book hunger Posts

Literati – “Readers return to book fairs” ( January 2016)

jaya_bhattacharji-300x300My column, Literati, has been published online on 16 January 2016 and will be published in print in the Hindu Sunday Magazine on 17 January 2016. I am c&p the text below. Here is the original url: http://www.thehindu.com/books/literary-review/jaya-bhattacharji-rose-on-how-readers-are-returning-to-book-fairs/article8113687.ece 

Publishers across languages were taken aback by the phenomenally positive response at this year’s World Book Fair

“Because I have time to spare, and for the first time in my life nobody expects anything of me. I don’t have to prove anything. I’m not rushing everywhere; each day is a gift I enjoy to the fullest.”

                                                                                                                                           Isabel Allende’s The Japanese Lover

Isabel Allende’s latest novel, The Japanese Lover, ( Simon & Schuster) is a breathtakingly elegant novel, full of quiet grace, about ageing, love, and friendships across generations. There is violence in the story, plenty of it. It is impossible to escape it. Allende writes about her Jewish protagonist Alma Belasco who flees from Nazism in Poland as a young child, the setting up of camps for Japanese families in America after Pearl Harbour, and the devious rings of online child pornography, which Irina Bazili, a refugee from a Moldovan village, experienced. Yet, surprisingly, The Japanese Lover radiates peace. It is written by a 73-year-old novelist who is herself no stranger to violence, having fled Chile during General Pinochet’s coup. As in Toni Morrison’s stupendous God Help the Child, ( Penguin Random House) these two writers come to terms with the fact that there are hardships, but it is important to treasure life one day at a time.

It is this spirit that across during the World Book Fair this year. The fair was brought forward by a month since the country of honour, China, had requested it. Many Indian publishers were apprehensive about the move as they were not very sure about the impact it would have on sales. Yet publishers across languages have been taken aback by the phenomenally positive response.

Piyush Kumar, Publisher, Prabhat Prakashan, whose family has been selling Hindi books for many decades, was astounded by the response. He noted with happy astonishment, “After the crowds left on Sunday evening, our stall looked as if it had been looted. My father who started this business has never seen such record sales.” Across publishers and languages, everyone is reporting unprecedentedly brisk and healthy sales.

At the CEOSpeak on 10 January, organised by FICCI and NBT, Le Yucheng, the Chinese Ambassador, stressed that “books matter in bilateral exchanges”. The presentations focused on translations, digitisation, volume printing and paper trade. But the shocking rates offered by Indian publishers to translators needs to be addressed before such bilateral publishing programmes can be explored.

For instance, the range varies from no payment to an absurd 0.25 paise per word (which has no value given that the denomination is no in circulation) to an acceptable sharing of the author’s royalties. The Translators Association of UK recommends that translators be paid between £80 and £90 per 1000 words but it is still an uphill task to ensure that publishers pay this fee.

Talking of healthy sales, some reasons publishers gave for the phenomenon was that readers are now shunning online stores because of the fluctuating discount structures, the improved connectivity to the fair with the Metro, the fair being organised at the beginning of the month before household budgets are exhausted., the excellent weather, Delhi schools being shut to implement the odd-even traffic rule, and the discernible long-term impact of government programmes like ‘Sarva Shiksha Abhiyan’ that have encouraged literacy and reading.

The size of the Indian publishing industry is estimated at Rs. 260.7 billion (2013-14) with a CAGR of 20.4 per cent. Manisha Chowdhury of Pratham Books remarked, “India is a country of more than 780 documented languages, 66 scripts, only 22 scheduled languages and we have lost 250 languages in 50 years. Sixty per cent of books published are for education. Children’s books are at 30 per cent. We do have a book hunger in this country where there is only one book available for every 20 children. Publishing for children is important only for textbooks whereas every child’s childhood should find a reflection in their literature.”

Having said that, at the book fair, children and adults were seen buying all kinds of books or attending conversations at Author’s Corners with equal enthusiasm. Online conversations like this, “M not into reading but my son is … nd he is after my lyf for wbf .. nd finally gng tmrw” are popping up often on social media newsfeeds. As a publisher said to me, “The glitz and glamour in Delhi is a mirage; people in this city are poor too, so those who come to the fair today may be on a budget, but they come to spend.” They live life to the fullest.

16 January 2016 

Literati: “For the price of a book…” ( 13 September 2015)


jaya_bhattacharji-300x300My monthly column, Literati, in the Hindu Literary Review was published online ( 12 September 2015) and will be in print ( 13 September 2015). Here is the http://www.thehindu.com/books/literary-review/jaya-bhattacharji-rose-on-the-hunger-for-books-in-india/article7641333.ece. I am also c&p the text below. 

How can you argue with the low prices, especially in a nation where such a hunger for books exists?

This year the Delhi Book Fair held at Pragati Maidan was held on a much smaller scale than previous years. It was dominated by stalls put up by publishers of school textbooks. Government institutions were represented by the National Book Trust, Sahitya Akademi and Indira Gandhi National Centre for the Arts with their reasonably priced publications in many Indian languages and dialects. Religious organisations too displayed their publications, some of which were being distributed free. Most of the larger publishing houses were conspicuous by their absence (preparing for the next edition of the World Book Fair 2016).

But it was the smaller stalls of remaindered books that were fascinating. These are books that are scheduled for

Visitors having a close look at the books available at the 21st Delhi Book Fair at Pragati Maidan, in New Delhi in August, 2015. Photo: Sushil Kumar Verma ( The Hindu)

Visitors having a close look at the books available at the 21st Delhi Book Fair at Pragati Maidan, in New Delhi in August, 2015. Photo: Sushil Kumar Verma ( The Hindu)

pulping in other book markets and are also disposed off by weight. These titles are brought into local markets, usually priced very low. Three books for Rs.100 or for Rs. 500, depending upon their condition and interest in the book or author. It is not unusual to find books with labels from overseas school libraries and institutions, personal inscriptions or treasures like the one Jairaj Singh, a journalist, found at the Delhi Book Fair — an autographed first edition of Kingsley Amis’ Memoirs for Rs. 50 only.

People noodle through these stalls, trailing bags on wheels. Within a limited budget it is possible to acquire a pile of books till the next book fair comes around. It is to these remaindered stalls that the maximum number of buyers— teachers, parents, school children, students, librarians — go. In fact, the presence of these stalls, piled high with books, thrown in an untidy heap, was frowned upon by established publishers at the World Book Fair, February 2015. But how can you argue with the low prices, especially in a nation where such a hunger for books exists? This is borne out by the Amazon India spokesperson who says, “the number of books sold per day has grown by 1400 per cent over the past two years. Over 2500 sellers today offer lakhs of books to their customers across India on amazon.in. The portal has the largest online selection of books in India across languages, including three major regional languages — Hindi, Tamil and Kannada — which have found a huge audience, especially in non-metro cities where regional language books have featured in the top 10 bestsellers list. Over 50 per cent of the orders are coming from outside of the top eight cities.” According to informed sources, online book portals in India are growing at the rate of 12 to 15 per cent per annum.

In August 2015, the longlist for the Man Booker Prize for Fiction was revealed. It is a fabulously diverse list, exciting for the range of debut and experienced writers, geographical regions, varied writing styles and publishers it showcases. A handful, such as Anuradha Roy’s Sleeping on Jupiter, Sunjeev Sahota’s The Year of the Runaways, Bill Clegg’s Did You Ever Have a Family, Hanya Yanagihara’s A Little Life, Anne Tyler’s A Spool of Blue Thread, Marilynne Robinson’s Lila and Anne Enright’s The Green Road are readily available. But try getting hold of Leila Lalami’s The Moor’s Sigh, Chigozi Obioma’s The Fishermen or Anna Smaill’s The Chimes — you either have to pay for  it online (there seems to be no fixed price for the edition even on the same portal, so a comparison of prices is advisable) or bide your time till  it is available at a brick-and-mortar bookshop. Recently, there have been discussions on ebook sales plateauing, primarily because of price fluctuation and smartphones replacing ereaders. (“The plot may be unravelling for e-books” Aimee Picchi, CBS News, 4 September 2015, http://cbsn.ws/1XJDgCf )

final-logo-pratham-booksThis is a trend apparent in India too, as is evident with the launch of the non-profit trust Pratham Books’ open source digital platform, Storyweaver (https://storyweaver.org.in/ ). It features 800 stories in 26 languages (14 Indian and 12 international languages), with an image repository of over 2,000 images. It can be viewed on desktop computers, laptops, tablets or mobile phones. Users will be able to read, download, translate, create, print and publish new stories through the platform using the Creative Commons licensed content on the site. Similarly, Daily Hunt (http://dailyhunt.in/ ) offers news, free and some nominally priced books, in 12 languages and has had 2.3 billion views a month.

Freshly published print books continue to be unaffordable for many readers in India, as is evident from the rush to Amartya Senbuy cheaply priced, sometimes weathered, remaindered books. Yet, it is significant to note that most Indians, despite being economically challenged, possess a handheld device. Hence, innovative ways of bringing together literature and technology to whet a ferocious book appetite at affordable prices have to be explored. It is also a tremendous way of giving neo-literates a chance to practice their literacy too, instead of it stagnating. As Amartya Sen says in his introduction to The Country of First Boys “…having an educated …population can be a major contributor to enhancing steady and sustainable economic growth.”

12 September 2015