Simon and Schuster India Posts

“The Cost of a Promised Afterlife: My Escape from a Controversial Religious Cult in India” by Priyamvada Mehra

For Moneycontrol, I interviewed Priyamvada Mehra on her recently published memoir The Cost of a Promised Afterlife: My Escape from a Controversial Religious Cult in India. It is published by Simon & Schuster India. I am ever so grateful that Priyamvada replied in the detail that she did as this is not an easy past to revisit. Later, she very kindly wrote, “Thank you for the gentleness and care you’ve put into this interview process, I really appreciate it.”

Here is the interview.

Priyamvada Mehra’s memoir, The Cost of a Promised Afterlife, has been published by Simon & Schuster India. At the age of nine, she was led into the fold of Rampal, a self-proclaimed godman who promised miracle cures and salvation in exchange for submission. What began as her parents’ desperate attempt to save her mother’s life from a brain tumour soon became something far more sinister—a world where faith became a cage, obedience a virtue and control, absolute. By thirteen, Priyamvada was a devoted follower. In 2006, she was inside his ashram, used as a human shield during a deadly clash between Rampal’s followers and a rival sect. Questioning was forbidden, loyalty was everything and defiance came at a cost. She endured heartbreaking losses and grew up with a twisted logic of miracles, bans on medical treatment, and violent sermons.

She witnessed her family fall to pieces under the weight of indoctrination and diseases. For two decades, she stumbled between two treacherous worlds, one ruled by cultic control, and both shaped by patriarchy, caste and class, and the systemic violence they breed.

In The Cost of a Promised Afterlife, Priyamvada Mehra finally tells her story. The memoir exposes how cults take root in a nation of 1.4 billion, and how godmen wield unchecked power. In India, godmen are everywhere. They exist. Their photos hang on walls, their voices fill television screens and their names are spoken in both prayers and scandals. But the word ‘cult’ is rarely used. It stays unspoken until another scandal breaks out, only to be buried under silence again. This silence allows blind faith to thrive and logic to crumble. Deeply intersectional in its lens, it lays bare the psychological and physical toll of being led into blind faith as a girl and the long journey of dissenting as a woman in a ‘man’s world’.

While reading it, I had to put it down many times and take a break. When an individual narrates a traumatic incident, a self-defence mechanism automatically kicks in, and the person recounts the incident(s) in the third person. It is delivered in a deadpan style. It is a self-preservation act to prevent themselves from any further harm while recollecting. This is evident in oral and written narratives. So, to read this memoir that is written in the first person but in a manner that it hammers the reader’s head with a nonstop single dull beat is quite unusual. Read the memoir for yourself and judge. In Sept 2025, Rampal was granted bail, but remains in Tihar Jail as he is considered a “risk to public order” by the Hissar district court.

This interview with Priyamvada Mehra was conducted via email. She now lives between India and Amsterdam, delicately exploring the idea of home and identity.

1.     What was the genesis of this memoir? Why did you feel the need to document this story?

After moving to Europe in 2022, I found myself unable to adapt or function as what you’d call a “normal adult”. That failure pushed me to look inward, and that introspection led me straight back to my past, something I thought I had long left behind. To make sense of what I was feeling, I began reading everything I could: books, memoirs, research papers, anything that could bring me closer to understanding my own experiences and help me name them.

Somewhere in that process, I also began pouring my memories out onto paper. It felt like a flash flood. It was overwhelming, intense, and unstoppable. Before I knew it, I was staring at a few hundred pages of what I called “angry notes.” That’s when it struck me, maybe this was a story. So, the memoir wasn’t planned; it was born out of an excruciating process of introspection, a journey I was forced to take in order to move forward in my life.

2.     What did it entail to write about your experiences? Did you require your family’s consent to include them in the story?

I tried finding people in India with similar experiences but couldn’t find much that resonated, or any literature on it, barring some investigative work. The only memoirs or academic writings on cults I came across were mostly by Westerners, especially Americans. The first book I read while coming to terms with my reality was Take Back Your Life: Recovering from Cults and Abusive Relationships by Janja Lalich and Madeleine Tobias. It gave me a language I didn’t have. It laid out the anatomy of a cult, the profile of a cult leader, and the long-term psychological damage caused by indoctrination and abusive relationships. It was a revelation. I hadn’t known I’d grown up in one. I hadn’t realised the relationships I was still chasing were rooted in abuse. That book cracked something open. No one had ever educated me about cults. No one used that word, even in a country like India, supposedly the world’s spiritual centre, where hundreds of thousands of self-proclaimed godmen and godwomen command the devotion of desperate millions. It forced me to see the desperation we lived with; how broken people cling to anything that promises certainty, even if that certainty comes from a ten-year-old boy in saffron robes calling himself a divine messenger when he should be in school, or from gurus protected by politicians, global celebrities, and power.

I returned to that book again and again. From there, I kept reading: memoirs, survivor accounts, research papers, anything that brought me closer to understanding my own experiences. I studied cults and their generational impact, the quiet struggles of those with disabilities and illnesses, and the heavy toll of caregiving. I uncovered the deep scars of caste and class, and traced the violence born of gender and patriarchy. Through that process, I finally found the vocabulary to articulate my own experience, and that’s how the writing began.

Unfortunately, consent wasn’t possible or practical, because my family remains deeply under the sway of the very cult I escaped from.

3.     When and how did you find your voice to write this memoir/ your testimony? Recalling these facts could not have been easy.

The long process of introspection and reflection out of which my memoir was born took me through all five stages of grief, perhaps even more. First came the shock and disbelief that this was actually my life, that my entire family, our opportunities, our very existence, had been systematically eroded by a godman who, even while incarcerated, continues to exert control. The realisation that I was the only one who had made it to the other side of that religious dogma, the only one seeing things critically, was both liberating and devastating.

Then came another truth. The realisation that I had been at the receiving end of abuse and violence based on gender and caste. It sucked the soul out of my body. Abuse had been so thoroughly normalised for me for years that it took time to even recognise it for what it was. Then came anger. Each memory ignited such a seething fury within me that I wanted to claw my way back through time to throw the punches I never got to land. That’s when I began purging it all out on paper. All my traumas surfaced in ways I hadn’t expected.

I sought therapy for the first time in my life and was soon diagnosed with Complex-PTSD (please note: I was orally diagnosed and wasn’t prescribed any tests for diagnosis).

I continued to confuse scraps for love, to look for empathy in the wrong places, in the wrong people, hoping they would understand my pain, not realising they were, unfortunately, the source of it. It took immense emotional labour, therapy, and both physical and psychological safety before I could finally see clearly and muster the strength to break free from the chains of fear that had bound me for so long.

It’s hard to put into words how excruciating the entire process was. There were times I felt I was losing my mind. But I learned to take pauses when my mind and body signalled me to. I would return after a week, or a month, or more, whenever my gut told me I was ready again.

4.     Writing is cathartic. Even for PTSD survivors. Did revisiting old traumas heal you?

If I had the choice, I would probably have preferred to just enjoy my new life in Europe, the travel, the nature, the quality of life. But I simply couldn’t. Even while exploring, even while trying to distract myself, I couldn’t shake off the emotional and psychological ache. My body kept giving me sensations that made me feel unsafe at all times. It was as if I were constantly confronted by a wild animal, even though, in reality, I was safe and loved.

I didn’t have the option but to try and figure out why I was feeling that way. My sole intention was to feel and act like a “normal,” functioning adult. I hadn’t thought of catharsis at that point because I didn’t even know what was wrong in the first place. When I eventually was able to put a name to my experiences, I still didn’t attach myself to the idea of catharsis or closure, because there was no guarantee it would give me that. So, I wrote, free from the expectation that it would heal me.

Writing or purging my past onto paper had always been my way of confronting difficult times when I had no one to talk to, no one to help me make sense of the dysfunction around me. This time too, I turned to writing without knowing how it would help. Only now, holding the book in my hands, do I feel proud of having stood up for my younger self. I feel deeply satisfied that I was able to find my voice, my identity. It has given me immense hope for the future, and a belief that I can slowly undo the harm.

Revisiting old traumas, again, wasn’t a choice I made. The traumas revealed themselves in their full force and I had no option but to confront them.

The process was painful, excruciating. It drained me, left me low and uncertain the whole time. But now that it’s out, now that it’s tangible, each cell in my body feels as though life has been injected back into it. Holding my book gives me a true sense of catharsis. It’s an acceptance of the reality of my loss: the loss of my family, my childhood, my time. And at the same time, I feel a deep, boundless hope, not just for myself, but for others who may find themselves in similar situations in their own lives.

5.     In what manner did you learn to distance yourself from the cult’s teachings and by extension your family? You document some of the friction in the memoir, but please elaborate.

The process of distancing myself from the cult’s teachings was gradual and continuous. It began early in my life, around 2010, when my mother left home. But I couldn’t fully distance myself, because my family remained deeply consumed by the dogma, and I lived with them until 2020.

While reading Terror, Love and Brainwashing by Alexandra Stein, I underlined a line that has stayed with me: “Almost anyone, given the right set of circumstances, can be radically manipulated into otherwise incomprehensible and often dangerous acts.” It’s true. The timing was cruel. My parents found the cult when they were at their most vulnerable. Only then did I begin to fully understand how religious extremism had shaped my family and by extension, me.

It wasn’t just about belief. It was tied to my parents’ disabilities, their chronic illnesses, the weight of caste and class, the pressures of marriage, and the desperation of parenting in scarcity. None of these struggles existed in isolation; they fed into one another, creating the perfect storm. And in that storm, a godman found his grip.

Throughout my childhood and beyond, I inherited their fears, their traumas, and their hopes for salvation. They passed it on unknowingly. And I carried the cost. It’s only now that I truly realise the weight of that inheritance.

In writing this book, I made a sincere effort to portray my once beautiful, fun-loving family with both empathy and honesty, to acknowledge the complexity of human beings and their choices, while not softening the harsh realities of the abuse and oppression I endured. Even though they see themselves as “the chosen ones,” I see them as victims of larger manipulative systems.

If I could make one wish today, it would be to free my family from years of religious thought reform and place them back in time, when they accepted their reality, imperfect and flawed. When they didn’t chase idealised, problem-free lives, but embraced life with authenticity, navigating it as best they could. When they refused anyone selling them the illusion of certainty. When they were adults with autonomy, critical thinking, and the ability to question authority. That’s what the cult robbed them of.

6.     How much of your objectivity on this past life of living in Rampal’s cult was honed by travelling/living abroad?

Objectivity was always there, that’s probably why I could start asking questions quite early on. But the way it sharpened after I moved to Europe was incomparable. Living abroad brought a massive shift in my perspective, about identity, self-worth, race, gender, caste, the politics of everything.

In India, I never really felt like I was having it the worst. Every day I saw poverty, homelessness, hunger, disease. I saw potholes, road rage, accidents, the daily evidence of systemic failure, and it all felt normal. That social failure had been accepted and normalised; chaos had become culture.

When I moved to Europe, I was suddenly surrounded by people from all over the world who were openly talking about racism, gender, colonial history, power. I saw Black people reclaiming their power, queer people living with pride, women walking safely on streets. These were things I had never experienced before. There was a sense of accountability, of questioning authority, especially in Amsterdam, and I felt that deeply.

In India, I had always been trying to fit into a narrative created by the upper caste, the rich and elite. I was ashamed, never fully confident, always evading questions about my caste, where my parents came from, all those markers of social hierarchy. But living abroad helped me shed that shame that society had forced upon me. I began to remove shame from my caste identity, from gender-based violence, from my experience in the cult, from everything that made me feel small or unsure of myself, all of which had never been my fault.

The more I looked around and heard people’s stories, the more I realised just how abnormal my own life had been. I don’t think I would have been able to write this memoir had I not gone through that cultural shock. In a way, it became a blessing in disguise.

7.     Your mother left the family to live in the ashram. Apart from her being sicklier upon her return, were there any fundamental differences that you noted in her as being a woman who had lived in a community governed by a patriarchal authoritarian figure?

Her being sicklier upon her return wasn’t just physical, it was deeply mental. It was terrifying to have my mother back, not only with a broken body but also with a fractured mind. Alongside her treatment for Pott’s spine, she also had to undergo psychiatric care. Watching that was one of the most painful experiences of my life.

She had returned completely consumed by her devotion to Rampal. Her cognitive abilities had deteriorated, and her demeanour had become almost childlike, especially in the presence of visitors. She was the textbook example of someone whose identity and agency had been completely eroded by a religious cult. Post her return, she was delusional, disconnected from reality, and incapable of functioning as an autonomous adult.

Her transformation was the outcome of years of systematic thought reform, compounded by her ill health, an illness that the cult, I believe, deliberately sustained to keep her dependent and submissive. Emotionally and psychologically, she had become unrecognisable. The mother I once knew was gone. What remained was a helpless, fearful child in an adult’s body.

When we were instructed to bring her home from the ashram, she was paralysed neck down at that point, she reportedly didn’t even want to return. She still believed that Rampal was her only saviour, that he alone could deliver her from her suffering. That’s how deeply the indoctrination ran.

What’s even more heartbreaking is that no one in the family, neither my father nor my brother, questioned her condition, or how she had ended up that way. It was just accepted as divine will. We had been so thoroughly conditioned to never question the cult leader, to never question him.

The cult left her incapable of living in society as an independent person. It robbed her not just of her health, but of her sense of self.

On being a woman who had lived in a community governed by a patriarchal authoritarian figure, it wasn’t much different. Her life was still governed by patriarchy even before the cult. The place of the husband was taken by the guru.

8.     Rampal had a rule that to criticize him was strictly forbidden/ (The 15th Rule out of 23 rules). He also said that “any alternative ideology or religious teaching was framed as corrupt, further isolating them from outside perspectives”. How is this any different from any other evangelical leader or a patriarch?

Perhaps it isn’t very different at all. Cults, after all, come in many forms and names — eastern or western, religious or political, family-based or corporate. What defines them is not their label, but the methods they use to control, manipulate, and isolate people. Rampal’s system, like many others, followed the classic anatomy of a cult.

Here are some defining characteristics of a religious cult that can help identify whether an individual, group, or organisation fits that description. These have been compiled based on well-established authoritative sources in cult psychology and sociology research.:

  1. Charismatic Leadership – The cult revolves around a self-proclaimed guru, baba, or spiritual figure who demands absolute loyalty and obedience.
  2. Blind Devotion and Control – Followers must surrender entirely to the leader’s authority, often cutting ties with family, education, or mainstream faith.
  3. Exclusive Teachings – The leader claims to possess a unique path to salvation or truth, unavailable anywhere else.
  4. Exploitation – Financial, emotional, and sometimes sexual exploitation is common. Followers may be forced to donate money, perform unpaid labour, or endure abuse disguised as devotion.
  5. Fear and Doomsday Narratives – Members are taught that leaving or questioning the leader will bring divine punishment or disaster.
  6. Isolation from Society – Followers are encouraged to live in communes or ashrams, severing connections with the outside world.
  7. Political or Criminal Ties – Many cults build protection networks through political or financial influence, sometimes operating like criminal enterprises.

Cults use classic psychological manipulation techniques to recruit and retain followers:

  1. Love bombing: overwhelming new recruits with affection and belonging.
  2. Fear and guilt: convincing them that leaving means ruin or death.
  3. Thought reform: constant repetition of teachings to erase critical thinking.
  4. Us vs. Them mentality: portraying outsiders as corrupt or impure.
  5. Gradual commitment: small acts of devotion that escalate into total control.
  6. Public confession and humiliation: used to enforce obedience and shame

So, to answer the question, there isn’t much difference between cult leaders like Rampal, or other leaders who weaponize faith for control, or patriarchs who demand submission. They all thrive on power, fear, and dependence. The only difference lies in the language and setting, the ideology changes, but the mechanics of control remain strikingly similar.

9.     With hindsight, what did you lose, what did you gain (if at all!) by spending fourteen formative years in a religious cult from the age of nine? Years later, does the incarcerated Rampal and his cult teachings still have a hold on you?

It took me two decades to realise that I was a victim of a religious cult in India. I continue to lose my family to one, and nothing hurts more. It also took me years to understand that I was a victim of patriarchy, of casteism, and of the violence that these structures of oppression breed, all of it without any fault of my own. Unfortunately, that is what we call our “culture”. The time I lost isn’t coming back. The family I lost isn’t coming back. The long-term psychological and physiological harm cannot be undone. I’ve had to rebuild my life around that loss.

If I’m honest, I don’t think I gained anything, I only lost. The deepest wound has been losing my family to this cult and its relentless thought reform. I wouldn’t wish that on any child. I want parents, especially in India, to understand this, because our culture gives parents immense control over their children’s lives. There’s rarely any real separation, even after eighteen. Their lives are intertwined, but when parents, out of fear or misplaced faith, make decisions that deny their children autonomy, it becomes selfish and irresponsible. Their intentions may be good, but intention often translates into control and fear and that harms a child’s physical, psychological, and emotional wellbeing.

As for Rampal, I feel nothing for him now. But his teachings, the sermons, the rules, the consequences that were drilled into my young mind, have left their residue. They disrupted my relationship with the idea of spirituality itself. Years of indoctrination instilled an irrational fear that something bad would happen to me because I am a “traitor.” That fear is faint now, almost negligible, and it diminishes with each passing day.

Today, I have built a life that is beautiful, authentic, and free. A life that feels completely my own. And in that, I feel very far removed from the world I was once part of.

My story, I believe, can raise awareness about religious cults in India. It can help girls and women truly stand up for themselves and create the beautiful lives they have never stopped dreaming of. My story can help start a dialogue about the rot of caste and patriarchy, in our own minds, in our families, in our homes, and in our society. My memoir offers a deep look into the social issues we remain wilfully naive or ignorant about in India. It takes you through an excruciating journey of my escape from a religious cult, but it is equally a story of hope, possibility, freedom, power, and the beauty of a girl’s rebellion. I have written this book for my nine-year-old self, whose wings were clipped before they had a chance to form. I wrote it for my sixteen-year-old self, who had only known how to exist in crippling fear. I wrote it for my twenty-four-year-old self, who was doing her best just to survive. And then, I thought of the millions of girls who are nine, sixteen, and twenty-four today, in India and elsewhere, abused, helpless, subservient, scared, yet still dreaming. I decided to take them along with me on this journey. And so, I wrote it for them too. Readers will take away inspiration, to take a deep look within, and an even deeper look around. This book will open people’s eyes to their own truths and realities, and how they wish to navigate through them. What they choose to uphold, what they choose to change, and what they choose to let go.

Jaya Bhattacharji Rose

Avtar Singh’s “Into the Forest” and “The Pretenders”

Avtar Singh is an internationally published author and magazine editor. He was the founding editor of Time Out Delhi and was most recently managing editor of The Indian Quarterly. He has twenty years of experience editing magazines engaged with arts and literature, entertainment, food, travel and fiction. Recent fiction credits include the short story ‘A Scandal in Punjab’ in The Hachette Book of Indian Detective Fiction (2024), and ‘The Corpse Bearer’ in Subnivean.org (shortlisted for the Subnivean prize 2023). Recent non-fiction credits include work in Foreign Policy, The Washington Post, Nikkei Asian Review, India Today and Biblio. He was a summer fellow at the MacDowell Colony in 2018. His last novel, Necropolis, about crime, poetry and a woman who may be centuries-old (HarperCollins India and Akashic Press, US, 2014), was translated into German as Nekroplis. His first novel was The Beauty of These Present Things (Penguin India, 2000). Among other print credits, his work has been collected in Mumbai Noir, Civil Lines and the essay volume Pilgrim’s India. He has written for GQ, Cosmopolitan and other prestigious publications. He has lived and worked in India, the US and China, and is now based in Germany.

In less than a year, he has published two novels. Into the Forest (2024, Westland Books) and The Pretenders (2025, Simon and Schuster India).

INTO THE FOREST, AN EXQUISITELY WRITTEN, HARD-TO-DEFINE NOVEL, IS AS MUCH A MEDITATION ON THE HUMAN RELATIONSHIP TO NON-HUMAN LIFE AS IT IS A LOOK AT THE PUSH AND PULL OF GENDER, CLASS AND RACE IN OUR SOCIETIES.
‘Why do you want to know about what happened, bhai?’
The older man mentions a paper in the UK that may be interested in what happened to Nabi. Its politics are impeccable. His story will resonate there.
Nabi looks unconvinced.
‘People must know our stories,’ says the reporter.
‘Why? What good does it do?’

There are three disappearances; they could all be ‘crimes’, but only one of them ends up in murder. Germany, with its unique fractures, is the perfect setting. This story could only be about women. Yet, this is also a novel about the human condition anywhere, everywhere.
Into the Forest is about loneliness and isolation, migration and belonging. It is also about how times of great stress are both brake and accelerant to human connection.

Shamsher Singh (Sammy to his friends) watches a man carry a corpse around Delhi, looking for a place to cremate the body with dignity. Sammy’s is a privileged life, yet the sickness has ripped open all the insecurities and anxieties of his past. In Beijing, Mei must come to terms both with her stepfather’s demands and her long-distance relationship with Farid, Shamsher Singh’s young “nephew”. Changez Khan finds kindness from an unexpected quarter in Bangkok, but his own ghosts carry an intolerable weight. In Jakarta, Nina, Mei’s mother, must overcome her husband’s paranoia and her own isolation. As death steps ever closer, lies are exposed and deceptions unraveled. But there is always hope.

Set across Asia at the peak of the brutal Delta wave, The Pretenders is a novel about finding love, freedom, and human connection in the bleakest of times. In Delhi’s sprawling homes, in the cramped quarters of the staff that keep them running, in the loneliness of Bangkok’s streets, The Pretenders takes one to the heart of what it means to be human when life itself is in the balance. Policemen and predators, the privileged and the under-privileged, masters and servants: everyone must look in the mirror when the time comes and know truth from artifice.

17 Sept 2025

“My Friends” by Fredrik Backman

I have been waiting to read this book. I have been hearing all good things about it. Finally, Simon & Schuster India very kindly sent one of the copies that they had imported. Thank you!

The beautiful new novel that will make you laugh and cry, from the global bestselling author of Anxious People and A Man Called Ove. Fredrik Backman returns with an unforgettably funny, deeply moving tale of four teenagers whose friendship creates a bond so powerful that it changes a complete stranger’s life twenty-five years later…

* ONE OF GOODREADS READERS’ MOST ANTICIPATED BOOKS OF 2025 *

* A BARNES AND NOBLE NATIONAL BOOK CLUB PICK *

You have to take life for granted, the artist thinks, the whole thing: sunrises and slow Sunday mornings and water balloons and another person’s breath against your neck. That’s the only courageous thing a person can do.

In the corner of one of the most famous paintings in the world three tiny figures sit at the end of a pier. Most people don’t even notice them. Most people think it’s just a depiction of the sea. But Louisa, an aspiring artist herself, knows otherwise.

Twenty-five years earlier, in a distant seaside town, a group of teenagers seek refuge from their bruising home lives by spending long summer days together. They tell jokes, they share secrets, and they commit small acts of rebellion. These lost souls find in each other a reason to get up each morning, a reason to dream, a reason to love.

Out of that summer emerges a transcendent work of art, a painting that will unexpectedly be placed into 18-year-old Louisa’s care. Determined to learn how it came to be and to decide what to do with it, Louisa embarks on a cross-country journey. But the closer she gets to the painting’s birthplace, the more nervous she becomes.

In this stunning testament to the transformative, timeless power of friendship and art, Louisa is proof that happy endings don’t always take the form we expect.

Fredrik Backman is the #1 New York Times bestselling author of A Man Called Ove, My Grandmother Asked Me to Tell You She’s Sorry, Britt-Marie Was Here, Beartown, Us Against You, The Winners, Anxious People and two novellas, And Every Morning the Way Home Gets Longer and Longer and The Deal of a Lifetime, as well as one work of nonfiction, Things My Son Needs to Know About the World. His books are published in more than forty countries. His next novel, My Friends, will be published in May 2025. He lives in Stockholm, Sweden, with his wife and two children. Connect with him on Facebook and Twitter @BackmanLand or on Instagram @Backmansk.

While you are here, take a look at this lovely speech that Fredrik Backman gave on “Creative Anxiety and Procrastination”. At the Simon & Schuster centennial, 1 May 2024, author Fredrik Backman discusses the highs and lows of being an author, from attempting to get along with the voices in your brain, to the hidden joys of jet lag.

13 June 2025

“Apple in China” by Patrick Mcgee

‘Absolutely riveting’ Peter Frankopan, author of The Silk Roads
‘Disturbing and enlightening’ Chris Miller, author of Chip War
‘Hugely important’ Rana Foroohar, author of Makers and Takers
‘A once-in-a-generation read’ Robert D. Kaplan, author of Waste Land

As Trump wages a tariff war with China, seeking to boost domestic electronics manufacturing, this book offers an unparalleled insight into why his strategy is embarrassingly naïve.

Apple isn’t just a brand; it’s the world’s most valuable company and creator of the 21st century’s defining product. The iPhone has revolutionized the way we live, work and connect. But Apple is now a victim of its own success, caught in the middle of a new Cold War between two superpowers.

On the brink of bankruptcy in 1996, Apple adopted an outsourcing strategy. By 2003 it was lured to China by the promise of affordable, ubiquitous labour. As the iPod and iPhone transformed Apple’s fortunes, their sophisticated production played a seminal role in financing, training, supervising and supplying Chinese manufacturers – skills Beijing is now weaponizing against the West.

Investigative journalist Patrick McGee draws on 200 interviews with former Apple executives and engineers to reveal how Cupertino’s choice to anchor its supply chain in China has increasingly made it vulnerable to the regime’s whims. Both an insider’s historical account and a cautionary tale, Apple in China is the first history of Apple to go beyond the biographies of its top executives and set the iPhone’s global domination within an increasingly fraught geopolitical context.

Read an extract from the book on Moneycontrol. The book has been published by Simon & Schuster India.

Listen to our conversation on TOI Bookmark* podcast.

Review

‘Apple is more than the world’s greatest company. It is integral to the whole culture of globalisation. Patrick McGee not only narrates the epic history of Apple, but explains how, in effect, it got taken over by China, the world’s greatest illiberal power. To call this book a page-turner is almost to diminish its importance. It is a once-in-a-generation read‘ — Robert D. Kaplan, author of the New York Times bestseller The Revenge of Geography and the forthcoming Waste Land: A World in Permanent Crisis, and Robert Strausz-Hupé Chair in Geopolitics at the Foreign Policy Research Institute

Absolutely riveting. An extraordinary story, expertly told – and one that has important implications for Apple, for tech and for global geoeconomics.’ — Peter Frankopan, Professor of Global History at Oxford and author of the bestselling The Silk Roads

Deeply researched, disturbing and enlighteningApple in China reveals how Apple enabled China’s rise, seemingly at the cost of its own future. In these pages we watch as the world’s most profitable company gets outmaneuvered by the world’s most powerful dictator. Using an impressively broad palette, McGee paints a picture of Apple CEO Tim Cook resolutely trying to save costs by placing nearly all of the company’s advanced manufacturing base in Beijing’s grip, only to find it impossible to wriggle free’ — Chris Miller, New York Times bestselling author of Chip War

‘A masterpiece of investigative journalism, replete with revelations. Every iPhone owner will want to read this book, but no Apple employee will risk being seen with it. McGee shows how China played the long game, convincing Apple to invest on an unprecedented scale and, inadvertently, help build its grand authoritarian project. This book is a warning for anyone eager to do business in hostile countries.’ — Geoffrey Cain, author of Samsung Rising and The Perfect Police State, and a former sanctions investigator for the US Congress

‘There is little doubt that Big Tech companies – like the world’s richest and most influential one, Apple – wield as much power as many nation states. But what’s less well known is how these companies are themselves manipulated by the Chinese state for its own economic and political ends. In this hugely important new book, Patrick McGee shows us how Apple’s quest for wealth and power in China may in the end be the undoing both of the company and of America’s quest for technology supremacy’ — Rana Foroohar, Financial Times Global Business Columnist, CNN Global Economic Analyst, and author of Makers and TakersThe Rise of Finance and the Fall of American Business

‘A tour-de-force account of how the world’s most influential company empowered the inexorable rise of the regime that now shapes its – and our – future. Paced like a thriller and spanning the years from before Steve Jobs’s fateful decision to outsource production to more recent times which shine a fresh spotlight on Tim Cook’s careful wooing of Donald Trump, Apple in China captures every twist and turn of the tech giant’s off-kilter and decidedly off-script relationship with the authoritarian state. What will surprise many is how China ensnared a corporate titan by matching and then surpassing its knack for ruthless efficiency and global dominance’ — Megan Murphy, former Editor in Chief of Bloomberg BusinessWeek

‘A masterful and deeply reported portrayal of how Apple gained China and lost its soul’ — Isaac Stone Fish, author of America Second and CEO of Strategy Risks 

Patrick McGee has been a journalist with the Financial Times since 2013, reporting from Hong Kong, Germany, and California. He led the FT’s Apple coverage from 2019 to 2023 and won a San Francisco Press Club Award for his deep dive into Apple’s HR problems. Previously, he was a bond reporter at The Wall Street Journal in New York. He has a Master’s in Global Diplomacy from SOAS, University of London, and a degree in Religious Studies from the University of Toronto. He resides in the Bay Area with his wife and two daughters. 

6 June 2025

*TOI Bookmark is a weekly podcast on literature and publishing. TOI is an acronym for the Times of India (TOI) which is the world’s largest newspaper and India’s No. 1 digital news platform with over 3 billion page views per month. The TOI website is one of the most visited news sites in the world with 200 million unique monthly visitors and about 1.6 billion monthly page views. TOI is the world’s largest English newspaper with a daily circulation of more than 4 million copies, across many editions, and is read daily by approximately 13.5 million readers. The podcasts are promoted across all TOI platforms. I have recorded more than 142+ sessions with Jnanpith, Padma Bhushan, and Padma Shree awardees, International Booker Prize winners, Booker Prize winners, Women’s Prize for Fiction, Nobel Laureates, Pulitzer Prize, Stella Prize, AutHer Awards, Erasmus Prize, BAFTA etc. Sometimes the podcast interviews are carried across all editions of the print paper with a QR code embedded in it.

Some of the authors who have been interviewed are: Banu Mushtaq, Deepa Bhashti, Samantha Harvey, Jenny Erpenbeck, Michael Hoffman, Paul Murray, V. V. Ganeshananthan, Hisham Matar, Anita Desai, Amitava Kumar, Hari Kunzro, Venki Ramakishnan, Siddhartha Deb, Elaine Feeney, Manjula Padmanabhan, NYRB Classics editor and founder Edwin Frank, Jonathan Escoffery, Joya Chatterji, Arati Kumar-Rao, Paul Lynch, Dr Kathryn Mannix, Cat Bohannon, Sebastian Barry, Shabnam Minwalla, Paul Harding, Ayobami Adebayo, Pradeep Sebastian, G N Devy, Angela Saini, Manav Kaul, Amitav Ghosh, Damodar Mauzo, Boria Majumdar, Geetanjali Mishra, William Dalrymple, Abdulrazak Gurnah, Dr Rachel Clark, Charlotte Wood, Catherine Chidgey, Andrew Miller, Sam Dalrymple, and Annie Ernaux.  

Book Post 25: 20 January – 2 February 2019

Every Monday I post some of the books I have received in the previous week. This post will be in addition to my regular blog posts and newsletter. Today’s Book Post 25 is after a gap of two weeks as January is an exceedingly busy month with the Jaipur Literature Festival, Jaipur BookMark and related events.

In today’s Book Post 25 included are some of the titles I received in the past few weeks as well as bought at the literature festival and are worth mentioning.

4 February 2019 

“Indira Gandhi” by Jairam Ramesh

The Hindi translation of Jairam Ramesh’s book on “Indira Gandhi” has been released by OUP today. It has been translated by Anchit Pandey and published under the hugely successful  ILPP (Indian Languages Publishing Programme) launched by Sugata Ghosh, Director, Global Academic Publishing. The book was first commissioned in  English by Dharini Bhaskar for Simon & Schuster India. 

Of books tackling medical science

Of late there have been a deluge of books making exploring medical science accessible to the lay reader too. This recognition of making technical knowledge available to the public in manageable morsels is a remarkable feat.

Maylis de Kerangal’s  Mend the Living is a novel about a young man who goes into an irreversible coma after a car accident. His organs, including the heart, are to be harvested. Mend the Living is primarily about the heart being transplanted. It is a haunting book for sharing different perspectives of all those affected by the death of Simon Limbeau. It is not only his immediate family — his parents, younger sister and girlfriend, but also the medical personnel responsible for Simon and the patients who would be receiving his organs. It is an extraordinarily mesmerising story, almost poetic in its narration, which has been translated fluidly from French into English by Jessica Moore. Here is a fabulous interview of the author by the translator published in Bomb magazine who insists “I have a strong conviction: I consider the translator as a writer, an author. I always have the feeling of being a translator myself, translating French into another language, which is the French of my books. All this nomadism of texts, the movement from one language to another, I find it so stimulating and rich. I don’t want to say at all that books’ themes, subjects, and stories don’t interest me, but for me what comes first is how a book provokes an experience of the world via language. So all these foreign languages remind me of the fact that I feel like a translator myself, and that translators, in a way, are the authors of these books.” Mend the Living, a work of fiction, won the Wellcome Book Prize 2017 — a surprising choice given that most often it is awarded to non-fiction.

Poorna Bell’s memoir Chase the Rainbow  is a tribute to her husband who committed suicide. He was a journalist who was able to mask effectively his acute depression and heroin addiction from everyone including his bride! It was only some years after her wedding did Poorna discover the truth by which time they had not only lost their home but were deep in debt. Mental health issues plague many but it is rarely discussed openly for the social stigma attached to it. Slowly there is a perceptible shift in this discourse too as more and more people are sharing their experiences of grappling with mental health issues or with their loved ones. This is critical since the caregivers too need support. It always helps to share information and challenging moments with caregivers in a similar situation without being judged — something those on the outside inevitably do.

Another fashionable trend in narrative non-fiction is to write histories of a significant medical occurrence. In this case Speaking Tiger Books has published the doctors-cum-writers team Kalpish Ratna’s competently told The Secret Life of Zika Virus . 


Bloomsbury has published a former consumption patient and scientist Kathryn Loughreed’s packed-with-information account Catching Breath: The Making and Unmaking of Tuberculosis  

Many, many more have been published. Many are readable. Many are not. It is a fine balancing act between an overdose of specialist information and storytelling. The fact is ever since access to information using digital tools became so accessible there been a noticeable explosion of science-based texts in publishing worldwide and it is not a bad thing at all!

An article worth reading is by Dr Siddhartha Mukherjee in NYT “The Rules of the Doctor’s Heart“, published on 24 October 2017. It is about his experience as a senior resident at a hospital in Boston in the Cardiac Care Unit, a quasi I.C.U. where some of the most acutely ill patients were hospitalized. One of his patients was a fifty-two-year-old doctor and scientist who had been admitted to await a heart transplant. It is an incredible essay!

Maylis de Kerangal  Mend the Living ( Translated by Jessica Moore) Maclehose Press, 2017. Distributed by Hachette India 

Poorna Bell Chase the Rainbow Simon and Schuster India 

Kalpish Ratna The Secret Life of Zika Virus Speaking Tiger Books 

Kathryn Loughreed Catching Breath: The Making and Unmaking of Tuberculosis Bloomsbury 

6 Oct 2017 , updated on 30 Oct 2017 

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