The National Book Trust, India is promoting the New Delhi World Book Fair 2023 on social media in multiple languages. This is the first time in three years that it is being held in person. Dates: 25 Feb – 5 March 2023 Venue: Pragati Maidan 24 Feb 2023
I recently contributed to How to Get Published in Indiaedited by Meghna Pant. The first half is a detailed handbook by Meghna Pant on how to get published but the second half includes essays by Jeffrey Archer, Twinkle Khanna, Ashwin Sanghi, Namita Gokhale, Arunava Sinha, Ravi Subramanian et al.
Here is the essay I wrote:
AS LONG as I can recall I have wanted to be a publisher. My first ‘publication’ was a short story in a newspaper when I was a child. Over the years I published book reviews and articles on the publishing industry, such as on the Nai Sarak book market in the heart of old Delhi. These articles were print editions. Back then, owning a computer at home was still a rarity.
In the 1990s, I guest-edited special issues of The Book Review on children’s and young adult literature at a time when this genre was not even considered a category worth taking note of. Putting together an issue meant using the landline phone preferably during office hours to call publishers/reviewers, or posting letters by snail mail to publishers within India and abroad, hoping some books would arrive in due course. For instance, the first Harry Potter novel came to me via a friend in Chicago who wrote, “Read this. It’s a book about a wizard that is selling very well.” The next couple of volumes were impossible to get, for at least a few months in India. By the fifth volume, Bloomsbury UK sent me a review copy before the release date, for it was not yet available in India. For the seventh volume a simultaneous release had been organised worldwide. I got my copy the same day from Penguin India, as it was released by Bloomsbury in London (at the time Bloomsbury was still being represented by Penguin India). Publication of this series transformed how the children’s literature market was viewed worldwide.
To add variety to these special issues of The Book Review I commissioned stories, translations from Indian regional languages (mostly short stories for children), solicited poems, and received lovely ones such as an original poem by Ruskin Bond. All contributions were written in longhand and sent by snail mail, which I would then transfer on to my mother’s 486 computer using Word Perfect software. These articles were printed on a dot matrix printer, backups were made on floppies, and then sent for production. Soon rumours began of a bunch of bright Stanford students who were launching Google. No one was clear what it meant. Meanwhile, the Indian government launched dial-up Internet (mostly unreliable connectivity); nevertheless, we subscribed, although there were few people to send emails to!
The Daryaganj Sunday Bazaar where second-hand books were sold was the place to get treasures and international editions. This was unlike today, where there’s instant gratification via online retail platforms, such as Amazon and Flipkart, fulfilled usually by local offices of multi-national publishing firms. Before 2000, and the digital boom, most of these did not exist as independent firms in India. Apart from Oxford University Press, some publishers had a presence in India via partnerships: TATA McGraw Hill, HarperCollins with Rupa, and Penguin India with Anand Bazaar Patrika.
From the 1980s, independent presses began to be established like Kali for Women, Tulika and KATHA. 1990s onwards, especially in the noughts, many more appeared— Leftword Books, Three Essays, TARA Books, A&A Trust, Karadi Tales, Navayana, Duckbill Books, Yoda Press, Women Unlimited, Zubaan etc. All this while, publishing houses established by families at the time of Independence or a little before, like Rajpal & Sons, Rajkamal Prakashan, Vani Prakashan etc continued to do their good work in Hindi publishing. Government organisations like the National Book Trust (NBT) and the Sahitya Akademi were doing sterling work in making literature available from other regional languages, while encouraging children’s literature. The NBT organised the bi-annual world book fair (WBF) in Delhi every January. The prominent visibility in the international English language markets of regional language writers, such as Tamil writers Perumal Murugan and Salma (published by Kalachuvadu), so evident today, was a rare phenomenon back then.
In 2000, I wrote the first book market report of India for Publisher’s Association UK. Since little data existed then, estimating values and size was challenging. So, I created the report based on innumerable conversations with industry veterans and some confidential documents. For years thereafter data from the report was being quoted, as little information on this growing market existed. (Now, of course, with Nielsen Book Scan mapping Indian publishing regularly, we know exact figures, such as: the industry is worth approximately $6 billion.) I was also relatively ‘new’ to publishing having recently joined feminist publisher Urvashi Butalia’s Zubaan. It was an exciting time to be in publishing. Email had arrived. Internet connectivity had sped up processes of communication and production. It was possible to reach out to readers and new markets with regular e-newsletters. Yet, print formats still ruled.
By now multinational publishing houses such as Penguin Random House India, Scholastic India, Pan Macmillan, HarperCollins India, Hachette India, Simon & Schuster India had opened offices in India. These included academic firms like Wiley, Taylor & Francis, Springer, and Pearson too. E-books took a little longer to arrive but they did. Increasingly digital bundles of journal subscriptions began to be sold to institutions by academic publishers, with digital formats favoured over print editions.
Today, easy access to the Internet has exploded the ways of publishing. The Indian publishing industry is thriving with self-publishing estimated to be approximately 35% of all business. Genres such as translations, women’s writing and children’s literature, that were barely considered earlier, are now strong focus areas for publishers. Regional languages are vibrant markets and cross-pollination of translations is actively encouraged. Literary festivals and book launches are thriving. Literary agents have become staple features of the landscape. Book fairs in schools are regular features of school calendars. Titles released worldwide are simultaneously available in India. Online opportunities have made books available in 2 and 3-tier towns of India, which lack physical bookstores. These conveniences are helping bolster readership and fostering a core book market. Now the World Book Fair is held annually and has morphed into a trade fair, frequented by international delegations, with many constructive business transactions happening on the sidelines. In February 2018 the International Publishers Association Congress was held in India after a gap of 25 years! No wonder India is considered the third largest English language book market of the world! With many regional language markets, India consists of diverse markets within a market. It is set to grow. This hasn’t gone unnoticed. In 2017, Livres Canada Books commissioned me to write a report on the Indian book market and the opportunities available for Canadian publishers. This is despite the fact that countries like Canada, whose literature consists mostly of books from France and New York, are typically least interested in other markets.
As an independent publishing consultant I often write on literature and the business of publishing on my blog … an opportunity that was unthinkable before the Internet boom. At the time of writing the visitor counter on my blog had crossed 5.5 million. The future of publishing is exciting particularly with neural computing transforming the translation landscape and making literature from different cultures rapidly available. Artificial Intelligence (AI) is being experimented with to create short stories. Technological advancements such as print-on-demand are reducing warehousing costs, augmented reality is adding a magical element to traditional forms of storytelling, smartphones with processing chips of 8GB RAM and storage capacities of 256GB seamlessly synchronised with emails and online cloud storage are adding to the heady mix of publishing. Content consumption is happening on electronic devices AND print. E-readers like Kindle are a new form of mechanised process, which are democratizing the publishing process in a manner seen first with Gutenberg and hand presses, and later with the Industrial Revolution and its steam operated printing presses.
The future of publishing is crazily unpredictable and incredibly exciting!
I interviewed the French Ambassador to India, Alexandre Ziegler, at the Jaipur Literature Festival 2019. The interview has been published in the online news portal Scroll. The text of the interview has been c&p below while the original url is here.
Alexandre Ziegler, the French Ambassador to India, was at the Jaipur Literature Festival this year to announce the winner of the 2019 Romain Rolland Book Prize. Recognising the best translation of a French title into any Indian language, including English, the Indo-French jury takes into account the quality of the translation and the publication itself while selecting the winner.
The award comes with an invitation to the Paris Book Fair 2019 in March for the publisher of the work and an invitation for the translator to attend a one-month residency in France.
This year, the longlist included essays as well as fiction and a very strong contribution from Indian languages apart from English, with four translations into Malayalam, two into Hindi, and one each into Tamil and Bengali. The winning title was The Life of an Unknown Man by Andrei Makine, published in France by Le Seuil, in India by Kalachuvadu, translated into Tamil by SR Kichenamourty.
The Romain Rolland Book Prize is just one of the actions of the French Institute in India to support translations of French books in India. It runs the Tagore Publication Assistance Programme and also launched a special training programme for translators this year. The first step was a one-day translation workshop focused on Indian regional languages, which took place on January 22 at the Centre for French and Francophone Studies, Jawaharlal Nehru University, and brought together more than 60 participants from various universities in Delhi. Ros Schwartz, the acclaimed translator, conducted the workshop. The long-term translation programme is part of the roadmap leading up to, on the one hand, the Paris Book Fair 2020, where India will be the focus country, and on the other, the New Delhi Book Fair 2022, where France will be the guest of honour.
Ziegler, who has been the Ambassador of France to India since 2016, spoke at the Jaipur Literature Festival about these initiatives. Edited excerpts:
Why was the Romain Rolland Prize instituted and what is its main focus? Does France have similar prizes in other countries too? The Romain Rolland Book Prize is a translation prize that aims to support publishers and translators involved in the translation of French titles into Indian languages. The purpose is to find the best book and to be able to negotiate for it on best possible terms while also promoting texts in translation. My feeling is that we speak about strategic and economic partnerships, of which both are growing well but we still have to invest more in culture.
In this age of machine translations, we often forget the human touch of a translator is critical. Translators are at the very core of the relationship between books and the world. What we have realised through our interventions is that it is not just texts in English and Hindi but we got very good texts from other languages like Bengali, Marathi, Tamil and Malayalam, too. It makes one realise that languages are very crucial to reaching out to other cultures, not necessarily in entire diversity of language. This is very reassuring for us.
The second Romain Rolland Book Prize is being awarded because of the quality of text. Creating the prize happened organically through the ongoing Tagore programme to recognise translations. We wanted to reinforce the initiative. As a result we are also co-organising a translations workshop with the Jawaharlal Nehru University. The first one happened in January with acclaimed translator Ros Schwartz.
France has an active book trade, bookstores and book fairs. How receptive are the French to literature from India? Recently you released Over & Underground, a joint production between French and Indian writers and illustrators. How successful are such literary experiments? Does the cross-pollination of such cultural experiences help foster bilateral relationships, not necessarily confined to the literary domain? Translation of the work of Indian authors in France has experienced several waves. Today there is a renewed interest among the French public for Indian authors. The dynamism of Indian publishing, its diversity and India’s international outreach have created a new curiosity for India and its authors and thinkers. The example of Over & Underground shows the combination of creativity between Indian and French authors, poets and illustrators. These co-publications need to be further encouraged and that is what we are working on.
Cross pollination of cultural experiences is exactly what we strive for to strengthen the ties between India and France. Books and other expressions of cultural diplomacy are a significant part of fostering bilateral relations.
What is the size of the French book market ? What are its characteristic features such as which genre sells the most, are print books preferred to ebooks, what is its growth rate etc? Is digital publishing making inroads with French readers? The French publishing market is worth 4 billion euros, 300 million of which is in e-books. Overall, the French reader prefers printed books but there is a real growth in e-books. For consumer books, it represents only 3% of the market but for the B2B and books on law or medicine, this market reaches 9% with an annual growth of 10%. The e-book is also directly linked to the presence or absence of bookstores. E-books sell better where bookstores are not available.
The time of traditional reading has decreased but a recent survey conducted in November 2018 shows that 69% of the French population is connected: they read online but not necessarily literature! Each day, the French spend an average of 33 minutes on a computer and 52 minutes on a mobile phone. Reading is therefore omnipresent on other platforms but basically there is an attachment to the printed book in France: an average 5000 copies are printed but real successes vary between 200,000 and 300,000 copies. This is the case of [Michel] Houellebecq’s latest book, which will reach 400,000 copies. The trend is also to publish more titles each year. The number of prints is hence lower today than it was ten years ago.
France is known for its robust independent booksellers. Globally independent bookstores are finding it difficult to thrive but not necessarily in France. It is a remarkable success story. Do you have any interesting case study/report to share about how these independent bookstores have managed to continue? There are about 1,000 independent bookstores in France. All those located in city centres are working well with an annual growth rate of 0.8%. This is a stable figure. Since 1981, the single price of the book has also allowed these bookstores to diversify. 37 countries, including 11 European countries, are currently applying the single price on books.
Recently the French Book Office (FBO) participated in the New Delhi World Book Fair (NDWBF). What was the response from the locals to your participation? Did the FBO gain significant learnings from its presence at the fair? The French Institute in India invited four publishers of children’s literature and social sciences, and organised four professional panels. The exchanges between Indian and French publishers were very constructive but the NDWBF is not the ideal place for professional meetings. On the other hand, the invitation of a French author whose work has been translated in India and invited for a dialogue with an Indian author would allow exchanges with a wider audience. But our four publishers were very satisfied with their discovery of the Indian market and the prospects for collaboration in social sciences and children’s literature.
In 2003 I attended the Salon de livre Jeunesse at the invitation of the French government. It was extraordinary to see the throngs of children attending the book fair and buying books. I would be curious to know if the children’s book fair continues to be as popular. If so what are the kinds of books for children and young adults that are trending in France? Would you consider collaborating on projects for children’s and young adult literature with Indian publishers? The Salon du livre et de la presse jeunesse in Montreuil attracts a large number of visitors each year. In 2018, for the 34th edition, there were no less than 179,000 visitors in 6 days, 4,000 more than in 2017. So I think we can say that children’s publishing is a booming sector in France. The dynamism of publishers and all those involved in books and reading contributes greatly to this success. Access to the fair was free for a good number of visitors and it is a real desire for cultural democratisation. As well as the multitude of actions that take place throughout the country and throughout the year around reading: meetings, workshops, debates, readings, competitions, prizes, etc.
Children’s literature in France is a market that knows how to renew itself, to question itself and, finally, to innovate. Thus, the early childhood segment develops real nuggets with sounds and materials to touch. The album is full of creativity with an incredible diversity of illustrators. The documentary is now close to coffee-table books by offering books that appeal to adults and children alike, whose aesthetics are so neat that it gives one pleasure to open and read them. As for fiction, from its first readings to “young adult” literature, publishers are increasingly perfecting their skills by offering books of high quality, covering all the themes that may interest young readers.
Would you consider instituting a prize similar to the Romain Rolland Book Prize for children’s literature as well? We are in fact planning to consider children’s books as potential winners of the Romain Rolland Prize. This will be discussed in Jaipur with the jury members.
How well are translations of world literature received in France? How have you fostered and continue to manage a cross-pollination of literary traditions in France and India? The French market is also influenced by Dan Brown and other Anglo-Saxon authors. But the phenomena of great success such as Elena Ferrante (Italian) or Arundhati Roy also shows that the French readership is open to world literature beyond Anglo-Saxons. This is why we believe that Indian authors have their rightful place in the French market.
Do you have any details that may be shared publicly of a road map planned for the 2020 Paris Book Fair where India is the guest of honour? What are the significant features of such an extraordinary event? We are hoping to select many writers including children’s and young adult writers, across genres, as well as initiating new translations. We do not want only established writers to be invited to the festival. We would prefer to have a range of outreach programmes too. For instance, conferences, debates, collaborations with libraries, bookstores, universities etc.
What are the events planned at the 2020 Paris Book Fair? Anything exciting that the Indian publishers and readers should be aware of? The Syndicat National de l’Edition and the National Book Trust have just signed the partnership agreement on 22 January 2019 for Livre Paris 2020. This book fair is a meeting place for the French public and Indian authors. We would like to organise panel discussions between French and Indian authors. For example we could have our two Nobel Prize winners in Economics enter into a dialogue. We also wish to encourage translation of Indian authors who have not yet been translated into French in order to introduce the French public to new young authors from all over the Indian Union. We also hope that this meeting will foster professional exchanges between Indian and French publishers. Several steps are planned. Pre-meetings in March 2019, a breakfast networking at Frankfurt between French and Indian publishers; invitation of French publishers to Jaipur 2020 and a professional training session on publishing that we would like to organise in India at the beginning of 2020. Not to mention the translation training programme that we recently launched with Jawaharlal Nehru University.
Ever since the World Book Fair moved to January instead of the second week of February there has been a tremendous growth in the number of visitors. Year-on-year there are long queues of people waiting patiently to enter the enter the fair grounds at Pragati Maidan. This year the fair was held in only a small area of the exhibition grounds as much of Pragati Maidan has been demolished. It will be a few years before the new buildings are built. Meanwhile the publishers were placed in some halls and tents. The visitors to the fair walked alongside workers in hard hats and enormous Caterpillar diggers shovelling earth to create mountains taller than the exhibition halls. There were potholes in the roads and a general mess everywhere. Yet it did not seem to dampen anyone’s enthusiasm to buy books. As in previous years there were buyers trailing suitcases on wheels to pack in the books they would buy. In fact a senior publisher I met during the fair said that the shift to January has been a boon for them as their sales grow better and better with every year.
The World Book Fair is organised by the National Book Trust. It began in the early 1970s when it was a bi-annual affair before being made an annual feature. It began with the intention of making books accessible and popularising reading. Over the years it has slowly acquired some characteristics of a trade fair with its specific B2B meetings, a Rights Table, panel discussions, an increasing number of international visitors etc. This year the guest of honour was the European Union. The business collaborations that happen unexpectedly at the fair are incredible. Such as this of third-generation publisher Raphael Israel. An Indian Jew who met his Palestinian clients at the fair couple of years. It is now one of the happiest business relationships!
Yet at the heart of it the book fair remains a B2C fair with visitors coming from around the country to buy books. In India there are bookshops but not enough to cater to the vast multi-lingual population. The presence of online retailers over the past few years has helped foster the reading habit among many especially in tier-2 and tier-3 towns. This was a sentiment expressed by many publishers participating in the fair. This time there were definitely larger number of customers many of whom were browsing through the shelves to discover more for themselves. While browsing online is convenient and helpful, algorithm driven searches do not necessarily help in discovering a variety of books for the readers. This is where the display cases at fairs and bookshops help tremendously.
There were visitors of all ages and even people using walking sticks or in wheel chairs braving the potholes and dust swirling around. It did help greatly that the winter break of schools had been extended due to the excessive chill. So families came to spend their day at the book fair, browsing, buying and having a picnic. Surprisingly the crowds came even during the designated business hours so that by the afternoon it was impossible to walk through the crush of people. Over the weekends the crowds were incredible. Publishers of children’s and young adult literature were delighted with the response. Sales were unprecedented for many whereas others managed to break even. Comments such as this were often overheard: Child telling parent “Don’t say you will buy the book online. Buy it now!” Sales of the trade and academic publishers were brisk as well but some reported poorer sales than last year citing the poor location as the major reason for lack of visitors. The Hindi publishers were satisfied with the response with some saying that the usual growth of sales of 15-20% which is commensurate with the growth of their publishing y-o-y was evident. Interestingly enough this year there was a significant presence of self-publishers. Sadly though this year there was a very low turnout of Indian regional language publishers. Curiously enough the stalls of the few who participated such as the Bengali, Marathi and Urdu publishers, their signboards were written in Hindi!
This was the first time that audio books made their presence felt. For example, the Swedish firm Storytel is partnering with publishers in Hindi, English and Marathi. An audio tower had been placed in the stall of Hindi publishers, Rajkamal Prakashan, where 60 audio books could be sampled. Apart from this there was evidence of newcomers who had put up stalls showcasing their storytelling websites/apps/storycards that had a digital audio version too. These were individual efforts. It was also rumoured that other bigger players could be expected to make an entrance into the Indian publishing ecosystem. Perhaps they will announce their presence at the next world book fair, January 2019?
Undoubtedly the local book market is growing as there are still many first generation buyers of books in India. Despite the vast variety of books on display it was the backlist of most publishers which was moving rapidly. Pan Macmillan India for instance had a corner dedicated to their Macmillan Classics that were very popular. Interestingly the branded authors such as Enid Blyton, Bear Grylls and J. K. Rowling had entire shelves dedicated to their works. At a time when most authors are jostling for space to be seen and heard, these generous displays by publishers for a single author were a testimony to the significance and influence they wield with readers. Obviously the long tail of backlists are good business. Repro is collaborating with Ingram to offer Print On Demand ( POD) services. These work well for those with significant backlists that need to be kept alive for customers but to avoid excessive warehousing costs and tying up cash in stock, it is best to offer POD services to customers. The demand for a backlist title of a specific publishing house is fulfilled by vendors who use the marketplaces offered by online retailers. The cost of the title purchased is higher than if it had been part of a print run but this arrangement works favourably for everyone concerned.
While browsing through the bookshelves it was not uncommon to notice readers either standing absorbed in reading or sitting peacefully crosslegged on the floor reading through the books they had shortlisted. What was remarkable was how serenely they sat despite the crowds milling around them. If there were displays on tables as at the DK India stall and the regional language stalls, people were standing and reading calmly.
Happily a large number of younger customers thronged the fair and buying. Even though some publishers said that few people haggled for discounts the crowds at the secondhand and remaindered stalls had to be seen. There was such a melee. Books were being sold for as little as 3 for Rs 100! While publishers were not amused at the presence of these remaindered stalls doing brisk business, customers were delighted that for a small amount of money they could buy a pile of books.
All said and done it was a satisfying book fair. Hats off to the National Book Trust team for running it so smoothly and efficiently every year!
(The following article was commissioned in 2015 by Sarah Odedina for the Read Quarterly. With her permission I am posting it here. On 15 August 2017 India celebrates it’s seventieth anniversary of independence from the British. )
15 August 1947 India won its independence from the British. It had been a long freedom struggle. Mohandas Karamchand Gandhi, “Father of the Nation”, is recognised as one of its leaders especially with his non-violent method of protest. His birthday, 2 October, is a national holiday. When the British decided to leave the subcontinent they did so after partitioning it into two nations—India and Pakistan.
The uprising of 1857 was influential in instilling in the Indians “a rudimentary sense of national unity” that when a genuine Indian freedom movement began within a few decades later it inspired the leaders with the hope that their British masters could be defeated. Significant highlights were the Partition of Bengal, new words such as Swaraj ( “self-rule”), Swadeshi (self-reliance) and Boycott ( of all foreign goods and products), Satyagraha, Jallianwala Bagh ( massacre of peaceful protestors by General Dyer in Amritsar), Chauri Chaura ( burning of a police station, killing 22 policemen on duty), rise of communalism with “parties based on religion like the Muslim League, the Hindu Mahasabha and the Rashtriya Swayam Sevak Sangh …these parties only cared for their own communities, it was to their advantage if they could divide the country around religion.”The Dandi March or the salt satyagraha, the Civil Disobedience Movement, Quit India Movement, and Independence.
It is now nearly 70 years since Independence, three generations removed from the momentous events. The freedom struggle still exists in living memory as it is not too far back in time. Yet for children, history is a mish-mash in their minds — the Harappan civilisation, the Mughals, Mauryan Empire and British India/freedom struggle are a blur. This is where literature plays a crucial role in offering perspectives.
Globally children’s literature is understood to include fiction and non-fiction, a category distinct from literature used as textbooks and supplementary readers in schools. In India these fine lines are blurred. For the toddlers and primary school students there is variety of material available – fiction, folktales, mythology, non-fiction. As the pressure of school curriculum increases on students the focus shifts from reading for pleasure to textbooks. Till recently this attitude was deeply ingrained in society. Now the slow shift to reading for pleasure is perceptible. It is a coalescing of multiple factors –an increase in income of parents allowing disposable income available for purchase of books, a rise in publishing and retailing for children, establishment of specialist bookshops, increase in direct marketing efforts by publishers like book fairs and book clubs in schools and growth in popularity of children’s literature festivals like Bookaroo has made the category of children and young adult book publishing the fastest growing and lucrative category in India. (It also helps when the target audience/market of less than 25 year olds constitutes 40% of the 1.3 billion Indians.)
Children’s literature with the theme of independence is found in school material and trade lists. In the 40s (actually from 30s onward if not earlier) the best children’s literature came out in Bal Sakha – a Hindi Magazine brought out by Bengalis settled in Allahabad, Uttar Pradesh. Some of the best writers, including Premchand, were first published here. This magazine dealt with the issue of independence, presenting it to children in what still seems a fairly contemporary way. In 1957 two publishing houses were established – National Book Trust ( NBT) and Children’s Book Trust ( CBT). According to Navin Menon, editor, CBT, every year in August Children’s World “publish[es] content related to Independence either written by children or stories/ articles contributed by adults.” Amar Chitra Katha (ACK), specialise in comics, usually the first introduction to children on folktales, Indian mythology and stories about the freedom struggle published its first title on freedom struggle, Rani of Jhansi on 1 Feb 1974, around the 25th anniversary of Independence. Historical accounts by writer and niece of India’s first prime minister, Jawaharlal Nehru, Nayantara Sahgal’s The Story of India’s Freedom Movement (1970) continues to be in print. As she told me in an email, “The freedom movement is part of our modern history. Obviously it is important for young people to know their country’s history.”
Writing for children about the independence movement began to pick up pace in the early 1980s when CBT published writers like Nilima Sinha’s Adventure before Midnight. In 1984 after the assassination of the prime minister, Delhi saw terrible communal clashes. It led to writers like Urvashi Butalia, Ritu Menon and Amitav Ghosh drawing parallels between their experiences with that of Partition. In the 1990s preparations for the fiftieth anniversary celebrations of Indian independence began. To commemorate it there were a deluge of books. For instance, Shashi Deshpande’s novel The Narayanpur Incident and Macmillan published The First Patriots (series editor, Mini Krishnan) consisting of short illustrated biographies. Biographies, bordering on hagiographies, are the most popular genre for introducing children to this period in history. These books sell extremely well since it supplements school textbooks. Scholastic India with its Great Lives, Puffin India with Puffin Lives and Hachette India with What they did, What they Said?series have profiled freedom fighters registering steady sales too. Gandhi is a popular subject of biographies. From picture books ( A Man Called Bapu and We call her Ba on his wife, Kasturba), standard biographical accounts, profusely illustrated with photographs like DK India’s Eyewitness Gandhiand graphic novels likeGandhi: My Life is my message ( Gandhi – Mera Jeevan Hi Mera Sandesh).  An unusual book is Everyone’s Gandhi by Subir Shukla which looked at Gandhi from children’s point of view. It asked provocative questions. It was syndicated in some 75 newspapers (English and regional languages) and the author used to get 500 postcards every week from children across the country, proving that it is possible to approach independence in a manner that generates serious response. Paro Anand, writer and founder, Literature in Action says “I loved this book because it brought me closer to Gandhi. It took the capital letter out of it because made me see him like a human being who I could be not a saint or god who I could never aspire to be. I have used the book often with kids urging them to be a Gandhi for 5 minutes every day, in a single act of kindness or a single act of care. To me empathy is a very important component of kid lit.”
Now there are a variety of books available in terms of writing styles and formats. For instance late Justice Leila Seth’s fabulous book on the Preamble of the Indian Constitution – We, The Children of India; graded readers with pictures like Bharati Jagannathan’s movingly told One Day in August, Nina Sabnani’s heart-warming animation film (later book) based on a true story Mukund and Riaz and Samina Mishra’s Hina in the Old City — all focused on Partition and Ruby Hembrom’s award-winning picture book Disaibon Hul on the Santhal Rebellion of 1855. Young adult fiction inevitably has the story of one person caught up in the dynamics of the movement. So the author tries to take a micro level view and build upon that. For instance, Chitra Bannerjee Divakurni’s Neela: A Victory Song, Jamila Gavin’s Surya trilogy — The Wheel of Surya (1992), The Eye of the Horse(1994) and The Track of the Wind(1997), Irfan Master’s A Beautiful Lie, Siddharth Sharma’s award-winning debut novel The Grasshopper’s Run which focuses on the Kohima war and Mathangi Subramanian’s Dear Mrs. Naidu about a young girl who corresponds with Sarojini Naidu through her diary. Forthcoming is the retelling in English of Khwaja Ahmad Abbas’s Bharat Mata ke Paanch Roop ( Urdu) by his niece Syeeda Hameed. Award winning historian-turned-writer, Subhadra Sen Gupta has written a clutch of biographies, historical fiction, picture books and nonfiction titles with the freedom struggle as the literary backdrop. Roshen Dalal has published India at 70 ( 2017) chronicling the seven decades since Independence.
Some other examples of literature are listed by writer Deepa Agarwal, “Subhadra Kumari Chauhan’s popular poem Jhansi ki Rani and Makhanlal Chaturvedi’s Pushp ki Abhilasha. Outstanding historical novels on patriotic themes were written by Manhar Chauhan, like Lucknow kiLoot (The looting of Lucknow) and Bihar ke Bahadur (Brave men of Bihar) both published by National Publishing Company in 1978. His series of sixteen novels about British rule Angrez Aaye aur Gaye (The British came and went) is a monumental work with each book standing alone and yet connected with the others. In Urdu Allama Iqbal’s collection Hindustani Bacchon ke Qaumi Geet and Zakir Hussain’s Abbu Khan ki Bakri are on the theme of freedom. Pandit Brij Narain Chakbast’s patriotic poems, Hamara Watan dil se Pyara, Watan Ko HumWatan Humo Mubarak, from the collection Subhe Watan were meant for children. In Marathi V.H. Hadap wrote patriotic stories ranging from historical to modern times; his SattavanachiSatyakatha is about the heroes of the 1857 revolution like Mangal Pande, Tatya Tope and Rani Laxmibai. In fact the centenary … was celebrated in 1957 with many books for children about the people who participated. Vasant Varkhedkar’s SattavanchaSenani is a novel on the life of Tatya Tope.” In Telugu Komuram Bheem: A children’s Novel on a Tribal Hero by Bhupal is about the tribal rebel from Telengana, published by Vennela Prachuranalu (Telugu). CBT also has a book on Gunda Dhar/ Bhumkal revolt of the Bastar tribal area.
Apart from written literature in India oral histories play a very important role too. Target, a popular children’s magazine, started a comic strip in the mid-eighties called “Freedom’s Children”, where a freedom fighter was profiled based upon extensive interviews. Prominent writers and illustrators collaborated for this project. At the end of each strip a photograph of the actual person was published. Now some schools organise interactions between grandparents with students to recount their memories of independence movement. Many times it is discovered that the children are unaware of the trauma the older generation experienced as if the elders want to protect the younger generation from the horrors they witnessed.
Vatsala Kaul-Banerjee, Publisher, Children & Reference Books, Hachette India says, “General response to these books is quite good. Our children take their cues from USA/ UK, so they do not look at India too much. … I do not think there is enough experimentation in children’s writing to create fiction in this area, so far.” Tina Narang, publisher, Scholastic India adds “Since this is a period in our recent history for which a wealth of detail is available, relevant research material is easy to come by for authors who have written Independence-themed stories. But that I think is the biggest stumbling block. Most such stories tend to become stereotypical in their portrayal of that period and of independence as a valiant struggle by a group of noble and brave souls. There is little or no independent analysis of this struggle or attempt to question the motives, methods or outcomes (partition included).” Sudeshna Shome Ghosh, (then) Editorial Director, Red Turtle echoes this, “We do need to do more books that present a more diverse view of the independence movement and that talks about the role of women or tribals or gives other kinds of alternate views.” Radhika Menon, founder, Tulika Books agrees, “Now we would like to do something that includes the contemporary discourses on the freedom struggle. Something that reflects a more inclusive idea of the freedom struggle with all its complexities so that the reader is urged to think and question rather than be left with certainties about history in her/his mind which tend to be rigid. The challenge is of course to make such a book reader friendly for the pre-teen age group.” Ruby Hembrom, publisher, Adivaani is clear when she says, “If we were to do a book on this period, I wouldn’t feature the Indian Nationalists who have been done to death in textbooks first and have hijacked the ‘independence’ space. I would do Jaipal Singh Munda and his eclipsed role in the constituent Assembly for example.”
Writing about Indian independence and the freedom movement for children is a tricky area since it raises more questions than helps map it. There is an apparent shift in the styles of writing over the generations of writers. From the writer like their subject (usually evident in biographies) have a sense of pride at being an independent and self-reliant nation to contemporary writers whose fiction is based research for using history to comment upon the present politics and social status of marginalised groups. Disaibon Hul is ostensibly about the revolt as mentioned in the book, the introduction refers to “outsiders”, and the story is about the fight against the British. It concludes with “Almost 160 years have passed since the Hul. We are alive but still not the owners of our lives? What will it take for us to be really free?” The term “outsider” is left open-ended. Siddhartha Sharma says he wrote The Grasshopper Run because “I wanted to explain how the Assamese and Nagas got along earlier, unlike today. To contemporary Indians, I wanted to show what the people of the region are like, and how history turned out for us.”  Mathangi began writing Dear Mrs Naidu when working in government schools and angadwadis and discovered Sarojini Naidu whose letters she was reading. Mathani realised that Naidu was so human compared to the “demigods of independence” students learned about. She adds, “I think there is a lot of literature on the theme of independence that focuses on a couple of the male freedom fighters, and I’d like to see this change. History is such a powerful force: it shapes the way we think about ourselves, and the way we think about the possibilities for our futures. I want to see more histories of women freedom fighters, and freedom fighters who were not elite. I want to see more literature that helps children understands that heroes are just people with a lot of guts and passion, and that everyone has the capacity for greatness.”
I asked eminent historian Romila Thapar, “What are the events/perspectives and aspects of the freedom struggle that you would recommend are also included in the narratives of the freedom movement?” She replied via email, “You have posed a difficult question. My reaction would be that we need to acquaint children with situations that went into the making of what one may call a ‘wholesome’ society. Not the stories that encourage divisiveness and violence but stories that underline in subtle ways the values of a plural society that we once were. This is disappearing fast and it will be an uphill task to retrieve this as we shall have to do in future years. The goal of the national movement was such that communities came together for a cause and set aside what separated them. It is these moments that need to be remembered in the present times. Often they can be more easily seen in activities related to regional and local history. It may be worth doing a little investigation into how people in rural areas and small towns remember the recent past.”
This observation gains significant urgency when a Muslim man is lynched by a mob on the outskirts of Delhi for his food habits. Noted Hindi journalist Ravish Kumar’s who met a young man, Prashant, at the site says he showed no remorse at the death of Akhlaq, “Instead, he asked us that after the partition, when it had been decided that Hindus will stay here and Muslims will go to Pakistan, why did Gandhi and Nehru ask Muslims stay back in India?… These are the typical beliefs that keep the pot of communalism boiling.” Ravish says he lost the heated argument and could only wonder dismayed, “Who are those people who have left young men like Prashant to be misled by the purveyors of false histories?” Ironically this happened on 2 October, the birthday of Mahatma Gandhi, a man recognised worldwide for his belief in nonviolence.
 In A Children’s History of India Subhadra Sen Gupta refers to the events of 1857 and the widespread anger that ensued being an eye-opener for the British “who believed that they were ruling over a peaceful society reconciled to British rule”.
 Email correspondence with Subir Shukla, Principal Coordinator, IGNUS-erg and formerly associated with NBT. He wrote a few books at this time too.
 National Book Trust (NBT), India is a part of the Ministry of Human Resource Development, Government of India. It was established in 1957 and publishes in English, Hindi and some other Indian languages. It also organizes the annual World Book Fair, New Delhi to which publishers gravitate from around the world and country. NBT and CBT between them have published many books, many continue to be in demand such as The Story of Swarajya by Vishnu Prabhakar (Hindi), Jawaharlal Nehru by Tara Ali Baig, Stories From Bapu’s Life by Uma Shankar Joshi (Gujarati), Jallianwala Bagh by Bhisham Sahni (Hindi), Bapu by FC Fretus and How India Won Freedom by Krishna Chaitanya. Email from Rubin DCruz, Editor, NBT. He has also put together an invaluable annotated catalogue of select children’s books in India, Children’s Books 2014, published by National Centre for Children’s Literature, NBT.
 Children’s Book Trust ( CBT) established by cartoonist Shankar in 1957. Its objective is the promotion and production of well-written, well-illustrated and well-designed books for children at prices within the reach of the average Indian child. CBT publications include an illustrated monthly magazine in English, Children’s World. Shankar also set up the Association of Writers and Illustrators for Children (AWIC). Shankar started the Shankar’s International Children’s Competition in 1949, and as a part of it, the Shankar’s On-the-Spot Painting Competition for Children in 1952. He instituted an annual Competition for Writers of Children’s Books in 1978. Some of the CBT titles are Netaji Subhas Chandra Bose by Dr. Lakshmi Sahgal & Col. P.K. Sahgal, Adventure before Midnight by Nilima Sinha, The Return Home by Sarojini Sinha, The Treasure Box by Sarojini Sinha, Kamla’s Story: The Saga Of Our Freedom by Surekha Panandiker, Ira Saxena, & Nilima Sinha, A Pinch Of Salt Rocks an Empire by Sarojini Sinha and Operation Polo by A. K. Srikumar and the 12 volumes on freedom fighters Our Leaders or Mahan Vyaktitwa ( English and Hindi). Some of the original titles in Hindi are Aprajita, Hamare Yuva Balidani and Barah Baras ka Vijeta. Email sent by Navin Menon
 Amar Chitra Katha (ACK) founded by Anant Pai or Uncle Pai specializes in publishing comics. These comics are usually the first introduction to children about stories of the freedom struggle stories. The ACK titles are Rani of Jhansi (date of publication, 1 Feb 1974), Subhash Chandra Bose (1 March 1975), Chandrashekhar Azad (15 August 1977), the Rani of Kittur ( 1 July 1978), Bhagat Singh ( 15 March 1981), Rash Behari Bose ( 15 May 1982), Veer Savarkar ( 15 May 1984), Mangal Pande ( 1 June 1985), Jallianwala Bagh ( 1 June 1986), Beni Madho and Pir Ali (1st Sept.1983), Velu Thampi (1st May 1980), Senapati Bapat ( 1 February 1984), Surjya Sen (October 2010), Vivekananda (15th October 1977), Rabindranath Tagore (20th may 1977), Babasaheb Ambedkar (15th April 1979), Lokmanya Tilak (1st August 1980), Lal Bahadur Shastri (1st October 1982), Mahatma Gandhi – The Early days (1st June 1989), Jayaprakash Narayan (15th January 1980), Jawaharlal Nehru (November 1991), Subramania Bharati (1st December 1982), Deshbandhu Chitaranjan Das (1st November 1985), The Story of the Freedom Struggle (August 1997)
 Rani Lakshmibai was one of the leaders of the uprising of 1857. She also became a symbol of the resistance to British Rule.
 Nayantara Sahgal The Story of India’s Freedom Red Turtle, an imprint of Rupa Publications, New Delhi, 2013. First published 1970.
 Midnight refers to the coming of Freedom and this book describes the events that preceded it. It is about a group of teenagers who participated in the Quit India movement and tried to hoist the tricolour in Patna. It was selected for the International White Raven List for libraries.
 Tipu Sultan, The Rani of Jhansi, Kattabomman (the rebel of Pudukottai), Pazhassi Raja (Kerala) and Bhagat Singh. The idea for these series was to write about various legendary heroes and heroines who played a pioneering part in the un-enslaving of the country. According to biographer Shreekumar Varma, “Pazhassi Raja Kerala Varma was one of the earliest such freedom fighters. He fought the marauding armies of both the British and Tipu Sultan. His story is full of adventure and thrill, intrigue and treachery, a case-book of bravery. The book is profusely illustrated. It was heavily researched. The surviving members of the Raja’s family were interviewed at Pazhassi and information was gathered from many books and historical records. The text in the book is but a fraction of the material actually obtained.”
 Aditi De’s Mohandas Karamchand Gandhiand illustrated by Pooja Pootenkulam in the Great Lives series published by Scholastic India has been released this month.
 Gandhi: My life is my message by Jason Quinn, illustrated by Sachin Nagar. It is available in English and Hindi. The translator is Ashok Chakradhar. It is part of Campfire Graphic Novels’s Heroes Series that introduces readers to historical figures who led lives worth knowing, and whose stories are true life adventures.
 It is available freely for circulation since “Mahatma Gandhi cannot be any one person’s property, there is no copyright of this publication.” First edition 1997.
 Literature in Action is a programme started by Paro Anand that seeks to bring young people and books together.
 It was co-authored by her writer-son, Vikram Seth and illustrated by the late Bindia Thapar, published by Puffin India ( English) and Pratham Books ( Hindi).
 Published by Pratham Books
 In an email Nina Sabnani wrote, “Mukand and Riazwas initially an animated film that later became a book. It is a true story about my father Mukand and his friend Riaz. There were several things that brought this project together. My father told me the story of his life very late, close to his death. I wanted to share this with my siblings so I just wrote it up like a story and shared it with them and some friends. My friends persuaded me to think about it as a film. I was quite disturbed by the frequent riots in Ahmedabad that happened and me as a designer did not respond in any way. I thought it maybe my way of protesting. But protests always forget children. So I wanted to reach children. Fortunately I also received some funds at NID as students were working towards making films on the rights of children for a UNESCO Israel project, Big Small People. Since my father had repeatedly said how much he missed his best friend and how the partition separated them, I thought I would create a film that focused on the rights to home and friendship. I also had a fond hope that if the film was made and Riaz happened to see it he would contact my dad. Of course that did not happen but my father was able to see the film one week before he passed away. I used cloth because he worked in the Textile Mills and was passionate about fabric and prints.” Mukund and Riaz is published by Tulika Books.
 The reader shares moments with 10-year old Hina who lives in Purani Dilli, the walled city of Delhi. She comes from a family of zardozi embroiderers. This exquisite craft is, however, slowly dying as craftspeople find fewer takers for their work or are forced to compromise on care and quality to meet the prosaic demands of the times. Along the way, we get glimpses of life in Old Delhi – its lanes, its ancient mohallas which have seen the pain of Partition. Hina loves where she lives, and warm colour photographs take us right into her world. Guides for projects / discussions and a reading list are provided at the end as further avenues for exploring.
 To me it is an example of using history to comment on the present. It is ostensibly about the revolt (and the story calls it a revolt too whereas an uprising would be more accurate given it is written from the perspective of the adivasi), the introduction refers to the “outsiders”, the story is about the fight against the British and then it concludes with “Almost 160 years have passed since the Hul. We are alive but still not the owners of our lives? What will it take for us to be really free?” The term “outsider” is left open-ended. Ruby is the founder-publisher of Adivaani, a publishing house that focuses on producing literature for an by the adivasis.
 Neela: A Victory Song is published by Puffin Books India.
 Jamila Gavin’s Surya Trilogy is published by Egmont.
 The Grasshopper’s Run was first published by Scholastic India and worldwide by Bloomsbury.
 Dear Mrs Naidu ( 2015) is a Young Zubaan publication.
 Forthcoming by Pratham Books is Khwaja Ahmad Abbas’s Bharat Mata ke Paanch Roop ( The Five Forms of Bharat Mata) which are character sketches of five ordinary women whom he considered as the true faces of the Bharat Mata trope. These are originally in Urdu but have been done for us by his niece Syeda Hameed. According to Manisha Chowdhury, Editorial Head, Pratham Books “we see this as a good way to introduce the idea of subaltern narratives to children and expand the idea of history.”
 For instance, Saffron, White and Green: the amazing story of India’s independence; A Flag, A Song and a Pinch of Salt: Freedom Fighters of India; Puffin Lives: Mahatma Gandhi; Let’s Go Time Travelling; fictional biographies of Jahanara and Jodh Bai; a short story collection called History, Mystery, Dal Biryani and a novel called Give us Freedom and most recently the bestseller, A Children’s History of India, published by Red Turtle. Email from Subhadra Sen Gupta.
 There is also a book on Alluri Seetharama Raju in Telugu. He led the ill-fated “Rampa Rebellion” of 1922–24, during which a band of tribal leaders and other sympathizers fought against the British Raj. He was referred to as “Manyam Veerudu” (“Hero of the Jungles”) by the local people
 It explains why authors like Deepak Dalal and Nandini Nayar have been able to write historical fiction set in 1857. Research is easy to come by. Deepak Dalal’s historical fiction set in the time of 1857 Sahyadri Adventure series – Anirudh Dreams and Koleshwars Secret. He says, “I have received good feedback about the books. Demand is ok, but nothing to thump my back about. We are into the 3rd edition now. Schools love the books and many have used them as readers. But then most of my books are picked up as readers.” Nandini Nayar’s When children make history: Stories of 1857 is a novel about two Indian children who befriend an English boy who considers India his real home. The three of them chance upon a bunch of soldiers making rotis and help them. So, basically, the novel ends with the beginning of the Uprising. In an email to me she wrote, “I wrote the book [since] I was reading a lot about 1857 and the British Raj and began thinking about how it would be if some Indian children were to befriend an English boy. “ The book was first published as an ebook, then print and has recently been translated into Malayalam by Mango Books, the children’s imprint of DC Books.
 In an email to me.
 In an email to me.
 According to rumours that spread like wildfire, fifty-year-old Akhlaq had stored beef (cow’s meat) in his fridge. The cow is sacred to Hindus. A mob gathered and lynched him and injuring many members of the family. On 2 October 2015, two days after the incident in a village in Dadri, 35 kms from Delhi, Ravish Kumar went to report. “A Sewing Machine, Murder, and The Absence of Regret” (Published and accessed on 2 Oct 2015)
In late January the National Book Trust of India, Government of India and the government of Assam decided to jointly organise the Brahmaputra Literary Festival in Guwahati. There were over 60 panel discussions, book launches, cultural events etc organised. More than a 150 writers, artists, thinkers and publishing professionals were invited to participate. The focus was on the “languages, literature, culture, society, politics, performance traditions, music, identity, media of the northeastern region of the country but also national and international elements packages in the three-day event”.
Shatrugan Sinha, Bollywood actor, speaking about his memoir published by Om Books
Given how hectic the litfest season can become in India this particular edition of the festival was a refreshing change. It was not the predictable handful of authors doing a Bharat darshan and along the way halting to make appearances at literary festivals. This festival was different. It had a crackling good mix of regional writers from all over India along with a few international delegates. It was heartening to note how all the guests were treated at par. The hospitality arrangements made by the organising committee were impeccable. Although this festival had been put together in less than a month it was commendable how well it had been curated. Irrespective of ideological positions a range of people had been invited highlighting the flourishing Indian literary scene as well encouragement of literature instead of extending invitation to drawing room coteries. The sessions were engaging with intense conversations. The strength of the audience varied but irrespective of the numbers they were focused, courteous and listening attentively. There was pin drop silence. The Kalakshetra venue was well suited for being centrally located and vast. The venues were far apart making it trifle inconvenient for having to walk large distances but a big plus point was it was possible to hear panelists without being disturbed by other parallel sessions.
Panel discussion on “Demystifying publishing”. The panelists were ( L-R) Ravi Singh, Co-founder and publisher, Speaking Tiger Books, Jaya Bhattacharji Rose, Bhaskar Dutta-Baruah, Publisher, and Preeti Gill, Literary Agent.
Sanjoy Hazarika’s panel discussion which included Francois Gautier.
Though the focus was on showcasing Assam and other north eastern states of India the programming was impressive. There were poets, writers, dramatists, activists, cinematographers, essayists, translators, performance poets, singers, actors, publishers from across India giving a rich insight into the vibrant diversity of Indian literature. From the hyper-local to the broader literary landscapes were represented. For instance ranging from a session on the local poets whose ancestors migrated from Bengal so now speak a mix of Assamese and particular kind of Bengali which makes them a distinct community to sessions on conflict and literature showcasing incidents such as the incarceration of the Indian-Chinese community by the Indian government in the 1960s to more recent instances have been preserved in contemporary literature. There were panel discussions on publishing such as children’s literature and understanding the publishing process. A testament to the crackling literary milieu was the heated discussions that took place between Sanjoy Hazarika and Francois Gautier during their panel discussion “The word in public space”. Sanjoy Hazarika posted a note about it on Facebook.
Lit Mart introduced by Dr Rita Chowdhury, Director, National Book Trust. Panelists included Preeti Gill, Nabin Baruah, Jaya Bhattacharji Rose, Bhaskar Dutta-Baruah, Ravi Singh and Srutimala Duara.
A fascinating experiment called Lit Mart was also inaugurated and conceived by the director of NBT, Dr Rita Chowdhury. It consisted of a panel of Assamese and English publishers, literary agents and publishing professionals who listened to manuscript ideas and synopsis. The authors ranged from school children to experienced writers, translators, professionals who were also engaged in writing and even ex-insurgents. And yes, some contracts — mostly Assamese but one English too– were offered by the time the session was over.
There was a festive air and the locals had come dressed as if it were a special occasion especially on Sunday. Even when the school expeditions were organised the students were well behaved and trooping into listen to the panelists. There was little fidgeting and definitely no mobile phones ringing or flashing.
NBT book mobile
Sure there were teething problems — co-ordination glitches, lack of golf carts/ vans to fetch and carry people as is done at the world book fair held annually at pragati maidan, the food court was at the far end instead of being midst of hustle-bustle and since the dinners held for delegates were not well lubricated the participation was thin as people made their own arrangements. Having said that this litfest was organised by NBT within two weeks of the conclusion of the world book fair. Hence the effort put in to put together this show by the team was impressive. In fact the undercurrents were positive and indicate potential in subsequent editions if the literary festival is managed well. Already there were understanding touches to the organising such as parking an NBT bookmobile at the venue where an entire row was dedicated to literature translated in to Assamese, having an independent bookshop that sold titles of participating authors and publishers, and author signing sessions. There is a strong local reading culture with a thriving literary tradition in the north east. There is no reason why this festival cannot succeed.
( The world book fair was held in Delhi between 7-15 January 2017. It was another magnificent show put together by National Book Trust. I wrote about it for Scroll. The article was published on 29 Jan 2017. )
Three discoveries (and some footnotes) about readers and publishers from the World Book Fair
The death of reading has been greatly exaggerated. Yet again.
At first sight, the World Book Fair in Delhi looked like the scene of family holidays, with up to three generations milling around, some pulling suitcases on wheels filled with books. Actually, with the gradual disappearance of bookshops, the WBF has become an annual pilgrimage of sorts for book-buyers. Here are the three trends we discovered in the 2017 edition:
Children are reading, and reading, and reading…
The findings of Scholastic India ‘s Kids & Family Reading Report(KFRR) confirm that parents most frequently turn to book fairs or book clubs to find books for their child, followed by bookshops and libraries. Eight out of ten children cite one of their parents as the person from whom they get ideas about which books to read for fun.
Curiously enough, what parents want in books for their children is often just what the children want too. Despite this being the digital age, six out of ten parents prefer that their children read printed books. This is particularly true for parents of children aged between six and eight. Perhaps surprisingly, a majority of children, 80%, agree: they will always want to read printed books despite the easy availability of ebooks.
The findings of the report were confirmed independently by observing the phenomenal crowds in Hall 14 of the World Book Fair in Delhi in January, where the children’s literature publishers had been placed. These were astounding even on weekday mornings! Over the weekend queues to enter the hall snaked their way round Pragati Maidan to the food court and beyond. Remarkably, everyone was standing patiently.
The pavilions were overflowing with interested customers of all ages. Children scurried around like excited little pixies, flipping through books, making piles, some throwing tantrums with their parents demanding more than the budgets allowed, and many just plonking themselves on the carpets, absorbed in reading, oblivious to the crowds swirling around them.
Their interest was evident even during the packed storytelling sessions with writers like Ruskin Bond, Paro Anand and Prashant Pinge. This is corroborated by Neeraj Jain, Managing Director, Scholastic India, who said, “Using the findings of KFRR we created our stall as a reading zone. The combination of books, events, interactions and dedicated reading zone made it a pleasurable experience.”
Even adults were discovering new titles for their children. For instance, huddled around a shelf displaying Scholastic Teen Voice titles were a bunch of parents and teachers flipping through the books, exclaiming on their perceived difficulty of finding reading material for adolescents. The series in question contains page-turners built around crucial issues that matter to teens – bullying, drinking, technology, nutrition, fitness, goal-setting, depression, dealing with divorce, and responding to prejudice. Added Aparna Sharma, Managing Director, Dorling Kindersley Books: “We found that representatives from school libraries and other education institutions use this event to search out good books and order in bulk.”
And it wasn’t just the children’s publishers. Academic publishers like Oxford University Press had primary school children dragging their parents to browse through the titles, being familiar with the brand from their school textbooks. This held true even for DK books who, for the first time since they began participating in the fair, had a large table laden with books and generous shelf space in the Penguin Random House stall.
Global publishers are more interested in publishing books from India than selling in India
The hall for international participants was thinly populated. Most of the participants seemed to have come for trade discussions. Many of these conversations were taking place on the sidelines or at other events outside the fair ground, since foreign participants, in particular, were daunted by the vast crowds. The launch of the Google Indic Languages cell at FICCI was announced at the CEOs’ breakfast meeting. Another significant announcement came from Jacks Thomas, Director, London Book Fair, where there will be a “Spotlight on India” at the Fair to mark the UK-India Year of Culture in March 2017.
Yet, as an overseas publisher said, “The World Book Fair is exclusively a business-to-consumer fair, quite unlike any they have in Europe”. This marked a significant shift of sorts. In the past the World Book Fair had been known for a range of international publishers, representing diverse cultures, languages and literature, selling their books directly to readers. Even India’s neighbouring countries used to participate in huge numbers, bringing across fine multiple literatures. This was not the case this time. As a result, long-time visitors to the fair were heard lamenting that its soul was missing – it felt as if an era had ended.
But people bought books, a lot of them
Despite the worry about demonetisation impacting sales, brisk business was done, with sales being 25% higher than in 2016, according to back-of-the-envelope estimates.
According to Kumar Samresh, Deputy Director, Publicity, National Book Trust, there were record footfalls at the 2017 edition of the fair, with 4 lakh complimentary multiple entry passes being supplemented 1.9 lakh individual entries based on ticket sales. There was also free entry schoolchildren, senior citizens, and, as usual, VIPs. Rajdeep Mukherjee, VP, Pan Macmillan India confirmed “a 30℅ rise in footfall, mainly led by young adult readers, but it was the Man Booker award winning title like The Sellout which has been a sellout literally!”
The other changes we observed
The rising sale of textbooks and educational aids.
The increasing popularity of books from franchises like Disney, Barbie, and Lego, or from brands like Marvel Comics and Geronimo Stilton.
Older people cautioning youngsters to buy only “relevant” books.
The overwhelming presence of religious publications.
The preponderance of digital technology vendors, primarily in the area of educational publishing.
Print-on-demand books (goodbye, inventories).
( All the images used in the article were taken by me during the fair.)
( At the London Book Fair/British Council/Publishers Association reception held at the British Council, New Delhi held on 11 January 2017, Jacks Thomas announced the LBF 2017 edition will see a special Spotlight on India. Here is the full text of her speech reproduced with her permission. )
Jacks Thomas, Director, London Book Fair
Thank you Alan, and indeed the British Council team who with Gill Caldicott have made this evening possible. Thank you also for attending our reception, held jointly with our strategic partners, the Publishers Association of the UK and British Council.
Last year, a year long-programme to celebrate the 70th anniversary of Indian independence and UK cultural ties was announced by our Prime Ministers during Prime Minister Modi’s visit to the UK. Less significantly — but importantly — and said perhaps with a hefty dose of British irony — 2016 was also the year that I first visited India. Not just once, but twice.
My visits were all part of very much wanting to meet the Indian book community and to extend my knowledge of your interesting and talented industry. Imagine my delight therefore on discovering the plans for The Year of Culture which will see an exciting festival of events celebrating the vibrant cultural history and present of the 2 countries. As part of these celebrations, 2017 will now also see a special Spotlight on India at The London Book Fair 2017.
Working with Capexil, there will be an exhibiting presence over three pavilions with many Indian publishers already
At the reception, 11 Jan 2017
having confirmed their participation. The Spotlight will feature an author programme to showcase selected authors from India, an especially curated Rights catalogue of Indian writing co-created by FICCI and LBF, a professional programme of trade seminars organised with the UK Publishers Association on the Department of International Trade Export Theatre, product demonstrations of Indian publishing and printing technology and expertise as well as a celebration of the 60th anniversary of the National Book Trust of India. All activity underpinned, of course, through the support of FIP and API.
Books and literature are significant assets in our understanding of both a changing world and each other’s worlds. Getting the literature of one country into the hands of another’s is important.
I believe The Spotlight on India is important.
So, may I ask us simply to raise our glasses to our cross country literary collaboration.
On 20 December 2013, at its 68th session, the United Nations General Assembly (UNGA) decided to proclaim 3 March, the day of the adoption of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), as World Wildlife Day. In its resolution, the General Assembly reaffirmed the intrinsic value of wildlife and its various contributions, including ecological, genetic, social, economic, scientific, educational, cultural, recreational and aesthetic, to sustainable development and human well-being.
Winged Fire -Photo Credit Dhritiman Mukherjee
Winged Fire -Photo Credit Nirav Bhatt
To commemorate this day, I am posting pictures of some of the wildlife books that I have enjoyed. The absolutely scrumptious trilogy published by renowned wildlife conservationist Valmik Thapar lead the list. The books are– Tiger Fire, Wild Fire and Winged Fire. These are a “must have” not only for the stupendous production, quality of photographs but also for the amount of research that has been presented. It is probably the first time such an ambitious task has been undertaken in India wherein an extensive selection of historical accounts in writing and paintings, brilliant photographs with never before seen images of wildlife ( much like the pioneering work done by Jacques Cousteau’s photo-documentation of ocean life) and an overview of the conservation efforts made by governments with an informed and critical understanding by Valmik Thapar.
Winged Fire -Photo Credit Arpit Deomurary
Speaking Tiger too has republished a couple of books by Jim Corbett.
Last year Hachette India published Vivek Menon’s incredibly detailed guide to Indian Mammals which even game wardens consider as their Bible! A fact we discovered while on a trip to a wildlife sanctuary last year. It was being sold at the entrance of the park and the guides were encouraging the tourists to buy it for its authentic and accurate information.
There are also a bunch of books for children discussing wildlife conservation by not demonising the unknown, instead respecting other species and learning to live in harmony. ( Finally!) We need many more books like these given how there are hunts organised as new tourism packages. I am posting pictures of a few examples from National Book Trust ( NBT) and Puffin but there are many more available in the market now.