Satabdi Mishra Posts

Jaya’s newsletter 3 – 11 November 2016

( Please feel free to write with suggestions and comments: jayabhattacharjirose1 at gmail dot com )

Hello!

On 8 September 2016, the demonetization of Rs 500 and Rs 1000 was announced by the government of India. Newly designed currency, freshly minted with embedded chips will be brought into circulation. It is a move to counter black money in the country but it would be interesting to know how this impacts many of the publishers and booksellers in India, many of whom deal predominantly in cash. For now it is impossible to tell.

New Arrivals

  • Jorge Carrion Bookshops (MacLehose Press)
  • Cecilia Ahern Lyrebird ( HarperCollins India)
  • Jeff Kinney Diary of a Wimpy Kid: Double Down ( Puffin, PRH India)
  • Twinkle Khanna The Legend of Lakshmi Prasad ( Juggernaut)
  • Bina Shah A Season for Martyrs ( Speaking Tiger)
  • Ritu Menon Loitering with Intent ( Speaking Tiger)
  • T.J.S. George Askew ( Aleph)
  • Anthony Horowitz Magpie Murders ( Hachette)
  • Jeffrey Archer This was a Man ( Pan MacMillan India )

Jaya Recommends:

  • Rajelakshmy, a physicist by training who published these extraordinary “feminist” stories in the weeklyimg_20161111_102225 Mathrubhumi and monthly Mangalodayam. She committed suicide in 1965 but the stories and the incomplete novel have been compiled together for the first time as A Path and Many Shadows& Twelve Stories  (Translated from Malayalam by R.K. Jayasree, Orient Black Swan)
  • oddny-eirOddny Eir’s incredibly stunning Land of Love and Ruins.  It is a semi-autobiographical reflection on nature, literature, philosophy and commerce. Oddny Eir has also written songs for Bjork.  (Translated from the Icelandic by Philip Roughton, Restless Books)
  • Seirai Yuichi’s magnificent Ground Zero, Nagasaki : Short Stories . These22329531 chilling stories set in contemporary Nagasaki are about the  minority community of Japanese practising Catholicism and trying to survive the endless trauma of the atomic bomb. (Translated by Paul Warham. Columbia University Press)
  • Raina Telgemeier’s absorbingly brilliant graphic novel Ghosts. It is about ghostslittle Catrina who has cystic fibrosis and celebration of Dia de los Muertos or the Day of the Dead. It is to be released at the Comic Con, Bangalore. (Scholastic India)

Book Events

11 Nov: Sahitya Akademi symposium on Rajelakshmy at 5:30pm

11-13 Nov: Kathakar, Children’s Literature Festival, IGNCA New Delhi followed by 14 November at the IGNCA Bengaluru and on 17 November at the CSMVS, Mumbai

12-13 Nov: Comic Con, Bangalore

14 Nov: Simon & Schuster India will be celebrating 5 years in India (By invitation only)

15 Nov: Shauna Singh Baldwin will be in conversation with Amrita Bhalla to discuss the diasporic writings about shaunas-conversationSouth Asian life and culture and will also talk about and read from her latest book “Reluctant Rebellions”.

People & Jobs 

Rahul Dixit has been appointed Sales Director, HarperCollins India. He was earlier with PRH India.

gillon-aitken-and-v-s-naipaul

Gillon Aitken with V.S. Naipaul, Amer Fort, Jaipur. (C) Patrick French

A few days ago legendary literary agent, Gillon Aitken, passed away. Patrick French posted a short tribute on his Facebook page along with some marvellous photographs. Republished with permission.

A one-year vacancy of the books editor at The Caravan Magazine has been announced.

Prizes

  • The Order of the Rising Sun – Gold & Silver Ray, the highest civilian award by Imperial manorama-jaffa-2-japan-award manorama-jaffaMajesty of Japan, was conferred on Manorama Jaffa in recognition of her contribution to children’s writing in India. After Prof. Brij Tankha, Mrs. Jaffa is the second Indian to have been honoured.
  • SPARROW Literary Award 2016: The SPARROW panel of judges (N Sukumaran, Kannan Sundaram and Ambai) for SPARROW-R Thyagarajan Literary Award decided to choose the category of translation for award this year. Translations from one Indian language to another and direct translation from a foreign language (other than English) to Tamil were taken for consideration. The SPARROW-R Thyagarajan Literary Award 2016 will go to Kulachal S M Yoosuf for his translations from Malayalam to Tamil, Gowri Kirubanandan, for her translations from Telugu to Tamil and Sridharan Madhusudhanan for his translations from Chinese to Tamil.
  • French-Moroccan writer Leïla Slimani won the Goncourt, France’s top literary prize. The former journalist is only the seventh woman to have won the Goncourt in its 112-year history. The novel has been a best seller — more than 76,000 copies have been purchased so far.
  • Madeleine Thien’s Do Not Say We Have Nothing won the Giller Prize ( $100,000)
  • Lynne Kutsukake’s The Translation of Loves won the 2016 Canada-Japan Literary Award (English category). And Genevieve Blouin’s Hanaken: Le Sang des Samourais won in the French category.
  • orhan-pamukOrhan Pamuk won the 1million rouble (US$15,715) Russian Yasnaya Polyana Literary Prize, based at Leo Tolstoy’s estate. Pamuk’s novel A Strangeness in My Mind  translated into Russian in 2016, won in the “Foreign literature” nomination of the award, which aims to support both the traditions of classical literature and new trends in contemporary writing. ( http://bit.ly/2fnbDxT ) The Russian translator of Pamuk’s novel, Apollinaria Avrutina, receives a prize of 200,000 rubles (US$3,143). The Yasnaya Polyana Literary Prize was founded in 2003 by Samsung Electronics and the museum and estate of Leo Tolstoy in Tula. According to the jury chairman Vladimir Tolstoy, Leo Tolstoy’s great grandson and cultural advisor to the Russian president, the award is meant to help readers find their way in the world of Russia’s literature and international contemporary books—a universal reply to the question “What to read?”

Meanwhile PEN America has released a revised version of its modified contract for literary translations . It is worth looking at.

Miscellaneous

walking-bookfairsBookshops: In Lucknow the iconic Ram Advani’s bookshop closed down on Sunday, 6 November 2016 as there was no one left to run it after his death. But there was good news with the resurrection of Walking Bookfairs, Bhubaneswar, Odisha. After the book shack was demolished the founders Satabdi Mishra and Bahibala Akshaya built a new bookstore saying “Bookstores around the world are closing down. And we are opening a new one. Because we are madly in love with books and bookstores. Long live bookstores!”

reemLondon-based publisher, Reem Makhoul, of Ossass gave a tremendous interview to Marcia Lynx Qualey, ArabLit on children’s literature where Reem says they wanted to give the children what they are familiar with, so began creating beautiful books in colloquial Arabic.  Amazon too seeing the potential of a reading habit has launched an app for children – Amazon Rapids Recently the Financial Times listed a series of smartphone reading apps or a mobile library such as The Pigeonhole, Alexi and Oolipo.

11 Nov 2016 

“Penguin on Wheels: Walking BookFairs and Penguin Books India”

WBF 2( I wrote an article for the amazing literary website Bookwitty.com on “Penguin on Wheels”. An initiative of Walking BookFairs and Penguin Books India. It was published on 28 June 2016. Here is the original url: https://www.bookwitty.com/text/penguin-on-wheels-walking-bookfairs-and-penguin-b/57725752acd0d076db037bf7 . I am also c&p the text below. ) 

Literature does not occur in a vacuum. It cannot be a monologue. It has to be a conversation, and new people, new readers, need to be brought into the conversation too.”

     -Neil Gaiman, Introduction, The View from the Cheap Seats ( 2016)

On the 16th of May 2016, Penguin Random House India circulated a press release about Penguin Books India’s one-year collaboration with Walking BookFairs (WBF) to launch “Penguin on Wheels”, a bookmobile that will travel through the eastern Indian state of Odisha promoting reading and writing.

This is not the first time Walking BookFairs has collaborated with a publishing house to promote reading. Their earlier “Read More, India” campaign saw Walking BookFairs supported by HarperCollins India, Pan MacMillan India, and Parragon Books India. Apart from these three publishers, WBF stocked books from various other publishers, including Tara Books, Speaking Tiger Books, Penguin, Duckbill, Karadi Tales, and Scholastic. “We got books delivered by our publishers on the road wherever we were displaying books.”

The concept of bookmobiles is not unusual in India, for some decades the state-funded publishing firm, National Book Trust, has maintained its own book vans. Yet it is the duo of Satabdi Mishra and Akshaya Rautaray that has captured the public imagination.

Walking BookFairs was established two years ago while Satabdi Mishra was on a break from her job and Akshaya WBF 6Rautaray quit his publishing job to set up an independent “simple bookstore” in Bhubaneshwar. The shop, which they prefer to think of as a “book shack”, runs on solar power. It is a simple space with the bare necessities and a garden. They allow readers to browse through the bookshelves, offering a 20-30% discount on every purchase throughout the year.

WBF also doubles as a free library. They introduced the bookmobile in 2014, as part of an outreach programme that would see them travelling to promote reading in the state. Speaking to me by email, Satabdi said,

“There are no bookshops or libraries in many parts of India. There are thousands of people who have no access to books. We started WBF in 2014 because we wanted to take books to more people everywhere. We have been travelling inside our home state Odisha for the last two years with books. We found that most people do not consider reading books beyond textbooks important in India. We wanted people to understand that reading story books is more important than reading textbooks. We wanted to reach out to more people with books. We also wanted to inspire and encourage more people across the country to read books and come together to open more community libraries and bookshops.”

India is well known for stressing the importance of reading for academic purposes rather than reading for pleasure. In a country of 1.3 billion people, where 40% are below the age of 25 years old, and the publishing industry is estimated to be of $2.2 billion, there is potential for growth. Indeed,there has been healthy growth across genres, quite unlike most book markets in the world.

The WBF team has been keen to promote reading since it is an empowering activity. They began in the tribal district of Koraput, Odisha, where they carried books in backpacks and walked around villages. They displayed books in public spaces like bus stops and railways stations or spreading them out on pavements or under trees, whatever was convenient and accessible. “That works because people in smaller towns feel intimidated by big shops,” they say.

Apart from public book displays, they also visit schools, colleges, offices, educational institutions, and residential neighbourhoods. They soon discovered that children and adults were not familiar with books. Bookstores too seem only to be found in urban and semi-urban areas and are lacking in rural areas, but once easy access to books is created there is a demand. As Neil Gaiman says in the essay “Four Bookshops”, these bookshops “made me who I am”, but the travelling bookshop that came to his day boarding school was “the best, the most wonderful, the most magical because it was the most insubstantial”. (The View from the Cheap Seats)

Speaking again via email, Satabdi says that they’ve found, “Children’s books are always the most sought after. We have many interesting children’s storybooks and picture books with us. We found that in many places, not just children but also adults and young people enthusiastically pick up children’s books, browse through and read them. Beyond a couple of urban centres in India, big cities, there are no bookshops. Most bookshops that one comes across are shops selling textbooks, guide books or essay books. Many people were actually looking at real books for the first time at WBF.”

In India the year-on-year growth rate for children’s literature is estimated to be 100%. Satabdi Mishra and Akshaya Rautaray stock 90% fiction. Rautaray says, “We believe in stories. I think, if you need to understand the world around you, if you need to understand science and history and sociology, you need to understand stories. I believe in a good book, a good story.”

The categories include literary fiction, classics, non-fiction, biographies, books on poetry, cinema, politics, history, economics, art visual imagery, young adult, picture books, children’s books, and regional literature from Odia and Hindi. The emphasis is on diversity, but they do not necessarily stock bestsellers or popular books like romance, textbooks, or academic books. That said, the Penguin on Wheels programme will dovetail beautifully with, “Read with Ravinder” another of the publisher’s reading promotion campaigns, spearheaded by successful commercial fiction author Ravinder Singh.

In December 2015, Satabdi and Akshay launched their “Read More, India” campaign (#ReadMoreIndia), which saw them take their custom-built book van, loaded with more than 4000 books across India. They covered 10,000kms, 20 states, in three months (from 15th Dec 2015 to 8th March 2016).

Over the course of the journey, they sold forty books a day, met thousands of people, and had a number of interesting experiences. One anecdote that gives an insight into the passion and trust that the young couple displays is of that of an elderly gentleman in Besant Road Beach road, Chennai. The older man was out for his daily jog and stopped to look at the books. He wanted to buy some books, but had left his wallet behind.

“We asked him to take the books and pay us later via cheque or bank transfer. He seemed surprised that we were letting him take the books without paying. He took the books and sent the money later with his driver. We want people to read more books. And if people cannot buy books, we want them to read books for free for as long as they want. People pay us in cash, in kind, sometimes they take books pay later, pay through credit/debit cards.”

The Penguin on Wheels campaign was launched because Penguin Books India had been following WBF’s activities and reached out to them. Earlier, they had collaborated for an author event in Odisha, but this new move is a focussed effort that will see the bookmobile travel within Odisha.

The books are curated by Akshay as Penguin Books India said graciously that “they [WBF] know best what their readers like more”. It will consist of approximately 1000 titles from the Penguin Random House stable. The collection will have books by celebrated authors, including Jhumpa Lahiri, John Green, Orhan Pamuk, Amitav Ghosh, Devdutt Pattanaik, Salman Rushdie, Ravinder Singh, Twinkle Khanna, Hussain Zaidi, Khushwant Singh, Roald Dahl, Ruskin Bond, and Emraan Hashmi.

Contests and author interactions will also be organised with the support or Penguin Random House. It will start with Ravinder Singh’s visit to Bhubaneshwar for the promotion of his newly launched book, Love that Feels Right. Satabdi Mishra adds, “We are happy to partner with PRH through the WBF ‘Penguin on Wheels’ that will spread the joy of reading around.”

Jaya Bhattacharji Rose

28 June 2016

Musings: On the Westland and Amazon partnership in India ( 25 Feb 2016)

westland-332pxOn 11 February 2016 it was announced that Amazon had bought a 26% stake in Westland Publishers for $1.9 m or Rs9.5 crores. ( http://rtn.asia/t-t/17345/amazon-acquires-stake-in-tatas-publishing-unit-westland and Hindu Businessline http://m.thehindubusinessline.com/companies/amazon-picks-up-26-stake-in-tata-publishing-arm-westland-for-rs-95-cr/article8224355.ece ). Under the definitive agreements signed by Trent, Amazon.com NV Investment Holding LLC and Westland, Amazon will have a right to appoint a director on the Board of Westland and also have the option to acquire the remaining 74 per cent of shares at a later date. In a statement, Westland said the investment by Amazon will enable it to expand its international reach and scale their physical and digital book businesses.

With an estimated market segment of INR 10,000 crores, India ranks seventh in overall publishing and third after Amazonthe US and UK in English language publishing. According to a recent FICCI Publishing Sector Report, book publishing in India is growing at a compound annual growth rate of approximately 30 per cent.  With an estimated 600 million adult readers in the country and a growing young reader base (15-25 yrs) of 350 million, the readership in India is expected to continue growing.

This is a significant development in the Indian publishing industry.

Westland Books has a tremendous stable of commercially successful authors, a strategy they have been in investing in steadily in recent years. Some of these are: Amish Tripathi, Ashwin Sanghi, Ravi Subramanian, Preeti Shenoy, Anuja Chauhan, Rashmi Bansal, Rujuta Diwekar, Devdutt Pattanaik, Dheeraj Sinha, Kiran Doshi, Nilanjan Mukhopadhyay, Ashok Banker and Satyajit Das. Their books sell lakhs of units. ( 1 lakh = 100,000) Their pre-order sales are phenomenal too. These writers have a star power and a fan following that has been unprecedented in the publishing history of India but they are also expensive to retain. (See: 4 March 2013. http://www.ndtv.com/india-news/writer-amish-tripathi-wins-record-1-million-advance-for-south-asia-rights-515121  and 19 March 2015, http://scroll.in/article/714606/why-anuja-chauhan-moved-from-harpercollins-after-eight-years-and-three-bestsellers ) The immediate impact on the publishing firm has been to streamline operations, not just in terms of structural readjustments but also exploring alternative channels of revenue, while growing too. Westland is primarily an English-language publishing firm but has an Indian translations programme with its strategic partnership with Yatra Books. In fact in early February, the Oriya translation of Amish Tripathi’s book had been announced.

Amazon too has been in India for a while. It is better known for its online retail store and self-publishing programme, Kindle Direct Programme or KDP. (It has organised very popular KDP roadshows in India too, proving the Amazon brand is well-known locally.) By investing in an Indian publishing firm, Amazon firmly establishes itself into the literary landscape. Plus, evolving in this manner seems to be in keeping with Amazon’s highly successful Seattle-based publishing programme especially translations. In fact it is significant that press release quoted Sarah Jane Gunter, Director, Amazon Publishing and not Jeff Bezos or an Amazon India representative.

The rising significance of translations in publishing worldwide can no longer be ignored. In April 2015, the New York Times published an article Amazon’s translation programme AmazonCrossing as the most successful publishing programme, leaving even the biggest MNCs and specialist independent presses far, far behind. ( 29 April 2015 http://www.nytimes.com/2015/04/30/arts/international/who-is-the-biggest-publisher-of-foreign-literature-in-the-us.html?_r=0  and Alex Shephard in the New Republic on 19 Oct 2015,” How Amazon quietly became the largest publisher of translated literature” https://newrepublic.com/article/123150/americas-biggest-publisher-literature-translation-amazon  ) . According to Chad Post while doing the calculations for his annual translation database report in December 2015, he realised that AmazonCrossing had the maximum number of titles in the year. It was 75 titles which was three times more than the next publisher. He maintains the wonderful Three Percent blog on the University of Rochester website. ( 6 December 2015, “Translation Database Updates: AmazonCrossing is the Story”  http://www.rochester.edu/College/translation/threepercent/index.php?id=16182#fn14513631225664e866d0983 ) In fact, in Oct 2015, Amazon invested USD $10 m into AmazonCrossing as a commitment over the next five years to increase the number and diversity of its books in translation.

Westland stands to gain twofold – a significant minority provides good financial investment and they will be able to leverage the international area strategically particularly Indian diaspora book market. As an author said to me upon hearing of this announcement, “Now it may be possible for Indian authors to organise book tours abroad.” Whereas Amazon is able to leverage a significant portion of the 600m readership in India with plans to expand in the future. The Indian book market is showing a healthy growth rate across genres. The estimated valuation of Westland with this deal is Rs 38/40 crores – a substantial sum for an Indian publishing firm when its most valuable assets are its authors and backlist. Sarah Gunter too with her experience in children’s literacy programmes will provide expertise into a book market where the estimated readership between ages 15-25 is 350 million. Also, Amazon too, like others in the publishing industry, are exploring omni-channel retailing. Having opened their first brick-and-mortar store in Seattle recently, followed by San Diego and it is speculated that they have another 400 planned in USA, it comes as no surprise when Satabdi Mishra of Walking BookFairs posted on her Facebook wall on 2 February 2016, “Why are Amazon and Snapdeal calling a small independent ‘real’ bookshop for possible collaborations?” Another good reason to invest in a local book publishing programme?

“We are very excited about this investment from Amazon and what it means for Westland, our customers and authors,” said Gautam Padmanabhan, CEO of Westland. “Amazon’s roots are in books and they remain a major part of their business – this investment from a company with such deep experience in books, global reach and exciting digital platforms will help us take our Indian authors and their works globally.”

“We are delighted that our investment in Westland will help their authors reach a broader audience worldwide,” said Sarah Jane Gunter, Director of Amazon Publishing. “Our investment in Westland continues Amazon’s commitment to innovating and investing heavily on behalf of customers in India – it’s still very much Day One.”

Amazon too, like others in the publishing industry, are exploring omni-channel retailing. Having opened their first brick-and-mortar store in Seattle, followed by San Diego and it is speculated that they have another 400 planned in USA. Hence it comes as no surprise when Satabdi Mishra of Walking BookFairs posted on her Facebook wall on 2 February 2016, “Why are Amazon and Snapdeal calling a small independent ‘real’ bookshop for possible collaborations?”

So far it is a win-win scenario for Westland and Amazon.

25 February 2016

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