Started reading Young Mungo by Douglas Stuart. The long awaited second novel by the Booker Prize winner. His first novel, “#ShuggieBain” has exceeded a million copies sale. In fact, he received the PanMacmillan Golden Pan Award for achieving this glorious sales figure.
Unusually, but understandably, the Indian/South Asian edition of the book uses the cover design of the American edition, not the British. Publishers need to be cognizant of sensibilities in the local book market. Pan Macmillan India made the right decision. Douglas Stuart is a fabulous writer. Sometimes tactful decisions need to be made in the interests of business. Here is hoping that Young Mungo sells consistently.
1 May 2022