Marathi Posts

Interview with editor and translator, Mini Krishnan

Mini Krishnan worked with Macmillan India (1980-2000) and with Oxford University Press (2001-2018) to source, edit and promote translations into English of works by Indian writers from 13 languages many of which won national prizes and are included in study courses both in India and in universities overseas.

She is currently co-ordinating multiple publishers to build a programme of Tamil-English translations. This is an initiative designed by the Tamil Nadu government and located in their Textbooks and Educational Services division.

1.How did you begin your career as an editor of texts translated from Indian languages into English?

Well…I think it is fair to say that it began as both an accident and an affinity for things Indian long submerged by training in English Literature! I always felt a vague dissatisfaction with the texts I was reading / studying but had no clear idea of how to access materials written by Indians. Nor how to relate them to what seemed to be important intellectual tools gained in UG and PG degrees in English Literature. In the late 1960s-early 70s when I was a student, books were not that easily available. Because my father was with the Deccan Herald (Bangalore) I got to read the books he received for review and that was about all. My college and university libraries did not stock books by Indian authors.

Seven years after my post-graduation I got an opportunity to freelance with Macmillan India in Madras. I was put to work on anthologies of prose, poetry, fiction and so on. Quite dull work really but I kept asking my editor why she couldn’t include some Indian writers other than Nehru, Sri Aurobindo and Tagore. “The members of Boards of Studies do not even consider other Indian writers worth teaching,” she said. I thought to myself that if I ever got a chance I would campaign for the inclusion of Indian writers in foundation English courses.

I got my chance when my editor (Viji Sreenivasan) left, creating a vacuum which I filled. I was a square peg in a square hole. A week later the Kerala Sahitya Akademi and Macmillan India signed agreements to produce a two volume publication titled Comparative Indian Literature edited by KM George; with 16 chief editors and 200 contributors, it was a stupendous work. The entire chronology of Indian literature was catalogued and described. Ancient Poetry (all the languages recognized at that time) Modern Poetry. Ancient Theatre, Modern Theatre. Fiction. Short and Long. And so on and so on. It was 4000 pages and took five years to push into shape. I worked on nothing else.

But where might all those Indian language works, described in this publication be accessed? Only a very small number of them were available in English translation. So, since fools rush in, I designed a project of modern novels from eleven Indian languages and tried to persuade Macmillans to invest in the idea. They were astounded. They were textbook publishers and I was their golden goose publishing for the school and college market. Why waste editorial time and money on translation? So I set about looking for support outside Macmillans. If I secured funding I would be allowed to do the project. For seven years I went from door to door trying to convince powerful institutions to part with some money for Indian literature. Mind you I had nothing to show anyone as a promise of what might be possible. Only a single failed translation by V Abdulla of Malayatoor Ramakrishnan’s Verukal.

Finally, in March 1992, my friends Valli Alagappan, her father, Mr AMM Arunachalam and her aunt Mrs Sivakami Narayanan who jointly ran the MR AR Educational Society of Madras agreed to fund me. I still do not know why they decided to help me. I had nothing to recommend me but my enthusiasm and determination. I received a letter saying that they would set aside Rs 80,000 per book for 50 books.

No one was more surprised than my highly commercial management but there was trouble. Though my Vice President R Narayanaswamy supported me, my Managing Director Sharad Wasani was unwilling to let me spend a lot of time on what he saw as an unsaleable project. When he received the forms seeking his approval he refused to sign. I wrote him, “You are the only person in the world who will refuse funding for his country s literature”and closed by offering to resign. Only two people from that time left — Jayan Menon and Sukanya Chandhoke— who will remember this.

Anyway, after Wasani changed his mind, I invited eleven eminent writers to be the chief editors for the languages I had selected for the project ( Tamil, Telugu, Kannada, Malayalam, Gujarati, Marathi, Oriya, Bengali, Urdu, Hindi and Punjabi)  and they helped to make up lists of five post-Independence novels from their respective langauges. Because I had been dealing with 16 chief editors on the C.I.L volumes I didn’t think this strange at all but anyone who discussed the project with me was astonished at the volume of work I had undertaken. It didn’t seem like work at all to me ! At last I was getting to do what I had really wanted to do when I entered publishing 12 years before.

Many important works were published in full for the first time in English: Brushte ( Outcaste) by Matampu Kunhukuttan, Randamoozham ( Second Turn) by MT Vasudevan Nair, Bharathipura by UR Ananthamurthy, Danapani (The Survivor) by Gopinath Mohanty, Subarnalatha by Ashapurna Debi, Ponniyin Selvan by Kalki and Karukku by Bama.

In all, between 1996 and 2000 when I left Macmillans I published 37 volumes. They went out of circulation a year or two after I left the company and the C.I.I.L Mysore bought the whole project including unsold stocks in 2007 with a view to republishng the entire list. It never happened because the Director (UN Singh) whose dream it had been, left the Institute.

2. What were the languages you first worked on? How many languages have you worked upon so far? 

The first scripts I worked on were translations from Malayalam and Tamil. In all, I’ve worked on translations from Tamil, Telugu, Kannada, Malayalam, Konkani, Marathi, Gujarati, Bengali, Odia, Hindi, Kashmiri, Punjabi, Urdu, and just one from Dogri.

3. How do you select which book is to be translated especially if it is a language you are unfamiliar with?

As I said because of the work I did on Comparative Indian Literature it wasn’t difficult to identify what needed to be translated particularly if the Sahitya Akademi had not already commissioned translations. Then again once the Macmillan project took off I was flooded with advice and suggestions. The difficulty was what to leave out. A great disadvantage is that I could not and therefore did not read the critical material on any of these works. I rely a great deal on the advice of others. But when it comes to translators I use a process of running trial drafts of different kinds of passages from the selected work — one might be a descriptive paragraph, a second something very emotional or lyrical, a third passage would cover conversation – to check the translator’s strengths and where s/he might back off, or skip or be lazy. The editing process can take anything from two drafts to six depending on the competence of the translator and the cooperation between all parties. Long silences, gaps in the process are not healthy for the project nor is impatience or being a speed queen the answer. As for the reception of a translation! Much depends on how well the publisher promotes the finished product. Publishing is only 50% of the responsibility. The other 50% depends on promotion and follow-up.

4. Do you think it is necessary for an editor to be familiar with the source language? If not, how can the editor ensure that the translation is true to the original text? 

Of course it is important for the editor to know the source language but then in how many languages can one gain proficiency? The editor/ publisher must appoint reviewers who will read the translation carefully to ensure (as far as possible) that nothing has been left out or distorted. Then the editor can take over and polish in consultation with the translator and author.

5. What are the kind of guidelines you think an editor of translations should be bear in mind while working on a manuscript? 

Listen very carefully to the voice of the author. Does it chime with the translator’s? It helps to have someone read out the original even if you do not know the language while you follow the English in a parallel reading. You cannot but help hear the inflexions and emotions as the reading proceeds.

Be respectful. Very important to gain the confidence of the translator. Make suggestions tactfully. Once the translator is convinced you are not out to destroy his work or appropriate it, he will breathe easy and work and redraft willingly. It helps to read other works from the same period and familiarize oneself with the language – bank of that time. You need to enter that world emotionally through images and atmosphere not just intellectually through words.

6. What is your definition of a “good translation”? What are the qualities it must have? 

This is something I have been trying to figure out for 30 years! Sometimes a smooth read will fail to capture the imagination of the reader. Sometimes even if a translation is jerky and appears to be rushing along, it will work. I think it is a combination of inspiration and zeal on the part of the translator and very patient work on the part of the editor. The qualities? The language must bring the author alive. It must make you think “If XY had written in English instead of in Marathi this is how he might have phrased it”. Now it is all very well to say this to ourselves but to someone who is not Indian, this might still not work at all. Basically I think we should be translating first for our Indian market before trying to reach spaces and minds outside India.

7. When you began translating texts into English for the Indian market, at the time, most publishing houses ignored translations. Today the reality is very different. Most publishing houses have dedicated translation lists and even the local literary awards are recognising translators. What in your opinion are the pros and cons of this deluge of translations in the market — locally and globally? 

It is extremely encouraging to see the increased interest in translations and the care with which they are produced but a worrying feature is the way publishers are responding to criteria laid out by the big literary bursaries and prizes for translation. There is a growing tendency to ignore works published more than 20 or 30 years ago and no one seems to want to do a fresh translation of a classic. Then there is the secret craving on the part of publishers to promote a translation as not a translation. So the translator’s name disappears from the cover page, a most unfair practice. I put this down to the second-classing of translations—as if they are something inferior and not worthy of being viewed as works of art in themselves.

8. Recently machine translations such as Google’s neural technology are making an impact in the space of translation. How do you feel about the impact of machine translation in the literary sphere? 

Any technology which helps the human translator will be of enormous help I’m sure but I doubt whether it can supplant imagination and nuanced word choices. For mundane passages for instance this interview can be processed by Google translation but — a poem full of feeling and fire? I doubt it. An approximation would surely be possible but would it be good enough? I’ve always maintained that the translator is as much an artist as the writer of the original work.

9. Your name in Indian publishing is synonymous with translation evangelism. You have been responsible for kick-starting many notable projects. The current one being the Translation Initiative of the Thunchath Ezhuthachan Malayalam University (TEMU). Please elaborate more on this project

Actually I did not initiate the TEMU project. That was designed by K Jayakumar the first VC of the University. It was a simple plan: an advisory committee selected works, I commissioned the translations and marketed the idea with multiple publishers. In some cases, the publishers already had scripts on hand; in other cases, I found the translators and did some light editing before handing over to the concerned group. The University signed agreements with the publishers to buy 300 copies at a discounted price and the publishers agreed to carry the logo and mission statement of the University in the selected works. I did not initiate any project other than the Macmillan list. In OUP I enlarged and diversified an already extant list which had not — till I began work in 2001— published a single woman writer. Nor had Dalit or Adivasi writers been considered. That was an arm I grew for OUP India and it has done well.

For a year now, I’ve been working with the Tamil Nadu Textbook Educational Services on a Tamil- English translation project modelled on the TEMU plan. Our collaborators in the first phase are OBS, Niyogi, OUP, Ratna Books, Harper Collins and Vitasta.    

10. Can the art of translation and editing a translation be taught or is it a lived experience? 

Commitment, determination and passion are crucial to sustained work in this area. To find a forgotten work, to convince people that it must appear in English, to struggle with the translator at its rebirth and to learn that a major publisher in the language of the original work decided to reprint the book (which had lain in a rabbit – hole for four decades) —- that is the best thing an editor of translations can hope to enjoy.

Strategies in translation can certainly be taught. Translator training is certainly possible and necessary but finally the translator is on her own except for her editor and together they complete the phantom work. It might succeed. It might not. It might succeed as an aesthetic product and bomb in the sales department. But then that is the fate of any human product which is judged by both ignorant people and by those who know far more than you do. No amount of reading about tennis or watching it on television can help you to be a good player on the court!

11. Translations are most often construed as being undertaken as a labour of love with little financial resources being available for underwriting the costs involved in the task. What are the economics of publishing translations in India? What has been your experience? 

Love is great but it won’t put food on the table. Translations need financial support either from a patron or from another line of books from the same publisher who sets aside resources for the translations list.

12. What do you think is the future of literary translations in the world of publishing? 

The world literary mart is only just waking up to the hidden power of translations and what they do to cross-pollinate creativity across cultures and civilizations. Consider all the talk about world peace! How can this happen if cultural understanding isn’t an organic process? One way to ensure this is to expose children and young adults to writing from different parts of the world at an impressionable time in their lives. Translation can help the humanities to make a brilliant comeback in a global sense. Comparative literature is impossible to teach without discussing the central role of translation. If we are to survive all the artificially orchestrated hatred and violence and misunderstandings created by politicians and power –mongers, venues of mutual understanding need to be very deliberately developed. Cultural competence, soft –skills — these are words one hears very often but what are we doing to build that theatre of human understanding? I think that if literary translations can be included in academic programmes and introduced into high-interest professions like management, finance and public policy it would help humanize these professions and give publishers the big print runs and inflow they need to keep doing what only they can do.

Note: Women Writing in India edited by Susie Tharu and K Lalitha (OUP) was a reprint of the Feminist Press publication, 1993, NY and not commissioned or developed by Oxford University Press.

5 November 2019

Book Post 46: 6- 13 Oct 2019

Book Post 46 includes some of the titles received in the past few weeks. Wherever available Amazon’s Kindle widget has been embedded in the blog post. It will allow you to browse through the book before you decide to buy it.

13 Oct 2019

Book Post 45: 15 Sept – 5 Oct 2019

Book Post 45 includes some of the titles received in the past few weeks. Wherever available Amazon’s Kindle widget has been embedded in the blog post. It will allow you to browse through the book before you decide to buy it.

7 Oct 2019

Extract from “The Hungryalists: The Poets Who Sparked a Revolution”

The Hungryalists: The Poets Who Sparked a Revolution by Maitreyee Bhattacharjee Chowdhury is an interesting tribute to a short lived but intense literary movement in West Bengal that has left an lasting impact around the world. Their well documented relationship with the Beats poet is also analysed in The Hungryalists. This book will become one of the go-to reads on The Hungryalists precisely for the very reason that little documentation of the movement exists in English as these poets mostly wrote in Bengali. So to transcend languages and cultures requires a bridging language which is English.

The Hungryalist or the hungry generation movement was a literary movement in Bengali that was launched in 1961, by a group of young Bengali poets. It was spearheaded by the famous Hungryalist quartet — Malay Roychoudhury, Samir Roychoudhury, Shakti Chattopadhyay and Debi Roy. They had coined Hungryalism from the word ‘Hungry’ used by Geoffrey Chaucer in his poetic line “in the sowre hungry tyme”. The central theme of the movement was Oswald Spengler’s idea of History, that an ailing culture feeds on cultural elements brought from outside. These writers felt that Bengali culture had reached its zenith and was now living on alien food. . . . The movement was joined by other young poets like Utpal Kumar Basu, Binoy Majumdar, Sandipan Chattopadhyay, Basudeb Dasgupta, Falguni Roy, Tridib Mitra and many more. Their poetry spoke the displaced people and also contained huge resentment towards the government as well as profanity. … On September 2, 1964, arrest warrants were issued against 11 of the Hungry poets. The charges included obscenity in literature and subversive conspiracy against the state. The court case went on for years, which drew attention worldwide. Poets like Octavio Paz, Ernesto Cardenal and Beat poets like Allen Ginsberg visited Malay Roychoudhury. The Hungryalist movement also influenced Hindi, Marathi, Assamese, Telugu & Urdu literature. ( “The Hungryalist Movement: When People Took Their Fight Against The Government” Md Imtiaz, The Logical Indian, 29 June 2016)

*****

With the permission of the publisher here are two short extracts from the book:

Like everywhere else, the shadow of caste hung over the burning ghats as well. There were different burning sections for different castes. The Indian poets accompanying Ginsberg were usually Brahmins. Being there and smoking up was in itself an act of defiance, which normally nobody but the tantrics indulged in. Sunil, who had brought in his dead father here not too long ago, even joked about the place. Later, Ginsberg would go on to write:

I lay in my Calcutta bed, eye fixed

On the green shutters in the wall, crude

Wood that might have been windows

in your Cottage, with a rusty nail

and a ring iron at the hand

To open on heaven. A whitewashed

Wall, the murmur of sidewalk sleepers,

the burning ghat’s sick rose flaring

like matchsticks miles away, my cough

from flu and too many cigarettes,

prophet Ramakrishna banning

the bowels and desires—

War was on everyone’s mind. Ginsberg spoke extensively on what he called the ‘era of wars’. ‘There are as many different wars as the very nature of these wars,’ he had told his fellow poets. Following the death of Stalin and the Cuban Missile Crisis, an uneven calm seemed to have descended, only to be followed by skirmishes here and there. Issues of sovereignty dominated East and West Germany; the Kurds and Iraq were at loggerheads; closer home, the Tibetans were, of course, still struggling to ward off the Chinese invasion of their lands.

Without much ado, Ginsberg, along with Orlovsky and Fakir, arrived one Sunday at the Coffee House looking for Bengali poets. The cafe was abuzz with writers, editors and journalists. Each group had a different table—some had joined two or more tables and brought together different conversations on one plate. But somehow, everyone seemed to have an inchoate understanding of the business of war and what it spelled out for them in the end.

Ginsberg’s arrival was something of a coincidence, Samir mused. Contrary to what one would think was a far-fetched reality, especially in bourgeois Calcutta, a significant number of young Indian students had around that time begun applying for undergraduate courses in American colleges and universities. Times had fundamentally changed, of course. Where once an aspiring middle-class Bengali academic might have chosen to pursue his studies at either Oxford or Cambridge or some university in the Soviet Union, the new mindset now included American universities as the next lucrative biggie to venture forth into. Typically, one would hear snide remarks and private jokes about it in inner circles—about the disloyalty apparent in such choices and more. But those with aspirational values had learnt to live with it, was Malay’s understanding.

Even amid the erratic crowd and the loud voices that drowned everything in coffee, Ginsberg commanded attention. Samir had recalled to Malay:

He approached our table, where Sunil, Shakti, Utpal and I sat, with no hesitation whatsoever. There was no awkwardness in talking to people he hadn’t ever met. None of us had seen such sahibs before, with torn clothes, cheap rubber chappals and a jhola. We were quite curious. At that time, we were not aware of how well known a poet he was back in the US. But I remember his eyes—they were kind and curious. He sat there with us, braving the most suspicious of an entire cadre of wary and sceptical Bengalis, shorn of all their niceties—they were the fiercest lot of Bengali poets—but, somehow, he had managed to disarm us all. He made us listen to him and tried to genuinely learn from us whatever it was that he’d wanted to learn, or thought we had to offer. Much later, we came to know that there had been suspicions about him being a CIA agent, an accusation he was able to disprove. In the end, we just warmed up to him, even liked him. He became one of us—a fagging, crazy, city poet with no direction or end in sight.

All around the Coffee House, there were discussions on war. Would the Chinese Army march up to Calcutta? Would the Indian soldiers hold out? During one of these discussions, Ginsberg spoke with conviction: ‘People who want peace must intervene now, before it’s too late. But, no one will, I’m afraid. Let’s have debates if you will, let’s get talking. Let the Nehrus, the Maos and the Kennedys of this world come together, sit across and talk. Who are we without a debate?’

******

Very early on, the Hungryalists had announced, rather brashly, their lack of faith and what they thought of god. To them religion was an utter waste of time, and they made no bones about this. In fact, in one of their bulletins, they had openly denounced god and called organized religion nonsense. Many of the Hungryalists, with their sharp knowledge of Hindu scriptures, had been challenging temple elders on the different rituals and modes of worship. This came as a shock to many, in a country where religion was very much a part of everyday life—a matter of pride and culture even. On the other hand, Ginsberg was evidently quite taken with religion in India and sought out sadhus and holy men wherever he went in the country. While this might have been because he was in search of a guru, he seemed to be fascinated, in equal measure, by the sheer variety that religion opened for him in India—from Kali worship to Buddhism. But like the Beats, the Hungryalists came together in denouncing the politics of war, which merged with their larger world view.

*****

A tribute to the Hungryalist movement was uploaded on YouTube. It is in Bengali. Here is the film. In the comments Malay RoyChoudhury has also replied.

Maitreyee Bhattacharjee Chowdhury The Hungryalists: The Poets Who Sparked a Revolution Penguin Viking, an imprint of Penguin Random House, an imprint of Penguin Random House, India, 2018. Hb. pp. 190 Rs 599

Further Reading:

Ankan Kazi “Open Wounds: The contested legacy of the Hungry Generation” Caravan, 1 October 2018

Juliet Reynolds “Art, the Hungryalists, and the Beats” Cafe Dissensus, 16 June 2016

A new book chronicles the radically iconoclastic movement in Bengali poetry in the 1960s” Scroll, 8 Jan 2019

French Ambassador Alexandre Ziegler explains: An interview with the ambassador about plans for translations of French literature into Indian languages and collaborations at books fairs.

I interviewed the French Ambassador to India, Alexandre Ziegler, at the Jaipur Literature Festival 2019. The interview has been published in the online news portal Scroll. The text of the interview has been c&p below while the original url is here.

What’s brewing between Indian and French publishing? French Ambassador Alexandre Ziegler explains
The Ambassador of France to India, Alexandre Ziegler at the Jaipur Literature Festival 2019.

Alexandre Ziegler, the French Ambassador to India, was at the Jaipur Literature Festival this year to announce the winner of the 2019 Romain Rolland Book Prize. Recognising the best translation of a French title into any Indian language, including English, the Indo-French jury takes into account the quality of the translation and the publication itself while selecting the winner.

The award comes with an invitation to the Paris Book Fair 2019 in March for the publisher of the work and an invitation for the translator to attend a one-month residency in France.

This year, the longlist included essays as well as fiction and a very strong contribution from Indian languages apart from English, with four translations into Malayalam, two into Hindi, and one each into Tamil and Bengali. The winning title was The Life of an Unknown Man by Andrei Makine, published in France by Le Seuil, in India by Kalachuvadu, translated into Tamil by SR Kichenamourty.

Publisher Kannan Sunadaran, Kalachuvadu. Jury member Chinmoy Guha with R. Cheran, poet.
Jury members Annie Montaud, Renuka George, Michèle Albaret

The Romain Rolland Book Prize is just one of the actions of the French Institute in India to support translations of French books in India. It runs the Tagore Publication Assistance Programme and also launched a special training programme for translators this year. The first step was a one-day translation workshop focused on Indian regional languages, which took place on January 22 at the Centre for French and Francophone Studies, Jawaharlal Nehru University, and brought together more than 60 participants from various universities in Delhi. Ros Schwartz, the acclaimed translator, conducted the workshop. The long-term translation programme is part of the roadmap leading up to, on the one hand, the Paris Book Fair 2020, where India will be the focus country, and on the other, the New Delhi Book Fair 2022, where France will be the guest of honour.

Ambassador Alexandre Ziegler and Jaya Bhattacharji Rose, Jaipur Literature Festival, Diggi Palace, 25 January 2019

Ziegler, who has been the Ambassador of France to India since 2016, spoke at the Jaipur Literature Festival about these initiatives. Edited excerpts:

Why was the Romain Rolland Prize instituted and what is its main focus? Does France have similar prizes in other countries too?
The Romain Rolland Book Prize is a translation prize that aims to support publishers and translators involved in the translation of French titles into Indian languages. The purpose is to find the best book and to be able to negotiate for it on best possible terms while also promoting texts in translation. My feeling is that we speak about strategic and economic partnerships, of which both are growing well but we still have to invest more in culture.

In this age of machine translations, we often forget the human touch of a translator is critical. Translators are at the very core of the relationship between books and the world. What we have realised through our interventions is that it is not just texts in English and Hindi but we got very good texts from other languages like Bengali, Marathi, Tamil and Malayalam, too. It makes one realise that languages are very crucial to reaching out to other cultures, not necessarily in entire diversity of language. This is very reassuring for us.

The second Romain Rolland Book Prize is being awarded because of the quality of text. Creating the prize happened organically through the ongoing Tagore programme to recognise translations. We wanted to reinforce the initiative. As a result we are also co-organising a translations workshop with the Jawaharlal Nehru University. The first one happened in January with acclaimed translator Ros Schwartz.

France has an active book trade, bookstores and book fairs. How receptive are the French to literature from India? Recently you released Over & Underground, a joint production between French and Indian writers and illustrators. How successful are such literary experiments? Does the cross-pollination of such cultural experiences help foster bilateral relationships, not necessarily confined to the literary domain?
Translation of the work of Indian authors in France has experienced several waves. Today there is a renewed interest among the French public for Indian authors. The dynamism of Indian publishing, its diversity and India’s international outreach have created a new curiosity for India and its authors and thinkers. The example of Over & Underground shows the combination of creativity between Indian and French authors, poets and illustrators. These co-publications need to be further encouraged and that is what we are working on.

Cross pollination of cultural experiences is exactly what we strive for to strengthen the ties between India and France. Books and other expressions of cultural diplomacy are a significant part of fostering bilateral relations.

What is the size of the French book market ? What are its characteristic features such as which genre sells the most, are print books preferred to ebooks, what is its growth rate etc? Is digital publishing making inroads with French readers?
The French publishing market is worth 4 billion euros, 300 million of which is in e-books. Overall, the French reader prefers printed books but there is a real growth in e-books. For consumer books, it represents only 3% of the market but for the B2B and books on law or medicine, this market reaches 9% with an annual growth of 10%. The e-book is also directly linked to the presence or absence of bookstores. E-books sell better where bookstores are not available.

The time of traditional reading has decreased but a recent survey conducted in November 2018 shows that 69% of the French population is connected: they read online but not necessarily literature! Each day, the French spend an average of 33 minutes on a computer and 52 minutes on a mobile phone. Reading is therefore omnipresent on other platforms but basically there is an attachment to the printed book in France: an average 5000 copies are printed but real successes vary between 200,000 and 300,000 copies. This is the case of [Michel] Houellebecq’s latest book, which will reach 400,000 copies. The trend is also to publish more titles each year. The number of prints is hence lower today than it was ten years ago.

France is known for its robust independent booksellers. Globally independent bookstores are finding it difficult to thrive but not necessarily in France. It is a remarkable success story. Do you have any interesting case study/report to share about how these independent bookstores have managed to continue?
There are about 1,000 independent bookstores in France. All those located in city centres are working well with an annual growth rate of 0.8%. This is a stable figure. Since 1981, the single price of the book has also allowed these bookstores to diversify. 37 countries, including 11 European countries, are currently applying the single price on books.

Recently the French Book Office (FBO) participated in the New Delhi World Book Fair (NDWBF). What was the response from the locals to your participation? Did the FBO gain significant learnings from its presence at the fair? 
The French Institute in India invited four publishers of children’s literature and social sciences, and organised four professional panels. The exchanges between Indian and French publishers were very constructive but the NDWBF is not the ideal place for professional meetings. On the other hand, the invitation of a French author whose work has been translated in India and invited for a dialogue with an Indian author would allow exchanges with a wider audience. But our four publishers were very satisfied with their discovery of the Indian market and the prospects for collaboration in social sciences and children’s literature.

In 2003 I attended the Salon de livre Jeunesse at the invitation of the French government. It was extraordinary to see the throngs of children attending the book fair and buying books. I would be curious to know if the children’s book fair continues to be as popular. If so what are the kinds of books for children and young adults that are trending in France? Would you consider collaborating on projects for children’s and young adult literature with Indian publishers?
The Salon du livre et de la presse jeunesse in Montreuil attracts a large number of visitors each year. In 2018, for the 34th edition, there were no less than 179,000 visitors in 6 days, 4,000 more than in 2017. So I think we can say that children’s publishing is a booming sector in France. The dynamism of publishers and all those involved in books and reading contributes greatly to this success. Access to the fair was free for a good number of visitors and it is a real desire for cultural democratisation. As well as the multitude of actions that take place throughout the country and throughout the year around reading: meetings, workshops, debates, readings, competitions, prizes, etc.

Children’s literature in France is a market that knows how to renew itself, to question itself and, finally, to innovate. Thus, the early childhood segment develops real nuggets with sounds and materials to touch. The album is full of creativity with an incredible diversity of illustrators. The documentary is now close to coffee-table books by offering books that appeal to adults and children alike, whose aesthetics are so neat that it gives one pleasure to open and read them. As for fiction, from its first readings to “young adult” literature, publishers are increasingly perfecting their skills by offering books of high quality, covering all the themes that may interest young readers.

Would you consider instituting a prize similar to the Romain Rolland Book Prize for children’s literature as well?
We are in fact planning to consider children’s books as potential winners of the Romain Rolland Prize. This will be discussed in Jaipur with the jury members.

How well are translations of world literature received in France? How have you fostered and continue to manage a cross-pollination of literary traditions in France and India?
The French market is also influenced by Dan Brown and other Anglo-Saxon authors. But the phenomena of great success such as Elena Ferrante (Italian) or Arundhati Roy also shows that the French readership is open to world literature beyond Anglo-Saxons. This is why we believe that Indian authors have their rightful place in the French market.

Do you have any details that may be shared publicly of a road map planned for the 2020 Paris Book Fair where India is the guest of honour? What are the significant features of such an extraordinary event?
We are hoping to select many writers including children’s and young adult writers, across genres, as well as initiating new translations. We do not want only established writers to be invited to the festival. We would prefer to have a range of outreach programmes too. For instance, conferences, debates, collaborations with libraries, bookstores, universities etc.

What are the events planned at the 2020 Paris Book Fair? Anything exciting that the Indian publishers and readers should be aware of?
The Syndicat National de l’Edition and the National Book Trust have just signed the partnership agreement on 22 January 2019 for Livre Paris 2020. This book fair is a meeting place for the French public and Indian authors. We would like to organise panel discussions between French and Indian authors. For example we could have our two Nobel Prize winners in Economics enter into a dialogue. We also wish to encourage translation of Indian authors who have not yet been translated into French in order to introduce the French public to new young authors from all over the Indian Union. We also hope that this meeting will foster professional exchanges between Indian and French publishers. Several steps are planned. Pre-meetings in March 2019, a breakfast networking at Frankfurt between French and Indian publishers; invitation of French publishers to Jaipur 2020 and a professional training session on publishing that we would like to organise in India at the beginning of 2020. Not to mention the translation training programme that we recently launched with Jawaharlal Nehru University.

3 February 2019

Book Post 11: 16- 22 September 2018

Every Monday I post some of the books I have received in the previous week. Embedded in the book covers and post will also be links to buy the books on Amazon India. This post will be in addition to my regular blog posts and newsletter.

In today’s Book Post 11 I have included some titles that I received in the past few weeks and are worth mentioning and not necessarily confined to parcels received last week.

Enjoy reading!

24 September 2018

 

 

 

 

 

 

On Dalit literature – recent publications

Sujatha Gidla’s memoir Ants Among Elephants and Baburao Bagul’s When I Hid My Caste are some of the recent publications of Dalit literature published.  Interestingly the writers come from different parts of India and different religions but because they share the same “caste” of being a Dalit, their experiences of life and anguish at the shocking social injustice they have witnessed is similar.

Sujatha Gidla’s memoir was launched in USA in 2017 to  great critical acclaim for being an unusual piece of writing documenting the horrors of Indian society even in contemporary India. Although Sujatha Gidla has been living in New York for many years and yet the searing pain at the injustices faced at being an “untouchable” or a Dalit in India are unforgettable. Her memoir about her family who despite being Christians faced social ostracism. Once she left for America she was eager to know more about her origins and began to record the testimonies of her family particularly her uncle Satyam. There is an extremely powerful moment in the book when she quotes her uncle, Satyam, remembering an incident soon after Indian Independence was achieved. ‘A short, chubby dark boy …had a strange question for Satyam, one that Satyam had no answer to: “Do you think this independence is for people like you and me?” It is a question that remains to be answered many decades after Independence was achieved. ( Read an extract published in the Literary Hub)

When I Hid My Caste by Baburao Bagul (translated by Jerry Pinto) is a collection of short stories that were previously published in the Marathi literary magazine Navyug. The editor of Navyug Shirish Pai “confesses in her introduction to the Marathi edition of the book that she used to experience joy mixed with fear in anticipation of a Bagul story. The joy came from knowing it would be a good piece of fiction; the fear came from not knowing what the content would be.” This collection of very powerful and unnerving short stories are disturbing to read in English that one cannot help but wonder how powerful must they be in Marathi where possibly even the dialects used are evident. Four stories stand out  — “Prisoner of Darkness”, “Streetwalker”, “Revolt” and “When I Hid My Caste” —- that hopefully will be anthologised in other volumes focused on Indian literature.

Sujatha Gidla’s memoir attracted worldwide acclaim quickly becoming of those “must read” books featuring on many reading lists. Undoubtedly it raises some very sharp issues that continue to plague Indian society where casteism unfortunately still prevails yet Ant Among Elephants is not half as gracefully written as some other notable Dalit memoirs. For instance  Y. B. Satyanarayana’s My Father Baliah, Bama’s Karukku or even  Daya Pawar’s Baluta. But of the books discussed so far the recently released When I Hid My Caste stands out for the grittiness of storytelling evident even in the English translation where interestingly the sub-castes of Dalits are mentioned. There are graphic details of the violence and the horror that the Dalits continue to experience. It is hard to distinguish reality from fiction for many of the stories included in the volume seem to resonate the news published regularly in the media about regular atrocities against Dalits.

These are books that are valuable additions to the landscape of Dalit literature that is fortunately becoming richer and richer with every passing year as newer translations or original writings in English are being made available for a larger audience.

Do read!

Buy Ants Among Elephants ( Print and Kindle

When I Hid My Caste ( Print and Kindle

My Father Baliah ( Print and Kindle

Karukku ( Print

Baluta ( Print and Kindle

World Book Fair, 6-14 January 2018

Ever since the World Book Fair moved to January instead of the second week of February there has been a tremendous growth in the number of visitors. Year-on-year there are long queues of people waiting patiently to enter the enter the fair grounds at Pragati Maidan. This year the fair was held in only a small area of the exhibition grounds as much of Pragati Maidan has been demolished. It will be a few years before the new buildings are built. Meanwhile the publishers were placed in some halls and tents. The visitors to the fair walked alongside workers in hard hats and enormous Caterpillar diggers shovelling earth to create mountains taller than the exhibition halls. There were potholes in the roads and a general mess everywhere. Yet it did not seem to dampen anyone’s enthusiasm to buy books. As in previous years there were buyers trailing suitcases on wheels to pack in the books they would buy. In fact a senior publisher I met during the fair said that the shift to January has been a boon for them as their sales grow better and better with every year.

The World Book Fair is organised by the National Book Trust. It began in the early 1970s when it was a bi-annual affair before being made an annual feature. It began with the intention of making books accessible and popularising reading. Over the years it has slowly acquired some characteristics of a trade fair with its specific B2B meetings, a Rights Table, panel discussions, an increasing number of international visitors etc. This year the guest of honour was the European Union. The business collaborations that happen unexpectedly at the fair are incredible. Such as this of third-generation publisher Raphael Israel. An Indian Jew who met his Palestinian clients at the fair couple of years. It is now one of the happiest business relationships! 

Yet at the heart of it the book fair remains a B2C fair with visitors coming from around the country to buy books. In India there are bookshops but not enough to cater to the vast multi-lingual population. The presence of online retailers over the past few years has helped foster the reading habit among many especially in tier-2 and tier-3 towns. This was a sentiment expressed by many publishers participating in the fair. This time there were definitely larger number of customers many of whom were browsing through the shelves to discover more for themselves. While browsing online is convenient and helpful, algorithm driven searches do not necessarily help in discovering a variety of books for the readers. This is where the display cases at fairs and bookshops help tremendously.

There were visitors of all ages and even people using walking sticks or in wheel chairs braving the potholes and dust swirling around. It did help greatly that the winter break of schools had been extended due to the excessive chill. So families came to spend their day at the book fair, browsing, buying and having a picnic. Surprisingly the crowds came even during the designated business hours so that by the afternoon it was impossible to walk through the crush of people. Over the weekends the crowds were incredible. Publishers of children’s and young adult literature were delighted with the response. Sales were unprecedented for many whereas others managed to break even. Comments such as this were often overheard: Child telling parent “Don’t say you will buy the book online. Buy it now!” Sales of the trade and academic publishers were brisk as well but some reported poorer sales than last year citing the poor location as the major reason for lack of visitors. The Hindi publishers were satisfied with the response with some saying that the usual growth of sales of 15-20% which is commensurate with the growth of their publishing y-o-y was evident. Interestingly enough this year there was a significant presence of self-publishers. Sadly though this year there was a very low turnout of Indian regional language publishers. Curiously enough the stalls of the few who participated such as the Bengali, Marathi and Urdu publishers, their signboards were written in Hindi!

This was the first time that audio books made their presence felt. For example, the Swedish firm Storytel is partnering with publishers in Hindi, English and Marathi. An audio tower had been placed in the stall of Hindi publishers, Rajkamal Prakashan, where 60 audio books could be sampled. Apart from this there was evidence of newcomers who had put up stalls showcasing their storytelling websites/apps/storycards that had a digital audio version too. These were individual efforts. It was also rumoured that other bigger players could be expected to make an entrance into the Indian publishing ecosystem. Perhaps they will announce their presence at the next world book fair, January 2019?

Undoubtedly the local book market is growing as there are still many first generation buyers of books in India. Despite the vast variety of books on display it was the backlist of most publishers which was moving rapidly. Pan Macmillan India for instance had a corner dedicated to their Macmillan Classics that were very popular. Interestingly the branded authors such as Enid Blyton, Bear Grylls and J. K. Rowling had entire shelves dedicated to their works. At a time when most authors are jostling for space to be seen and heard, these generous displays by publishers for a single author were a testimony to the significance and influence they wield with readers. Obviously the long tail of backlists are good business. Repro is collaborating with Ingram to offer Print On Demand ( POD) services. These work well for those with significant backlists that need to be kept alive for customers but to avoid excessive warehousing costs and tying up cash in stock, it is best to offer POD services to customers. The demand for  a backlist title of a specific publishing house is fulfilled by vendors who use the marketplaces offered by online retailers. The cost of the title purchased is higher than if it had been part of a print run but this arrangement works favourably for everyone concerned.

While browsing through the bookshelves it was not uncommon to notice readers either standing absorbed in reading or sitting peacefully crosslegged on the floor reading through the books they had shortlisted. What was remarkable was how serenely they sat despite the crowds milling around them. If there were displays on tables as at the DK India stall and the regional language stalls, people were standing and reading calmly.

 

Happily a large number of younger customers thronged the fair and buying. Even though some publishers said that few people haggled for discounts the crowds at the secondhand and remaindered stalls had to be seen. There was such a melee. Books were being sold for as little as 3 for Rs 100! While publishers were not amused at the presence of these remaindered stalls doing brisk business, customers were delighted that for a small amount of money they could buy a pile of books.

All said and done it was a satisfying book fair. Hats off to the National Book Trust team for running it so smoothly and efficiently every year!

 

30 January 2018 

 

 

 

Amazon KDP event in New Delhi, 30 Nov 2017

I moderated a panel discussion on self-publishing for Amazon Kindle Direct Publishing  Author Academy. The panelists included  Sanjeev Jha, Director,  Kindle Content, India, successful fiction writer Vineet Bajpai, and romance novelist Sundari Venkataraman on Thursday, 30 November 2017, Le Meredien,  Delhi.

It was a fabulous event consisting of an informative presentation by Sanjeev Jha after which a lively discussion ensued. The presentation was an excellent walk through about the various features KDP offers. For instance, KDP Select, the helpline support, digital tools to help upload illustrated books particularly children’s books etc. Apparently since the KDP was launched in September 2015 there are now more than 3.2 million books available on the platform. He reisterated that many readers like to browse through books digitally and if the author is readable or establishes their reputation there is the likelihood of the book translating into actual sales of print editions. Some of the most popular genres remain romance and self-help. A categorisation which is also noted in the traditional forms of publishing too. KDP was launched with the view to allow authors to access their readers with only the digital platform in between. Over time it has proven to be quite a popular way of publishing. In Dec 2016, ebooks in five Indian regional languages were launched on the Kindle. As of now it is possible to publish books on the KDP in Hindi, Tamil, Marathi, Gujarati and Malayalam but it still in the Beta version so is not being publicised too much for now. Interesting facts emerged for instance that Amazon pays royalties to its authors depending upon how many pages have been read and not necessarily by the book. For instance, Sundari Venkataraman ( who has been a regular user of KDP since Feb 2014 and now has 20+ books on the platform) mentioned that there are months when she measures her books by the number of pages read and has notched up numbers such as 15-18,000 pages. It is not very clear how many books were opened and read or whether there was a “read through” in the process or not. Vineet Bajpai made it amply clear with his lucid interventions that publishing on KDP is a convenient process for it gives access to ready data immediately yet it also requires immense discipline and dedication to ensure that the book is discovered and read. In the short span of five months since his book was launched in August 2017, he has sold more than 25,000 print copies. Both the authors agreed that they dedicate time to marketing and promotion, otherwise as another author from the audience mentioned her ten books languish on the platform.

The audience consisted of a diverse cross-section of people. There were seasoned, award-winning authors to debut authors who had unpublished manuscripts but were not sure which method to adopt — traditional or digital. There were quite a few teenagers interested in writing who were being represented by their parents. There were storytellers in various languages keen to understand how KDP will be beneficial ? Would they be able to publish stories  + audio clips of their performances? There were authors who were puzzled by the distinction between KDP and KDP Select and what it meant in terms of exclusivity and support they could expect from Amazon. There were KDP authors who had had a good experience of the platform and wished to understand how to exploit it further for everyone in the hall was in agreement that Amazon, unlike other publishing firms, is responding in real time to its users ( authors/readers) and constantly improving its bouquet of offerings. There were book bloggers, journalists ( all media), ex/servicemen, doctors, strategic study analysts, translators, poets, print publishers wishing to understand the mechanisms of digital publishing etc.  Some of the pertinent questions asked by the audience present were about editing a manuscripts, ROI on publishing a book using  KDP, how are  books discovered from the 3.2m Kindle titles available, how do authors earn royalties especially if their books are offered in the  Kindle Unlimited bundle, how is  plagiarism detected, what is the ideal length of a book?  The conversations went on for much longer than expected and were continued over lunch.

2017 marks ten years of Kindle. When it was first launched traditional publishers were not sure how it would affect publishing. For some years thereafter a “disruption” was noticed when ebooks became exceedingly popular and many publishers made modifications to their business models. For instance by doing away with renting spaces in warehouses for stocking printed copies of their backlists and moving to the print-on-demand ( POD) model where it is possible to order one copy at a time. Another way was to penetrate newer markets using digital devices by launching apps on smartphones and not necessarily restricting themselves to specific hardware such as the Kindle. Now notably there has been a plateauing of ebook sales and print books are becoming more and more scrumptious in production. Having said that there is no doubt that Amazon with the launch of Kindle and its KDP programme with its mechanised process has democratised the publishing of a book in a manner seen first with Gutenberg. The Industrial Revolution in the nineteenth century scaled up the productivity of printing presses by improving their construction and using steam power to operate them. Now with the digital process it has made it easy for every person to publish, circumventing publishing gatekeepers and tastemakers, accessing readers worldwide, in a very short span of time — a few hours. It is this seeming collapse of time which has sped up the process of production and expectations. Of course there is the flip side of this that despite Amazon offering its KDP authors the tools create book covers, many individuals need to invest in having their manuscripts edited as that is not a service option. Also to have the book discovered the onus of promoting the book lies with the author and not with Amazon.

The response to it has been enthusiastic with many participants writing in with appreciative notes of thanks, particularly how informative the session was!

1 Dec 2017 

Amazon for Authors, KDP in Delhi, 30 November 2017

Amazon Kindle Direct Publishing Author Academy is hosting an event over lunch at Hotel Le Meredien, New Delhi . It is to introduce and discuss their self-publishing programme– Kindle Direct Publishing or KDP.  The panel will include Sanjeev Jha, Director for Kindle Content, India, Amazon. I will moderate the conversation.

Anyone who is interested in selfpublishing their book online is welcome to attend. It could be a book or a manual ranging from fiction, non-fiction, self-help, parenting, career advice, spirituality, horoscopes, philosophy, first aid manuals, medicine, science, gardening, cooking, collection of recipes, automobiles, sports, finance, memoir, biographies, histories, children’s literature, textbooks, science articles, on Nature, poetry, translations, drama, interviews, essays, travel, religion, hospitality, narrative non-fiction, reportage, short stories, education, teaching, yoga etc. Any form of text that is to be made available as an ebook using Amazon’s Kindle programme.

In December 2016 Amazon announced that Kindle books would be available in five regional languages in India — Hindi, Tamil, Marathi, Gujarati and Malayalam. This is a game changing move as it enables writers in other languages apart from English to have access to a worldwide platform such as the Kindle. Best-selling author Ashwin Sanghi called it an “outstanding initiative by Amazon India. It’s about time that vernacular writing moved out from the confines of paperback. It will also enable out-of-print books to be made available now.” Another best-selling author, Amish Tripathi, said this will address the inadequate distribution and marketing of Indian language books, for the much larger market is the one in Indian languages. “I am personally committed to this and am very happy that of the 3.5 million copies that have been sold of my books, a good 500,000 of them are in Indian languages.” Others remarked upon the best global practices it would bring to local publishing.

Sanjeev Jha
Director for Kindle Content, India, Amazon

cordially invites you for a session on

Amazon for Authors:

Navigating the Road to Self-Publishing Success

Hear how Indian authors have used Kindle Direct Publishing (KDP) to build and reach audiences across a variety of genres

Date: Thursday, 30 November 2017

Time: 12 -1pm (followed by lunch)

Venue: Hotel Le Meredien, Delhi

This event is free. Registration is mandatory. Please email to confirm participation: jayabhattacharjirose1@gmail.com .

 

Jaya Bhattacharji Rose
International publishing consultant