Gujarati Posts

Eunice de Souza: A Tribute by Salil Tripathi

This morning poet Adil Jussawala posted on his Facebook page: 

Image from the Internet

Eunice de Souza
(1 August 1940 – 29 July 2017)
Gone suddenly.

Social media exploded with shock. Very soon some extraordinary tributes began being pouring in for an extraordinary woman. One of the earliest tributes posted on his Facebook page was by noted journalist Salil Tripathi. It is published below with his permission. 

Those who did not know her thought she was temperamental, but those who knew her knew she was generous. She was encouraging and warm if she thought what you wrote deserved to be read more widely, sharp and incisive if she thought you needed to work harder, and candid without being cruel if she thought you should not try writing.

Ammu Joseph edited Post Script, the wonderful weekend magazine of the Indian Post, which we were all part of when it was launched in 1987, and Eunice De Souza edited the books page, and as Ammu reminds us below, she brought her own ideas and was receptive to other ideas to make it what was easily the best weekend magazine of its time. Eunice discovered new voices and gave recognition to some old ones among critics. Jeet Thayil was our poetry editor.

Those were heady days for English poetry in Bombay – Dom Moraes had returned to writing, Nissim Ezekiel ran PEN and organised readings at Theosophy Hall, Arun Kolatkar could be found at Kala Ghoda at Wayside Inn, Dilip Chitre was a regular feature at readings, Adil Jussawalla was at Debonair and with Udayan Patel published poetry under the imprint Praxis, Saleem Peeradina taught at the Open Classrooms in Sophia (where I was a student, as was Arshia Sattar), Gieve Patel wrote poems, plays, and found time to run a medical practice, and there was Newground and Clearing House and OUP still published poetry.

And among all those male voices, there were strong women voices present – Eunice De Souza and Melanie Salgado.

Along with Jeet, Ranjit Hoskote, and Menka Shivdasani had begun writing their early poems then, and it was a small circle, and I’m probably missing out some names, but it was one of those moments where it felt like saying – bliss was it in that dawn to be alive, But to be young was very heaven!

Eunice was terrific at spotting young talent. I was one of two editors who edited the op-ed page of the Indian Post, and she introduced me to some of her bright students, many of whom went on to write for the Indian Post. I remember in particular Dinyar Godrej, who is now at the New Internationalist and the late Alan Twigg who we lost so tragically and too early, who reviewed films (and wrote a fine piece on Brodsky when he won the Nobel). She also wrote for my page, on literature, feminism, and occasionally, the city itself.

Her poetry was funny, sharp, bold, and strong. I remember Fix, her first collection, with which she announced her presence. I particularly liked the next collection, Women in Dutch Painting. She had at least two more collections to follow.

She read my poems, and urged me to continue, asking me to avoid sentimentality that she though crept into my poems because when I started writing poems, I wrote in Gujarati. She stressed I should write in a more ‘clean’ way.

Many years later, in her columns, she wrote two fine pieces about my recent books – reviewing them with care and attention, and reading the pieces this morning I feel that impulse of hers again. Urging me to go on. I will, as will many others who were lucky enough to have known her. She won’t be with us in one sense, but in many ways, she will always be. Miss you, Eunice.

Salil Tripathi 

29 July 2017 

“The Communist Manifesto” and its publishing history

While browsing through the fine collection of titles of Penguin Little Black Classics I was interested to note that title 20 was The Communist Manifesto ( 1948). Of the entire collection which is a magnificent sweep of literature through the ages and different nations it is curious to see the manifesto included. It was probably included for its impact globally as it is amongst the most widely read and disseminated texts worldwide even a 170 years after it was first published. In fact Leftword Books published a collection of essays on the manifesto called A World To Win  (1999). One of the essays is on the publishing history of the manifesto in India ( available at this link  for free download with the publisher’s permission). It is a fascinating account of how the manifesto was first published in British India. The first Indian translator of the Manifesto had an interesting career. Soumyendranath was the grand nephew of Rabindranath Tagore. It is fitting that the Manifesto got published first in Bengali, Urdu, Marathi, and Tamil, as it is in the centres where these languages predominate that the Communist movement first struck roots. The early Communist groups were based in Calcutta, Bombay, Lahore and Madras. Later it was translated into Malayalam, Gujarati, Oriya, Hindi and Punjabi. In the fifties and later, the Manifesto was published regularly in different Indian languages by Progress Publishers, Moscow.

 

No wonder Penguin Random House included The Communist Manifesto in its Little Black Classics series.

27 February 2017 

 

 

Kindle books in Indian languages could be a game changer: What Amazon’s new initiative will mean for publishing in Indian languages

My article on Kindle books being introduced in Indian languages was published in The Mint on 21 Dec 2016. )

Photo: iStock

Photo: iStock

Amazon India has announced that Kindle will launch digital books in five Indian languages—Hindi, Tamil, Marathi, Gujarati and Malayalam. The titles include Ishq Mein Shahar Hona by Ravish Kumar (Hindi), Rajaraja Chozhan by Sa. Na. Kannan (Tamil), Mrutyunjay by Shivaji Sawant (Marathi), Ek Bija Ne Gamta Rahiye by Kaajal Oza Vaidya (Gujarati), Aarachar by K.R. Meera (Malayalam) and Mayapuri by Shivani (Hindi). Kindle devices seventh generation and above will support Indic scripts, enabling readers to access such books.

This is a move that could be a game changer in India. Amazon India has moved methodically to embed itself in Indian publishing. First, it launched Kindle with free lifetime digital access provided by BSNL, but only for English e-books. In November, the acquisition of local publishing firm Westland—known for its commercial fiction best-sellers and translation programme—was completed at reportedly $6.5 million (around Rs44 crore), a small portion of the $5 billion allocated by Jeff Bezos as investment in India. In fact, Seattle-based Amazon Publishing’s translation imprint, AmazonCrossing, has surpassed all other publishers in the amount of world literature it makes available in the US. This was first highlighted in December 2015 by Chad Post, publisher, Open Letter Books, on his influential website, Three Percent. In October 2015 AmazonCrossing announced it had a $10 million budget to invest in translations worldwide. It is probably no coincidence that Amazon India vice- president and country manager Amit Agarwal has been inducted into the Bezos core team, which is responsible for its global strategy.

In an email, Post responded to the news, saying: “This seems like a great thing for Indian readers and anyone interested in Indian literature. Amazon’s stated goal is to make as many books available in as many formats to as many people as possible, and this program is a strong move in that direction. Increasing digital access to these books will be huge—it greatly expands the potential audience, and could help AmazonCrossing expand into publishing Indian writers in translation. AmazonCrossing published 60 works translated into English in 2016, which is far more than any other publisher. The majority of these titles are translated from German, French and Spanish, but AmazonCrossing has expanded into doing works from Iceland, Turkish, Chinese and Indonesian, so it makes sense that they would be interested in finding books from these five Indian languages.”

In India, this announcement could not have come at a more opportune moment. With demonetization, Indians who prefer dealing in cash are perforce moving to digital payments. Also, by July 2017, it will be mandatory for all handsets manufactured, stored, sold and distributed in India to support the inputting of text in English, Hindi and at least one more official Indian language, and support reading of text in all these languages, thus making it feasible to read books other than English on the Kindle app too.

Kannan Sundaram, publisher, Kalachuvadu, welcomed the decision: “We hope it will increase our revenue from e-books which is pretty low now. Tamilians are spread all over the world. It is near impossible to reach hard copies to them. So this will boost the chances for them to read Tamil books of their choice.” Best-selling author Ashwin Sanghi called it an “outstanding initiative by Amazon India. It’s about time that vernacular writing moved out from the confines of paperback. It will also enable out-of-print books to be made available now.” Another best-selling author, Amish Tripathi, said this will address the inadequate distribution and marketing of Indian language books, for the much larger market is the one in Indian languages. “I am personally committed to this and am very happy that of the 3.5 million copies that have been sold of my books, a good 500,000 of them are in Indian languages.” Others remarked upon the best global practices it would bring to local publishing.

Well-known Hindi lexicographer Arvind Kumar says it will influence reading patterns by encouraging cross-pollination of literature across cultures by “opening new avenues for translation of two-way Hindi to English and other Indian languages which are being introduced on Kindle, and from many non-English languages like French and German or, say, Latin American into Hindi”. Mini Krishnan, OUP, too endorsed it, saying readership in the Indian languages is healthy, so “a highly portable personal library will surely do well”.

21 December 2016 

Penguin Random House signs a co-publishing deal with Manjul Publishing House

PRH

Penguin Random House reinforces commitment to India’s regional languages
New co-publishing deal with Manjul Publishing
Vaishali Mathur appointed to
Head of Language Publishing and Rights

Penguin Random House in India today strengthened its commitment to ensuring its authors’ works reach the widest possible readership by announcing a new co-publishing partnership for local language translation with Manjul Publishing House and the appointment of Vaishali Mathur to Head of Language Publishing and Rights.

Under the partnership with Manjul Publishing, Penguin Random House titles will be made available in Hindi, Gujarati, Tamil, Telugu and Marathi in the first roll out phase. An initial list of about 50 titles will be released over the course of 2016, growing to a wider range in the coming years.  This list will encompass both adult and children’s titles across fiction and non-fiction, and consist of both newly released titles and some of Penguin Random House’s most popular perennial bestsellers. To drive this initiative, Vaishali Mathur will take on the newly created role of Head of Language Publishing and Rights.  Alongside her current role as Executive Editor for commercial publishing, Vaishali will take on a wider responsibility for further language sales as well as rights deals to language publishers in India and worldwide.

CEO Gaurav Shrinagesh comments:

“It has long been Penguin Random House’s aim to provide books and content for a large range of readers, not only throughout India but also across the globe.  Through this new strategic partnership with Manjul Publishing and the appointment of Vaishali to oversee our translation and rights sales, I am delighted that we will now be able to expand the reach of our authors’ works across languages and territories.”

Vaishali Mathur, Executive Editor and Head of Language Publishing and Rights adds:

I am extremely enthused with this opportunity to bring Penguin Random House’s extensive catalogue of Indian and International books to the readers of local languages across the country. With this program we will be able to reach out to a larger readership and provide our authors with a wider canvas.”

Vikas Rakheja, Managing Director, Manjul Publishing House says:

“We at Manjul Publishing House are thrilled to be associating with Penguin Random House in India to co-publish their select titles in Hindi and other Indian language translations. At Manjul we hold the unique distinction of single-handedly creating the niche segment of Indian language translations in the Indian publishing industry and are pleased that we will now be able to apply this expertise to popular Penguin Random House titles. We are certain that this co-publishing venture will successfully take mainstream titles from the Penguin Random House stable to the vernacular reader in India, thereby expanding their reach considerably.”

In addition to focusing on translations to local languages, Penguin Random House in India has long been the leading publisher for translation of works into English.  Through its acclaimed Penguin Classics list as well as individual translations, its authors have been lauded with awards including those of the Sahitya Akademi, the Crossword Book Award and for the past three years its translated fiction has appeared on the shortlist for the prestigious DSC Prize for South Asian Literature.

Caroline Newbury

VP Marketing and Corporate Communications

Random House India

Penguin Random House

 cnewbury@penguinrandomhouse.in

20 Feb 2016

“Alice in Wonderland” continues to inspire readers across the world

( My article on Alice in Wonderland has been published in Hindustan Times popular and widely circulated Sunday 20151018_065049supplement Brunch on 18 October 2015. It is a generous two-page spread in print20151018_065100 with the title “Curiouser And Curiouser”. I am c&p the text from the digital version here. The original url can be viewed at: http://www.hindustantimes.com/brunch/alice-in-wonderland-continues-to-inspire-readers-across-the-world/story-NKnM2TiOACiTMXQXtUI51M.html )

Scottish writer George MacDonald persuaded Carroll to self-publish Alice. It had been tested out on the MacDonald children by their mother – and the family loved it. (Above, Carroll with Mrs MacDonald and her children.) (Getty Images/Science Source)

Who’d have thought a self-published story written for the daughters of a friend would become a world classic, eagerly bought, borrowed and downloaded even now, 150 years later?

 Alice in Wonderland was written in 1865 by Charles Lutwidge Dodgson, a mathematics professor at Oxford, better known by his pen name, Lewis Carroll. He wrote it for Lorina, Alice and Edith, the three daughters of his friend, Reverend Henry Liddell.

Start of many things

Alice in Wonderland is about a girl named Alice who falls down a rabbit hole in pursuit of the White Rabbit and discovers a nonsensically delightful world with colourful characters like the Red Queen, the Mad Hatter, the Cheshire Cat and the March Hare. More writers, artists and creators all over the world have credited Alice as an inspiration than any other book, thanks to its imaginative world filled with fantastic linguistic acrobatics in rhyme and prose.

That the book should have emerged in the staid Victorian era of verbose and righteous prose says much for the power of creativity. Carroll was persuaded to publish Alice with his own illustrations, by Scottish author and poet, George MacDonald.

The story had been tested out on the MacDonald children by their mother. The family thoroughly enjoyed the tale, and Carroll self-published it. Then, it was edited and published by Alexander Macmillan.

Alice, coverLewis Carroll requested the well-known artist of Punch, Sir John Tenniel to create the illustrations, many of which were ultimately based on the original drawings made by the author. To commemorate the 150th year of its publication, Macmillan, the original publisher, has produced a scrumptious edition of The Complete Alice, with the original Tenniel illustrations in full colour. It is unusual for a publisher to be celebrating 150 years of a text, but Alice in Wonderland is perceived to be “a world text”.

Alice in Wonderland is about a girl named Alice who falls down a rabbit hole in pursuit of the White Rabbit. On the left is an illustration of the character by Carroll himself, and next to it (right) by Tenniel. (Photos: Stapleton Collection/Corbis, The Print Collector/Corbis)

“It’s one of those texts that IS, like Shakespeare,” says graphic novelist Samit Basu. “Its constant reinterpretations in everything, from zombie comics to action-fantasy novels, have kept the original text alive, and that’s the greatest thing that can happen to any book.”

This is evident by the text’s vast influence across creative platforms and genres – storytelling, play on words, visual arts, filmmakers, still photography and translations.

According to filmmaker and author Devashish Makhija, a lot of motifs from Alice have been uncannily replicated across the world. “Tweedledum and Tweedledee seem to have inspired Herge’s Thompson and Thomson in Tintin,” he says. “Batman’s Joker seems to have shades of the Mad Hatter, at least in his inexplicable (but profound) reliance on creating some sort of chaos in anything he communicates.”

And there’s more. When Alice fell down a rabbit hole to discover a topsy-turvy world, Makhija argues, she opened a clear story-telling device for creators of the future. “The ‘hole’ – although in existence before this book – was used pointedly for the first time as a portal connecting two dimensions through which a character ‘travels’.

It has since been used in versions in almost ALL of fantasy writing: the wardrobe in CS Lewis’s Narnia series, the square drawn with chalk in Pan’s Labyrinth, platform 93/4 inHarry Potter, the bridge of Terabithia, HG Wells’s time machine and even the bathtub in Anurag Kashyap’s No Smoking.”

Follow that rabbit

“Every reader will leave with a different reading,” says Anil Menon, author of speculative fiction. “Fortunately, Alice in Wonderland has remained what it was intended to be: an invitation to play.”

Let loose in the imaginative world of Alice’s Wonderland, children often find their own wonderlands when they become adults, says photographer and musician Ed Valfre. “Several years ago, I wrote two children’s books about a boy in the backseat of a car who creates stories from all that he sees on the road. As Alice decides to go down the rabbit hole to discover the fantastical world of Wonderland, my hero goes down a similar path but it is inside his own head. The rabbit I follow is some ordinary thing we see every day. The rabbit hole is our imagination and we simply have to pay attention to discover it.”

Jeff VanderMeer, who won the Nebula 2014 for his novel, Annihilation, says that Alice “was such an influence. I Jeff Vandermeer, Southern Reach Trilogy, Rabbit Totem, illustrated by Jeremy Zerfossstarted a far-future novel when I was 13 in which a human-sized bio-engineered white rabbit is found murdered at the base of Mount Kilimanjaro. What appealed to me was the surreal aspect of Carroll’s book, even more so than the kind of mathematical logic and the humour. I couldn’t escape Alice even if I tried. It’s one of those constants, or compass points, that for some odd reason draws out originality despite being riffed off again and again.”

There are no white rabbits in filmmaker Paromita Vohra’s work, Unlimited Girls, but Vohra says it is deeply influenced by Alice in Wonderland. In the film, a young woman is drawn into an Internet chat room – kind of like a rabbit hole – and then proceeds on a journey through the world of feminism where she meets all kinds of characters and undergoes all kinds of transformations.

“I think Alice is (like a good Bollywood film, almost) one of those works that gives you permission to make a work out of what you see, what you feel as one,” says Vohra.

In many ways, Alice is a nonsense book. Not in the sense that it is the product of a muddled mind, but because of its willingness to see more in the world than a single outward façade. That’s the aspect that influenced children’s author, known especially for nonsense writing, Anushka Ravishankar the most.

“I remember reading Alice as a child and being fascinated, but also really disturbed because of the strange creatures and the weird, unworldly goings-on,” she says. “It was only much later that I began to appreciate the other elements – the nonsense, the logical games and the clever theories which the nonsense hid. I studied mathematics, so I do believe that Carroll’s mathematical mind came up with things that seem nonsensical but are actually possible given a different mathematical frame.”

It is extraordinary that a story spun to entertain a six-year-old girl on a boating trip has continued to brighten the lives of generations spanning more than a century.

And so just like the way it began in the beginning, Alice in Wonderland remains what it is – a story to delight children.

“My greatest joy,” says Samit Basu, “was the completely context-free sizzle that went through my brain when I first read it as a child, and there’s nothing that can either truly explain or analyse that.”

**

Looking back through translations

On 4 October, 1866, Lewis Carroll wrote to his publisher Macmillan, stating, “Friends here [in Oxford] seem to think that the book is untranslatable.” But his friends were wrong as the editors of Alice in a World of Wonderlands: The Translations of Lewis Carroll’s Masterpiece, would tell Carroll if they could.

Alice in a World of Wonderlands: The Translations of Lewis Carroll’s Masterpiece documents the classic’s translations in 174 languages and over 9,000 editions and reprints. (Pictured in it is Alice Liddell, the little girl the book was written for)

This book, edited by Jon A Lindseth and Alan Tannenbaum, documents translations in 174 languages and over 9,000 editions and reprints of Alice in Wonderland and its sequel Through the Looking-Glass.

“There are nine translations of Alice into Tamil, plus an unpublished draft, a short story, a serialised story, and a graphic version,” says Dr Rajamanickam Azhagarasan, contributor to the book. “It was popular among those involved in the movement for children’s literature from the ’40s through the ’70s. Each translation was unique, depending on which aspect the translators wished to highlight.”

Alice has been translated in Assamese, Bengali, Gujarati, Hindi, Kannada, Konkani, Malayalam, Marathi, Oriya, Tamil, Telugu, Urdu, Nepali and Sinhala. Here (left to right) are translations in Malayalam (2000), Urdu (1981) and Oriya (2002).

Much like the way storytellers have always found new stories to weave out of the Indian epics, Alice’s translators in India have created different Wonderlands – for instance, by weaving mythological elements into the story.

“The Telugu translation of Alice was available as early as the mid-1950s,” says Suresh Kosaraju, trustee, Manchi Pustakam, Secunderabad.

Editor Sushama Sonak says, “Mugdhachi Rangit Goshta (The Many Coloured World of Mugdha) written in Marathi by short story writer GA Kulkarni was heavily influenced by Alice.”

In Malayalam, the first translation was published by Balan Publications. Lewis Carroll certainly influenced the well-known children’s nonsense writer in Bengali, Sukumar Ray, as well as Hemendra Kumar Roy, who wrote wonderful detective stories in Bangla and translated Alice in Wonderland: it is called Ajab Deshe Amala.

Even Vladimir Nabokov, the author of Lolita, translated Alice into Russian. According to translator Sergei Task, “By and large, [Nabokov] translated the text as is, except for Russifying the names (Alice/Anya, Mabel/Asya, and the Rabbit got a last name – Trusikov) and introducing pre-revolutionary forms of address such as barin (master) and vashe blagorodiye (your honour). Of course, with the playful verses, he had to take liberties – again, trying to adapt them for Russian readers.”

18 October 2015 

Storyweaver, Pratham Books

final-logo-pratham-booksWelcome to StoryWeaver from Pratham Books : http://www.storyweaver.org.inbanner-2-fc6332eba5193186348e9c5190fee65b

A whole new world of children’s stories. It is a platform that hosts stories in languages across India and beyond. So that every child can have an endless stream of stories in her mother tongue to read and enjoy. StoryWeaver is an open platform designed to be innovative and interactive. It invites both, the weaver of stories and the reader to connect and share the fascinating world of words and illustrations. This then, marks a new chapter in children’s literature and publishing. Come discover the magic of stories and the joy of reading – a cornucopia that will delight endlessly.

Medianama has a wonderful article on Pratham Books and Storyweaver. It is available at: http://www.medianama.com/2015/09/223-pratham-books-open-source/ But I am also copy-pasting the text in case it is not easily available sometimes.

Non profit trust Pratham Books has launched StoryWeaver, an open source digital platform, which features 800 stories in 24 languages (14 Indian and 12 international languages), with an image repository of over 2,000 images. These will be openly licensed and free of cost; content creators and other users will be able to read, download, translate, version-ise and print through the platform. Users will also be able to create and publish new stories, using the Creative Commons licensed content on the site.

The stories are available in Assamese, Bengali, Gujarati, Hindi, Kannada, Konkani, Malayalam, Marathi and Odiya, along with English translations to all these languages (and Tamil and Telugu, excepting Assamese and Malayalam). It lists publishers like itself, African StoryBook Initiative and World Konkani Centre. The stories can be filtered by reading levels as well. The platform provides DIY videos for creating and translating stories. ( https://storyweaver.org.in/tutorials )

Anyone can translate stories by clicking on the ‘translate’ option under the selected story, which redirects you to login via Pratham Books, Facebook or Google+ and provides a host of Indian and African languages, along with French, German and Spanish to translate to. It displays the original text for reference and once done translating it lets users put in a new title, creator details and publish. Pratham Books says that it has generated more work opportunities for illustrators through their CC work. It also states that its primary users are teachers, librarians, writers and parents.

The trust hopes that this move will not only encourage more content creation but also address the scarcity of multilingual story resources in India and multiply it. With the launch of the platform, the trust has also created a “Weave a story” campaign where it has roped in children’s books writers Anushka Ravishankar, Soumya Rajendran, Rohini Nilekani and Rukmini Banerjee to write a special story for children. StoryWeaver will invite users to translate these stories and the trust expects that 100 new versions will spawn out of the 3 original stories. The first story to be launched on the platform is Ravishankar’s “Its All the Cat’s Fault”, which is expected to get 5 derivative versions today.

Google Impact Challenge shortlist
In August 2013, Google had shortlisted 10 non-profit organisations in India as finalists for its Google Impact Challenge intended to support a technology based social project with an award of Rs 3 crores. Among these was Pratham Books which intended to develop an open source platform to create and translate 20,000 e-books in minimum 25 languages to enable 20 million book reads by 2015.

Launch of books crowdsourcing platform
In June, Pratham Books launched a crowdsourcing platform called DonateABook which let nonprofits and schools raise funding for books in order to provide them to Indian children. It connected book seekers with people who wanted to give books away. Then, there were 30 campaigns on the website, looking to raise between Rs 3,500- Rs 110,000 for multiple cities and towns in India.

The projects have been assigned for underprivileged kids, kids from government schools in villages, immigrant construction workers’ children and more, and sought books across Indian and English languages. Individuals as well as organisations who wanted to get books for the children they work with could also start campaigns on the platform. The platform sought to get 50,000 books for children by this Children’s Day, which falls on 14 November every year.

The Bangalore-based trust publishes cost effective books across Indian languages. It publishes books across genres like fiction, science, history, maths and nature among others. It claims to have published over 300 original titles in 18 languages, totalling up to 2,000 books across genres of fiction, nonfiction, and story books on science, history, mathematics and nature

 

8 Sept 2015

Jumpstart, “Speaking in Tongues”, 29-30 Aug 2013, New Delhi

Jumpstart, “Speaking in Tongues”, 29-30 Aug 2013, New Delhi

Logo

Jumpstart is an annual platform provided in India by the German Book Office (GBO) that is targeted specifically at professionals within the children’s book industry, bringing together authors, publishers, illustrators, designers, booksellers and retailers, teachers and librarians. It began in 2009 with a small workshop for professionals. But over the years it has blossomed into a two-day event that is clearly demarcated by open sessions that include panel discussions and workshops/master classes. Each event revolves around a theme that is encapsulated well in three words — “Join the Dots” (2010); “Out of the Box” ( 2011); “Off the Page” (2012) and this year it is “Speaking in Tongues”. The event is scheduled to be held on 29-30 August 2013, the India International Centre, New Delhi. Since last year the Book Souk, matchmaking between publishers and authors, has become a key aspect of the festival too. Key publishers such as Scholastic India, National Book Trust, HarperCollins, Hachette, Young Zubaan, Tulika, Tara, Karadi Tales, Pratham, Eklavya and others have participated in past Jumpstart festivals with direct, positive outcomes. For instance Pratham Books has recently acquired the publishing rights to five books by the French artist Herve Tullet who participated in 2012.

Herve Tullet, signing a book for my daughter, Sarah Rose. Aug 2012

According to Prashasti Rastogi, Director, German Book Office, Delhi “This year we will focus on language. The festival is organised by the German Book Office New and Frankfurt Academy with support from the Federal Foreign Office, Germany. Our partners are Pratham Books as are our Knowledge Partners along with India International Centre and CMYK Book Store. Pratham Books is partnering for a session with language teachers and librarians.”gbo-white

The focus on publishing children’s literature in different languages, the challenges and the thrill of doing so are what are to be discussed at the end of August. One of the panel discussions during the open session will be “Translation is tricky. Dialogue is difficult.” Some of the questions being raised are “How can we know that a book that works in one language will work in another? Which stories travel? Which ones ‘stick’? Why are there so few children’s books translated from one Indian language to another? Are illustrations just as culture-bound as words? ” The other Open Sessions that sound fascinating are “Art as language, designer as author” where award-winning illustrators Julia Kaergel, Emily Gravett will be co-panelists with publisher Arundhati Deosthali and Dorling Kindersley Design Director Stuart Jackman; “What is your bhasha? What is your language?” A workshop for teachers and librarians where panel of speakers who have experiences to share about the teaching and learning of different languages and its impact on learning as a whole. Authors will share experiences on why they choose to write in a particular language and their own experiments with it. To the right is a photograph that I took last year from the open session when Herve Tullet was on stage. 20120823_104202

Such an event is important given that of 1.1 billion people in India, only 2 per cent are able to read and write English. The number of young people below the age of thirty is 550 million who are not only literate in English, but prefer to communicate in the language . The per capita number of book titles published in India is around 8 per 1,00,000 population. This number is much lower in comparison to those of the countries like the United Kingdom, the United States of America, France, and Germany. According to Rubin D’Cruz, Asst Editor, Malayalam, NBT, in terms of languages, the per capita number of titles published per 1,00,000 persons is 6.3 in Bengali, 6.2 in Gujarati, 5 in Hindi, 4.8 in Kannada, 4.2 in Telugu, 3.9 in Urdu, and 7.7 in Assamese (the highest). The publishing industry in Tamil and Malayalam are extremely active and although the Assamese speaking population is relatively low, the publishing industry in Assamese is a lot more active than it is in Marathi, Bengali, Telugu, Gujarati or Kannada. Some of the statistics from 2012 are:

• Hindi (422 million)
• Bangla (83 million)
• Telugu (74 million)
• Marathi (74 million)
• Tamil (60 million)
• Urdu (51 million)
• Gujarati (46 million)
• Kannada (38 million)
• Malayalam (33 million)
• Oriya (33 million)
• Punjabi (29 million)
• Assamiya (13 million)

From the National Youth Readership Survey, National Book Trust, 2010:
1. Of 1.1 billion people in India, only 2 per cent are able to read and write English.
2. 42% of India’s book-buyers are habitual readers; per capita consumption is Rs 80
3. Literate youth=333 m (2009) = 27.4% of total Indian pop or 73% of total youth pop. Signif: Rural (62%; 206.6m) and Urban (126.1m)
4. Pop of literate youth (2001-9) has grown 2.49% higher than the overall pop growth (2.08%)
5. Growth more rapid in Urban (3.15% p.a) than Rural (2.11% p.a.) areas.
6. Hindi is the principal medium of instruction, however as the youth go for higher education the proportion of Hindi as the medium of instruction declines.
7. Approx 25% literate youth read books for pleasure, relaxation and knowledge enhancement; more females read (27%) for leisure than males.
8. Schools are imp for readership development. 59% developed a reading habit in schools. Peer influence is also an important factor.

Actually publishing in India is exciting. As long as you understand the peculiarities of India like the multi-lingual character of the territory, the reverence Indian readers have for the written word. There exists a thriving middle class; increasing amounts of disposable income coupled with a disposition to read for pleasure rather than to clear an examination (a noticeable shift in recent years). Earlier the inclination was to buy books for children, but slowly between the ages of 8+ till graduation from university the casual reader disappeared, so there were no books available for this segment too. Today there is still a considerable vacuum in this age-group, but the market is slowly being transformed as is evident by the appearance of at least three new imprints for young adults in the past year – Inked (Penguin India), Red Turtle (Rupa Publications) and Scholastic Nova (Scholastic India).

As the first Prime Minister of India, Jawaharlal Nehru, also patron of Sahitya Akademi, said in a speech he delivered extempore in 1962. “…to think that a language is crushed or suppressed by another language, is not quite correct. It is enriched by another language. So also our languages will be enriched the more they get into touch with each other … .” (p.319-320 Best of Indian Literature 1957-2007, Vol 1 Book 1, Sahitya Akademi. Eds, Nirmal Kanti Bhattacharjee and A. J. Thomas.)

If the previous editions of Jumpstart are anything to go by, Jumpstart 2013 sounds very promising. I am definitely going to attend this year too!

Jumpstart: http://www.youtube.com/watch?v=FpK_38mScEg
Website and registeration: http://www.jumpstartfest.com/home

18 Aug 2013

Jaya Bhattacharji Rose is an international publishing consultant. She has a monthly column on the business of publishing called “PubSpeak” in BusinessWorld online. 

Twitter: @JBhattacharji