Many people didn’t understand what it was, and many thought that you had taken your sadness and loss and made something beautiful out of it. You met artists, scientists, and dreamers, and you engaged in long conevrsations and exchanged fascinating letters with authors and philosophers for years afterward. In a way, I believe it saved your life . . . and if you want to know a secret, that’s why I gave you the dream in the first place.
We had only a tiny fraction of everything he wrote in our possession, but the fragments included references to Greek myths, the origins of the universe, children’s fantasy novels, the quests of King Arthur’s knights, the creation of the periodic table, a man who found the entrance to a buried city behind a wall in his house, spaceships, ancient Egypt, mysterious castles, the invention of the kaleidoscope, and the knitted blankets of his childhood bed.
“Didn’t you have something you wanted to tell me?” “Yes, I’ve been trying all night to tell you,” said the bat. “But you wouldn’t stop fighting me. It was very annoying. And now I have to go.” A sudden, strange kind of shame came over me. “I;m sorry,” I said. “What were you trying to tell me?” The little creature stretched his spiky wings. His eyes sparkled. “I’ve been trying to tell you I love you,” he said, and with a little leap he vanished into the purple Connecticut sky.
In bed as I close my eyes, I wonder if the beginning of time and the end of time are the same thing, and the distance between seconds is really as long as the distance between stars. Maybe this is what it’s like to be inside the mind of God. The past and the future mean nothing, and the time is always now.
Brian Selznick’s latest book, Kaleidoscope, is an extraordinary feat of storytelling (Scholastic). The author calls it a mysteyr that takes place in the space of a day but seems to be spread over two thousand years. It is about two individuals connected to each other across time and space — the narrator and his friend James. Yet, the micro-stories in the volume use a bunch of personal pronouns that can easily replace the characters with the reader/s. The stories shimmer. There are stories about a shipwreck, journeys, libraries, writers, butterflies, artists, magical creatures, angels, guardians, giants, etc. These are magical stories that can possibly be read in any sequence without disrupting the sheer pleasure of the vast imaginative landscape. The New York Times refers to it as a ‘lockdown masterpiece‘ ( 17 Sept 2021). Rightly so. The book provides oodles of hope, joy, and love for the future; it also builds upon a post-Edenic creation of society by its play on the apple — a real fruit and a metaphor. Much like what many are experiencing about a post-pandemic world, life before the covid crisis seemed idyllic, like paradise, and it has been completely disrupted. The collection of stories are a mix of traditions, references, and with it a lot of originality. It is ultimately in the hands of the reader to decide how to approach these stories and tease out the beauty and aestheticism enshrined in them, much like the ordinary pieces of coloured glass in a kaleidoscope become a burst of beautiful, intricate patterns dependant on how the person holding the instrument chooses to move it. As with the stories, life too is about a series of choices and it is upto the individual to make the best of one’s circumstances — to be worried and anxious about the pandemic or live life with joy each day. It is about free will. Accompanying the stories are the gorgeous illustrations in graphite by Brian Selznick. Flipping through the images, they have a parallel story to tell but can also illuminate the text very well too. Every story has a full page illustration but tipped in between the stories are double-page spreads of kaleidoscope patterns.
Kaleidoscope is a stupendous book that is meant not only for teenagers but for everyone. It should be marketed in such a manner. It can easily straddle the genres of fiction, children’s literature, young adult literature and mind, body, spirit books. It is about taking a journey and understanding one’s own free will. It provides hope, succour, companionship and a sense of belonging, especially during the pandemic, when everyone is feeling so adrift and lost.
Kaleidoscope is a masterpiece. Buy it. Treasure it. Gift it.
I cannot recommend the DK encyclopaedias enough — The Science of the Ocean: The Secrets of the Sea Revealed , The Science of Animals: Inside their Secret World and Flora: Inside the Secret World of Plants. The DK books must be a part of every school ready reference section. If the school or parents can afford it, then the DK encyclopaedias must exist in classroom libraries and personal libraries.
Children learn through a variety of ways. Pictorial recognition is a critical aspect of their learning. More than learning, it opens the eyes and minds of munchkins to the wonders of our world. DK books are a mix of science, excellent knowledge base, generous layout and aesthetics. Children’s literature tends to dumb down learning tools for kids by creating books appropriate for their age. So parents and educators buy multiple levels of the same kind of book but graded according to the chronological age and educational level of the learner. Frankly, it makes no sense. Conserve the money that is being frittered away in a variety of editions and spend it on what is construed as an expensive encyclopaedia and see how much joy it gives — for years. The learning achieved through osmosis is phenomenal. These big books — in terms of size and ideas — have scrumptious layouts. A great deal of attention is given to every detail on the page. The three encyclopaedias in this photograph are made in collaboration with The Natural History Museum and Kew: Royal Botanical Gardens. No expense is spared in accessing top class information. The coming together of textual and pictorial information in the design is superb. It is impossible to tell where the child’s eye is resting or what their mind is absorbing. The beauty on every page coupled with a high standard of knowledge ensures that the child’s curiosity is tickled. The child wants to know more. Heck, even adults are absorbed by these books. Leave these books lying around and the peaceful silence that engulfs the house with a child happily reading is magical.
With the ongoing pandemic (third year!), kids need to be provided resources for home-based learning. Online classes implies that the syllabus had to be greatly reduced and the children have no access to their school libraries or resources. DK Books are worth their investment in gold. They are treasures. They entice the child away from electronic engagement ( and the harmful aspects of EMR) but at the same time provide a magnificent blend of infotainment and visuals.
She works as much from memory as from the manuscript, and inside the little stone cottage, something happens: the sick child is in her lap, his forehead sheened with sweat, opens his eyes. When Aethon is accidentally transformed into an ass and the other boys burst into laughter, he smiles. When Aethon reaches the frozen edge of the world, he bites his fingernails. And when Aethon finally reaches the gates of the city in the clouds, tears sprint to his eyes.
The lamp spits, the oil drawing low, and all three boys beg her to go on.
“Please,” they say, and their eyes glitter in the light. “tell us what he saw inside the goddess’s magical book.”
“It sat,” she says, “on a golden pedestal so ornate it looked as if it were made by the smith-god himself. When Aethon peered into it, as though into some magical well, he saw the heavens and the earth and all its lands scattered around the ocean, and all the animals and birds upon it. The cities were full of lanterns and gardens, and he could faintly hear music and singing, and he saw a wedding in one city with girls in bright linen robes, and boys with gold swords on silver belts, jumping through rings, doing handsprings and leaping and dancing in time. But on the next page he saw dark, flaming cities in which men were slaughtered in their fields, their wives enslaved in chains, and their children pitched over the walls onto pikes. He saw demons, and hounds eating corpses, and when he bent his ear low to the pages, he could hear the wailing. And as he looked, turning the leaf over and back, Aethon saw that the cities on both sides of the page, the dark ones and the bright ones, were one and the same, and he was afraid.”
The lamp sputters out; the chimney moans; the children draw closer around her. Omeir rewraps the book, and Anna holds their youngest son against her breast, and dreams of bright clean light falling on the pale walls of the city, and when they wake, late into the morning, the boy’s fever is gone.
Anthony Doerr’s Cloud Cuckoo Land ( HarperCollins India) is his first novel in seven years. It flits between three periods of history — past is 1450s Constantinople, the clash between Christianity and Islam and is a story of young Anna and Omeir; the present is in the twenty-first century and is primarily about Zeno Ninis, an eighty-six-year-old veteran of the Korean war who has made it his life’s mission to translate Diogenes’s book on Aethon and later help a bunch of fifth graders stage a dramatised version of it at their local library; and the future is of young Konstance who believes she is many millions of miles away from Earth, on a starship, in a community of modified humans. Time is measured in terms of “Mission Years”. The common thread running through these three stories is Aethon’s story.
Anna first discovers the Greek manuscript in an abandoned monastery in Thessaly and steals it, hoping to sell it to a bunch of men who have come from Urbino. Their lord and Count dreams of “erecting a library to surpass the pope’s, a library to contain every text ever written, a library to last until the end of time, and his books will be free to anyone who can read them.” Anna steals it but then discovers that the men from Urbino have fled upon hearing news of impending war. So, she keeps the book. Over time, she discovers the power of storytelling as she reads out the ancient Greek script to her sons and illiterate husband, Omeir. The family is convinced it has a healing power especially after seeing the positive effect it has on the sick children as their mother reads out aloud from the text. After Anna’s death, Omeir decides to take the book to Urbino as a gift to the Count. He remains clueless to its import but realises that it must be special enough for Anna to have treasured it for so long.
Zeno Ninis, on the other hand, while a prisoner of war befriends a British soldier, Rex, who is a scholar of the Classics. Rex teaches Greek to Zeno by scribbling in the sand or in the frost in their prison camp. Over time, once they have returned to their respective homes, Zeno finds refuge in the library at Lakeport, Idaho. He associates it with comfort and security ever since the two sisters who were the librarians too, welcomed him as a child. Zeno returns to it as an adult, a veteran, and begins to translate. All the while Rex’s words haunt Zeno: “I know why those librarians read the old stories to you. Because if it’s told well enough, for as long as the story lasts, you get to slip the trap.” While involved in the task of translating Aethon’s story, the current librarian requests Zeno to help manage the kids by narrating the story of his book. The kids are enthralled. So much so that they decide to stage a play based on the script. They are undeterred by the fact that large chunks of the original text are missing or are faded. Zeno has to use his imagination to supply the bridges in the narrative. In this he is ably supported by the kids who happily scribble in the margins, offering Aethon the explorer, new lines such as “The world as it is is enough.” Perceptive comment out of the mouth of babes!
Konstance is a young girl, living on the ship, Argos. She is not permitted to access the library on board unless she reaches a certain age. When she does, she goes through an initiation ceremony witnessed by many aboard the ship. Ultimately, she is given access using VR technology that enables her to browse through shelf after shelf of books, most of which come flying to her. If she wishes to “read” any, the characters pop out like a pop-up book but are holograms that are as wispish and transparent as air. The only book that seems to fascinate Konstance is the Atlas for which she is mocked by her peers. They say it is old fashioned but Konstance is charmed by the fact that by walking into its pages she discovers new parts of the world, cultures, its histories and geographies. Her curiosity is also kindled by the blue and gold hardback on her father’s night table. It is a copy of Zeno Ninis’s transslation. Slowly, she begins reading it and transcribing it for herself. It influences the way she thinks. Unlike her community, Konstance and to some extent, her father, are the only two who query or have independent thoughts. They do not necessarily follow the herd mentality. Even the super computer Sybil dissuades Konstance from spending too much time in the library. But she is curious and wants to investigate the events of February, 20, 2020. “Who were the five children in the Lakeport Public Library saved by Zero Ninis?”
An incident had occurred at the library when a young man, probably autistic, Seymour, walked into the library with the intention of blowing it up. He had a bag full of crude homemade bombs. He was extremely distressed at the destruction to Nature, especially habitats of owls, whom he felt close to. He understood the intricacies of climate change and was convinced that man and his destructive sensibilities were destroying Earth. By blowing up the library Seymour hoped to make a statement. But he had not reckoned with Zeno being at the library.
In Cloud Cuckoo Land, a story that has survived centuries about Aethon continues to be passed on from generation to generation, even via translations. In fact, the three storylines are interspersed with excerpts of Zeno Nini’s translation of the text. The length varies from a few broken sentences to paragraphs. Doerr makes a sly comment on the art of translation too when Konstance is browsing through the library:
The translations…mostly bewilder: either they’re boring and laborious, spangled with footnotes, or they’re too fragmented to many any sense of.
Even Doerr becomes more and more adept at telling Aethon’s story with every passing page. Almost as if he is practising what he feels, stories have the capacity to live beyond their original tellers.
Doerr’s Cloud Cuckoo Land is a term borrowed from Aristophanes The Birds written in 414 B.C., almost 2500 years ago. It describes a mythical city based in the clouds. But more than the referencing by a modern storyteller to an ancient storyteller, it is the testimony to the astonishing staying power of storytelling. The ability to stick. The ability to be retold. The ability to be shared and become one with the narrator. The tenacity of stories is evident in how they intermingle with the memories of the person. More importantly, the stories become a repository of hope and goodwill. It reminds the listeners that as time moves on, life goes on too. Destruction of nature, communal wars, and marauding armies happen. But at the same time, stories record moments of joy, happiness, beauty and splendour. Books like men die. They need nurturing. Yet, books have the uncanny ability of outliving their creators if they are left with those who respect the printed books. It is possible. It is this insistence of Doerr upon the tangible object rather than the excitement at having millions of books at our fingertips in a digital library that is so comforting, given that we ourselves live in a time where digital formats are being peddled as superior to print. But it is not always the case, is it? With digital rights management and other requirements of upgrading hardware and software to access a digital format, and the recurring cost involved in keeping the information accessible, it is the print format that reigns supreme — it is a one-time cost, it is inherited, it develops a sentimental value that is precious to the owners as it the physical book offers a connect to their ancestors, and finally, as it is passed on from generation to generation, it influences the hearts and minds of others. Digital formats, in comparison, are sterile. Books transmit ideas. They make us think for ourselves.
Cloud Cuckoo Land is a triumph. It is definitely an ode to libraries and books, the printed format vs digital. But it is also a prayer, a belief in the nourishing power of storytelling. It is Anthony Doerr’s first novel in seven years, his first since winning the Pulitzer Prize (2015) for the exquisite All the Light We Cannot See (published, 2014). His critically-acclaimed 2014 novel All the Light We Cannot See sold 1.8 million copies across editions in British Commonwealth and 9.3 million copies worldwide. The publishers will be selling many copies of Cloud Cuckoo Land despite its bulk as the story is so rejuvenating and astonishingly relevant at the same time. Many will buy the book as it is the first novel since Doerr won the Pulitzer Prize but this book will attract many new readers. It is to be released on 28 Sept 2021.
Over a decade ago I did a regular column for Business World. It was on the business of publishing. Here is the original url.
Musharraf Ali Farooqui, author and translator, was in Delhi in April to launch his third novel Between Clay and Dust. The exquisiteness with which the book has been written is not only a credit to Farooqui as a writer of fiction in the English language, but to a translator who is equally proficient and comfortable in the source (Urdu) and translated (English) language. (At times, he himself is not quite sure which language is he writing in.) The point is that when it comes to Farooqui’s elegant use of language and his ability to understand and convey the nuances of the language he is translating, a large part of the credit goes to the many hours the writer spent browsing through the vast collection of Urdu literature in the Toronto Public Library to produce his masterpiece translation of Amir Hamza.
Ancient libraries, such as the ones in Alexandria and Nalanda, are legendary for the collections they contained. 2012 is being marked as the centenary of the library movement in India. According to Mr Jayarajan, Member, and K. K. Banerjee, Director and Member-Secretary of the Raja Rammohun Roy Library Foundation in Kolkata, “It was in the year 1911, the great Maharaja Siyajirao Gaekwar III of Baroda, mooted the idea of a public library system in his princely state of Baroda. He invited W. A. Borden to set up a public library network in Baroda.” They inform that the Maharaja-Borden team set up many public libraries in Baroda, which included a Central Library in Baroda, with a large stock of books for lending as well for reference, libraries in town and villages, including remote villages. Children’s libraries and even many travelling libraries were also set up during this period. Sadly, none of these pioneering initiatives could be sustained in Baroda due to the return of Borden in 1913 and the demise of the Maharaja in 1936.
“The arrival of S.R. Ranganathan on the Indian library scene in 1924 was an important milestone in the library history of India. He worked on every facets of librarianship, including public library development and made a concerted effort — which started in 1934 — to get the public library movement accelerated in the country,” Jayarajan and Banerjee state. Ranganathan travelled through different states and prepared the ground for introducing library legislation in each of these states. He succeeded in getting library legislation passed by the erstwhile state of Madras (now Tamil Nadu) in 1948. That was the first library legislation in India. Till the demise of Ranganathan in 1972, only four states enacted library legislations, though many states had initiated the process by that time. “Library” is a state subject; only 18 states have passed the library legislation during 1948-2009.
Incentives For Change Earlier this year, Prime Minister Manmohan Singh commissioned a National Mission for Libraries, anchored in the Ministry of Culture. “The Mission will focus on improvement of the public library system of the country particularly concentrating on the States where library development is lagging behind. The National Mission hopes to cover approximately 9,000 libraries in three years. It will conduct a national census on libraries, work towards upgradation of infrastructure of reading resources, and seek to modernize and promote the networking of libraries,” he announced. For Dr. Chauhan, Librarian of O. P. Jindal Global University Library, libraries are important and at their library, they are constantly engaging with some of the best librarians and specialists around the world to ensure that the best facilities are offered, and also that a good selection of literature is available on the shelves and in digital formats. Since most institutional libraries are under-utilised they are encouraging members from outside the university to enrol.
Apart from this, there are scattered and fascinating initiatives elsewhere in India. For instance, in Andhra Pradesh, Basic Research Education and Development Society (BREADS) is nurturing over a 1000 high school libraries. (They select schools based upon performance.) In addition there are initiatives like Hippocampus Reading Foundation (HRF), Friends of Books and Rent a Book that are creating spaces for books to be lent easily. Well before these were established, the National Book Trust and the Delhi Public Library had and continue to have mobile libraries that travel through the cities and rural areas. According to M. A. Sikandar, Director, National Book Trust, “Mobile Exhibitions are the heart of NBT which touches every district/taluk of the country. Now the GoI approved book promotion centre for each state/UTs with exclusive mobile van to cover rural population under the 21th Five Year Plan. At present there are ten vans (five more to be added later this year) that cover about 2500 points mostly rural and remote in a year.”
Peter Booth Wiley, Secretary of Friends of the San Francisco Public Library, believes libraries are extremely important social spaces for their positive impact on the local community and the exchange of ideas. Some of the library’s programmes are to provide grants that support library programmes and events, raise funds for capital projects for the library; advocate for today’s libraries, recycle more than 600,000 books each year through their Book Operations and offer readings, organise author signings, poetry festivals and other events that support the literary community. As a publisher too, Wiley can appreciate the importance of libraries as repositories and regular customers of their books.
End Of An Era? On the other side of the Atlantic, the rapid closure of libraries in UK is a disturbing trend. According to Alan Gibbons, an award winning author and organiser of the Campaign for the Book, “Libraries are one of the great British institutions, probably second in popularity only to the National Health Service. According to the National Literacy Trust, a child who visits a library is twice as likely to read well as one who does not.” It is unfortunate that the UK, the country of Shakespeare and Dickens, Austen and the Brontes, now languishes in twenty-third place in the Programme for International Student Assessment (PISA) reading rankings, laments Gibbons. PISA is worldwide evaluation of educational standards in OECD member countries. “Our government’s policies of making 28 per cent public sector spending cuts and putting libraries at the top of the agenda are for funding reductions are threatening 600 branches. Opening hours are being cut, book funds are slashed and we have lost 10 per cent of our full time librarians. South Korea is near the top of the PISA rankings. It has its own economic challenges but it understands the importance of high literacy levels in a global market and it is building 180 new libraries. In addition to their cultural and educational role, libraries are at the heart of our communities, providing a hub and a place to meet. Campaigners for the public library service have a simple message for the British government: we will not go gentle into that good night,” he opines.
Despite these initiatives in India, there are not enough libraries. There is no doubt that internet activity has eaten into the library movement and there is plenty of funding required to maintain a library, especially with high standards. Maybe CSR initiatives or public-private partnerships could be encouraged some more to establish more such social places. In fact, William Kamkwamba, who’s been working on creating libraries across Africa, realised that libraries can act as engines of economic growth.
On 24 March 2020 invoking the Disaster Management Act (2005) the first phase of the lockdown to manage the Covid-19 pandemic was announced. “Disaster Management” is considered to be a part of the Concurrent List under “social security and social insurance”. With the announcement all but the most essential economic activity halted nationwide. Only 4 hours’ notice was provided, insufficient time to plan operations.
Demand and supply existed but all cash cycles dried up — because bookstores were not operating. Brick-and-mortar stores had to close while online platforms focused on delivering only essential goods and books were not on the list. Priyanka Malhotra says “When Full Circle reopened in mid-May, there was a great demand for books. Mid-June, supply lines are still fragile, so getting more books regularly is uncertain. Well-stocked warehouses are outside city limits and are finding it difficult to service book orders to bookstores. We are mostly relying on existing stocks.”
In future, the #WFH culture will remain particularly for editors, curation of lists, smaller print runs, the significance of newsletters will increase, exploring subscription models for funding publishers in the absence of government subsidies and establishment of an exclusive online book retailing platform such as bookshop.org. Introducing paywalls for book events as the lockdown has proven customers are willing to pay for good content. Distributors and retailers will take less stock on consignment. Cost cutting measures will include slashing travel as a phone call is equally productive, advances to authors will fall, streamlining of operations with leaner teams especially sales teams as focused digital marketing is effective, With the redefining of schools and universities due to strict codes of physical distancing and cancellation of book fairs, publishers will have to explore new ways of customising, delivering and monetising content.
In such a scenario the importance of libraries will grow urgently. Libraries benefit local communities at an affordable price point. They are accessed by readers of all ages, abilities and socio-economic classes for independent scholarship, research and intellectual stimulation. The nation too benefits with a literate population ensuring skilled labour and a valuable contribution to the economy. By focusing upon libraries as the nodal centre of development in rehabilitation and reconstruction of a nation especially in the wake of a disaster, the government helps provide “social security and social insurance”. Libraries can be equipped without straining the limited resources available for reconstruction of a fragile society by all stakeholders collaborating. As a disaster management expert said to me, “Difficult to find a narrative for what we are going through”.
After a disaster, the society is fragile. It has limited resources available for rehabilitation and reconstruction. To emerge from this pandemic in working condition, it would advisable for publishers to use resources prudently. It is a brave new world. It calls for new ways of thinking.
Given this context, the Economic Times, Sunday Edition published the business feature I wrote on the effect of the pandemic on the publishing sector in India. Here is the original link on the Economic Times website.
As the first phase of the sudden lockdown to manage the Covid-19 pandemic was declared on March 24, the timing was particularly unfortunate for the books publishing industry. End-March is a critical time in the book publishing industry.
End-March is a critical time in the book year cycle. It is when accounts are settled between distributors, retailers and publishers, enabling businesses to commence the new financial year with requisite cash equity. Institutional and library sales are fulfilled. The demand for school textbooks is at its peak. But with the lockdown, there was a severe disruption in the production cycle — printing presses, paper mills, warehouses and bookshops stopped functioning. Nor were there online sales as books are not defined as essential commodities.
“Publishing in India is estimated to be worth $8 billion in annual revenues,” says Vikrant Mathur, director, Nielsen India. “Trade publishing has seen four months of near-zero sales which straightaway knocks one’s revenues off by at least 25-30%,” says Thomas Abraham, MD, Hachette India.
Profit protection became key. Firms either reduced salaries or laid off employees, and unaffordable rentals forced closures of offices and bookshops. Arpita Das, founder of Yoda Press, says, “After three months of almost zero print sales, and low ebook sales, we decided to move out of our office space.”
In mid-May, bookshops and online portals resumed selling books. Bookstores delivered parcels using India Post, Zomato, and Swiggy. Sales of children’s books exceeded everyone’s expectations, averaging 30% more than pre-Covid sales. Shantanu Duttagupta, publisher, Scholastic India, says, “The ecosystem of children’s books and content comprises mainly of parents, educators and children. While print is traditionally preferred, it has to be recognised that content of any sort has to be format-agnostic. Whether it’s digital solutions for parents and children, helping educators through professional development or providing curated, age-appropriate books for children, being agile and nimble is key.”
Publishers announced curated digital content for schools engaged in remote learning. Scholastic Learn at Home, Collins Digital Home Learning, DK’s Stay Home Hub and StoryWeaver’s Readalong** were among such initiatives. Paywalls were introduced for creative writing workshops and were fully subscribed. Academic publishers noted an increase in inquiries from universities regarding bundle subscriptions.
To remain relevant with readers, there was an explosion of hashtags and promotions on the internet: #ReadInstead, #BraveNewWorld, #Reset, #MacmillanReadingSpace, #PenguinPicks, #KaroNaCharcha and #MissedCallDoKahaaniSuno. Book launches and lit fests went digital, with viewers across time zones. Brands like JLF ( Jaipur Literature Festival) got a viewership of over 700,000 worldwide*, while Rajpal & Sons got a viewership of over 300,000 — both hosted an equal number of events (50+) in the same time frame.
According to Meru Gokhale, publisher, Penguin Press, Penguin Random House India, “India’s reading consumption patterns during the lockdown consisted of ‘bucket list reads’ of classics, voluminous works and series fiction; self-help and mind-body-spirit lists.” Publishers launched frontlists (new and current titles) as ebooks , deeming that preferable to tying up cash in inventory. Interesting experiments by editors have involved crowd-sourcing new ebooks, usually kickstarted with an opening by a literary star. Vikas Rakheja, MD, Manjul Publishing, says, “We have seen a 300-400% growth in sales of our ebooks in April-June, over the same period last year, in both English and Indian regional languages, on Amazon Kindle and other online sales portals.”
Chiki Sarkar, publisher, Juggernaut Books, says their titles saw greater time spent on ebooks during the lockdown. Audiobooks also sold. Yogesh Dashrath, country manager, Storytel India, says, “Globally there was doubling of intake. In India, it accelerated exposure to audiobooks.”
But India is firmly a print book market. So it will take some time for patterns to change. Kapil Kapoor, MD of Roli Books and owner of CMYK bookstore in Delhi, says, “In Unlock 1, we have not yet seen a significant spike in the demand for books. For now, sales figures hover around 40–50% of pre-Covid-19 days, largely driven by online sales — an accurate reflection of consumer preference of wanting home delivery and not venturing out to markets due to a fear factor, which is understandable.” A concern is book piracy will increase in direct proportion to economic stress in households.
As for lasting trends, work from home culture will continue, particularly for editors. Experimentation with curated lists, smaller print runs and subscription models will be seen. Some publishing firms, imprints, bookstores, retailers and distributors may go out of business. Increasingly, finance and legal will join sales departments to ensure “correct” decisions are made. Cost-cutting measures may include slashing travel, relying more on digital tools for efficiency, such as negotiating book rights online, employing leaner sales teams and expanding business horizons beyond the Anglo-American book market, without travelling. New platforms capitalising on professional expertise and fostering creative synergies have emerged on social media, like Publishers’ Exchange, an initiative by language publishers across India, Mother Tongue Twisters, Roli Pulse, Independent Bookshops Association of India and Publishers Without Borders. With the redefining of schools and universities, publishers will explore new ways of customising, delivering and monetising content. Could book events go behind a paywall? Perhaps libraries will regain significance?
As the industry negotiates this disruption, it’s clear that it will take a lot of ingenuity to emerge largely unscathed on the other side. Everyone is hoping for a happy ending to this particular saga.
* At the time of writing the article, this figure of 700,000+ held true for JLF. But on the day of publication of the article, the number has far exceeded one million.
** Storyweaver’s Readalong are multilingual audio-visual storybooks.
Krishnan worked with Macmillan India (1980-2000) and with Oxford University
Press (2001-2018) to source, edit and promote translations into English of
works by Indian writers from 13 languages many of which won national prizes and
are included in study courses both in India and in universities overseas.
She is currently co-ordinating multiple publishers to build a programme of Tamil-English translations. This is an initiative designed by the Tamil Nadu government and located in their Textbooks and Educational Services division.
1.How did you begin your career as an editor of texts translated from Indian languages into English?
it is fair to say that it began as both an accident and an affinity for things
Indian long submerged by training in English Literature! I always felt a vague
dissatisfaction with the texts I was reading / studying but had no clear idea
of how to access materials written by Indians. Nor how to relate them to what
seemed to be important intellectual tools gained in UG and PG degrees in English
Literature. In the late 1960s-early 70s when I was a student, books were not
that easily available. Because my father was with the Deccan Herald (Bangalore) I got to read the books he received for
review and that was about all. My college and university libraries did not
stock books by Indian authors.
after my post-graduation I got an opportunity to freelance with Macmillan India
in Madras. I was put to work on anthologies of prose, poetry, fiction and so
on. Quite dull work really but I kept asking my editor why she couldn’t include
some Indian writers other than Nehru, Sri Aurobindo and Tagore. “The members of
Boards of Studies do not even consider other Indian writers worth teaching,” she
said. I thought to myself that if I ever got a chance I would campaign for the inclusion
of Indian writers in foundation English courses.
I got my
chance when my editor (Viji Sreenivasan) left, creating a vacuum which I
filled. I was a square peg in a square hole. A week later the Kerala Sahitya Akademi
and Macmillan India signed agreements to produce a two volume publication
titled Comparative Indian Literature
edited by KM George; with 16 chief editors and 200 contributors, it was a
stupendous work. The entire chronology of Indian literature was catalogued and described.
Ancient Poetry (all the languages recognized at that time) Modern Poetry.
Ancient Theatre, Modern Theatre. Fiction. Short and Long. And so on and so on.
It was 4000 pages and took five years to push into shape. I worked on nothing
might all those Indian language works, described in this publication be
accessed? Only a very small number of them were available in English
translation. So, since fools rush in, I designed a project of modern novels
from eleven Indian languages and tried to persuade Macmillans to invest in the
idea. They were astounded. They were textbook
publishers and I was their golden goose publishing for the school and college
market. Why waste editorial time and money on translation? So I set about
looking for support outside Macmillans. If I secured funding I would be allowed
to do the project. For seven years I went from door to door trying to convince
powerful institutions to part with some money for Indian literature. Mind you I
had nothing to show anyone as a promise of what might be possible. Only a
single failed translation by V Abdulla of Malayatoor Ramakrishnan’s Verukal.
Finally, in March 1992, my friends Valli Alagappan, her father, Mr AMM
Arunachalam and her aunt Mrs Sivakami Narayanan who jointly ran the MR AR
Educational Society of Madras agreed to fund me. I still do not know why they
decided to help me. I had nothing to recommend me but my enthusiasm and
determination. I received a letter saying that they would set aside Rs 80,000
per book for 50 books.
No one was more surprised than my highly commercial management but there
was trouble. Though my Vice President R Narayanaswamy supported me, my Managing
Director Sharad Wasani was unwilling to let me spend a lot of time on what he
saw as an unsaleable project. When he received the forms seeking his approval
he refused to sign. I wrote him, “You are the only person in the world who will
refuse funding for his country s literature”and closed by offering to resign.
Only two people from that time left — Jayan Menon and Sukanya Chandhoke—
who will remember this.
Anyway, after Wasani changed his mind, I invited eleven eminent writers to be the chief editors for the languages I had selected for the project ( Tamil, Telugu, Kannada, Malayalam, Gujarati, Marathi, Oriya, Bengali, Urdu, Hindi and Punjabi) and they helped to make up lists of five post-Independence novels from their respective langauges. Because I had been dealing with 16 chief editors on the C.I.L volumes I didn’t think this strange at all but anyone who discussed the project with me was astonished at the volume of work I had undertaken. It didn’t seem like work at all to me ! At last I was getting to do what I had really wanted to do when I entered publishing 12 years before.
Many important works were published in full for the first time in English: Brushte ( Outcaste) by Matampu Kunhukuttan, Randamoozham ( Second Turn) by MT Vasudevan Nair, Bharathipura by UR Ananthamurthy, Danapani (The Survivor) by Gopinath Mohanty, Subarnalatha by Ashapurna Debi, Ponniyin Selvan by Kalki and Karukku by Bama.
In all, between 1996 and 2000 when I left Macmillans I published 37 volumes. They went out of circulation a year or two after I left the company and the C.I.I.L Mysore bought the whole project including unsold stocks in 2007 with a view to republishng the entire list. It never happened because the Director (UN Singh) whose dream it had been, left the Institute.
2. What were the languages you first worked on? How many languages have you worked upon so far?
The first scripts I worked on were translations from Malayalam and Tamil. In all, I’ve worked on translations from Tamil, Telugu, Kannada, Malayalam, Konkani, Marathi, Gujarati, Bengali, Odia, Hindi, Kashmiri, Punjabi, Urdu, and just one from Dogri.
3. How do you select which book is to be translated especially if it is a language you are unfamiliar with?
As I said because of the work I did on Comparative Indian Literature it wasn’t difficult to identify what needed to be translated particularly if the Sahitya Akademi had not already commissioned translations. Then again once the Macmillan project took off I was flooded with advice and suggestions. The difficulty was what to leave out. A great disadvantage is that I could not and therefore did not read the critical material on any of these works. I rely a great deal on the advice of others. But when it comes to translators I use a process of running trial drafts of different kinds of passages from the selected work — one might be a descriptive paragraph, a second something very emotional or lyrical, a third passage would cover conversation – to check the translator’s strengths and where s/he might back off, or skip or be lazy. The editing process can take anything from two drafts to six depending on the competence of the translator and the cooperation between all parties. Long silences, gaps in the process are not healthy for the project nor is impatience or being a speed queen the answer. As for the reception of a translation! Much depends on how well the publisher promotes the finished product. Publishing is only 50% of the responsibility. The other 50% depends on promotion and follow-up.
4. Do you think it is necessary for an editor to be familiar with the source language? If not, how can the editor ensure that the translation is true to the original text?
Of course it is important for the editor to know the source language but then in how many languages can one gain proficiency? The editor/ publisher must appoint reviewers who will read the translation carefully to ensure (as far as possible) that nothing has been left out or distorted. Then the editor can take over and polish in consultation with the translator and author.
5. What are the kind of guidelines you think an editor of translations should be bear in mind while working on a manuscript?
Listen very carefully to the voice of the author. Does it chime with the
translator’s? It helps to have someone read out the original even if you do not
know the language while you follow the English in a parallel reading. You
cannot but help hear the inflexions and emotions as the reading proceeds.
Be respectful. Very important to gain the confidence of the translator. Make suggestions tactfully. Once the translator is convinced you are not out to destroy his work or appropriate it, he will breathe easy and work and redraft willingly. It helps to read other works from the same period and familiarize oneself with the language – bank of that time. You need to enter that world emotionally through images and atmosphere not just intellectually through words.
6. What is your definition of a “good translation”? What are the qualities it must have?
This is something I have been trying to figure out for 30 years! Sometimes a smooth read will fail to capture the imagination of the reader. Sometimes even if a translation is jerky and appears to be rushing along, it will work. I think it is a combination of inspiration and zeal on the part of the translator and very patient work on the part of the editor. The qualities? The language must bring the author alive. It must make you think “If XY had written in English instead of in Marathi this is how he might have phrased it”. Now it is all very well to say this to ourselves but to someone who is not Indian, this might still not work at all. Basically I think we should be translating first for our Indian market before trying to reach spaces and minds outside India.
7. When you began translating texts into English for the Indian market, at the time, most publishing houses ignored translations. Today the reality is very different. Most publishing houses have dedicated translation lists and even the local literary awards are recognising translators. What in your opinion are the pros and cons of this deluge of translations in the market — locally and globally?
It is extremely encouraging to see the increased interest in translations and the care with which they are produced but a worrying feature is the way publishers are responding to criteria laid out by the big literary bursaries and prizes for translation. There is a growing tendency to ignore works published more than 20 or 30 years ago and no one seems to want to do a fresh translation of a classic. Then there is the secret craving on the part of publishers to promote a translation as not a translation. So the translator’s name disappears from the cover page, a most unfair practice. I put this down to the second-classing of translations—as if they are something inferior and not worthy of being viewed as works of art in themselves.
8. Recently machine translations such as Google’s neural technology are making an impact in the space of translation. How do you feel about the impact of machine translation in the literary sphere?
Any technology which helps the human translator will be of enormous help I’m sure but I doubt whether it can supplant imagination and nuanced word choices. For mundane passages for instance this interview can be processed by Google translation but — a poem full of feeling and fire? I doubt it. An approximation would surely be possible but would it be good enough? I’ve always maintained that the translator is as much an artist as the writer of the original work.
9. Your name in Indian publishing is synonymous with translation evangelism. You have been responsible for kick-starting many notable projects. The current one being the Translation Initiative of the Thunchath Ezhuthachan Malayalam University (TEMU). Please elaborate more on this project.
Actually I did not initiate the TEMU project. That was designed by K
Jayakumar the first VC of the University. It was a simple plan: an advisory
committee selected works, I commissioned the translations and marketed the idea
with multiple publishers. In some cases, the publishers already had scripts on
hand; in other cases, I found the translators and did some light editing before
handing over to the concerned group. The University signed agreements with the
publishers to buy 300 copies at a discounted price and the publishers agreed to
carry the logo and mission statement of the University in the selected works. I
did not initiate any project other than the Macmillan list. In OUP I enlarged
and diversified an already extant list which had not — till I began work in
2001— published a single woman writer. Nor had Dalit or Adivasi writers been
considered. That was an arm I grew for OUP India and it has done well.
For a year now, I’ve been working with the Tamil Nadu Textbook Educational Services on a Tamil- English translation project modelled on the TEMU plan. Our collaborators in the first phase are OBS, Niyogi, OUP, Ratna Books, Harper Collins and Vitasta.
10. Can the art of translation and editing a translation be taught or is it a lived experience?
Commitment, determination and passion are crucial to sustained work in
this area. To find a forgotten work, to convince people that it must appear in
English, to struggle with the translator at its rebirth and to learn that a
major publisher in the language of the original work decided to reprint the
book (which had lain in a rabbit – hole for four decades) —- that is the best
thing an editor of translations can hope to enjoy.
Strategies in translation can certainly be taught. Translator training is certainly possible and necessary but finally the translator is on her own except for her editor and together they complete the phantom work. It might succeed. It might not. It might succeed as an aesthetic product and bomb in the sales department. But then that is the fate of any human product which is judged by both ignorant people and by those who know far more than you do. No amount of reading about tennis or watching it on television can help you to be a good player on the court!
11. Translations are most often construed as being undertaken as a labour of love with little financial resources being available for underwriting the costs involved in the task. What are the economics of publishing translations in India? What has been your experience?
Love is great but it won’t put food on the table. Translations need financial support either from a patron or from another line of books from the same publisher who sets aside resources for the translations list.
12. What do you think is the future of literary translations in the world of publishing?
The world literary mart is only just waking up to the hidden power of translations and what they do to cross-pollinate creativity across cultures and civilizations. Consider all the talk about world peace! How can this happen if cultural understanding isn’t an organic process? One way to ensure this is to expose children and young adults to writing from different parts of the world at an impressionable time in their lives. Translation can help the humanities to make a brilliant comeback in a global sense. Comparative literature is impossible to teach without discussing the central role of translation. If we are to survive all the artificially orchestrated hatred and violence and misunderstandings created by politicians and power –mongers, venues of mutual understanding need to be very deliberately developed. Cultural competence, soft –skills — these are words one hears very often but what are we doing to build that theatre of human understanding? I think that if literary translations can be included in academic programmes and introduced into high-interest professions like management, finance and public policy it would help humanize these professions and give publishers the big print runs and inflow they need to keep doing what only they can do.
Note:Women Writing in India edited by Susie Tharu and K Lalitha (OUP) was a reprint of the Feminist Press publication, 1993, NY and not commissioned or developed by Oxford University Press.
British neurologist, naturalist, historian of science, and author Oliver Sacks died in 2015. A huge loss to the world particularly to the world of writing and reading. He read voraciously, wrote beautifully and with a precision that is a sheer delight to behold. Fortunately after his passing, some of his unpublished writings were published in a collection called River of Consciousness and now Everything in its Place puts together his contributions to various magazines and newspapers. As always there is plenty to mull over. Sacks has the astonishing ability to make many light bulbs go on inside one’s head and think, “Exactly! This is it! He got it!” In Everything in its Place there are two particular instances when this happens. One when he wistfully records the demise of print collections in libraries in favour of digital books thereby losing the opportunity of serendipitous gems such as the 1873 book Megrim. This is what he writes in his essay “Libraries”:
When I was a child, my favourite place at home was the library, a large oak-paneled room with all four walls covered by bookcases — and a solid table for writing and studying in the middle. …The oak-paneled library was the quietest and most beautiful room in the house, to my eyes, and it vied with my little chemistry lab as my favourite place to be. I would curl up in a chair and become so absorbed in what I was reading that all sense of time would be lost. Whenever I was late for lunch or dinner I could be found, completely enthralled by a book, in the library. I learned to read early, at three or four, and books, and our library, are among my first memories.
When I went to university, I had access to Oxford’s two great university libraries, the Radcliffe Science Library and the Bodleian, a wonderful general library that could trace itself back to 1602. …But the library I loved the most at Oxford was our own library at the Queen’s College. The magnificent library building itself had been designed by Christopher Wren, and beneath this, in an underground maze of heating pipes and shelves, weere the vast subterranean holdings of the library. To hold ancient books, incunabula, in my own hands was a new experience for me … .
I first came to New York City in 1965, and at that time I had a horrid, poky little apartment in which there were almost no surfaces to read or write on. I was just able, holding an elbow awkwardly aloft, to write some of Migraine on the top of a refrigerator. I longed for spaciousness. Fortunately, the library at the Albert Einstein College of Medicine, where I worked, had this in abundance. I would sit at a large table to read or write for a while, and then wander around the shelves and stacks. I never knew what my eyes might alight upon, but I would sometimes discover unexpected treasures, lucky finds, and bring these back to my seat.
But a shift was occurring by the 1990s. I would continue to visit the library frequently, sitting at a table with a mountain of books in front of me, but students increasingly ignored the bookshelves, accessing what they needed with their computers. Few of them went to their shelves anymore. The books, so far as they were concerned, were unnecessary. And since the majority of users were no longer using the books themselves, the college decided, ultimately, to dispose of them.
I had no idea that this was happening — not only in the Einstein library but in college and public libraries all over the country. I was horrified when I visited the library recently and found the shelves, once overflowing, now sparsely occupied. Over the last few years, most of the books, it seems, have been thrown out, with remarkably little objection from anyone. I felt that a murder, a crime had been committed: the destruction of centuries of knowledge. Seeing my distress, a librarian reassured me that everything “of worth” had been digitized. But I do not use a computer, and I am deeply saddened by the loss of books, even bound periodicals, for there is something irreplaceable about a physical book: its look, its smell, its heft. I thought of how this library once cherished “old” books, had a special room for old and rare books; and how in 1967, rummaging through the stacks, I had found an 1873 book, Edward Liveing’s Megrim which inspired me to write my own first book.
The second instance is when Sacks rues his failing eyesight is robbing him of the pleasures of reading print books. For him it was the print book that held the greatest appeal and no amount of technological innovation such as audio books could persuade him to think otherwise. He has a point when he writes in “Reading the Fine Print”:
In January of 2006, when my vision began to decline, I wondered what I would do. There were audiobooks — I had recorded some of them myself — but I was quintessentially a reader, not a listener. I have been an inveterate reader as far back as I can remember — I often hold page numbers or the look of paragraphs and pages in my almost automatically, and I can instantly find my way to a particular passage in most of my books. I want books that belong to me, books whose intimate pagination will become dear and familiar. My brain is geared towards reading — …
We each form unique neural pathways associated with reading and we each bring to the act of reading a unique combination not only of memory and experience, but of sensory modalities, too. Some people may “hear” the sounds of the words as they read (I do, but only if I am reading for pleasure, not when I am reading for information); others may visualize them, consciously or not. Some may be acutely aware of the acoustic rhythms or emphases of a sentence; others are more aware of its look or its shape.
…there is a fundamental difference between reading and being read to. When one reads actively, whether using the eyes or a finger, one is free to skip ahead or back, to reread, to ponder or daydream in the middle of a sentence — one read’s in one’s own time. Being read to, listening to an audiobook, is a more passive experience, subject to the vagaries of another’s voice and largely unfolding in the narrator’s own time.
Writing should be accessible in as many formats as possible — George Bernard Shaw called books the memory of the race. No one sort of book should be allowed to disappear, for we are all individuals, with highly indivualized needs and preferences — preferences embedded in our brains at every level, our individual neural patterns and networks creating a deeply personal engagement between author and reader.
This is so true! Any true-blooded reader would identify wholeheartedly with the sentiment expressed. For me it rings true at another level too. My nine-year-old daughter prefers print to audio books for she claims “audio interferes with her imagination!” Till I read this essay I attributed it to a child’s quirk. Now I know better.
Read Everything in its Place! There is so much to discover.
I interviewed the French Ambassador to India, Alexandre Ziegler, at the Jaipur Literature Festival 2019. The interview has been published in the online news portal Scroll. The text of the interview has been c&p below while the original url is here.
Alexandre Ziegler, the French Ambassador to India, was at the Jaipur Literature Festival this year to announce the winner of the 2019 Romain Rolland Book Prize. Recognising the best translation of a French title into any Indian language, including English, the Indo-French jury takes into account the quality of the translation and the publication itself while selecting the winner.
The award comes with an invitation to the Paris Book Fair 2019 in March for the publisher of the work and an invitation for the translator to attend a one-month residency in France.
This year, the longlist included essays as well as fiction and a very strong contribution from Indian languages apart from English, with four translations into Malayalam, two into Hindi, and one each into Tamil and Bengali. The winning title was The Life of an Unknown Man by Andrei Makine, published in France by Le Seuil, in India by Kalachuvadu, translated into Tamil by SR Kichenamourty.
The Romain Rolland Book Prize is just one of the actions of the French Institute in India to support translations of French books in India. It runs the Tagore Publication Assistance Programme and also launched a special training programme for translators this year. The first step was a one-day translation workshop focused on Indian regional languages, which took place on January 22 at the Centre for French and Francophone Studies, Jawaharlal Nehru University, and brought together more than 60 participants from various universities in Delhi. Ros Schwartz, the acclaimed translator, conducted the workshop. The long-term translation programme is part of the roadmap leading up to, on the one hand, the Paris Book Fair 2020, where India will be the focus country, and on the other, the New Delhi Book Fair 2022, where France will be the guest of honour.
Ziegler, who has been the Ambassador of France to India since 2016, spoke at the Jaipur Literature Festival about these initiatives. Edited excerpts:
Why was the Romain Rolland Prize instituted and what is its main focus? Does France have similar prizes in other countries too? The Romain Rolland Book Prize is a translation prize that aims to support publishers and translators involved in the translation of French titles into Indian languages. The purpose is to find the best book and to be able to negotiate for it on best possible terms while also promoting texts in translation. My feeling is that we speak about strategic and economic partnerships, of which both are growing well but we still have to invest more in culture.
In this age of machine translations, we often forget the human touch of a translator is critical. Translators are at the very core of the relationship between books and the world. What we have realised through our interventions is that it is not just texts in English and Hindi but we got very good texts from other languages like Bengali, Marathi, Tamil and Malayalam, too. It makes one realise that languages are very crucial to reaching out to other cultures, not necessarily in entire diversity of language. This is very reassuring for us.
The second Romain Rolland Book Prize is being awarded because of the quality of text. Creating the prize happened organically through the ongoing Tagore programme to recognise translations. We wanted to reinforce the initiative. As a result we are also co-organising a translations workshop with the Jawaharlal Nehru University. The first one happened in January with acclaimed translator Ros Schwartz.
France has an active book trade, bookstores and book fairs. How receptive are the French to literature from India? Recently you released Over & Underground, a joint production between French and Indian writers and illustrators. How successful are such literary experiments? Does the cross-pollination of such cultural experiences help foster bilateral relationships, not necessarily confined to the literary domain? Translation of the work of Indian authors in France has experienced several waves. Today there is a renewed interest among the French public for Indian authors. The dynamism of Indian publishing, its diversity and India’s international outreach have created a new curiosity for India and its authors and thinkers. The example of Over & Underground shows the combination of creativity between Indian and French authors, poets and illustrators. These co-publications need to be further encouraged and that is what we are working on.
Cross pollination of cultural experiences is exactly what we strive for to strengthen the ties between India and France. Books and other expressions of cultural diplomacy are a significant part of fostering bilateral relations.
What is the size of the French book market ? What are its characteristic features such as which genre sells the most, are print books preferred to ebooks, what is its growth rate etc? Is digital publishing making inroads with French readers? The French publishing market is worth 4 billion euros, 300 million of which is in e-books. Overall, the French reader prefers printed books but there is a real growth in e-books. For consumer books, it represents only 3% of the market but for the B2B and books on law or medicine, this market reaches 9% with an annual growth of 10%. The e-book is also directly linked to the presence or absence of bookstores. E-books sell better where bookstores are not available.
The time of traditional reading has decreased but a recent survey conducted in November 2018 shows that 69% of the French population is connected: they read online but not necessarily literature! Each day, the French spend an average of 33 minutes on a computer and 52 minutes on a mobile phone. Reading is therefore omnipresent on other platforms but basically there is an attachment to the printed book in France: an average 5000 copies are printed but real successes vary between 200,000 and 300,000 copies. This is the case of [Michel] Houellebecq’s latest book, which will reach 400,000 copies. The trend is also to publish more titles each year. The number of prints is hence lower today than it was ten years ago.
France is known for its robust independent booksellers. Globally independent bookstores are finding it difficult to thrive but not necessarily in France. It is a remarkable success story. Do you have any interesting case study/report to share about how these independent bookstores have managed to continue? There are about 1,000 independent bookstores in France. All those located in city centres are working well with an annual growth rate of 0.8%. This is a stable figure. Since 1981, the single price of the book has also allowed these bookstores to diversify. 37 countries, including 11 European countries, are currently applying the single price on books.
Recently the French Book Office (FBO) participated in the New Delhi World Book Fair (NDWBF). What was the response from the locals to your participation? Did the FBO gain significant learnings from its presence at the fair? The French Institute in India invited four publishers of children’s literature and social sciences, and organised four professional panels. The exchanges between Indian and French publishers were very constructive but the NDWBF is not the ideal place for professional meetings. On the other hand, the invitation of a French author whose work has been translated in India and invited for a dialogue with an Indian author would allow exchanges with a wider audience. But our four publishers were very satisfied with their discovery of the Indian market and the prospects for collaboration in social sciences and children’s literature.
In 2003 I attended the Salon de livre Jeunesse at the invitation of the French government. It was extraordinary to see the throngs of children attending the book fair and buying books. I would be curious to know if the children’s book fair continues to be as popular. If so what are the kinds of books for children and young adults that are trending in France? Would you consider collaborating on projects for children’s and young adult literature with Indian publishers? The Salon du livre et de la presse jeunesse in Montreuil attracts a large number of visitors each year. In 2018, for the 34th edition, there were no less than 179,000 visitors in 6 days, 4,000 more than in 2017. So I think we can say that children’s publishing is a booming sector in France. The dynamism of publishers and all those involved in books and reading contributes greatly to this success. Access to the fair was free for a good number of visitors and it is a real desire for cultural democratisation. As well as the multitude of actions that take place throughout the country and throughout the year around reading: meetings, workshops, debates, readings, competitions, prizes, etc.
Children’s literature in France is a market that knows how to renew itself, to question itself and, finally, to innovate. Thus, the early childhood segment develops real nuggets with sounds and materials to touch. The album is full of creativity with an incredible diversity of illustrators. The documentary is now close to coffee-table books by offering books that appeal to adults and children alike, whose aesthetics are so neat that it gives one pleasure to open and read them. As for fiction, from its first readings to “young adult” literature, publishers are increasingly perfecting their skills by offering books of high quality, covering all the themes that may interest young readers.
Would you consider instituting a prize similar to the Romain Rolland Book Prize for children’s literature as well? We are in fact planning to consider children’s books as potential winners of the Romain Rolland Prize. This will be discussed in Jaipur with the jury members.
How well are translations of world literature received in France? How have you fostered and continue to manage a cross-pollination of literary traditions in France and India? The French market is also influenced by Dan Brown and other Anglo-Saxon authors. But the phenomena of great success such as Elena Ferrante (Italian) or Arundhati Roy also shows that the French readership is open to world literature beyond Anglo-Saxons. This is why we believe that Indian authors have their rightful place in the French market.
Do you have any details that may be shared publicly of a road map planned for the 2020 Paris Book Fair where India is the guest of honour? What are the significant features of such an extraordinary event? We are hoping to select many writers including children’s and young adult writers, across genres, as well as initiating new translations. We do not want only established writers to be invited to the festival. We would prefer to have a range of outreach programmes too. For instance, conferences, debates, collaborations with libraries, bookstores, universities etc.
What are the events planned at the 2020 Paris Book Fair? Anything exciting that the Indian publishers and readers should be aware of? The Syndicat National de l’Edition and the National Book Trust have just signed the partnership agreement on 22 January 2019 for Livre Paris 2020. This book fair is a meeting place for the French public and Indian authors. We would like to organise panel discussions between French and Indian authors. For example we could have our two Nobel Prize winners in Economics enter into a dialogue. We also wish to encourage translation of Indian authors who have not yet been translated into French in order to introduce the French public to new young authors from all over the Indian Union. We also hope that this meeting will foster professional exchanges between Indian and French publishers. Several steps are planned. Pre-meetings in March 2019, a breakfast networking at Frankfurt between French and Indian publishers; invitation of French publishers to Jaipur 2020 and a professional training session on publishing that we would like to organise in India at the beginning of 2020. Not to mention the translation training programme that we recently launched with Jawaharlal Nehru University.
The Times LitFest Delhi ( 1-2 Dec 2018) was organised at the India Habitat Centre, New Delhi. I moderated two sessions with the both panel discussions focussed on reading. The first panel was on how do cultivate the love of reading amongst children.
TOI, 2 Dec 2018
My co-panelists were Saktibrata Sen, Programme Director, Room to Read India Trust; Manisha Chaudhry, co-founder Manan Books; Sonya Philips, Founder, Learning Matters Foundation and is a reading specialist and Shailendra Sharma, Principal Advisor (Hon) to the Director Education, Government of NCT Delhi, India. The freewheeling conversation was on ways to promote reading. Every panelist spoke about their strengths and initiatives. From being a part of the government as is Mr Sharma and realising that it is critical to have a reading corner in every class and every section. So much so that the Delhi government has now allocated a handsome budget of Rs 10,000 / section to buy books.
L-R: Manisha Chaudhry, Shailendra Sharma, Sonya Philips, Saktibrata Sen and Jaya Bhattacharji Rose
Fact is that even today few families can afford to buy newspapers, magazines, let alone books. So the first time many children particularly in the government primary schools hold a book is their school textbook. Few have any role models in the adults and older children in their immediate environment and as Principal Advisor to the government, Mr Sharma’s job is to introduce the love of reading. Both Mr Sharma and Mr Sen were of the view that reading is a lifeskill that is critical and needs to be learned beyond just being able to identify your name in whatever written script the individual is familiar with. Mr Sen, representing Room to Read, is involved in setting up partnerships with the governments to set up libraries. In India the Room to Read India Trust is working with 11 state governments. Ms Philips stressed on how till Grade 2 a child learns “how to read” but after that the emphasis is on “learning to read”. Ms Chaudhury with her many years of experience in publishing, looking at multilingual publishing and the critical need for children to have books in their own languages rather than only in English is what spurs her on to create new material every single day. She has recently launched two new magazines in Hindi called Mithvan and Chahak, the latter is meant for the early grade reader.
Everyone was of the agreement that it is important to create the joy of reading and align it as closely as possible to the child’s lived experience rather than alienate him/her from using complicated language in the written word. This was illustrated beautifully by an anecdote Mr Sharma shared about the complicated language used in a Hindi textbook to describe food which was a far cry from what is commonly used at home on a daily basis. Manisha Chaudhry spoke of her earlier initiatives to publish in tribal languages.
Alas we ran short of time otherwise it was promising to become a wonderful conversation on how to cultivate the joy of reading in children.
Join Sonya Philip, Manisha Chaudhury, Shailendra Sharma and Jaya Bhattacharji Rose in conversation with Saktibrata Sen – brought to you by Room to Read in the session, 'Cultivating the Habit of Reading in Children' at #TLFDelhi
The second panel discussion was on “What is India reading?”. The panelists consisted of commissioning editors of four prominent publishing houses — Himanjali Sankar, Simon & Schuster India; Ranjana Sengupta, Penguin Random House India; Parth Mehrotra, Juggernaut and Udayan Mitra, HarperCollins India. Once again a freewheeling, adda-like, conversation about trying to figure out what India reads. The role of a commissioning editor has changed quite a lot in recent years. Traditionally commissioning editors were responsible for forming reading tastes but as Udayan Mitra pointed out that at times now the editor has to commission based on events and trends too. It is a kind of commissioning that did not exist earlier.
Today readers are accessing books through multiple platforms and in various formats — ebooks and audio books. It becomes increasingly difficult to ascertain how and what anyone is reading, let along a sub-continent like India where so many languages abound and there is rich regional literature too. Measuring reading tastes as Juggernaut is doing with their app and also because they are able to control their production pipeline while platform is something few are able to do even now. Most editors and publishing houses rely on print products that once released into the market are impossible to track. Some may be sold through brick-and-mortar stores, others through online spaces and yet other copies get sold as remaindered copies and secondhand books.
Listen to the conversation. So much was said. Many important bases within the Indian publishing landscape were touched upon. So much to think about.
What is India Reading? watch the conversation live at #TLFDelhi with Udayan Mitra, Himanjali Sankar, Ranjana Sengupta and Parth Mehrotra talking to Jaya Bhattacharji Rose.
Brilliant storyteller Neil Gaiman’s Art Matters is a little book, a collection of his thoughts published in recent years, by the magnificent illustrator Chris Riddell. It is a collection of writings written over a period of years by Neil Gaiman, stressing the need to read and write what you like. To create and spread ideas. To be free to express oneself. To spend time in a library. Everyone has the right to do so. But it is the credo on the right to make good art that is tremendously forceful. It is utterly brilliant and worth committing to memory, internalisting it and sharing it over and over again.
Slim little book but oh, ever so powerful. Parts of it were published earlier in The Guardian.
A response to terror by Chris Riddell and Neil Gaiman – in pictures: In the aftermath of the Paris terror attacks, the award-winning illustrator and writer team up to present the artist’s creed in the face of atrocity. It stressed the importance of ideas and how they would spread irrespective of violently negative forces terrorising people to keep quiet.
Neil Gaiman and Chris Riddell on why we need libraries – an essay in pictures
Illustration: Chris Riddell : Two great champions of reading for pleasure return to remind us that it really is an important thing to do – and that libraries create literate citizens
Best thing ever you would do is to read this book and buy multiple copies of it to distribute widely. It is outstanding!