The acquisition of exclusive distribution rights of the English language books published by Amaryllis of Manjul Publishing House. It is a strategic move by HarperCollins India. It enables Manjul to access English language markets and readers even within the subcontinent which is very familiar to Manjul, considering they made their mark with Hindi publishing. This partnership epitomises the challenges that even homegrown publishers have accessing markets locally. This region is a subcontinent with markets within markets defined by its linguistic and cultural diversity.
The first writer to benefit from this arrangement will undoubtedly be Sreemoyee Piu Kundu with her book Status Single for which she has interviewed more than 3000 women. It is a book that many have been waiting for some months. Sreemoyee too has been posting snippets of her research online while writing the book. With this new distribution arrangement the book will have a wider reach.
Manjul Publishing House is an independent publishing company established in 1999, with 18 years of publishing experience in English and several Indian languages, including Indian language translations of internationally popular books. MPH’s English list comprises titles in genres like self-help, mind-body-spirit, health and well-being, business, besides fiction. MPH’s English only imprint, Amaryllis, established in 2010, publishes fiction and narrative non-fiction (current affairs, politics, biographies, etc.), with main focus on Indian authors.
MPH currently has over 250 titles in print and under the new distribution partnership with HarperCollins India, it will also launch a brand new business list under licence from Amacom USA. HarperCollins India will start selling MPH’s new titles in the Indian Subcontinent from the month of February and the back list from April this year.
This new distribution arrangement will add great value to the HarperCollins catalogue and significantly enhance viability and availability of MPH authors and their books in India, infusing new energy in our endeavor and commitment to bring a wider range of books to the Indian reader.
6 January 2018