Nation Posts

“Echoes of Eternity: A Journey Through Indian Thought from the Rigveda to the Present” Pavan Varma  

In his fine introduction to the book, Echoes of Eternity, former diplomat, Pavan K. Varma, explains very clearly his methodology for selecting the texts included in this anthology. Also, the reason for putting together this essential book. Here is an excerpt from the opening pages:

India is a civilisation of moulik such — the power of original thought. This faculty has been the bedrock on which the Indian people have survived and flourished since the dawn of time. Other ancient civilisations, such as the Greek, Roman, Persian, Assyrian and even classical Chinese, have long ceased to exist. What makes our civilisation different is a certain ability for cerebral interrogation, discovery and renewal that has bestowed the great stream of Indian ideas with antiquity, continuity, diversity, assimilation and peaks of refinement.

This compendium, or anthology, seeks to capture some of the magnitude of this vast ideational canvas. Its breadth covers a period of 7,000 years at the very least, from the Rigveda, dated circa 3500 to 3000 BCE, to the philosopher Osho, closer to the present. The subjects its includes range from philosophy, metaphysics, religion, values, politics, economics, arts, literature, poetry and aesthetics to social change and renewal. The geographical sweep is as wide, covering the whole of Bharatvarsha, from the Himalays to Kanyakumari, and Dwaraka to Puri and the Northeast. This selection would have been even richer in contenthad the script of the great Indus Valley Civilisation been deciphered, and one can only hope that scholars will succeed one day.

As can be imagined, the greatest challenge in such a task was what to select and what to leave out. Our corpus of thought is so copious that some degree of judicious selectivity had to be exercised. It also required going through tons of literary material in order to decide what the final selection would be. Certainly, there was an element of subjectivity involved in the process and the final decision was mine. I am fully conscious that there will be some who feel that the contents are incomplete, or that certain texts have been excluded which, according to their thinking, need to be there, or that the material is disproportionately focused on some texts, or even on some historical periods, to the neglect of others. I plead guilty to these accusations, since I have already made the disclaimer that a process of selectivity was involved, and that is bound to lead to some exclusions. My only defence is that I was influenced by no extraneous or ulterior agenda, that my intent was entirely benevolent, and it was my genuine attempt to provide a fair sampling of the infinite sparkle of ideas that have gone into the making of our civilisational heritage.

To my mind, even this is a good beginning to introduce readers to our remarkable legacy of thought. Many educated Indians are woefully unaware of its contents, depth and range. They are aware of some important names, and may have read a few texts, but on the whole, there is a regrettable ignorance with regard to the endless river of thought of which there are legatees. For such people, this book, I hope, will serve as an essential primer to undersand the brilliance and continuity of our cerebral evolution, and inform them that the concept of nationhood is underpinned, since time immemorial, not only by a shared geography, but also the generous benediction of application of mind that, like some exquisite weave, binds us all together.

This infusion of knowledge is particularly important for us at this juncture, when we are poised to take our legitimate place at the high table of the world.

p. ix – xi

Here are images of the list of contents that are spread across four pages. It will give a sense of the breadth of literary selections included in the volume.

From the ancient Nasadiya Sukta to twentieth-century discussions about caste and nation, this is an anthology of Indian philosophical and political thought that deserves a place on every bookshelf. Wise and diverse, reflective and provocative, each of the pieces in this collection, be it Sanskrit verse, Urdu poetry or a speech in Parliament, belongs to the canon of intellectual thought that defines Indianness.

Echoes of Eternity has its limitations as the author has recognised but it is certainly a good introduction to our rich literary inheritance. It is worth remembering.

10 May 2025

On cellphones and publishing, for the future — “Hear this story”

On cellphones and publishing, for the future — “Hear this story”

My column, “PubSpeak” in BusinessWorld online, May 2013. The link is here: http://www.businessworld.in/en/storypage/-/bw/hear-this-story/881657.0/page/0

In September 2011 at the PubNext conference, I heard of a bouquet of books being offered in Tamil at a very reasonable price, but on a data card. This is strategic marketing since this highlights the potential for the phone and tablet market. It also coincides with the growth in 3G or mobile broadband connections in India.

Nearly a decade ago, a friend from the phone industry and I experimented with the conversion of a short story into an audio file. We hired a recording studio and voice actors for the dramatisation. After some trial and error we generated a short audio clip, designed to suit the needs of the telephone industry (landline as well as mobile). Listeners could pause the story at any point and resume listening at a later time, an especially convenient feature for women. The business model was good but the experiment was a little before its time. One issue in particular was the general scarcity of good content. Now the time is right. The technology has been available for a while and consumers are able to use these multiple platforms with increased sensitivity and understanding.

With the audio publishing industry growing at a fast pace and the equally rapid increase in the mobile phone broadband user base, there is a lot of potential for the dissemination of content via mobile platforms. And here “content” is defined specifically as the transference of text from the printed matter to the digital platform or conversion to audio files.


In their recently published book, Cellphone Nation, Robin Jeffrey and Assa Doron discuss at length (albeit anecdotally) the impact mobile telephony has had on India since it was introduced in 1993. The statistics they rattle off about cellular phones are fascinating. In India there are more than 900 million telephone subscribers, of whom 600 million subscriptions are active, implying there is a phone for every two Indians, from infants to the aged. The authors go on to discuss the different aspects of Indian society, across genders and professions that mobile telephony has brought about changes, often for the better. Their insightful analysis of the effect texting has had on the evolution of languages and script is relevant to the publishing industry’s concerns with digital formats and the need to increase readership. Their evidence shows that rapidity with which languages and scripts are evolving today is the fastest seen since the Bible was translated. This phenomenon can be linked directly to the ease with which people have adopted text messages as a mode of communication. The adaptation to this medium was faster in those languages that used the Roman script. In order to access other language markets like those in India that operated in different non-Roman scripts, cellphone manufacturers and service providers quickly released the Panini Keypad. It enabled people to download software to write in all languages of India on the phone, fast and easily.

According to Shiv Putcha, Principal Analyst, Consumer Services, OVUM Telecom, the number of mobile connections in 2017 is projected to be about 1.35 billion, number of mobile broadband connections to be 351 million and the number of smartphones to be 163 million. These numbers indicate the potential of the technology to get across directly to readers. A small first step has been made in this direction by the announcement made by Harlequin UK in March 2013. They will be using the biNu app on phones (including feature phones) and tablets to deliver 8,700 titles from their stable, especially to the developing markets like Asia, Africa and South America. Tim Cooper, commercial director for Harlequin UK in the publishing industry business magazine, the Bookseller says “We’ve already established our Mills & Boon imprint in India, but it is our aim to make our content available to women across the world.”

biNu is a startup that was launched in early 2012 and is backed by Google chairman Eric Schmidt’s TomorrowVentures. The app’s interface is functional. It is not exciting or sophisticated but the potential to disseminate book-publishing content is easily discernible. According to Mark Shoebridge, VP Marketing, biNU, the app is available in English, Hindi and nearly 40 other languages, and supports over 200 fonts. Currently, news on biNu is available in Bengali, Kannada Malayalam, Marathi, Tamil, Telugu, and Urdu. The app is available through Google Play for Android. It is designed specifically to work on the standard phones (feature phones and low-end Androids) that are used by more than 90 per cent of Indians. This infrastructure is a short step away from making audio books on phones a reality. Jayashree, Co-founder and Director TALK audiobooks says that “audiobooks attract VAT which at 5.5 per cent is not very high. (Books do not attract any tax in India.) If the audiobooks were to be made available for downloads on the phone they will probably attract service tax which is 12.5 per cent. But content on mobile will be the future.”

It will probably take a little more time for this particular market segment in publishing to mature but the indications are there it will happen. Some of the hurdles that will need to be addressed will be getting the copyright permission for using the content, accurate reporting of the usage of content (text and audio) by the telephone and internet service providers, plus working out the ideal price points given that books, especially in the Indian languages are very reasonably priced.

Jaya Bhattacharji Rose is an international publishing consultant and columnist

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