 1932 (Rupa Publications and Penguin Books). Angaarey includes contributions by PWM members such as Ahmed Ali, Rashid Jahan and Mahmuduzzafar. As Nadira Babbar, Sajjad Zahir’s daughter says in her introduction to the Rupa edition: “The young group of writers of Angaarey challenged not just social orthodoxy but also traditional literary narratives and techniques. In an attempt to represent the individual mind and its struggle, they ushered in the narrative technique known as the stream of consciousness which was then new to the contemporary literary scene and continues to be significant in literature even today. …they saw art as a means of social reform.” She says that her father did not consider the writing of Angaarey and the subsequent problems they faced as any kind of hardship or sacrifice; rather “it provided them with the opportunity of expressing truths simply felt and clearly articulated.” It is curious that at a time when publishers worry about the future of the industry, there are two translations of the same book from two different publishers.

Translations are a way to discover a new socio-cultural and literary landscape. Last month, the English translation of Joel Dicker’s debut novel The Harry Quebert Affair (MacLehose Press), which has created one of the biggest stirs in publishing, was released. A gripping thriller, originally in French, it has sold over two million copies in other languages. A look at some other notable translations published recently:

Mikhail Shashkin’s disturbing but very readable Maidenhair (Open Letter), translated from Russian by Marian Schwartz, about asylum-seekers in Switzerland.

Juan Pablo Villalobos’s Quesadillas (And Other Stories) translated from Spanish by Rosalind Harvey is about 1980s Mexico.

Roberto Bolano’s The Insufferable Gaucho (Picador), a collection of short stories, translated from Spanish by Chris Andrews.

There is a range of European writers to be discovered in English translation on the Seagull Books list, Indian regional language writers from Sahitya Akademi, NBT, Penguin Books India, OUP, HarperCollins, Zubaan, Hachette, Navayana, Stree Samya, and Yatra Books.

Oxford University Press’s Indian Writing programme and the Oxford Novellas series are broader in their scope including works translated from Dogri and Konkani and looking at scripts from Bhili and Tulu.

Translations allow writers of the original language to be comfortable in their own idiom, socio-political milieu without carrying the baggage of other literary discourses. Translated literature is of interest to scholars for its cultural and literary value and, as Mini Krishnan, Series Editor, Oxford Novellas, writes, “the distinctive way they carry the memories and histories of those who use them”. Making the rich content available is what takes precedence. Within this context, debates about the ethics of publishing a translation such as J.R.R. Tolkien’s 1926 prose translation of Beowulf (HarperCollins), 88 years later, seem to be largely ignored though Tolkein described it as being “hardly to my liking”.

***

Linguistic maps available at http://www.muturzikin.com/ show the vast number of languages that exist apart from English. In the seven states of northeast of India alone there are 42 documented languages. Reports such as http://w3techs.com/technologies/overview/content_language/ all indicate that content languages (all though with strong literary traditions) such as Hindi, Marathi, Sanskrit, Punjabi and even Irish are used by less than one per cent of websites. Google India estimates that the next 300 million users from India won’t use English. It isn’t surprising then to discover that Google announced the acquisition of Word Lens, an app which can translate a number of different languages in real time. For now users can translate between English and Portuguese, German, Italian, French, Russian, and Spanish. Indian languages may be underrepresented on the Internet but, with digital media support and the rapid acceptance of unicode, an encoding which supports Indic fonts, translations will become easier. Soon apps such as Word Lens may expand to include other languages, probably even circumventing the need of publishers to translate texts.

Literati: “Catch them young”

Literati: “Catch them young”

From this month  I begin a new column in the Hindu Literary Review called “Literati”. It will be about the world of books, publishing and writers from around the world. Here is the url to the first column. http://www.thehindu.com/books/literary-review/catch-them-young/article5969576.ece It was published online on 3 May 2014 and will be in the print edition on 4 May 2014. I am c&p the text below. 

Ghost BrideA friend called this morning expressing her delight that her 11-year-old son had finished the pile of books I had lent him. Now he was back to reading Calvin and Hobbes. A father worried about his tennis- and cricket-mad 10-year-old son says the kid only wants to buy sports almanacs.

The parents’ bewilderment is incomprehensible given the explosion of children and young adult literature. The focus is so intense that it has generated a lively intense debate along gendered lines. Should books meant for girls have pink covers? Dame Jacqueline Wilson says it is ‘pigeonholing’ and it is putting boys off reading. Of late, there have been articles wondering whether boys are not reading because they are simply unable to discover books that appeal to them.

An international imprint I have become quite fond of is Hot Keys, established by Sarah Odedin, formerly J.K. Rowling’s editor. Hot Keys is synonymous with variety, fresh and sensitively told stories and is not afraid of experimenting nor can it be accused of gender biases in content and design. Sally Gardner’s award-winning Maggot Moon, Yangsze Choo’s The Ghost Bride and Tom Easton’s hilariousBoys Don’t Knit belong to this list.

Other recently released YA titles available in India are Andaleeb Wajid’s No Time for Goodbyes, which uses the time travel formula to contrast contemporary life with that of the previous generation; Ranjit Lal’s blog Tall Stories, a collection of 100 stories about 10-year-old Sudha and 12 1/2-year-old Lalit, being uploaded weekly; and Joy Bhattacharjya’s delightful Junior Premier League ( co-authored with his son, Vivek) about a bunch of 12-year-olds eager to join the Delhi team of the first ever Junior Premier League tournament.

Some imprints that publish books for children and young adults in India are Puffin, Red Turtle, Duckbill, Pratham, Walker Books, Macmillan and Hachette.

Creating cultural wealth for children ensures there is little or no loss of cultural confidence, and creates a reading community in the long term. Pratham Books in partnership with Ignus ERG with funding support from Bernard van Leer Foundation is launching a new imprint called Adhikani. These books for young children will be published in four tribal languages of Odisha-Munda, Saura, Kui and Juang.

The idea is to make literature in print available in an otherwise oral culture whose stories are not normally visible in “mainstream” publications. They have already brought out 10 books and four song cards with Saura mural art based illustrations. Bi-lingual editions are also being considered in English with Marathi, Kannada, Telugu, Urdu and Tamil.

The Pratham-IGNUS ERG experiment is not uncommon. The Good Books Guide: How to Select a Good Book for Children (published by NBT and PAG-E) cites other examples and introduces 800 titles from English, in translation and available in other Indian languages.

Today there are so many choices/distractions and readers are increasingly used to personalising their environment to their tastes and interests. Increasingly it is being done in classrooms, so why not in trade literature as well?

Readers versus writers?

Eighty per cent of readers ‘discover’ a book through word of mouth and 20 per cent through social media. The Malayalam edition of Benyamin’s award-winning novel Aadujeevitham (Goat Days) has gone into the 75th edition (it was first published in 2008) and Anurag Mathur’s Inscrutable Americans has gone into the 50th edition (first published in 1991).

Internationally, India is a dream destination for publishers. The overall market in physical books was up 11 per cent by volume and 23 per cent by value in 2013 over 2012 (Nielsen, London Book Fair, 2014). Production of books is increasing, but is there a corresponding increase in readers too?

Rahul Saini — whose Paperback Dreams is a tongue-in-cheek fictional account of publishing in India — discovered to his dismay that an author friend wanted the synopsis told. Apparently he did not have the time to go through the whole book.Rahul Saini

Saini says, “Everyone wants to write but no one wants to read. I think this is a dangerous phenomenon. If we don’t want to read then is it really fair to write and expect others to read our books?” Writing takes time and effort and for it to be recognised it has to be of high calibre.

Translation award

The inaugural V. Abdulla Award for translation from Malayalam into English will be given on May 10, 2014 in Kozhikode by writer M.T. Vasudevan Nair. V. Abdulla was the first translator of Basheer.

@JBhattacharji

jayabhattacharjirose@gmail.com

3 May 2014 

 

Literary festivals in India, Brunch, Hindustan Times, 12 Jan 2014

Literary festivals in India, Brunch, Hindustan Times, 12 Jan 2014

Today my article on literary festivals of India has been published in the Brunch, Hindustan TimesThe title in print is called “Booked & Hooked” and online it is ” Your guide to litfests this season”Here is the link to the online version: http://www.hindustantimes.com/brunch/brunch-stories/your-guide-to-litfests-this-season/article1-1171368.aspx. Meanwhile I am c&p the longer version of the article published.) 

Jaya Bhattacharji Rose

“I attend literary festivals to meet authors, to see another dimension to their life, listen to the heated conversations, introduce my four-year-old twin sons to famous people, and inculcate a sense of reading culture in them,” says Umesh Dubey, first-generation entrepreneur who takes his family to attend the Jaipur Literature Festival (JLF) for the entire week.

A literary festival can be defined as a space where writers and readers meet, usually an annual event in a city or as “literature in performance”. Must-have elements include panel discussions with a healthy mix of new and seasoned writers, Q&As with the audience, author signing sessions, workshops related to writing and publishing, book launches, bookstores, a food court, and entertainment in the evenings. And – hopefully also – intellectually stimulating conversations, a relaxed ambience, picturesque setting, good weather (no dry days!), and networking possibilities.

In India, literary festivals came into vogue with the astounding success of Jaipur Literature Festival, which began in 2006 . The timing was right, soon after the Christmas holidays/ winter break, in January, when Rajasthan is a favourite tourist destination. To organise a festival in the Diggi Palace Grounds, chatting with authors most readers have only admired from afar while sipping the hot Diggi chai in earthen cups, basking in the warm winter sun, listening to crackling good conversations and at times heated debates, and as darkness descends, preparing to hear the musicians who will perform… it made for quite a heady experience. And if at any point you get weary of the crowds and the conversations, it is easy to step out for a jaunt as a tourist and explore Jaipur. This basic template has begun to be emulated across the country.

jaiput-lit-festAccording to the Jaipur Litfest producer, Sanjoy Roy, the intention is to create “a democratic access system of first-come-first-seated where we treat everyone as our guests and do not make a fuss over VIPs. The colour and design create a sense of an Indian mela.” Of course prior to JLF, India did have a fair share of literary “festivals” like Ajeet Caur’s SAARC Literature Festivals, or those that were organised at the Sanskriti Anandgram in Delhi or even the early editions of the Katha festivals, but admittedly none were on a fabulous scale, nor were they open to the public. According to Maina Bhagat, director, Apeejay Kolkata Festival, “The city is the biggest player in the festival”.

So what explains the runaway success of today’s literature festivals? Says poet K. Satchidanadan, “There is a whole urban and semi-urban middle class youth eager to meet authors and listen to them in a festive atmosphere. The publishers are interested in releasing their books there and having their authors on the platform. The authors are interested in meeting other authors and also readers. Cities also get to be on the literary map of India with such celebrations.” Ananth Padmanabhan, senior vice-president, sales, Penguin India, says, “With social media dominating mind space, festivals are a great place to sit back and connect readers to writers; such an engagement opportunity was lacking.” In fact, festival-hopping has resulted in a modern-day phenomenon of the festival junkie: People who move from festival to festival.

Of late the Indian economy may have been in the doldrums but there is no denying that post-liberalisation, more and more people have disposable income, they do want to invest in culture and what better way than to make it a family outing? It is a democratic patronage of the arts. It is also a reflection of how much India is becoming a writing culture rather than a reading culture.

Arshia Sattar, who through Sangam House organises Lekhana Literary Weekend  (an extension of the Sangam House international writers’ residency programme that is run outside Bangalore) and is also jury member, DSC Award for Literature 2014, says, “My concern is that we are moving further away from ‘literature’ and closer to writing. I think if we had fewer ‘festivals’ and if they had  a focus rather than being all things to all people (which is probably what their sponsors want in terms of ‘footfalls’) . . .we might see people stepping out to literary events with dedication.”

Thomas Abraham, CEO, Hachette India, says, “There is not a single real benefit any festival brings to a publisher. And there are a number of cons – it costs a lot to get your author up there for almost no returns on investment, and zero promotional benefit. Yes, if you switch off the business aspect, for the audience it’s a great platform to see your favourite authors, and for authors a great platform to cross-commune with other writers. For editors it’s a good networking and ideas engagement opportunity. But in terms of sales or author brand building, go back to every single festival and put down the authors and their titles and see the impact of either media coverage or sales, and you’ll see not one has moved beyond their earlier levels. Some very successful (read great stage performances) sessions do result in immediate brisker sales at the venue bookshop, but even those are minimal – anything between 30 copies to 100 copies.” Adds Diya Kar Hazra, publisher, trade, Bloomsbury, “There are so many literary festivals these days – sometimes two or three in one city. The writer is expected to do more than just write these days – they blog, they tweet, they have pages on FB. They appear at festivals and events reading from their books and having conversations with fellow writers. The reader–writer relationship has changed, as a result. Authors are much more accessible than they ever were.”

Author Shovon Chowdhury who released his debut novel, The Competent Authority, earlier this year says that attending literary festivals “feels good. You feel special. I’m not jaded yet, so I enjoy it. I also love meeting lots of interesting people, including some super-intelligent ones. It gives me a dose of much needed perspective and humility. Plus there’s free meals.”

An attractive feature of a literary festival is the free entry. This requires the festival management to scour for private sponsors, funds and collaborations that will help in putting together the extravaganza and these could be either in money or in kind. In many case, corporate house are willing to assist with sponsorship for the brand visibility and media coverage. Recently tourism departments and state governments have partnered with festivals which is understandable given the positive impact festivals can have on the local economy. For instance, in a dipstick survey the JLF management did last year, it was estimated that approximately Rs 20 crores of additional spend could be attributed to JLF in Jaipur on account of accommodation, restaurant and shopping. Even this is set to change. The inaugural edition of the Pune International Literature Festival had ticketed entry. Comic Con too proposes to sell tickets in 2014.

Much of the success of the festivals depends on the programme created, parallel sessions, selection of the moderators and if necessary, themes selected. It is also heavily dependent upon the curation, storyboard to the chemistry between the panelists.  Altaf Tyrewala, Director, Chandigarh Literature Festival, says “The organizers and I were struggling to think of how CLF could be different from other literary festivals. We realized that in the circus, we often lose sight of the book, the very foundation of literature! So we decided that CLF would showcase the book, and nothing but the book. We decided to let active literary critics nominate that one book that had stayed with them over the past decade. There was a general agreement on what constituted a good book. Naturally, the discussion between the author and the nominating critic was focused entirely on the book in question. It made every session riveting, and more importantly the invitees realized that their presence was crucial to the festival’s format.” It helps to do some thinking in advance to avoid embarrassing incidents as happened at a recently concluded festival. The moderator was informed just before stepping on to the stage that the authors lined up were commercial-fiction authors. The response, the moderator shuddered and said, “I would never read such authors!”

The buzz around festivals is tremendous. But the bubble may soon burst as has happened with book launches. People will weary of them if they happen too often. They will lose their charm for various reasons. As writer Ravi Subramanian points out, “The divisions between the literary and commercial authors are becoming apparent at these festivals.” Second, most of the festivals are conducted predominantly in English, though slowly this too is changing, to reflect and represent the local languages and the international participants. There are writers who have begun to feel bored and disillusioned  with these festivals that often sustain and strengthen the hierarchies among writers, dividing them into “stars” and ordinary writers. Even the most ordinary Indian English writers acquire “stardom” while the best of language writers are often time-fillers invited most often to show that they too are represented.

Over the years the festivals have come to align themselves before and after the December/Christmas holidays, making it easier for authors to mark their presence at more than one event. The length and dates of the festivals are also determined by collaborating partners. In fact Surya Rao, director, Hyderabad Literary Festival, says, “We avoid a clash of dates with other major lit festivals because we check the dates of other fests. The Jaipur fest happens to be the closest to us.”

Maybe Indian festival organisers will collaborate with each other as happens in other countries like Australia.

A possible “classification” of literary festivals. 

There are so many literary festivals being organised in India that one has to create some sort of “classification”. For instance, festivals that have stood the test of time of a minimum period of three years, grown in popularity (as measured by the increasing audience participation), established a brand in their name and proven to be sustainable in terms of the sponsorship would probably be at the top of the list. These would be the major milestones in the festival calendar – Jaipur ( Jaipur Literature Festival), Calcutta (Apeejay Kolkata Literary Festival and Kolkata Literary Meet) , Chennai (Hindu Lit for Life), Mumbai (Kalaghoda, Times of India festival), Hyderabad Literary Festival and the Sahitya Akademi’s Festival of Letters.

Then there is what could be termed as a “sub-genre” – that is, equally strong brands, dealing with genres of literature which are not necessarily given sufficient space for intense engagement, such as Bookaroo (children’s literature) organised in Delhi and in Pune (in collaboration with Sakaal Times), ComicCon (comics and graphic novels), Samanvay (Indian languages) in collaboration with the India Habitat Centre,, Cultures of Peace: Festival of the Northeast (Women and Human Rights) organised by Zubaan, Poetry with Prakriti (poems), Mussoorie Writers Festival (mountain and travel writing) organised by Stephen Alter and Lekhana (a long literary weekend).

Finally there are the relatively new festivals that are as yet to establish themselves, but people are already familiar with them – Bangalore, Kasauli, Shillong, Agra, Lucknow, Benaras, Patna, Bhubhaneshwar, Chandigarh, Pune, and Kovalam. And there are still more being organised.

Jaya Bhattacharji Rose 

On translations in India, 2013. Published in DNA, 20 Dec 2013

On translations in India, 2013. Published in DNA, 20 Dec 2013

DNA, translations(My article on translations in 2013, trends and changes has been published this morning in DNA, 20 Dec 2013. I cannot find the link online but here is a clipping of it sent via email to me.  I am also c&p the text below. )

Cobalt Blue2013 was a positive year for publishing, certainly for translations that were visible. Translations were on the DSC Prize South Asian Literature 2014 shortlist that mainly focuses on general fiction in English, not in a separate category— Anand’s Book of Destruction (Translated from Malayalam by Chetana Sachidanandan) and Benyamin’s Goat Days (Translated from Malayalam by Joseph Koyippalli). Other translations that left an impression upon literary conversations of the year are — Shamsur Rahman’s The Mirror of Beauty ( translated from Urdu by the author); Habib Tanvir’s Memoir ( translated by Mahmood Farooqui); Sunanda Sankar’s A Life Long Ago ( translated from Bengali by Anchita Ghatak) and Sachin Kundalkar’s Cobalt Blue (translated from Marathi by Jerry Pinto); Ajay Navaria’s Unclaimed Terrain (Translated from Hindi by Laura Brueck); Uday Prakash’s The Walls of Delhi (translated from Hindi by Jason Grunebaum); Syed Rafiq Husain’s The Mirror of Wonders ( translated from Urdu by Saleem Kidwai); Malarvan’s War Journey: Diary of a Tamil Tiger ( translated by M Malathy); Mohinder Singh Sarna’s Savage Harvest: Stories of Partition ( translated from Punjabi by Navtej Sarna); Prabha Khaitan A Life Apart ( translated from Hindi by Ira Pande) and an anthology of New Urdu Writings: From India & Pakistan ( edited by Rakhshanda Jalil). In fact Penguin India’s best fiction title for the year was The Mirror of Beauty, according to Managing Editor, Sivapriya. She adds, “At Penguin we are developing a focused translations list that spans contemporary texts and modern classics and older classics.”

HarperCollins has an imprint dedicated to translations from Indian literature—Harper Perennial. Minakshi Thakur, Sr. Commissioning Editor says that “The translation market grew marginally in terms of value in 2013, but in terms of numbers it grew considerably. Harper did 10 translations as opposed to the 5 or 6 we were doing every year until 2012, from 2014 we’ll do about 12 titles every year.” Kannan Sundaram, Publisher, Kalachuvadu “Translations from Indian languages to English, from one Indian language to others and from world languages to Indian languages is definitely on the rise. Personally I have sold more translation rights and published more translations this year than before. Good Indian language authors are in demand like never before.” This assessment is corroborated by Aditi Maheshwari, Publisher, Vani Prakashan who says that “When we decided to do translations some twenty years ago, it was a very new phenomenon. We did translations from English to Hindi, Indian languages to Hindi and international languages to Hindi (without English as a medium).”

Another interesting aspect of translations too has successful publishing collaborations like that of making short fiction by Ayfer Tunc, Turkish writer and editor of Orhan Pamuk, The Aziz Bey Incident and other stories. It has been translated into Tamil and Hindi, but the English edition of this book is not available in India, all though it was released at the London Book Fair 2013. According to Thomas Abraham, CEO, Hachette, “the books sell well enough without being blockbusters —they were conceived with mid- range sales of 3k-5k like all translations are, and most of the time they tend to deliver that.”