Pratham Books Posts

Theme of Independence in children’s literature in India

(The following article was commissioned in 2015 by Sarah Odedina for the Read Quarterly. With her permission I am posting it here.  On 15 August 2017  India celebrates it’s seventieth anniversary of independence from the British. )

15 August 1947 India won its independence from the British. It had been a long freedom struggle. Mohandas Karamchand Gandhi, “Father of the Nation”, is recognised as one of its leaders especially with his non-violent method of protest. His birthday, 2 October, is a national holiday. When the British decided to leave the subcontinent they did so after partitioning it into two nations—India and Pakistan.

The uprising of 1857[1] was influential in instilling in the Indians “a rudimentary sense of national unity” that when a genuine Indian freedom movement began within a few decades later it inspired the leaders with the hope that their British masters could be defeated. Significant highlights were the Partition of Bengal, new words such as Swaraj ( “self-rule”), Swadeshi (self-reliance) and Boycott ( of all foreign goods and products), Satyagraha, Jallianwala Bagh ( massacre of peaceful protestors by General Dyer in Amritsar), Chauri Chaura ( burning of a police station, killing 22 policemen on duty), rise of communalism with “parties based on religion like the Muslim League, the Hindu Mahasabha and the Rashtriya Swayam Sevak Sangh …these parties only cared for their own communities, it was to their advantage if they could divide the country around religion.”[2]The Dandi March or the salt satyagraha, the Civil Disobedience Movement, Quit India Movement, and Independence.

It is now nearly 70 years since Independence, three generations removed from the momentous events. The freedom struggle still exists in living memory as it is not too far back in time. Yet for children, history is a mish-mash in their minds — the Harappan civilisation, the Mughals, Mauryan Empire and British India/freedom struggle are a blur. This is where literature plays a crucial role in offering perspectives.

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Globally children’s literature is understood to include fiction and non-fiction, a category distinct from literature used as textbooks and supplementary readers in schools. In India these fine lines are blurred. For the toddlers and primary school students there is variety of material available – fiction, folktales, mythology, non-fiction. As the pressure of school curriculum increases on students the focus shifts from reading for pleasure to textbooks. Till recently this attitude was deeply ingrained in society. Now the slow shift to reading for pleasure is perceptible. It is a coalescing of multiple factors –an increase in income of parents allowing disposable income available for purchase of books, a rise in publishing and retailing for children, establishment of specialist bookshops, increase in direct marketing efforts by publishers like book fairs and book clubs in schools and growth in popularity of children’s literature festivals like Bookaroo[3] has made the category of children and young adult book publishing the fastest growing and lucrative category in India. (It also helps when the target audience/market of less than 25 year olds constitutes 40% of the 1.3 billion Indians.)

Children’s literature with the theme of independence is found in school material and trade lists. In the 40s (actually from 30s onward if not earlier) the best children’s literature came out in Bal Sakha – a Hindi Magazine brought out by Bengalis settled in Allahabad, Uttar Pradesh. Some of the best writers, including Premchand, were first published here. This magazine dealt with the issue of independence, presenting it to children in what still seems a fairly contemporary way[4]. In 1957 two publishing houses were established – National Book Trust ( NBT) [5]and Children’s Book Trust ( CBT)[6]. According to Navin Menon, editor, CBT, every year in August Children’s World “publish[es] content related to Independence either written by children or stories/ articles contributed by adults.” Amar Chitra Katha (ACK)[7], specialise in comics, usually the first introduction to children on folktales, Indian mythology and stories about the freedom struggle published its first title on freedom struggle, Rani of Jhansi[8] on 1 Feb 1974, around the 25th anniversary of Independence. Historical accounts by writer and niece of India’s first prime minister, Jawaharlal Nehru, Nayantara Sahgal’s The Story of India’s Freedom Movement (1970) continues to be in print[9]. As she told me in an email, “The freedom movement is part of our modern history. Obviously it is important for young people to know their country’s history.”


Writing for children about the independence movement began to pick up pace in the early 1980s when CBT published writers like Nilima Sinha’s Adventure before Midnight[10]. In 1984 after the assassination of the prime minister, Delhi saw terrible communal clashes. It led to writers like Urvashi Butalia, Ritu Menon and Amitav Ghosh drawing parallels between their experiences with that of Partition. In the 1990s preparations for the fiftieth anniversary celebrations of Indian independence began. To commemorate it there were a deluge of books. For instance, Shashi Deshpande’s novel The Narayanpur Incident and Macmillan published The First Patriots (series editor, Mini Krishnan) consisting of short illustrated biographies[11]. Biographies, bordering on hagiographies, are the most popular genre for introducing children to this period in history. These books sell extremely well since it supplements school textbooks. Scholastic India with its Great Lives[12], Puffin India with Puffin Lives and Hachette India with What they did, What they Said? series have profiled freedom fighters registering steady sales too. Gandhi is a popular subject of biographies. From picture books ( A Man Called Bapu and We call her Ba on his wife, Kasturba), standard biographical accounts, profusely illustrated with photographs like DK India’s Eyewitness Gandhi and graphic novels like Gandhi: My Life is my message ( Gandhi – Mera Jeevan Hi Mera Sandesh). [13] An unusual book is Everyone’s Gandhi by Subir Shukla[14] which looked at Gandhi from children’s point of view. It asked provocative questions. It was syndicated in some 75 newspapers (English and regional languages) and the author used to get 500 postcards every week from children across the country, proving that it is possible to approach independence in a manner that generates serious response. Paro Anand, writer and founder, Literature in Action[15] says “I loved this book because it brought me closer to Gandhi. It took the capital letter out of it because made me see him like a human being who I could be not a saint or god who I could never aspire to be. I have used the book often with kids urging them to be a Gandhi for 5 minutes every day, in a single act of kindness or a single act of care. To me empathy is a very important component of kid lit.”

Now there are a variety of books available in terms of writing styles and formats. For instance late Justice Leila Seth’s fabulous book on the Preamble of the Indian Constitution – We, The Children of India[16]; graded readers with pictures like Bharati Jagannathan’s movingly told One Day in August[17], Nina Sabnani’s heart-warming animation film (later book) based on a true story Mukund and Riaz [18]and Samina Mishra’s Hina in the Old City[19] — all focused on Partition and Ruby Hembrom’s award-winning picture book Disaibon Hul on the Santhal Rebellion of 1855[20]. Young adult fiction inevitably has the story of one person caught up in the dynamics of the movement. So the author tries to take a micro level view and build upon that. For instance, Chitra Bannerjee Divakurni’s Neela: A Victory Song[21], Jamila Gavin’s Surya trilogy — The Wheel of Surya (1992), The Eye of the Horse (1994) and The Track of the Wind (1997)[22], Irfan Master’s A Beautiful Lie[23],[24] Siddharth Sharma’s award-winning debut novel The Grasshopper’s Run[25] which focuses on the Kohima war and Mathangi Subramanian’s Dear Mrs. Naidu[26] about a young girl who corresponds with Sarojini Naidu through her diary. Forthcoming is the retelling in English of Khwaja Ahmad Abbas’s Bharat Mata ke Paanch Roop ( Urdu) by his niece Syeeda Hameed[27]. Award winning historian-turned-writer, Subhadra Sen Gupta has written a clutch of biographies, historical fiction, picture books and nonfiction titles with the freedom struggle as the literary backdrop[28]. Roshen Dalal has published India at 70 ( 2017) chronicling the seven decades since Independence.

Some other examples of literature are listed by writer Deepa Agarwal, “Subhadra Kumari Chauhan’s popular poem Jhansi ki Rani and Makhanlal Chaturvedi’s Pushp ki Abhilasha. Outstanding historical novels on patriotic themes were written by Manhar Chauhan, like Lucknow ki Loot (The looting of Lucknow) and Bihar ke Bahadur (Brave men of Bihar) both published by National Publishing Company in 1978. His series of sixteen novels about British rule Angrez Aaye aur Gaye (The British came and went) is a monumental work with each book standing alone and yet connected with the others. In Urdu Allama Iqbal’s collection Hindustani Bacchon ke Qaumi Geet and Zakir Hussain’s Abbu Khan ki Bakri are on the theme of freedom. Pandit Brij Narain Chakbast’s patriotic poems,  Hamara Watan dil se Pyara, Watan Ko Hum Watan Humo Mubarak, from the collection Subhe Watan were meant for children. In Marathi V.H. Hadap wrote patriotic stories ranging from historical to modern times; his Sattavanachi Satyakatha is about the heroes of the 1857 revolution like Mangal Pande, Tatya Tope and Rani Laxmibai. In fact the centenary … was celebrated in 1957 with many books for children about the people who participated. Vasant Varkhedkar’s Sattavancha Senani is a novel on the life of Tatya Tope.” In Telugu Komuram Bheem: A children’s Novel on a Tribal Hero by Bhupal is about the tribal rebel from Telengana, published by Vennela Prachuranalu (Telugu)[29]. CBT also has a book on Gunda Dhar/ Bhumkal revolt of the Bastar tribal area.

Apart from written literature in India oral histories play a very important role too. Target, a popular children’s magazine, started a comic strip in the mid-eighties called “Freedom’s Children”, where a freedom fighter was profiled based upon extensive interviews. Prominent writers and illustrators collaborated for this project. At the end of each strip a photograph of the actual person was published. Now some schools organise interactions between grandparents with students to recount their memories of independence movement. Many times it is discovered that the children are unaware of the trauma the older generation experienced as if the elders want to protect the younger generation from the horrors they witnessed.

Vatsala Kaul-Banerjee, Publisher, Children & Reference Books, Hachette India says, “General response to these books is quite good. Our children take their cues from USA/ UK, so they do not look at India too much. … I do not think there is enough experimentation in children’s writing to create fiction in this area, so far.” Tina Narang, publisher, Scholastic India adds “Since this is a period in our recent history for which a wealth of detail is available, relevant research material is easy to come by for authors[30] who have written Independence-themed stories. But that I think is the biggest stumbling block. Most such stories tend to become stereotypical in their portrayal of that period and of independence as a valiant struggle by a group of noble and brave souls. There is little or no independent analysis of this struggle or attempt to question the motives, methods or outcomes (partition included).” Sudeshna Shome Ghosh, (then) Editorial Director, Red Turtle echoes this, “We do need to do more books that present a more diverse view of  the independence movement and that talks about the role of women or tribals or gives other kinds of alternate views.” Radhika Menon, founder, Tulika Books agrees, “Now we would like to do something that includes the contemporary discourses on the freedom struggle. Something that reflects a more inclusive idea of the freedom struggle with all its complexities so that the reader is urged to think and question rather than be left with certainties about history in her/his mind which tend to be rigid. The challenge is of course to make such a book reader friendly for the pre-teen age group.” Ruby Hembrom, publisher, Adivaani is clear when she says, “If we were to do a book on this period, I wouldn’t feature the Indian Nationalists who have been done to death in textbooks first and have hijacked the ‘independence’ space. I would do Jaipal Singh Munda and his eclipsed role in the constituent Assembly for example.”

Writing about Indian independence and the freedom movement for children is a tricky area since it raises more questions than helps map it. There is an apparent shift in the styles of writing over the generations of writers. From the writer like their subject (usually evident in biographies) have a sense of pride at being an independent and self-reliant nation to contemporary writers whose fiction is based research for using history to comment upon the present politics and social status of marginalised groups. Disaibon Hul is ostensibly about the revolt as mentioned in the book, the introduction refers to “outsiders”, and the story is about the fight against the British. It concludes with “Almost 160 years have passed since the Hul. We are alive but still not the owners of our lives? What will it take for us to be really free?” The term “outsider” is left open-ended. Siddhartha Sharma says he wrote The Grasshopper Run because “I wanted to explain how the Assamese and Nagas got along earlier, unlike today. To contemporary Indians, I wanted to show what the people of the region are like, and how history turned out for us.” [31] Mathangi began writing Dear Mrs Naidu when working in government schools and angadwadis and discovered Sarojini Naidu whose letters she was reading. Mathani realised that Naidu was so human compared to the “demigods of independence” students learned about. She adds, “I think there is a lot of literature on the theme of independence that focuses on a couple of the male freedom fighters, and I’d like to see this change. History is such a powerful force: it shapes the way we think about ourselves, and the way we think about the possibilities for our futures. I want to see more histories of women freedom fighters, and freedom fighters who were not elite. I want to see more literature that helps children understands that heroes are just people with a lot of guts and passion, and that everyone has the capacity for greatness.”[32]

I asked eminent historian Romila Thapar, “What are the events/perspectives and aspects of the freedom struggle that you would recommend are also included in the narratives of the freedom movement?” She replied via email, “You have posed a difficult question. My reaction would be that we need to acquaint children with situations that went into the making of what one may call a ‘wholesome’ society. Not the stories that encourage divisiveness and violence but stories that underline in subtle ways the values of a plural society that we once were. This is disappearing fast and it will be an uphill task to retrieve this as we shall have to do in future years. The goal of the national movement was such that communities came together for a cause and set aside what separated them. It is these moments that need to be remembered in the present times. Often they can be more easily seen in activities related to regional and local history. It may be worth doing a little investigation into how people in rural areas and small towns remember the recent past.”

This observation gains significant urgency when a Muslim man is lynched by a mob on the outskirts of Delhi for his food habits[33]. Noted Hindi journalist Ravish Kumar’s who met a young man, Prashant, at the site says he showed no remorse at the death of Akhlaq, “Instead, he asked us that after the partition, when it had been decided that Hindus will stay here and Muslims will go to Pakistan, why did Gandhi and Nehru ask Muslims stay back in India?… These are the typical beliefs that keep the pot of communalism boiling.” Ravish says he lost the heated argument and could only wonder dismayed, “Who are those people who have left young men like Prashant to be misled by the purveyors of false histories?” Ironically this happened on 2 October, the birthday of Mahatma Gandhi, a man recognised worldwide for his belief in nonviolence.

[1] In A Children’s History of India Subhadra Sen Gupta refers to the events of 1857 and the widespread anger that ensued being an eye-opener for the British “who believed that they were ruling over a peaceful society reconciled to British rule”.

[2] – ibid-

[3] Bookaroo Children’s Literature Festival 

[4] Email correspondence with Subir Shukla, Principal Coordinator, IGNUS-erg and formerly associated with NBT. He wrote a few books at this time too.

[5] National Book Trust (NBT), India is a part of the Ministry of Human Resource Development, Government of India. It was established in 1957 and publishes in English, Hindi and some other Indian languages. It also organizes the annual World Book Fair, New Delhi to which publishers gravitate from around the world and country.  NBT and CBT between them have published many books, many continue to be in demand such as The Story of Swarajya by Vishnu Prabhakar (Hindi), Jawaharlal Nehru by Tara Ali Baig, Stories From Bapu’s Life by Uma Shankar Joshi (Gujarati), Jallianwala Bagh by Bhisham Sahni (Hindi), Bapu by FC Fretus and How India Won Freedom by Krishna Chaitanya. Email from Rubin DCruz, Editor, NBT. He has also put together an invaluable annotated catalogue of select children’s books in India, Children’s Books 2014, published by National Centre for Children’s Literature, NBT.

[6] Children’s Book Trust ( CBT) established by cartoonist Shankar in 1957. Its objective is the promotion and production of well-written, well-illustrated and well-designed books for children at prices within the reach of the average Indian child. CBT publications include an illustrated monthly magazine in English, Children’s World. Shankar also set up the Association of Writers and Illustrators for Children (AWIC). Shankar started the Shankar’s International Children’s Competition in 1949, and as a part of it, the Shankar’s On-the-Spot Painting Competition for Children in 1952. He instituted an annual Competition for Writers of Children’s Books in 1978. Some of the CBT titles are Netaji Subhas Chandra Bose by Dr. Lakshmi Sahgal  & Col. P.K. Sahgal, Adventure before Midnight  by Nilima Sinha, The Return Home by Sarojini Sinha, The  Treasure Box by Sarojini Sinha, Kamla’s Story: The Saga Of Our Freedom by Surekha Panandiker, Ira Saxena, & Nilima Sinha,  A Pinch Of Salt Rocks an Empire by Sarojini Sinha and Operation Polo by A. K. Srikumar and the 12 volumes on freedom fighters Our Leaders or Mahan Vyaktitwa ( English and Hindi). Some of the original titles in Hindi are Aprajita, Hamare Yuva Balidani and Barah Baras ka Vijeta. Email sent by Navin Menon

[7] Amar Chitra Katha (ACK) founded by Anant Pai or Uncle Pai specializes in publishing comics. These comics are usually the first introduction to children about stories of the freedom struggle stories. The ACK titles are Rani of Jhansi (date of publication, 1 Feb 1974), Subhash Chandra Bose (1 March 1975), Chandrashekhar Azad (15 August 1977), the Rani of Kittur ( 1 July 1978), Bhagat Singh ( 15 March 1981), Rash Behari Bose ( 15 May 1982), Veer Savarkar ( 15 May 1984), Mangal Pande ( 1 June 1985), Jallianwala Bagh ( 1 June 1986), Beni Madho and Pir Ali (1st Sept.1983), Velu Thampi (1st May 1980), Senapati Bapat ( 1 February 1984), Surjya Sen (October 2010), Vivekananda (15th October 1977), Rabindranath Tagore (20th may 1977), Babasaheb Ambedkar (15th April 1979), Lokmanya Tilak (1st August 1980), Lal Bahadur Shastri (1st October 1982), Mahatma Gandhi – The Early days (1st June 1989), Jayaprakash Narayan (15th January 1980), Jawaharlal Nehru (November 1991), Subramania Bharati (1st December 1982), Deshbandhu Chitaranjan Das         (1st November 1985), The Story of the Freedom Struggle (August 1997)

[8] Rani Lakshmibai was one of the leaders of the uprising of 1857. She also became a symbol of the resistance to British Rule.

[9] Nayantara Sahgal The Story of India’s Freedom Red Turtle, an imprint of Rupa Publications, New Delhi, 2013. First published 1970.

[10] Midnight refers to the coming of Freedom and this book describes the events that preceded it. It is about a group of teenagers who participated in the Quit India movement and tried to hoist the tricolour in Patna. It was selected for the International White Raven List for libraries.

[11] Tipu Sultan, The Rani of Jhansi, Kattabomman (the rebel of Pudukottai), Pazhassi Raja (Kerala) and Bhagat Singh. The idea for these series was to write about various legendary heroes and heroines who played a pioneering part in the un-enslaving of the country. According to biographer Shreekumar Varma, “Pazhassi Raja Kerala Varma was one of the earliest such freedom fighters. He fought the marauding armies of both the British and Tipu Sultan. His story is full of adventure and thrill, intrigue and treachery, a case-book of bravery. The book is profusely illustrated. It was heavily researched. The surviving members of the Raja’s family were interviewed at Pazhassi and information was gathered from many books and historical records. The text in the book is but a fraction of the material actually obtained.”

[12] Aditi De’s Mohandas Karamchand Gandhi and illustrated by Pooja Pootenkulam in the Great Lives series published by Scholastic India has been released this month.

[13] Gandhi: My life is my message by Jason Quinn, illustrated by Sachin Nagar. It is available in English and Hindi. The translator is Ashok Chakradhar. It is part of Campfire Graphic Novels’s  Heroes Series that introduces readers to historical figures who led lives worth knowing, and whose stories are true life adventures.

[14] It is available freely for circulation since “Mahatma Gandhi cannot be any one person’s property, there is no ‎copyright of this publication.” First edition 1997.

[15] Literature in Action is a programme started by Paro Anand that seeks to bring young people and books together.

[16] It was co-authored by her writer-son, Vikram Seth and illustrated by the late Bindia Thapar, published by Puffin India ( English) and Pratham Books ( Hindi).

[17] Published by Pratham Books

[18]  In an email Nina Sabnani wrote, “Mukand and Riaz was initially an animated film that later became a book. It is a true story about my father Mukand and his friend Riaz. There were several things that brought this project together. My father told me the story of his life very late, close to his death. I wanted to share this with my siblings so I just wrote it up like a story and shared it with them and some friends. My friends persuaded me to think about it as a film. I was quite disturbed by the frequent riots in Ahmedabad that happened and me as a designer did not respond in any way. I thought it maybe  my way of protesting. But protests always forget children. So I wanted to reach children. Fortunately I also received some funds at NID as students were working towards making films on the rights of children for a UNESCO Israel project, Big Small People. Since my father had repeatedly said how much he missed his best friend and how the partition separated them, I thought I would create a film that focused on the rights to home and friendship. I also had a fond hope that if the film was made and Riaz happened to see it he would contact my dad. Of course that did not happen but my father was able to see the film one week before he passed away. I used cloth because he worked in the Textile Mills and was passionate about fabric and prints.” Mukund and Riaz  is published by Tulika Books.

[19] The reader shares moments with 10-year old Hina who lives in Purani Dilli, the walled city of Delhi. She comes from a family of zardozi embroiderers. This exquisite craft is, however, slowly dying as craftspeople find fewer takers for their work or are forced to compromise on care and quality to meet the prosaic demands of the times. Along the way, we get glimpses of life in Old Delhi – its lanes, its ancient mohallas which have seen the pain of Partition. Hina loves where she lives, and warm colour photographs take us right into her world. Guides for projects / discussions and a reading list are provided at the end as further avenues for exploring.

[20] To me it is an example of using history to comment on the present. It is ostensibly about the revolt (and the story calls it a revolt too whereas an uprising would be more accurate given it is written from the perspective of the adivasi), the introduction refers to the “outsiders”, the story is about the fight against the British and then it concludes with “Almost 160 years have passed since the Hul. We are alive but still not the owners of our lives? What will it take for us to be really free?” The term “outsider” is left open-ended. Ruby is the founder-publisher of Adivaani, a publishing house that focuses on  producing literature for an by the adivasis.

[21] Neela: A Victory Song is published by Puffin Books India.

[22] Jamila Gavin’s Surya Trilogy is published by Egmont.

[23] Beautiful Lie was published by Bloomsbury

[24] A book review article I wrote on Partition and Children’s Literature and I interviewed Jamila Gavin and Irfan Master.

[25] The Grasshopper’s Run was first published by Scholastic India and worldwide by Bloomsbury.

[26] Dear Mrs Naidu ( 2015) is a Young Zubaan publication.

[27] Forthcoming by Pratham Books is Khwaja Ahmad Abbas’s Bharat Mata ke Paanch Roop ( The Five Forms of Bharat Mata) which are character sketches of five ordinary women whom he considered as the true faces of the Bharat Mata trope. These are originally in Urdu but have been done for us by his niece Syeda Hameed. According to Manisha Chowdhury, Editorial Head, Pratham Books “we see this as a good way to introduce the idea of subaltern narratives to children and expand the idea of history.”

[28] For instance, Saffron, White and Green: the amazing story of India’s independenceA Flag, A Song and a Pinch of Salt: Freedom Fighters of IndiaPuffin Lives: Mahatma GandhiLet’s Go Time Travelling; fictional biographies of Jahanara and Jodh Bai; a short story collection called History, Mystery, Dal Biryani and a novel called Give us Freedom and most recently the bestseller, A Children’s History of India, published by Red Turtle. Email from Subhadra Sen Gupta.

[29] There is also a book on Alluri Seetharama Raju in Telugu.  He led the ill-fated “Rampa Rebellion” of 1922–24, during which a band of tribal leaders and other sympathizers fought against the British Raj. He was referred to as “Manyam Veerudu” (“Hero of the Jungles”) by the local people

[30] It explains why authors like Deepak Dalal and Nandini Nayar have been able to write historical fiction set in 1857. Research is easy to come by. Deepak Dalal’s historical fiction set in the time of 1857 Sahyadri Adventure series – Anirudh Dreams and Koleshwars Secret. He says, “I have received good feedback about the books. Demand is ok, but nothing to thump my back about. We are into the 3rd edition now. Schools love the books and many have used them as readers. But then most of my books are picked up as readers.” Nandini Nayar’s When children make history: Stories of 1857 is a novel about two Indian children who befriend an English boy who considers India his real home. The three of them chance upon a bunch of soldiers making rotis and help them. So, basically, the novel ends with the beginning of the Uprising. In an email to me she wrote, “I wrote the book [since] I was reading a lot about 1857 and the British Raj and began thinking about how it would be if some Indian children were to befriend an English boy. “ The book was first published as an ebook, then print and has recently been translated into Malayalam by Mango Books, the children’s imprint of DC Books.

[31] In an email to me.

[32] In an email to me.

[33] According to rumours that spread like wildfire, fifty-year-old Akhlaq had stored beef (cow’s meat) in his fridge. The cow is sacred to Hindus. A mob gathered and lynched him and injuring many members of the family. On 2 October 2015, two days after the incident in a village in Dadri, 35 kms from Delhi, Ravish Kumar went to report. “A Sewing Machine, Murder, and The Absence of Regret”  (Published and accessed on 2 Oct 2015)

15 August 2017 

Deepalaya Community Library Project

(C) Pic by Ashulipi Singhal

The Deepalaya Community Library Project which is managed by Mridula Koshy and Michael Creighton has been doing some phenomenally good work at promoting reading in Delhi. They have collected books in their library by buying, crowdsourcing, donations etc. Last night on Facebook they posted the fantastic news that 17,508 books had been issued in the last one year! Of these the most popular books and titles were according to Mridula Koshy, “Pratham Books, Tulika Publishers, Katha India, CBT, NBT, Eklavya, Amar Chitra katha, Campfire Graphic Novels, A and A books, Tintin in Hindi from Om Books, Usborne Reading series from HarperCollins India, tons of non fiction titles from Doring Kindersley, and because we have adult members as well, we stock just about everything from Rupa’s new Chetan Bhagat title to Itihaas se Ajnabee by Aaatish Taseer. Our most popular type of book is the picture book. About 650 to 800 (depending on how you count it) active members use the library from the 1400 we have signed up over 2 years. Somewhere between 900 and 1000 books leave the library each weeks these days. Most are picture books.” Michael Creighton adds “”It took 14 months from Nov 2014 to Jan 2015 to reach our first 10k. Counting from Jan 2016 to Jan 2017 we issued 17, 508 books. And more than half of this year’s 17K have come in the last 4 months only!””

Another such community library for children has been set up recently in Delhi by Sudhanva Deshpande et al at Studio Safdar, May Day Cafe & Bookstore.

Impressive work!

6 February 2017

Jaya’s Newsletter 4 (19 November 2016)

Hello!

with-carolyn-reidy-and-rahul-srivastava-14-nov-2016-ss-india

(L-R) Carolyn Reidy, Simon & Schuster Inc., Jaya Bhattacharji Rose and Rahul Srivastava, MD, S&S India

The business of publishing continues to be fascinating. Simon & Schuster India celebrated its 5th year and announced its inaugural list at a wonderful reception attended by prominent publishing professionals. Authors on the list include Natasha Badhwar, Jairam Ramesh, Keki Daruwalla, Samanth Subramanian , Prayaag Akbar , Jagdeep Chokhar, Priyanka Dubey, Paddy Rangappa et al. Fascinatingly local authors signed by the Indian office will be offered a global platform. Meanwhile in USA, AmazonCrossing, Amazon’s publishing imprint which focuses on translations, continues to surpass all other publishers in the number of titles it’s doing per year. Their target is to publish between 60-100 titles / year. This emphasis on making world literature visible especially through translations is bound to have a significant impact on global publishing.

Award-winning publisher Seagull Books’s Correspondence  by Paul Celan and Ingeborg Bachmann and translated by correspondenceWieland Hoban has been turned into a critically acclaimed film. Paul Celan (1920-70) is one of the best-known German poets of the Holocaust; many of his poems, admired for their spare, precise diction, deal directly with its stark themes. Austrian writer Ingeborg Bachmann (1926-73) is recognized as one of post-World War II German literature’s most important novelists, poets, and playwrights.

The 2016 National Book Award winners were announced with Colson Whitehead winning the fiction category for The Underground Railroad.

jeffrey-archerThe dates for the Jeffrey Archer book tour to launch the final volume of Clifton Chronicles have been announced:

21 Nov – 7pm at Amphitheater, Cyberhub, Gurugram

22 Nov – 7 pm at Amphitheater, VR Bengaluru, Bengaluru

23 Nov – 7pm at Crossword bookstore, Phoenix Market City, Pune

24 Nov – 6pm at Crossword Bookstore, Kemps Corner, Mumbai

Entry is free. It is on first come first serve basis.

Jaya Recommends

New arrivals

Literati – “Readers return to book fairs” ( January 2016)

jaya_bhattacharji-300x300My column, Literati, has been published online on 16 January 2016 and will be published in print in the Hindu Sunday Magazine on 17 January 2016. I am c&p the text below. Here is the original url: http://www.thehindu.com/books/literary-review/jaya-bhattacharji-rose-on-how-readers-are-returning-to-book-fairs/article8113687.ece 

Publishers across languages were taken aback by the phenomenally positive response at this year’s World Book Fair

“Because I have time to spare, and for the first time in my life nobody expects anything of me. I don’t have to prove anything. I’m not rushing everywhere; each day is a gift I enjoy to the fullest.”

                                                                                                                                           Isabel Allende’s The Japanese Lover

Isabel Allende’s latest novel, The Japanese Lover, ( Simon & Schuster) is a breathtakingly elegant novel, full of quiet grace, about ageing, love, and friendships across generations. There is violence in the story, plenty of it. It is impossible to escape it. Allende writes about her Jewish protagonist Alma Belasco who flees from Nazism in Poland as a young child, the setting up of camps for Japanese families in America after Pearl Harbour, and the devious rings of online child pornography, which Irina Bazili, a refugee from a Moldovan village, experienced. Yet, surprisingly, The Japanese Lover radiates peace. It is written by a 73-year-old novelist who is herself no stranger to violence, having fled Chile during General Pinochet’s coup. As in Toni Morrison’s stupendous God Help the Child, ( Penguin Random House) these two writers come to terms with the fact that there are hardships, but it is important to treasure life one day at a time.

It is this spirit that across during the World Book Fair this year. The fair was brought forward by a month since the country of honour, China, had requested it. Many Indian publishers were apprehensive about the move as they were not very sure about the impact it would have on sales. Yet publishers across languages have been taken aback by the phenomenally positive response.

Piyush Kumar, Publisher, Prabhat Prakashan, whose family has been selling Hindi books for many decades, was astounded by the response. He noted with happy astonishment, “After the crowds left on Sunday evening, our stall looked as if it had been looted. My father who started this business has never seen such record sales.” Across publishers and languages, everyone is reporting unprecedentedly brisk and healthy sales.

At the CEOSpeak on 10 January, organised by FICCI and NBT, Le Yucheng, the Chinese Ambassador, stressed that “books matter in bilateral exchanges”. The presentations focused on translations, digitisation, volume printing and paper trade. But the shocking rates offered by Indian publishers to translators needs to be addressed before such bilateral publishing programmes can be explored.

For instance, the range varies from no payment to an absurd 0.25 paise per word (which has no value given that the denomination is no in circulation) to an acceptable sharing of the author’s royalties. The Translators Association of UK recommends that translators be paid between £80 and £90 per 1000 words but it is still an uphill task to ensure that publishers pay this fee.

Talking of healthy sales, some reasons publishers gave for the phenomenon was that readers are now shunning online stores because of the fluctuating discount structures, the improved connectivity to the fair with the Metro, the fair being organised at the beginning of the month before household budgets are exhausted., the excellent weather, Delhi schools being shut to implement the odd-even traffic rule, and the discernible long-term impact of government programmes like ‘Sarva Shiksha Abhiyan’ that have encouraged literacy and reading.

The size of the Indian publishing industry is estimated at Rs. 260.7 billion (2013-14) with a CAGR of 20.4 per cent. Manisha Chowdhury of Pratham Books remarked, “India is a country of more than 780 documented languages, 66 scripts, only 22 scheduled languages and we have lost 250 languages in 50 years. Sixty per cent of books published are for education. Children’s books are at 30 per cent. We do have a book hunger in this country where there is only one book available for every 20 children. Publishing for children is important only for textbooks whereas every child’s childhood should find a reflection in their literature.”

Having said that, at the book fair, children and adults were seen buying all kinds of books or attending conversations at Author’s Corners with equal enthusiasm. Online conversations like this, “M not into reading but my son is … nd he is after my lyf for wbf .. nd finally gng tmrw” are popping up often on social media newsfeeds. As a publisher said to me, “The glitz and glamour in Delhi is a mirage; people in this city are poor too, so those who come to the fair today may be on a budget, but they come to spend.” They live life to the fullest.

16 January 2016 

Literati: “For the price of a book…” ( 13 September 2015)


jaya_bhattacharji-300x300My monthly column, Literati, in the Hindu Literary Review was published online ( 12 September 2015) and will be in print ( 13 September 2015). Here is the http://www.thehindu.com/books/literary-review/jaya-bhattacharji-rose-on-the-hunger-for-books-in-india/article7641333.ece. I am also c&p the text below. 

How can you argue with the low prices, especially in a nation where such a hunger for books exists?

This year the Delhi Book Fair held at Pragati Maidan was held on a much smaller scale than previous years. It was dominated by stalls put up by publishers of school textbooks. Government institutions were represented by the National Book Trust, Sahitya Akademi and Indira Gandhi National Centre for the Arts with their reasonably priced publications in many Indian languages and dialects. Religious organisations too displayed their publications, some of which were being distributed free. Most of the larger publishing houses were conspicuous by their absence (preparing for the next edition of the World Book Fair 2016).

But it was the smaller stalls of remaindered books that were fascinating. These are books that are scheduled for

Visitors having a close look at the books available at the 21st Delhi Book Fair at Pragati Maidan, in New Delhi in August, 2015. Photo: Sushil Kumar Verma ( The Hindu)

Visitors having a close look at the books available at the 21st Delhi Book Fair at Pragati Maidan, in New Delhi in August, 2015. Photo: Sushil Kumar Verma ( The Hindu)

pulping in other book markets and are also disposed off by weight. These titles are brought into local markets, usually priced very low. Three books for Rs.100 or for Rs. 500, depending upon their condition and interest in the book or author. It is not unusual to find books with labels from overseas school libraries and institutions, personal inscriptions or treasures like the one Jairaj Singh, a journalist, found at the Delhi Book Fair — an autographed first edition of Kingsley Amis’ Memoirs for Rs. 50 only.

People noodle through these stalls, trailing bags on wheels. Within a limited budget it is possible to acquire a pile of books till the next book fair comes around. It is to these remaindered stalls that the maximum number of buyers— teachers, parents, school children, students, librarians — go. In fact, the presence of these stalls, piled high with books, thrown in an untidy heap, was frowned upon by established publishers at the World Book Fair, February 2015. But how can you argue with the low prices, especially in a nation where such a hunger for books exists? This is borne out by the Amazon India spokesperson who says, “the number of books sold per day has grown by 1400 per cent over the past two years. Over 2500 sellers today offer lakhs of books to their customers across India on amazon.in. The portal has the largest online selection of books in India across languages, including three major regional languages — Hindi, Tamil and Kannada — which have found a huge audience, especially in non-metro cities where regional language books have featured in the top 10 bestsellers list. Over 50 per cent of the orders are coming from outside of the top eight cities.” According to informed sources, online book portals in India are growing at the rate of 12 to 15 per cent per annum.

In August 2015, the longlist for the Man Booker Prize for Fiction was revealed. It is a fabulously diverse list, exciting for the range of debut and experienced writers, geographical regions, varied writing styles and publishers it showcases. A handful, such as Anuradha Roy’s Sleeping on Jupiter, Sunjeev Sahota’s The Year of the Runaways, Bill Clegg’s Did You Ever Have a Family, Hanya Yanagihara’s A Little Life, Anne Tyler’s A Spool of Blue Thread, Marilynne Robinson’s Lila and Anne Enright’s The Green Road are readily available. But try getting hold of Leila Lalami’s The Moor’s Sigh, Chigozi Obioma’s The Fishermen or Anna Smaill’s The Chimes — you either have to pay for  it online (there seems to be no fixed price for the edition even on the same portal, so a comparison of prices is advisable) or bide your time till  it is available at a brick-and-mortar bookshop. Recently, there have been discussions on ebook sales plateauing, primarily because of price fluctuation and smartphones replacing ereaders. (“The plot may be unravelling for e-books” Aimee Picchi, CBS News, 4 September 2015, http://cbsn.ws/1XJDgCf )

final-logo-pratham-booksThis is a trend apparent in India too, as is evident with the launch of the non-profit trust Pratham Books’ open source digital platform, Storyweaver (https://storyweaver.org.in/ ). It features 800 stories in 26 languages (14 Indian and 12 international languages), with an image repository of over 2,000 images. It can be viewed on desktop computers, laptops, tablets or mobile phones. Users will be able to read, download, translate, create, print and publish new stories through the platform using the Creative Commons licensed content on the site. Similarly, Daily Hunt (http://dailyhunt.in/ ) offers news, free and some nominally priced books, in 12 languages and has had 2.3 billion views a month.

Freshly published print books continue to be unaffordable for many readers in India, as is evident from the rush to Amartya Senbuy cheaply priced, sometimes weathered, remaindered books. Yet, it is significant to note that most Indians, despite being economically challenged, possess a handheld device. Hence, innovative ways of bringing together literature and technology to whet a ferocious book appetite at affordable prices have to be explored. It is also a tremendous way of giving neo-literates a chance to practice their literacy too, instead of it stagnating. As Amartya Sen says in his introduction to The Country of First Boys “…having an educated …population can be a major contributor to enhancing steady and sustainable economic growth.”

12 September 2015 

Storyweaver, Pratham Books

final-logo-pratham-booksWelcome to StoryWeaver from Pratham Books : http://www.storyweaver.org.inbanner-2-fc6332eba5193186348e9c5190fee65b

A whole new world of children’s stories. It is a platform that hosts stories in languages across India and beyond. So that every child can have an endless stream of stories in her mother tongue to read and enjoy. StoryWeaver is an open platform designed to be innovative and interactive. It invites both, the weaver of stories and the reader to connect and share the fascinating world of words and illustrations. This then, marks a new chapter in children’s literature and publishing. Come discover the magic of stories and the joy of reading – a cornucopia that will delight endlessly.

Medianama has a wonderful article on Pratham Books and Storyweaver. It is available at: http://www.medianama.com/2015/09/223-pratham-books-open-source/ But I am also copy-pasting the text in case it is not easily available sometimes.

Non profit trust Pratham Books has launched StoryWeaver, an open source digital platform, which features 800 stories in 24 languages (14 Indian and 12 international languages), with an image repository of over 2,000 images. These will be openly licensed and free of cost; content creators and other users will be able to read, download, translate, version-ise and print through the platform. Users will also be able to create and publish new stories, using the Creative Commons licensed content on the site.

The stories are available in Assamese, Bengali, Gujarati, Hindi, Kannada, Konkani, Malayalam, Marathi and Odiya, along with English translations to all these languages (and Tamil and Telugu, excepting Assamese and Malayalam). It lists publishers like itself, African StoryBook Initiative and World Konkani Centre. The stories can be filtered by reading levels as well. The platform provides DIY videos for creating and translating stories. ( https://storyweaver.org.in/tutorials )

Anyone can translate stories by clicking on the ‘translate’ option under the selected story, which redirects you to login via Pratham Books, Facebook or Google+ and provides a host of Indian and African languages, along with French, German and Spanish to translate to. It displays the original text for reference and once done translating it lets users put in a new title, creator details and publish. Pratham Books says that it has generated more work opportunities for illustrators through their CC work. It also states that its primary users are teachers, librarians, writers and parents.

The trust hopes that this move will not only encourage more content creation but also address the scarcity of multilingual story resources in India and multiply it. With the launch of the platform, the trust has also created a “Weave a story” campaign where it has roped in children’s books writers Anushka Ravishankar, Soumya Rajendran, Rohini Nilekani and Rukmini Banerjee to write a special story for children. StoryWeaver will invite users to translate these stories and the trust expects that 100 new versions will spawn out of the 3 original stories. The first story to be launched on the platform is Ravishankar’s “Its All the Cat’s Fault”, which is expected to get 5 derivative versions today.

Google Impact Challenge shortlist
In August 2013, Google had shortlisted 10 non-profit organisations in India as finalists for its Google Impact Challenge intended to support a technology based social project with an award of Rs 3 crores. Among these was Pratham Books which intended to develop an open source platform to create and translate 20,000 e-books in minimum 25 languages to enable 20 million book reads by 2015.

Launch of books crowdsourcing platform
In June, Pratham Books launched a crowdsourcing platform called DonateABook which let nonprofits and schools raise funding for books in order to provide them to Indian children. It connected book seekers with people who wanted to give books away. Then, there were 30 campaigns on the website, looking to raise between Rs 3,500- Rs 110,000 for multiple cities and towns in India.

The projects have been assigned for underprivileged kids, kids from government schools in villages, immigrant construction workers’ children and more, and sought books across Indian and English languages. Individuals as well as organisations who wanted to get books for the children they work with could also start campaigns on the platform. The platform sought to get 50,000 books for children by this Children’s Day, which falls on 14 November every year.

The Bangalore-based trust publishes cost effective books across Indian languages. It publishes books across genres like fiction, science, history, maths and nature among others. It claims to have published over 300 original titles in 18 languages, totalling up to 2,000 books across genres of fiction, nonfiction, and story books on science, history, mathematics and nature

 

8 Sept 2015

Literati: “Catch them young”

Literati: “Catch them young”

From this month  I begin a new column in the Hindu Literary Review called “Literati”. It will be about the world of books, publishing and writers from around the world. Here is the url to the first column. http://www.thehindu.com/books/literary-review/catch-them-young/article5969576.ece It was published online on 3 May 2014 and will be in the print edition on 4 May 2014. I am c&p the text below. 

Ghost BrideA friend called this morning expressing her delight that her 11-year-old son had finished the pile of books I had lent him. Now he was back to reading Calvin and Hobbes. A father worried about his tennis- and cricket-mad 10-year-old son says the kid only wants to buy sports almanacs.

The parents’ bewilderment is incomprehensible given the explosion of children and young adult literature. The focus is so intense that it has generated a lively intense debate along gendered lines. Should books meant for girls have pink covers? Dame Jacqueline Wilson says it is ‘pigeonholing’ and it is putting boys off reading. Of late, there have been articles wondering whether boys are not reading because they are simply unable to discover books that appeal to them.

An international imprint I have become quite fond of is Hot Keys, established by Sarah Odedin, formerly J.K. Rowling’s editor. Hot Keys is synonymous with variety, fresh and sensitively told stories and is not afraid of experimenting nor can it be accused of gender biases in content and design. Sally Gardner’s award-winning Maggot Moon, Yangsze Choo’s The Ghost Bride and Tom Easton’s hilariousBoys Don’t Knit belong to this list.

Other recently released YA titles available in India are Andaleeb Wajid’s No Time for Goodbyes, which uses the time travel formula to contrast contemporary life with that of the previous generation; Ranjit Lal’s blog Tall Stories, a collection of 100 stories about 10-year-old Sudha and 12 1/2-year-old Lalit, being uploaded weekly; and Joy Bhattacharjya’s delightful Junior Premier League ( co-authored with his son, Vivek) about a bunch of 12-year-olds eager to join the Delhi team of the first ever Junior Premier League tournament.

Some imprints that publish books for children and young adults in India are Puffin, Red Turtle, Duckbill, Pratham, Walker Books, Macmillan and Hachette.

Creating cultural wealth for children ensures there is little or no loss of cultural confidence, and creates a reading community in the long term. Pratham Books in partnership with Ignus ERG with funding support from Bernard van Leer Foundation is launching a new imprint called Adhikani. These books for young children will be published in four tribal languages of Odisha-Munda, Saura, Kui and Juang.

The idea is to make literature in print available in an otherwise oral culture whose stories are not normally visible in “mainstream” publications. They have already brought out 10 books and four song cards with Saura mural art based illustrations. Bi-lingual editions are also being considered in English with Marathi, Kannada, Telugu, Urdu and Tamil.

The Pratham-IGNUS ERG experiment is not uncommon. The Good Books Guide: How to Select a Good Book for Children (published by NBT and PAG-E) cites other examples and introduces 800 titles from English, in translation and available in other Indian languages.

Today there are so many choices/distractions and readers are increasingly used to personalising their environment to their tastes and interests. Increasingly it is being done in classrooms, so why not in trade literature as well?

Readers versus writers?

Eighty per cent of readers ‘discover’ a book through word of mouth and 20 per cent through social media. The Malayalam edition of Benyamin’s award-winning novel Aadujeevitham (Goat Days) has gone into the 75th edition (it was first published in 2008) and Anurag Mathur’s Inscrutable Americans has gone into the 50th edition (first published in 1991).

Internationally, India is a dream destination for publishers. The overall market in physical books was up 11 per cent by volume and 23 per cent by value in 2013 over 2012 (Nielsen, London Book Fair, 2014). Production of books is increasing, but is there a corresponding increase in readers too?

Rahul Saini — whose Paperback Dreams is a tongue-in-cheek fictional account of publishing in India — discovered to his dismay that an author friend wanted the synopsis told. Apparently he did not have the time to go through the whole book.Rahul Saini

Saini says, “Everyone wants to write but no one wants to read. I think this is a dangerous phenomenon. If we don’t want to read then is it really fair to write and expect others to read our books?” Writing takes time and effort and for it to be recognised it has to be of high calibre.

Translation award

The inaugural V. Abdulla Award for translation from Malayalam into English will be given on May 10, 2014 in Kozhikode by writer M.T. Vasudevan Nair. V. Abdulla was the first translator of Basheer.

@JBhattacharji

jayabhattacharjirose@gmail.com

3 May 2014 

 

Jumpstart, “Speaking in Tongues”, 29-30 Aug 2013, New Delhi

Jumpstart, “Speaking in Tongues”, 29-30 Aug 2013, New Delhi

Logo

Jumpstart is an annual platform provided in India by the German Book Office (GBO) that is targeted specifically at professionals within the children’s book industry, bringing together authors, publishers, illustrators, designers, booksellers and retailers, teachers and librarians. It began in 2009 with a small workshop for professionals. But over the years it has blossomed into a two-day event that is clearly demarcated by open sessions that include panel discussions and workshops/master classes. Each event revolves around a theme that is encapsulated well in three words — “Join the Dots” (2010); “Out of the Box” ( 2011); “Off the Page” (2012) and this year it is “Speaking in Tongues”. The event is scheduled to be held on 29-30 August 2013, the India International Centre, New Delhi. Since last year the Book Souk, matchmaking between publishers and authors, has become a key aspect of the festival too. Key publishers such as Scholastic India, National Book Trust, HarperCollins, Hachette, Young Zubaan, Tulika, Tara, Karadi Tales, Pratham, Eklavya and others have participated in past Jumpstart festivals with direct, positive outcomes. For instance Pratham Books has recently acquired the publishing rights to five books by the French artist Herve Tullet who participated in 2012.

Herve Tullet, signing a book for my daughter, Sarah Rose. Aug 2012

According to Prashasti Rastogi, Director, German Book Office, Delhi “This year we will focus on language. The festival is organised by the German Book Office New and Frankfurt Academy with support from the Federal Foreign Office, Germany. Our partners are Pratham Books as are our Knowledge Partners along with India International Centre and CMYK Book Store. Pratham Books is partnering for a session with language teachers and librarians.”gbo-white

The focus on publishing children’s literature in different languages, the challenges and the thrill of doing so are what are to be discussed at the end of August. One of the panel discussions during the open session will be “Translation is tricky. Dialogue is difficult.” Some of the questions being raised are “How can we know that a book that works in one language will work in another? Which stories travel? Which ones ‘stick’? Why are there so few children’s books translated from one Indian language to another? Are illustrations just as culture-bound as words? ” The other Open Sessions that sound fascinating are “Art as language, designer as author” where award-winning illustrators Julia Kaergel, Emily Gravett will be co-panelists with publisher Arundhati Deosthali and Dorling Kindersley Design Director Stuart Jackman; “What is your bhasha? What is your language?” A workshop for teachers and librarians where panel of speakers who have experiences to share about the teaching and learning of different languages and its impact on learning as a whole. Authors will share experiences on why they choose to write in a particular language and their own experiments with it. To the right is a photograph that I took last year from the open session when Herve Tullet was on stage. 20120823_104202

Such an event is important given that of 1.1 billion people in India, only 2 per cent are able to read and write English. The number of young people below the age of thirty is 550 million who are not only literate in English, but prefer to communicate in the language . The per capita number of book titles published in India is around 8 per 1,00,000 population. This number is much lower in comparison to those of the countries like the United Kingdom, the United States of America, France, and Germany. According to Rubin D’Cruz, Asst Editor, Malayalam, NBT, in terms of languages, the per capita number of titles published per 1,00,000 persons is 6.3 in Bengali, 6.2 in Gujarati, 5 in Hindi, 4.8 in Kannada, 4.2 in Telugu, 3.9 in Urdu, and 7.7 in Assamese (the highest). The publishing industry in Tamil and Malayalam are extremely active and although the Assamese speaking population is relatively low, the publishing industry in Assamese is a lot more active than it is in Marathi, Bengali, Telugu, Gujarati or Kannada. Some of the statistics from 2012 are:

• Hindi (422 million)
• Bangla (83 million)
• Telugu (74 million)
• Marathi (74 million)
• Tamil (60 million)
• Urdu (51 million)
• Gujarati (46 million)
• Kannada (38 million)
• Malayalam (33 million)
• Oriya (33 million)
• Punjabi (29 million)
• Assamiya (13 million)

From the National Youth Readership Survey, National Book Trust, 2010:
1. Of 1.1 billion people in India, only 2 per cent are able to read and write English.
2. 42% of India’s book-buyers are habitual readers; per capita consumption is Rs 80
3. Literate youth=333 m (2009) = 27.4% of total Indian pop or 73% of total youth pop. Signif: Rural (62%; 206.6m) and Urban (126.1m)
4. Pop of literate youth (2001-9) has grown 2.49% higher than the overall pop growth (2.08%)
5. Growth more rapid in Urban (3.15% p.a) than Rural (2.11% p.a.) areas.
6. Hindi is the principal medium of instruction, however as the youth go for higher education the proportion of Hindi as the medium of instruction declines.
7. Approx 25% literate youth read books for pleasure, relaxation and knowledge enhancement; more females read (27%) for leisure than males.
8. Schools are imp for readership development. 59% developed a reading habit in schools. Peer influence is also an important factor.

Actually publishing in India is exciting. As long as you understand the peculiarities of India like the multi-lingual character of the territory, the reverence Indian readers have for the written word. There exists a thriving middle class; increasing amounts of disposable income coupled with a disposition to read for pleasure rather than to clear an examination (a noticeable shift in recent years). Earlier the inclination was to buy books for children, but slowly between the ages of 8+ till graduation from university the casual reader disappeared, so there were no books available for this segment too. Today there is still a considerable vacuum in this age-group, but the market is slowly being transformed as is evident by the appearance of at least three new imprints for young adults in the past year – Inked (Penguin India), Red Turtle (Rupa Publications) and Scholastic Nova (Scholastic India).

As the first Prime Minister of India, Jawaharlal Nehru, also patron of Sahitya Akademi, said in a speech he delivered extempore in 1962. “…to think that a language is crushed or suppressed by another language, is not quite correct. It is enriched by another language. So also our languages will be enriched the more they get into touch with each other … .” (p.319-320 Best of Indian Literature 1957-2007, Vol 1 Book 1, Sahitya Akademi. Eds, Nirmal Kanti Bhattacharjee and A. J. Thomas.)

If the previous editions of Jumpstart are anything to go by, Jumpstart 2013 sounds very promising. I am definitely going to attend this year too!

Jumpstart: http://www.youtube.com/watch?v=FpK_38mScEg
Website and registeration: http://www.jumpstartfest.com/home

18 Aug 2013

Jaya Bhattacharji Rose is an international publishing consultant. She has a monthly column on the business of publishing called “PubSpeak” in BusinessWorld online. 

Twitter: @JBhattacharji