KFRR Posts

Kunskapsskolan Book Week ( 1-5 May 2017)

I was invited by Kunskapsskolan Gurgaon to curate their book week. They have nearly 1200 students. The book week had to be created for all grades from pre-Nursery to Form 10. Since it has been recently established in India the classes are bottom-heavy with a larger number of students in primary school. Also the teaching staff is young, energetic and eager to learn new ways of learning particularly using technology.

Kunskapsskolan has been established in India via a joint venture partnership between Sweden and India. The schools follow the KED programme whose motto is: “Personalize each student’s education according to their individual needs and abilities. All resources in the school are carefully designed and organized around the student in a complete and coherent system.” Another characteristic of Kunskapsskolan schools is to align themselves with the educational system approved by the government of the country they are establishing schools in. So in India they are recognised by the CBSE board. Having said that they implement the curriculum using theme-based learning and from grades 3-8 it is primarily using digital resources. A unique aspect of Kunskapsskolan is its inclusive policy to have students with behavioural and learning challenges. There is a department that has skilled educators and councillors who are instrumental in the integration of these special children with rest of the school community.

Given the interesting mix of students with varying capabilities and incorporating the simple mandate of the school management — “By making a qualitative difference to the school community by immersing everyone in a world of books. It is also to introduce children to the love of reading via various methodologies and a well-curated book exhibition.” It was decided to hold the book week along with Scholastic India. With ninety-five years experience of publishing for children worldwide, of those twenty in India, Scholastic India is equipped to meet the requirements of the school. For instance putting together a theme-based book fair, introduction to audiobooks, ebooks and levelled readers for students such as Book Flix ( primary) and LitPro ( middle and secondary).

Teacher’s workshop led by Jaya Bhattacharji Rose, 29 April 2017

The book week began with a workshop for the school teachers on the “promotion of reading and digital resources”. I led two workshops. First for early years and primary school teachers. The second one was for middle and secondary school teachers. The emphasis was on importance of reading as a lifelong skill to acquire and not just to complete school curriculum. Given that this is the information age where its imperative to know how to read and glean

Anu Singh Chowdhary

knowledge, reading as an activity has to be enjoyable. It has to inculcate a love for reading without making it a chore. Today there are multiple formats by which children can access books for pleasure and information. According to Kids & Family Reading Report 2016 (KFRR ) children prefer reading for fun and helps develop a fondness for the activity. Parents too agreed that reading is important.

  • 86% of kids interviewed said their favourite books – the ones they were likely to finish – were the ones they pick out themselves. This is close to the USA average of 93%.
  • Across all ages, an overwhelming majority of children (87%) say they would read more if they could find more books that they like.
  • Children and parents prefer curated selections as it is easier to discover books. The top sources of books are the school book fairs, book clubs and word-of-mouth recommendations.  Libraries and bookshops are a close second.

    Anupa Lal

A primary school teacher’s feedback on the sessions and book fair, 5 May 2017

The teachers were introduced to online digital resources ( free and subscription based) that were age-appropriate and supported their curriculum. The workshops had been customised to align with KED methodology. So though the focuse was on resources available online many scrumptious examples of print books were also shared to gasps of astonished delight. A teacher who works primarily with children who have learning disabilities wrote in later to say “I simply loved the session!”

Something similar was witnessed at the Kunskapsskolan Book Week.

A student’s enthusiastic response to the book fair.

On the first day two little tiddlers hurtled down the stairs breathless with excitement, ” This book fair is awesome! The collection is so good!”

Paro Anand reading out aloud “Wingless”

Every single day there were sessions with authors, illustrators, storytellers, dramatists, cartoonists and editors. The idea being to introduce children to different aspects of books and reading. There were even sessions planned around audio books and animations based on popular stories as with Book Flix. Unfortunately due to privacy issues I am unable to upload some of the magnificent pictures taken during the events. Children, irrespective of whether they were toddlers or young adults, were mesmerised by the sessions. I have pictures of children who were trooped into the sessions and sat very quietly not knowing what to expect. Within minutes of the resource people beginning we had children absorbed listening to the stories in wide-eyed wonder, small or big the students were sprawled across the carpets, some were sitting under classroom desks and peering out, others were clapping their hands in glee and yet others body language was a delight to watch.  Inevitably within minutes the students would surround the resource person and it was absolutely marvellous to watch the adult engulfed in a sea of blue with loud chirrups of happiness from the children.

Simi Srivastava, storyteller

Simi Srivastava told a deliciously onomatopoeic tale about a bear. It was narrated accompanied to music. It went down very well with the toddlers. After the session a little boy came and gave her a tight hug while planting a slurpy wet kiss of appreciation on her cheek. Another girl came up politely and said “It was nice” but her twinkling eyes noted her deep appreciation of the storytelling performance.

Paro Anand, an exceptional storyteller, read out aloud her brilliant fable Wingless to a mesmerised audience of 9 and 10 year olds. ( According to KFRR, across all ages, the overwhelming majority of kids (85%) say they love(d) being read books aloud.) When she said she had written 27 books for children, a tiny little hand went up and a solemn little child said, “It means you are ‘experienced'” much to Paro’s delight.

Later Paro Anand had a session with the senior children around her recently launched graphic novel 2. It is the first Indo-Swedish collaborative book and it was apt that the first school event was held at an Indo-Swedish school. Paro Anand has written this book with Swedish writer, Örjan Persson. Her session was converted into a writing workshop too. The children were broken up into teams of two and given the task of writing stories together, aping the collaboration between the authors of 2. They were given two days to work on the stories. Three winning teams were awarded prizes along with notes of appreciation by Paro Anand.

There were sessions planned with renowned storytellers like Anupa Lal, Anu

(L-R) Anu Singh Chowdhury, Anupa Lal and Blossom D’Souza

Singh Chowdhury conducted a session in Hindi introducing children to Gulzar’s poetry and stories, seasoned publisher-cum-author Arthy Muthana led a workshop on editing and book production wherein the children looked astonished upon hearing of the “small pile” of manuscripts waiting to be read on her desk, dramatist Vanessa Ohri had the children spellbound, and cartoonist Ajit Narayan’s infectious enthusiasm for drawing characters was palpable as children quickly sketched in their art books while he demonstrated. He was provocative with his remarks like “I still have not found the right picture” but it only spurred the children on to improve. They drew furiously and clucked around him for appreciation.

Ajit Narayan

Arthy Muthana

While the book week was on a team of student volunteers had banded together to form a temporary editorial team. These four senior school students were entrusted with the task of creating “books” documenting the book week. They could choose any form of narrative as long as it contained highlights of the sessions and brought in different perspectives. For this they interviewed the resource people, students and teachers to get their views too. The students chose to illustrate with line drawings and soon took photographs to accompany the text. The books are to be placed in the school library. The exercise helped give an insight into the team effort, creativity and patience required to put a book together.

By the last day I too had students smiling and greeting me. The primary school students would give a broad smile or a hug. The senior school students were a little more reserved but it did not prevent them from lurking behind pillars and popping out unexpectedly to waylay me for a chat. It was a tremendous experience and I look forward to many more such occasions.

8 May 2017

*All the pictures except for the one of the school entrance have been taken by me and posted with permission of the school management.

World Book Fair, Delhi, Jan 2017

The world book fair was held in Delhi between 7-15 January 2017. It was another magnificent show put together by National Book Trust. I wrote about it for Scroll. The article was published on 29 Jan 2017. ) 

Three discoveries (and some footnotes) about readers and publishers from the World Book Fair

The death of reading has been greatly exaggerated. Yet again.

At first sight, the World Book Fair in Delhi looked like the scene of family holidays, with up to three generations milling around, some pulling suitcases on wheels filled with books. Actually, with the gradual disappearance of bookshops, the WBF has become an annual pilgrimage of sorts for book-buyers. Here are the three trends we discovered in the 2017 edition:

Children are reading, and reading, and reading…

The findings of Scholastic India ‘s Kids & Family Reading Report (KFRR) confirm that parents most frequently turn to book fairs or book clubs to find books for their child, followed by bookshops and libraries. Eight out of ten children cite one of their parents as the person from whom they get ideas about which books to read for fun.

Curiously enough, what parents want in books for their children is often just what the children want too. Despite this being the digital age, six out of ten parents prefer that their children read printed books. This is particularly true for parents of children aged between six and eight. Perhaps surprisingly, a majority of children, 80%, agree: they will always want to read printed books despite the easy availability of ebooks.

The findings of the report were confirmed independently by observing the phenomenal crowds in Hall 14 of the World Book Fair in Delhi in January, where the children’s literature publishers had been placed. These were astounding even on weekday mornings! Over the weekend queues to enter the hall snaked their way round Pragati Maidan to the food court and beyond. Remarkably, everyone was standing patiently.

The pavilions were overflowing with interested customers of all ages. Children scurried around like excited little pixies, flipping through books, making piles, some throwing tantrums with their parents demanding more than the budgets allowed, and many just plonking themselves on the carpets, absorbed in reading, oblivious to the crowds swirling around them.

Their interest was evident even during the packed storytelling sessions with writers like Ruskin Bond, Paro Anand and Prashant Pinge. This is corroborated by Neeraj Jain, Managing Director, Scholastic India, who said, “Using the findings of KFRR we created our stall as a reading zone. The combination of books, events, interactions and dedicated reading zone made it a pleasurable experience.”

Even adults were discovering new titles for their children. For instance, huddled around a shelf displaying Scholastic Teen Voice titles were a bunch of parents and teachers flipping through the books, exclaiming on their perceived difficulty of finding reading material for adolescents. The series in question contains page-turners built around crucial issues that matter to teens – bullying, drinking, technology, nutrition, fitness, goal-setting, depression, dealing with divorce, and responding to prejudice. Added Aparna Sharma, Managing Director, Dorling Kindersley Books: “We found that representatives from school libraries and other education institutions use this event to search out good books and order in bulk.”

And it wasn’t just the children’s publishers. Academic publishers like Oxford University Press had primary school children dragging their parents to browse through the titles, being familiar with the brand from their school textbooks. This held true even for DK books who, for the first time since they began participating in the fair, had a large table laden with books and generous shelf space in the Penguin Random House stall.

Global publishers are more interested in publishing books from India than selling in India

The hall for international participants was thinly populated. Most of the participants seemed to have come for trade discussions. Many of these conversations were taking place on the sidelines or at other events outside the fair ground, since foreign participants, in particular, were daunted by the vast crowds. The launch of the Google Indic Languages cell at FICCI was announced at the CEOs’ breakfast meeting. Another significant announcement came from Jacks Thomas, Director, London Book Fair, where there will be a “Spotlight on India” at the Fair to mark the UK-India Year of Culture in March 2017.

Yet, as an overseas publisher said, “The World Book Fair is exclusively a business-to-consumer fair, quite unlike any they have in Europe”. This marked a significant shift of sorts. In the past the World Book Fair had been known for a range of international publishers, representing diverse cultures, languages and literature, selling their books directly to readers. Even India’s neighbouring countries used to participate in huge numbers, bringing across fine multiple literatures. This was not the case this time. As a result, long-time visitors to the fair were heard lamenting that its soul was missing – it felt as if an era had ended.

But people bought books, a lot of them

Despite the worry about demonetisation impacting sales, brisk business was done, with sales being 25% higher than in 2016, according to back-of-the-envelope estimates.

According to Kumar Samresh, Deputy Director, Publicity, National Book Trust, there were record footfalls at the 2017 edition of the fair, with 4 lakh complimentary multiple entry passes being supplemented 1.9 lakh individual entries based on ticket sales. There was also free entry schoolchildren, senior citizens, and, as usual, VIPs. Rajdeep Mukherjee, VP, Pan Macmillan India confirmed “a 30℅ rise in footfall, mainly led by young adult readers, but it was the Man Booker award winning title like The Sellout which has been a sellout literally!”

The other changes we observed

  • The rising sale of textbooks and educational aids.
  • The increasing popularity of books from franchises like Disney, Barbie, and Lego, or from brands like Marvel Comics and Geronimo Stilton.
  • Older people cautioning youngsters to buy only “relevant” books.
  • The overwhelming presence of religious publications.
  • The preponderance of digital technology vendors, primarily in the area of educational publishing.
  • Print-on-demand books (goodbye, inventories).

( All the images used in the article were taken by me during the fair.)

29 January 2017 

Jaya’s newsletter – 2

(Thank you for the response to my inaugural newsletter. Please feel free to write: jayabhattacharjirose1 at gmail dot com )

westland-332pxThe biggest news in terms of business deals has been the acquisition of TATA-owned publishers Westland by Amazon. (http://bit.ly/2fjVVCP) Earlier this year Amazon had a bought a significant minority stake in Westland but last week they bought the company for a purportedly Rs 39.8 crores or approximately $6.5 million. ( http://bit.ly/2fzdfrJ ) Westland has a history of over 50 years in retail, distribution and publishing. It is an amalgamation of two companies, Westland Books and EastWest Books (Madras). “Amazon’s roots are in books and we are excited to be part of that team in the next phase of our journey,” Westland CEO Gautam Padmanabhan said. The publishing list of Westland, its imprints Tranquebar and EastWest, and imprint extension Mikros, include bestselling authors Amish Tripathi, Ashwin Sanghi, Rashmi Bansal, Rujuta Diwekar, Preeti Shenoy, Devdutt Pattanaik, Anuja Chauhan and Ravi Subramanian, among others. This deal highlights the growing significance of India book markets — the third largest English language and with each regional language being of a substantial size too. It will also have an effect on how publishers realign themselves to create strategically good content which makes for good cultural capital but also astute business sense.

For more on the significance of such an acquisition read Bharat Anand’s analysis of AT&T & Time Warner merger incontent-trap HBR. (http://bit.ly/2feLlOP ) It is a marriage between content and distribution, organizations and tech companies. “Content is an increasingly important complement for every one of the tech companies.” Bharat Anand is the Henry R. Byers Professor of Business Administration at Harvard Business School, where he’s taught media and corporate strategy for 19 years. He is the author of the recently released The Content Trap: A Strategist’s Guide to Digital Change.

Publishing business strategies will be bolstered by the GOI announcement as part of the Digital India movement that “Handsets mandated to support Indian language keyboards July 1st 2017”  All handsets being manufactured, stored, sold and distributed in India will have to support the inputting of text in English, Hindi and at least one more official Indian language (of 22), and support reading of text in all these languages. (http://bit.ly/2fGxrbb ) In Medianama’s analysis this will speed up the switch in India to smartphones (and featurephones), because they have that capability to use Indic languages using the operating system. ( http://bit.ly/2feSTRG ) In the long run, good news for publishers if their content is gold.

14 November is celebrated as Children’s Day in India. Nearly 50% of the 1.3 bn population in India is below the age of 25 years –a sizeable reading market. As the first-ever Kids & Family Reading Report, India edition by Scholastic India notes that 86% children read the books they select but points out that 71 per cent of kids were currently reading a book for fun. This is the way it should be to create a new generation of readers. (http://scholastic.co.in/readingreport )

Jaya Recommends

ann-patchettAnn Patchett’s incredibly stunning novel of families and the writing experience Commonwealth madeleine-thien(Bloomsbury)

Jonathan Eig’s fascinating account of The Birth of the Pill (Pan Books, Pan MacMillan India)the-birth-of-the-pill

Translating Bharat Reading India edited by Neeta Gupta. A collection of essays discussing the art of translating and what constitutes a good translation. (Yatra Books)

translating-bharatMadeleine Thien’s extraordinary novel Do Not Say We Have Nothing  ( My interview with the author: http://bit.ly/2eX5meG  )

On literature and inclusiveness ( http://bit.ly/2fbp9Ym )

Legendary publisher 97-year-old Diana Athill’s latest volume memoir, a delicious diana-athilloffering Alive, Alive Oh!

Book launches:

Amruta Patil  ( HarperCollins India)amruta-patil

Shashi Tharoor ( Aleph)shashi-tharoor

Ritu Menon’s Loitering with Intent: Diary of a Happy Traveller  on 5th November 2016, IHC (Speaking Tiger)ritu-menon-book-launch

Craig Mod’s book launch in Tokyo: http://kck.st/2fk29Tp

Lit fests: ILF Samanvay: The IHC Indian Languages Festival‎ ( 5-7 Nov 2016)ilf

 

Literary Prize:  Haruki Murakami wins this year’s Hans Christian Andersen Literature Award ($74,000).    The Hans Christian Andersen Literary Award is not to be confused with the Hans Christian Andersen Award (or medal)— often regarded as the “Little Nobel Prize”— instituted in 1956 to recognize lasting contributions in the field of children’s literature. (http://bit.ly/2eC70iI ) In his acceptance speech he warned against excluding outsiders (http://wapo.st/2fjZ31u )

World Literature Today, the award-winning magazine of international literature and culture, announced Marilyn Nelson as the winner of the 2017 NSK Neustadt Prize for Children’s Literature. Awarded in alternating years with the prestigious Neustadt International Prize for Literature, the biennial NSK Prize ( $25,000) recognizes great achievements in the world of children’s and young-adult storytelling.  ( http://bit.ly/2fdIQhX )

jai-arjun-singhJai Arjun Singh’s The World of Hrishikesh Mukherjee has been given the Book Award for Excellence in Writing on Cinema (English) at the Mumbai Film Festival.

Interesting book links:

A Phone Call from Paul , literary podcast for @LitHub done by Paul Holdengraber, NYPL is worth listening to. Here is the latest episode where Paul is in conversation with Junot Diaz. (http://bit.ly/2fxF1p8 )

On the Jaffna library: http://bit.ly/2eC7vtb

Iran and Serbia sign MOU to enhance book publishing: http://bit.ly/2fGykAK

How one Kiwi author is making $200,000 a year publishing romance novels online: http://bit.ly/2fdVQEh

Bengaluru barber popularises Kannada literature: http://bit.ly/2eP8N6X

Literary River, Literature vs Traffic installation: http://bit.ly/2f3dpUD

Six wonderful ways feminist publisher Virago shook up the world of books http://bbc.in/2efJYgs

Turkish Government closes 29 publishers http://bit.ly/2f35AhE

3 November 2016 

Chris Riddell on the importance of reading out aloud

These pictures have been downloaded from Chris Riddell’s personal page on Facebook and shared with his permission. 

 

14462725_10154530441504948_8972484817446864342_n 14479729_10154530500434948_6073425303785778214_n 14484589_10154530484659948_7384655672777621158_n

c031The Scholastic India released the Kids & Family Reading Report on        2 Sept 2016 also stressed the importance of reading out aloud to children. It makes them into frequent readers. It also discovered that children who are given time for reading in school for independent reading at school are more likely to become readers than those who are not given the time. It also has many added advantages as highlighted in the accompanying graph. The report may be downloaded at: http://scholastic.co.in/readingreport .

4 October 2016 

Web Analytics Made Easy -
StatCounter