Jüergen Boos Posts

Jaipur BookMark — “Where books mean business!”

Jaipur BookMark is a critical component of Jaipur Literature Festival . The tag line for JBM is “where books mean business”. It is certainly one of the largest literary festivals organised globally and has developed a brand identity that is synonymous with fascinating conversations and emergence of new ideas. It is inevitable that Jaipur BookMark was established as an independent B2B platform while being closely aligned to Jaipur Literature Festival. It makes perfect sense to capitalise upon this fantastic congregation of publishing professionals at the literature festival enabling a cross pollination of experiences and perhaps new synergies developing. It is also attaining critical significance in the global publishing calendar for Jaipur BookMark is held approximately four months after the Frankfurt Book Fair, which is the mecca of rights sales. Shifting the base from Europe to Asia, to a significant book market such as India, enables publishing professionals to review their conversations of Frankfurt as well as explore new ideas before buckling down for the next few months and working on their lists.

So far there have been six editions of Jaipur BookMark consisting of more or less the same format. It is a mix of panel discussions, business panels and focused group discussions. There are plenty of networking opportunities worked into the programming. For instance, the event begins on the eve of the main literature festival enabling participants to have key conversations without any distractions on the business of publishing. There are plenty of coffee breaks and a longish lunch enabling conversations to happen unhurriedly. The weather is good. The winter sun is perfect. There is a crispness in the air that is welcome. The impeccable hospitality arrangements enable speakers and participants to mingle, sit at various tables and chat leisurely. Emphasising these aspects of the interactions is as important as the business angle of the conclave. As Jeremy Trevathan, Publisher, Macmillan says “From the evidence before me in Jaipur the Indian book publishing scene is obviously developing rapidly and the JBM was a perfect snapshot of the diverse challenges and exciting opportunities this affords. Whether it was a panel on diverse retail models or the commercial health of conglomerate publishing versus independents the discussion was lively, engaged and, yes, thrilling. “

The Jaipur BookMark management ensures that there is a crackling good mix of professionals. The impressive 2019 edition had:

  • 130+ speakers
  • Delegations from 20 countries: Australia, USA, Canada, France, Nepal, Lithuania, Paraguay, Switzerland, Tunisia, Argentina, UK, Ireland, Norway, Germany, UAE, Egypt, Pakistan, India, amongst others.
  • 23+ sessions over 4 days
  • 17 panel discussions
  • 7 business-focus and 3 translation-focus sessions
  • 24 languages represented
  • 11 international languages
  • 50+ international delegates
  • 3 major industry prizes announced of which two were focussed on translations. These were the Romain Rolland Prize by the French Book Office, the Vani Foundation and the Oxford Bookstore Book Cover Prize.

In fact the keynote address for the 2019 edition was given by Juergen Boos, President and CEO, Frankfurt Book Fair on “Freedom to publish“. He referred to JBM and JLF as “confluence of cultures” and after expressing his concern about the growing threats on freedom of speech and expression around the world, he urged those publishers present in the audience who “As discoverers and disseminators of ideas and free thought, we, as a community, have a greater responsibility to uphold freedom of expression. At the same time, we cannot withhold our criticism of its misuse.”

All the discussions are fascinating. On the third day of the 2019 business conclave, Friday 25 Jan 2019, I moderated a session on “Indies vs Giants”. The scope of the discussion was: “Independent publishers with lower overheads are finding their niche position in the publishing industry around the world, even as publishing giants are consolidating their positions. This session talks about creative risk taking and the tools brave, new publishers adopt.” The panellists were publishers Vera Michalski-Hoffman (Libella group), Karthika VK ( Westland/Amazon), Jeremy Trevathan (Macmillan), and Anna Solding (Midnight Sun Publishing). Vera Michalski-Hoffman also delivered the keynote address. Born in Basel, Switzerland, in a family with Swiss, Russian and Austrian roots, Vera Michalski-Hoffmann spent her childhood in France, studied in Spain and has a degree in Political Science from the Graduate institute of International Studies in Geneva. She established a foundation named after her late husband, The Jan Michalski Foundation for Literature and Writing to actively support literary activities in different countries. She is now the publisher of the Libella group that comprises the following imprints: In France: Buchet/Chastel, Phébus, Le temps apprivoisé, les Cahiers dessinés, Libretto. In Switzerland: Noir sur Blanc, with a new line called Notabilia, Editions Favre. And in Poland: Oficyna Literacka Noir sur Blanc. She also acquired The Polish Bookshop in Paris.  Her keynote address was a fascinating account of the emergence of the Libella group and its publishing history, including some of its A&M. Jaipur BookMark offers such opportunities that are to be treasured.

The panel discussions are varied and interesting such as this one on children’s literature: “Writing for Children, Writing as Children”. The panelists included Anoushka Sabnis, Maja Lunde, Paro Anand and Rohini Chowdhury in conversation with Manisha Chaudhry.

JBM has various components such as platforms to present unpublished manuscripts iWrite where book deals can be signed. It is a platform where authors have been known to find literary agents too.

The Jaipur BookMark 2020 edition promises to be equally, if not more, exciting for while it offers many spaces for established professionals to meet, it also enables new and emerging authors to participate.

Registerations for Jaipur BookMark are open now. Follow this link.

Key dates:

Jaipur BookMark: 22ND – 25TH JANUARY, 2020

Jaipur Literature Festival: 23 – 27 JANUARY 2020

The list of confirmed speakers for JBM 2020 are:

  1. Aanchal Malhotra
  2. Aditi Maheshwari Goyal
  3. AJ Thomas 
  4. Alan G. Thomas
  5. Anisur Rahman
  6. Anushree Rathore
  7. Arsen Kashkashian
  8. Arunava Sinha
  9. Aspen Walker
  10. Atiya Zaidi
  11. Chandra Prakash Deval
  12. Chandrahas Choudhury
  13. Chris Agee
  14. Deepa Agarwal
  15. Devangana Dash
  16. Jamie Andrews
  17. Jaspreet Bindra
  18. Jayapriya Vasudevan
  19. Jeff Deutsch
  20. Jessica Alice
  21. Jo Lendle
  22. Krishnendu Ray
  23. Madhur Jaffrey
  24. Malashri Lal
  25. Manisha Chaudhry
  26. Michael Dwyer
  27. Mindy Gill
  28. Naveen Choudhary
  29. Naveen Kishore 
  30. Oscar Pujol
  31. Payal Arora
  32. Preeti Gill
  33. Raghav Chandra
  34. Ranjit Hoskote
  35. Ravi Deecee
  36. Richa Jha
  37. Rick Simonson
  38. Rohini Chowdhury
  39. Shuchi Saraswat
  40. Simon Westcott 
  41. Sridhar Balan 
  42. Sunny Singh
  43. Urvashi Butalia
  44. Vaishali Mathur 
  45. Vani Tripathi Tikoo

Go for it all aspiring authors and established publishing professionals. You will not regret attending this business mixer. It is utterly brilliant!

25 Nov 2019

Juergen Boos, President/CEO, Frankfurt Book Fair/ Frankfurter Buchmesse, on “Freedom to Publish”, 23 Jan 2019, Jaipur Bookmark

Juergen Boos, President/CEO, Frankfurt Book Fair/ Frankfurter Buchmesse, delivered the inaugural speech at the Jaipur Bookmark. It is the business conclave that is inaugurated the day before Jaipur Literature Festival and then runs parallel with the litfest. It is an exciting B2B space for publishing professionals to network. Juergen Boos’s speech is published here with his kind permission.

******

Juergen Boos, 23 Jan 2019, Diggi Palace, Jaipur

Dear Namita Gokhale,  

Dear William Dalrymple,  

Dear Sanjoy K. Roy,  

Dear Colleagues and Friends,

Thank you very much for the invitation to speak here today. The Jaipur Literature Festival is a festival of cultures, language, ideas and literature, and I feel very privileged to have the chance over the next few days to listen to so many Indian authors and personalities from around the world and to converse with them.

At this confluence of cultures, I’m pleased to address the friends from the trade at Jaipur Bookmark today. 

After all, that is the fundamental principle of any literature festival: creating an environment for interactions that promote the free exchange of ideas and opinions.

The free exchange of ideas and opinions – never has that been easier than today, in the 21st century.

And never has it been so threatened.

Over the past 20 years, communications technology has taken an evolutionary leap, one that surpasses anything the most far-sighted science-fiction writers of the 19th and 20th centuries could have imagined.

In Stanley Kubrick’s film “2001: A Space Odyssey” from the year 1968, Dr Heywood Floyd, an astronaut, has a “videophone call” with his daughter while at the space station.

Fifty years later, in the summer of 2018, the German astronaut Alexander Gerst used his mobile phone to take fascinating photos of his time at the International Space Station, images which were transmitted around the world.

Videophones, computer tablets, artificial intelligence, voice control – many of the things that Kubrick envisaged 50 years ago have become reality.

According to the 2018 Global Digital Report,[1] of the four billion people around the world who have access to the Internet, more than three billion use social media every month.  Nine out of ten users log on to their chosen platforms using mobile devices.

The number of people who use the most popular platforms in their respective country has grown over the last 12 months by almost one million new users each day.

What I find remarkable here is that not only has communications technology made a quantum leap, the devices that allow the world’s population to participate in the global conversation have also become so inexpensive that almost everyone can afford one.

That is giving rise to a previously unknown participatory process, one that has the power to change democracy’s traditional ground rules: 

Everyone today is in a position to publish whatever they want – using blogs, podcasts and self-publishing platforms, as well as traditional publishing houses. News is transmitted around the globe in the fraction of a second, and social networks allow us to reach more readers and viewers than ever before.

In just a minute I will talk about the challenges and consequences that are resulting for the publishing industry.

First, however, let’s look at the darker side of these developments:

In the 21st century, a few select businesses have become private superpowers. They can do more than most countries to promote or prevent a free exchange of opinions.

Via social networks, phenomena like the viral spread of fake news, hate speech and slander now have a global impact. 

Professional trolls strategically destabilise political discourse online, fuelling populist, nationalist and anti-democratic tendencies throughout Europe and around the globe.

One observes that, here in India, free speech is facing a threat sprouting from religious motivations, political biases and social judgments. Attempts in the recent past to silence journalists, writers, film-makers and publishers reflect the rise of identity politics and apathy on the part of the state. Two journalists of international repute – Gauri Lankesh and Shujaat Bukhari – were shot dead within a span of nine months. Publisher friends like DC Books, Kalachuvadu Publications and their authors have witnessed attacks by fanatics who may have never even read the books in question.

When I look at the hysteria, hatred and hostility that characterise the discussion in social media, the permanent state of turmoil that societies around the world find themselves in, then I begin to doubt whether we are actually capable of using the communications technologies whose development we are so proud of.

To paraphrase Goethe: “The spirits I called / I now cannot rule”.

In social media, language is used as a destructive weapon day in and day out, and it’s become clear how disastrous this can be for those individuals targeted by the bullying. It can even lead to murder.   

In his 2016 book Free Speech, which you undoubtedly know, the British historian Timothy Garton Ash examines the question of how free speech should take place.

He asks which social, journalistic, educational, artistic and other possibilities can be realised to ensure that free speech proves beneficial by facilitating creative provocation without destroying lives and dividing societies.[2]

He comes to the conclusion that the less we want to have laid out by law, the more we have to do ourselves.

After all, Ash explains, there is no law that can draw a line between freedom and anarchy – every individual must look within before expressing himself or herself and must take responsible decisions.

I would like to talk with you about this “how” in the coming days and hear your opinions.

Personally, I feel that the participatory process I mentioned before requires us – our industry, but also each of us as individuals – to take a stance. Expressing an opinion of this type was long reserved for politicians or the media. Today, in the 21st century, we all have the possibility of making our voices heard.

And we should not do that in keeping with the motto “overnewsed but uninformed,” but in a carefully considered manner.

I believe that this permanent state of turmoil is troubling, this hysteria which does not stop at speech, but which now increasingly leads to violence.

Personally, I’m alarmed at how the language we use is becoming increasingly coarse and, following from that, the way we interact with each other.  

The problem about this state of turmoil is that it usually results in the exclusion of others and, consequently, causes even deeper trenches to be dug.   

Yet how can we deal with the challenges of our time – and find solutions to them – if not in dialogue with each other?

That leads to the question: what responsibility do publishers bear, does our industry bear, today, in the post-Gutenberg era?

How can publishing houses and their products remain relevant in an age in which fake news can be disseminated faster than well-researched books?

In which rumours, supposition and conjecture are more quickly viewed, liked and shared than texts capable of explaining complex contexts?

As my friends Kristenn Einarsson and José Borghino have pointed out on many occasions, “If we are to create and maintain free, healthy societies, then publishers must have the will and the ability to challenge established thinking, preserve the history of our cultures, and make room for new knowledge, critical opposition and challenging artistic expression”.[3]

Publishers in the 21st century are in a privileged position: the industry looks back on a long tradition, on the one hand, and has built a reputation. Publishers are gatekeepers – they filter and assess content, they curate before they publish.

They consider it part of their job to publish content that is well-researched, documented, checked and carefully assembled as way of contributing to the range of opinions present in society.

On the other hand, they now have the possibility of reaching their readers through various channels, offering their expertise, their content and their opinion exactly where their target group is found.

Publishers and authors in many parts of the world risk their lives by writing or bringing out books that criticise regimes, uncover injustices and shed light on political failures.

On 15 November 2018, the Day of the Imprisoned Writer, Arundhati Roy wrote the following in a letter to the Bangladeshi writer, photographer and human rights activist Shahidul Alam: “How your work, your photographs and your words, has, over decades, inscribed a vivid map of humankind in our part of the world – its pain, its joy, its violence, its sorrow and desolation, its stupidity, its cruelty, its sheer, crazy complicatedness – onto our consciousness. Your work is lit up, made luminous, as much by love as it is by a probing, questioning anger born of witnessing at first hand the things that you have witnessed. Those who have imprisoned you have not remotely understood what it is that you do. We can only hope, for their sake, that someday they will.”[4]

As you know, Shahidul Alam was taken into custody in July of last year after he criticised the government of Bangladesh in an interview with Al Jazeera and in various Facebook posts.[5] Fortunately he has since been freed, but the charges against him remain.

Without wanting to turn these very personal remarks by Arundhati Roy into a generalisation, I would just like to say that she has put it in a nutshell when she writes that, through their work, writers, authors, journalists and artists draw a vivid map of humankind in our part of the world.

Journalists and other authors write despite intimidation and threats. Like Shahidul Alam, they are driven by a mixture of love and anger. For that, they deserve our highest esteem and respect.

Writers and journalists are being intimidated and forced into silence all around the world because of their political and social engagement, something we condemn in the strongest possible terms.  

As discoverers and disseminators of ideas and free thought, we, as a community, have a greater responsibility to uphold freedom of expression. At the same time, we cannot withhold our criticism of its misuse.

I hope to have the chance to speak with many of you about these issues in the coming days.

Thank you.


[1] https://wearesocial.com/de/blog/2018/01/global-digital-report-2018

[2] (Kapitel Ideale, Seite 123)

[3] Zitiert in Nitasha Devasar: Publishers on Publishing – Inside India’s Book Business

[4] https://pen-international.org/news/arundhati-roy-writes-to-shahidul-alam-day-of-the-imprisoned-writer-2018

[5] https://pen-international.org/news/shahidul-alam-writes-to-arundhati-roy

13 February 2019

PubSpeak, “Rules Of Publishing: Be On The Move”There has to be serendipity in publishing. It is the smarter way of keeping the ecosystem alive,

PubSpeak, “Rules Of Publishing: Be On The Move”There has to be serendipity in publishing. It is the smarter way of keeping the ecosystem alive,

Jaya Bhattacharji Rose ( The latest edition of my column, PubSpeak, has been uploaded on BusinessWorld online today. The link is http://www.businessworld.in/news/economy/rules-of-publishing-be-on-the-move/1246485/page-1.html. I am also c&p the text below. )

Bloomberg journalist Brad Stone’s ‘The Everything Store’ is about Jeff Bezos and his baby, Amazon. After the book was published, Bezos distanced himself from the book. Significantly his wife, MacKenzie Bezos, gave the book a one-star rating on Amazon saying it contains “numerous factual inaccuracies” and is “full of techniques which stretch the boundaries of non-fiction”. The book is based on a number of interviews that Stone conducted with Bezos, his staff and ex-colleagues to get a sense of the firm. What is very clear after reading the book is that Amazon is significant because it has the advantage of being a first mover, it is a game-changer, certainly for publishing.

There are three points worth considering:

1. Bezos was the first to exploit the potential of the internet and collaborate with start ups with new ideas. For instance, his acquisition of a firm that specialised in digital books, with the .mobi format, resulted in his insistence on making the files uploaded on Kindle to be DRM protected.

2. He knew that sales ranks would be like a drug to authors, so he insisted that it change whenever a new order came in: thus influencing the gradual shift in publishing houses laying more emphasis on marketing and promotional activities than on editing and commissioning. (Whereas it cannot be an either/or situation, it has to be a combination.)

3. Finally Bezos’s famous analogy of comparison that publishing firms are like gazelles and Amazon is a cheetah. This belief was integral to his strategy in agency pricing. He had to persuade publishers to give him the digital files to the books they published. (It required time since many publishers discovered that they did not have the rights to the digital formats from the authors.) He was convinced marking the books at such a low price was rational since there were no printing and warehousing costs involved — a misconception that has come to be associated with the entire system of publishing. But Amazon is able to achieve much of this due to the ‘technological moat’ it has dug for itself, that is, of low margins. It ensures that with the creative vision Bezos and his team have they are able to expand their business into uncharted domains, effectively keeping competition out.

At BookMark, the B2B space for publishing professionals at the Jaipur Literature Festival there were a number of fascinating conversations about the business. Most significantly the resistance in original publishing to digital and the disruption it would cause in the publishing ecosystem was no longer making news. The presence of technology to facilitate, produce and disseminate books is now an accepted norm. It is here to stay. It was interesting to see how the industry was responding to the rapid changes taking place in the environment, necessitating a rapid pace of evolution by adapting and adopting new methods.

Take Penguin Random House CEO John Makinson’s comment at the event, for instance. The coming together of Penguin and Random House was a “strategically delivered merger” since it was the only combination that changed the game, said Makinson. He was confident that the industry would consolidate itself in a bit of time. At a time when the global industry is reeling from the massive presence of Amazon, the formation of Penguin Random House catapults it to the first position with 25 per cent share of the global market. In October 2013, Jüergen Boos, Director, Frankfurt Book Fair, at the opening of the fair, warned that companies like Amazon, Apple and Google were “logistics magicians but are not publishers”. It stands to reason since online recommendations are purchase based and not behavioural. It does not tell you what people want to read since much of the online purchases are for gifts.

There has to be serendipity in publishing. It is the smarter way of keeping the ecosystem alive, creating newer readers and shifting away slightly from being only a writer’s space.

The overwhelming presence of Amazon, Google, and the iBook store of Apple and closer to home, Flipkart, has resulted in the “disturbing dominance of content” as John Makinson put it. It is inevitable that online retail platforms will require large volumes to remain sustainable. They are not discerning and curate content as booksellers are known to do with their stocks. So, it is fairly common to find on these websites second hand, and out-of-print books, or those titles that belong to backlists but are not readily available. In fact, Paul Yamazaki of City Light Booksellers and this year jury member, DSC South Asian Literature prize  is clear that he will retain titles on his shelves that are worth recommending, not necessary that it is the latest title creating waves in the media. City Light Books, is a landmark independent bookstore and publisher that specialises in world literature, the arts, and progressive politics. It was established by Lawrence Ferlinghetti and Peter D. Martin and synonymous with the ‘beatniks’.

Of late, publishers have been a worried lot since their traditional forms of publishing are not giving them the benefits they have been used to; in addition the sales of ebooks have plateaued, falling far short of the forecasts. The reliance on frontlists is making publishers an anxious lot since author brands only work for a limited time and within a given framework. For instance, commercial fiction authors are a brand unto themselves, a specific market who only read the specific author, but do not guarantee sales with every title. Ever since publishing houses were established they relied on a formula of 80:20 where 20 per cent was reserved for experimentation or the mid-lists, to discover and nurture new writers, which sometimes became the bedrock of the future for the firm. This is now happening less and less. Instead it is easier to offer authors a contract once they have proven themselves in the market. Many new voices are being discovered via the self-publishing route and traditional firms recognising the business potential of this are offering self-publishing services. This is in trade publishing. But even in academic publishing, technological advances and the presence of agents such as Apple, Google and Amazon have had an impact. For instance, material in a digital form for classroom and assisted teaching, teacher resource material and even the rent-a-textbook model, like Coursemart, have proved to be successful.

Among some of the other responses to the changing environment were that established businesses know the only way forward is to recognise that their expertise is limited; collaborations with new ideas or new startups is the only way to keep the business afloat; exploring a subscription service to deliver books/content to users/customers as indicated by the tie-up between Scribd and HarperCollins; looking to create a market beyond English-language readers (since it is a limited market), moving beyond viewing English as a functional, operational and legal language, translating content and creating a base of readers in the mother tongues to increase readership. The fact is that when markets are volatile and competing forces are at play and with 40 per cent of the population online it is not easy to forecast what will happen in the near future, save that a certain amount of realignments will happen through mergers and acquisitions, new systems will evolve and it will be survival of the fittest — big or small, who knows for now!

6 Feb 2014